mediheadies.c om ecommerce initiative keyna smart elc 200 5 may 2014
TRANSCRIPT
![Page 1: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014](https://reader035.vdocuments.net/reader035/viewer/2022081700/56649e7e5503460f94b81dfc/html5/thumbnails/1.jpg)
Mediheadies.com Ecommerce InitiativeKeyna SmartELC 2005 May 2014
![Page 2: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014](https://reader035.vdocuments.net/reader035/viewer/2022081700/56649e7e5503460f94b81dfc/html5/thumbnails/2.jpg)
Introduction A Community provider for
the MMMP First movers of our kind in
industry Patient ratings, directions,
descriptions, quality evaluations, compliance news etc
New industry that’s gaining momentum
![Page 3: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014](https://reader035.vdocuments.net/reader035/viewer/2022081700/56649e7e5503460f94b81dfc/html5/thumbnails/3.jpg)
Business Model Create easy to use website Collect relevant data from dispensaries Market our offerings Collect website and membership information Sell back the information to dispensaries so
they know where they stand
![Page 4: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014](https://reader035.vdocuments.net/reader035/viewer/2022081700/56649e7e5503460f94b81dfc/html5/thumbnails/4.jpg)
Revenue Model Potential Market 50%of total 8=4 Annual revenue from
dispensaries 4*3,500=14,000
Advertising Revenue from website
![Page 5: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014](https://reader035.vdocuments.net/reader035/viewer/2022081700/56649e7e5503460f94b81dfc/html5/thumbnails/5.jpg)
Marketing Online- keyword inclusion, display ads,
banner ads, e-mail, Facebook, Twitter, Offline- Festival sponsorship,
MainePeace Jam, Harvest fest, Hempstock
Print- St. John Valley Times, Bangor Daily, HighTimes
WTOS 105.1 “The Rock”, WAGM
![Page 6: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014](https://reader035.vdocuments.net/reader035/viewer/2022081700/56649e7e5503460f94b81dfc/html5/thumbnails/6.jpg)
ConclusionStrengths Weaknesses
1. Mediheadies will lead in the market by the complete gathering and organization of up-to date information regarding the medical marijuana industry in Maine. 2. Our core competencies consist of experienced analysts managing this information
1. We will be lacking a brick-and-mortar establishment which may hinder cohesive development and expansion.2. Mediheaies.com is lacking in IT skills, but willing to outsource most of the workload.
Opportunities Threats
1. Mediheadies.com has a major opportunity to establish this market before it becomes saturated with the legalization of recreational marijuana. 2. Develop relationships with other dispensaries in other states
1. The marketing may become saturated with other websites2. Competitors are topic based generic search engines with basic information, less detail, broader audience
![Page 7: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014](https://reader035.vdocuments.net/reader035/viewer/2022081700/56649e7e5503460f94b81dfc/html5/thumbnails/7.jpg)
Thank You Additional information http://www.mainewellness.org/ http://www.maine.gov/dhhs/dlrs/mmm/ http://
www.maine.gov/legis/lawlib/medmarij.html
http://www.pressherald.com/special/maine_medical_marijuana.html