mediheadies.c om ecommerce initiative keyna smart elc 200 5 may 2014

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Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014

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Page 1: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014

Mediheadies.com Ecommerce InitiativeKeyna SmartELC 2005 May 2014

Page 2: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014

Introduction A Community provider for

the MMMP First movers of our kind in

industry Patient ratings, directions,

descriptions, quality evaluations, compliance news etc

New industry that’s gaining momentum

Page 3: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014

Business Model Create easy to use website Collect relevant data from dispensaries Market our offerings Collect website and membership information Sell back the information to dispensaries so

they know where they stand

Page 4: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014

Revenue Model Potential Market 50%of total 8=4 Annual revenue from

dispensaries 4*3,500=14,000

Advertising Revenue from website

Page 5: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014

Marketing Online- keyword inclusion, display ads,

banner ads, e-mail, Facebook, Twitter, Offline- Festival sponsorship,

MainePeace Jam, Harvest fest, Hempstock

Print- St. John Valley Times, Bangor Daily, HighTimes

WTOS 105.1 “The Rock”, WAGM

Page 6: Mediheadies.c om Ecommerce Initiative Keyna Smart ELC 200 5 May 2014

ConclusionStrengths Weaknesses

1. Mediheadies will lead in the market by the complete gathering and organization of up-to date information regarding the medical marijuana industry in Maine. 2. Our core competencies consist of experienced analysts managing this information

1. We will be lacking a brick-and-mortar establishment which may hinder cohesive development and expansion.2. Mediheaies.com is lacking in IT skills, but willing to outsource most of the workload.

Opportunities Threats

1. Mediheadies.com has a major opportunity to establish this market before it becomes saturated with the legalization of recreational marijuana. 2. Develop relationships with other dispensaries in other states

1. The marketing may become saturated with other websites2. Competitors are topic based generic search engines with basic information, less detail, broader audience