MEDINGENUITY, LLC | 8821 DAVIS BLVD #200 KELLER, TX 76248 | 817.726.3530 | Andrew@MedIngenuity.com | MEDINGENUITY.COM

MedIngenuity: The marketing know-how to increase your visiblity with referral sources & consumers

Dynamic Life Health Center takes a comprehensive approach to age management with the latest preventative screenings. Our proactive approach helps to safeguard your life as well as optimize your health and well-being.

Services at Dynamic Life Health Center include:Internal Medicine • Bioidentical Hormone Replacement Therapy Advanced Lipid Tests • Cognitive Tests • Nutrition & Metabolism Analysis • Nutraceuticals • Skin Care • Cosmetic Procedures Image & Style Consulting

190 S. Peytonville Avenue • Suite 100 • Southlake, TX 76092

Optimize health and well-being with Dynamic Life Health Center

Call: 817.912.1600 • DynamicLifeHealthCenter.com190 S. Peytonville Avenue • Suite 110 • Southlake, TX 76092

Lyn Berutti, DOBoard-certified Internal MedicineAge Management Medicine

Find what is missing in you.

I have less energy

I have lower libido

I have reduced muscle tone

✔✔✔

Dynamic Life NP AD 1-6th page.indd 2 4/24/13 10:15 AM

MedIngenuity: Business Development for Healthcare

MedIngenuity has helped healthcare physicians and hospital groups from all over the nation increase their visibility with referral sources and consumers. Unlike general ad agencies that target physician practices as a source of agency revenue, MedIngenuity specializes in business development for healthcare. Medingenuity understands the complexities of referral development and going direct-to-consumer in a healthcare environment where hospitals are employing primary care physicians. We also understand how payor mix and reimbursement affects communication strategies. Medingenuity focuses on all aspects of practice development, including naming, corporate identity and creating content-rich websites that score in the top 10 on Google for organic search. Many of Medingenuity clients learn that they are able to save $5,000

monthly on the cost of paid search and sponsored links because Medingenuity’s sites are able to score in the top 10 by virtue of the educational content we install into the site and the proprietary search engine techniques we use. Whether you are a healthcare “start up,” or an established healthcare practice that is trying to increase its visibility and position itself better for the changing healthcare market, MedIngenuity can help. We work with our healthcare clients to accomplish the following:• Naming services, including research of

available names and matching web domains to avoid expensive future name conflicts.

• Corporate identity, logos, wordmarks, letterhead, cards, brochures and educational journals.

• Creation of e-magazines that maintain relationships with prospects.

• Development of a content-rich Internet site that positions the client as an expert source for information in their specialty niche.

•Writing and design a capabilities overview that can be downloadable from the web site, and printed and mailed to referral sources.

• Develop Internet site bounceback forms that capture prospect emails into a database for follow-up direct marketing with e-magazines and other email marketing techniques that eliminate the cost of printing and postage.

• Create educational direct-to-consumer print communications and ad campaigns.

• Research, writing and design of customer testimonials for download off the Internet site and mailing to target referral sources.

• Boost Google visibility through proprietary search engine optimization methods.

CASE STUDY:Dynamic Life Health Center

Two physicians desired to start an age management company. They used Medingenuity to do naming of the new medical company, logo development, creation of the Internet presence, ad campaigns, signage and brochures. Medingenuity enabled the business to have a successful launch with an attractive corporate identity and Internet presence.

Dynamic Life Health Center190 South Peytonville Avenue, Suite 110

Southlake, TX 76092

Main Phone: 817.912.1600Main Fax: 817.912.1603

DynamicLifeHealthCenter.com

Dr. Lyn Berutti is co-founder of Dynamic Life Health Center and has been in practice for 17 years. She is passionately committed to naturally improving the aging process, giving her patients renewed energy and

Dynamic Life Health Center, located in Southlake, Texas, is dedicated to helping you feel healthy and happy no matter your age. We o� er bioidentical hormone replacement therapy, treatment for low T, and many other menopause or andropause related symptoms that keep you from feeling like yourself. Don’t spend another day not feeling your best! Dynamic Life Health Center is here to help. Get started today with a healthy aging program today.

DR. LYN BERUTTIBoard-certi� ed in Internal MedicineSpecializing in Age Management Medicine

Bioidentical hormone replacement therapy (BHRT) is the only

way to go! I am 58 years old and I feel better than I have in a

long time. Dr. Berutti has gotten my hormone levels in synch

again — thyroid, progesterone, estrogen, DHEA and testos-

terone. I sleep better, have more energy for exercise and other

daily activities (including a full time job!) and my skin has tak-

en a fresher, more youthful appearance. I am so excited that

she has developed Dynamic Life Health Center. Just knowing

that I am � ghting the aging process in a healthy way is every-

thing to me. I highly recommend it!

~Debbie

Vitamins and supplements for healthy aging

Dynamic Life Health Center o� ers nutritional and vitamin supplements to aid in healthy age management. We carry a full line of pharmaceutical grade supplements.

Urgent care, same-day sick appointments available

In most cases, Dynamic Life Health Center o� ers same-day sick appointments to help our patients that are in drastic need of assistance right away. We are dedicated to providing a friendly and caring environment when our patients need it the most. Our internal medicine specialist, Dr. Lyn Berutti welcomes patients 14 years and older and is trained to manage all health issues.

hope for a long and productive life. Dr. Berutti studied under some of the best age management and hormone replacement physicians in the world. She has trained under the Cenegenics Institute and WorldLink Medical and the American Academy of Anti-Aging. She is currently enrolled in fellowship-training for board certi� cation with the American Academy of Anti-Aging Medicine.

How Dynamic Life Health Center is di� erent

Dynamic Life Health Center understands each patient is unique

with their own personal story. We help you age gracefully inside

and out. With 20 years of experience, Dynamic Life Health Center

is focused on “easing” patients “aging” symptoms by addressing

de� ciencies in hormone levels, thyroid as well as vitamin and

mineral absorption.

Find out what’s missing in you.

Patient testimonial:bioidentical hormone replacement therapy

we can help find what is missing in you

I have less energy

I have reduced muscle tone

I have lower libido

Transforming the quality of lifeand wellness for our clients.

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MEDINGENUITY, LLC | 8821 DAVIS BLVD #200 KELLER, TX 76248 | 817.726.3530 | Andrew@MedIngenuity.com | MEDINGENUITY.COM

For more information about Medingenuity, visit our website at www.MedIngenuity.com or contact us at 817.726.3530 or andrew@medingenuity.com.

Responsive web design allows websites to change display sizes based on the device being used. Building a responsive website not only supports the multi-device user but also improves search engine rankings. MedIngenuity also engineers into its web sites a Patient Feedback Survey that enables patients to complete a two-minute survey and submit that direct to the practice administrator via an email form. This free patient satisfaction reporting system provides a channel for the patient to vent any complaints in a private manner, and enables the physician to improve their patient satisfaction scores.

MedIngenuity developed a single physician website for The YouthRX, a Age-management center in the Dallas-Forth Worth area.

Copyright © 2012 Prizm Development, Inc. • Developing Centers of Excellence for Better Healthcare

How hospital employment of Primary Care Physicians (PCPs) changes the strategy of specialty center practice development & market share dynamics

Patient is attracted by HOSPITAL promotion into captive PCPs who are employed by the hospital system. To prevent patients from “leaking” outside the loop, hospitals now are linking PCP compensation to “downstream” specialist revenues. This effectively creates a CLOSED LOOP NETWORK against specialists outside the hospital network. But, if a specialty center aligns with any one center, it excludes referrals from other PCPs for the same reason.

PCP SNARE:HospitalemployedPCPs refer to specialists in thehospital system.

Hospital-employedspecialists in turn feed inpatients to hospital beds, day surgery center, diagnostic centers

By going Direct to Consumer the specialty center can bypass many networks and attract patients DIRECTLY from a MUCH WIDER geographic area, thereby growing the pie instead of fighting over cut up market share in the local area.

By going “Direct to Consumer” with promotion, a specialty center can attract those patients DIRECTLY who can self diagnose their own problem, skip the PCP snare, and go directly to the specialty center. This strategy works especially well for health problems & symptoms that can be self diagnosed (e.g. back an neck pain and other orthopedic symptoms) and where PCPs don’t provide any value and merely protract or delay appropriate diagnosis. The specialty center can appeal directly to the payor for premium reimbursement based on quality measures, rather than merely hospital affiliation.

Patients coming to a Center of Excellence at maturity wil be:50% consumer driven40% physician referral10% business referral

New development strategyOld development strategy

Copyright © 2012 Prizm Development, Inc. • Developing Centers of Excellence for Better Healthcare

How hospital employment of Primary Care Physicians (PCPs) changes the strategy of specialty center practice development & market share dynamics

Patient is attracted by HOSPITAL promotion into captive PCPs who are employed by the hospital system. To prevent patients from “leaking” outside the loop, hospitals now are linking PCP compensation to “downstream” specialist revenues. This effectively creates a CLOSED LOOP NETWORK against specialists outside the hospital network. But, if a specialty center aligns with any one center, it excludes referrals from other PCPs for the same reason.

PCP SNARE:HospitalemployedPCPs refer to specialists in thehospital system.

Hospital-employedspecialists in turn feed inpatients to hospital beds, day surgery center, diagnostic centers

By going Direct to Consumer the specialty center can bypass many networks and attract patients DIRECTLY from a MUCH WIDER geographic area, thereby growing the pie instead of fighting over cut up market share in the local area.

By going “Direct to Consumer” with promotion, a specialty center can attract those patients DIRECTLY who can self diagnose their own problem, skip the PCP snare, and go directly to the specialty center. This strategy works especially well for health problems & symptoms that can be self diagnosed (e.g. back an neck pain and other orthopedic symptoms) and where PCPs don’t provide any value and merely protract or delay appropriate diagnosis. The specialty center can appeal directly to the payor for premium reimbursement based on quality measures, rather than merely hospital affiliation.

Patients coming to a Center of Excellence at maturity wil be:50% consumer driven40% physician referral10% business referral

New development strategyOld development strategy

How hospital employment of Primary Care Physicians (PCPs) changes the strategy of specialty center practice development & market share dynamics

MedIngenuity Case StudyUrology Clinics is the largest urology group in Texas with 42 physicians. Urology Clinics realized that the practice website would be the most cost-effective communication tool. MedIngenuity created a content-rich educational Internet site that scores in the top 10 in Google.

Webite Design

Reputation ManagementMedIngenuity handles reputation management to enable specialists to monitor and respond to patient complaints on Healthgrades, Vitals, RateMDs, Yelp and Google Reviews. We actively manage various social media accounts to assure patients have the ability to interact and voice concerns while providing feedback.

MedIngenuity: Business Development for Healthcare