meet e experts - sap hybris | e-commerce solutions | · pdf filemarketing at sap hybris e...
TRANSCRIPT
John F. FisherGlobal Head of Industry Marketing at SAP Hybris
EXPERTSTH
E
Mark FodorChief Digital [email protected]
Scott PalashoffHybris Practice Leader- North America
Mark PayneFounder & President, Fahrenheit 212
MEET
[email protected]@fahrenheit-212.com
START SMALL
GETTING TACTICALOctober 2016
CHOOSING A STARTING POINT
CREATE SMALL TEAMS EMPOWERED FOR SPEED
PICK YOUR BATTLES
COMPARTMENTALIZE FUNCTIONALITY
START & PIVOT
THE
ROAD
AHEAD
AGREE THAT USER EXPERIENCE IS EVERYTHING
LAY THE FOUNDATION
USER
EXPERIENCE
IS EVERYTHINGLessons B2B must learn from B2C
Personalization
Recommendation
Interactivity
Meaningful search
Self-help
Ratings/reviews
Features & functions
Guiding principal:
Never sacri f ice the user
experience
LAY THE
FOUNDATION
• Data
• User experience lives & dies with the data.
• Start data cleanse project early
• One bad piece of data calls into question every piece
• Align KPI’s from the top down
• Plan for success.
• Ensue departments do not have incentives that conflict with
success of the overall program.
• Change Management
• Communication is not enough
• Not just about launching applications
• Employees need to be the advocate so clients adopt
• New roles / changed roles
LAY THE
FOUNDATION
• Data
• User experience lives & dies with the data.
• Start data cleanse project early
• One bad piece of data calls into question every piece
• Align KPI’s from the top down
• Plan for success.
• Ensue departments do not have incentives that conflict with
success of the overall program.
• Change Management
• Communication is not enough
• Not just about launching applications
• Employees need to be the advocate so clients adopt
• New roles / changed roles
LAY THE
FOUNDATION
• Data
• User experience lives & dies with the data.
• Start data cleanse project early
• One bad piece of data calls into question every piece
• Align KPI’s from the top down
• Plan for success.
• Ensue departments do not have incentives that conflict with
success of the overall program.
• Change Management
• Communication is not enough
• Not just about launching applications
• Employees need to be the advocate so clients adopt
• New roles / changed roles
CHOOSE A
STARTING POINT
• Chose an area with minimal change to your current process
• Take small bites, chew faster
• Believe in the power of pivot
PICK YOUR
Understand your constraints.
• Simple:
• Budget
• Timeline
• Scalability
• Not so Simple:
• Organizational change
• Channel impact
BATTLES
Contextual Shopping
Complex contextual buying experience. Price
Waterfall
“How was this
price derived?”
Order Orchestration
Allow the buyer to control
delivery of orders.
Order
Tracking
Dashboard“Amazon like
experience…”
TO EMPOWER THECOMPARTMENTALIZE FUNCTIONALITY
BUYER
Contextual ShoppingComplex contextual buying experience based on:
Price Waterfall“How was this price derived?”
Order
Orchestration Order
Tracking
Dashboard
• Contracts
• Quotes
• Deals
• Rebates
• Tiers
• Campaigns
• Entitlement: catalogue restrictions
• Multi-cart
• Wish list
• Advanced search
• Contextual product suggestion
• Product comparison
• 3D visualization
• Product configuration
TO EMPOWER THECOMPARTMENTALIZE FUNCTIONALITY
BUYER
Contextual
Shopping Price
Waterfall
Order OrchestrationAllow the buyer to control delivery of orders:
• Buyer selected shipping point and
delivery location(s)
• Available-to-Promise inventories
• Control shipping cost vs. speed
Order Tracking
Dashboard“Amazon like experience…”
• Real-time tracking• Status workflow• Service engagement (chat)
TO EMPOWER THECOMPARTMENTALIZE FUNCTIONALITY
BUYER
Simple decisions process
CREATE SMALL
TEAMSEMPOWERED FOR SPEED
Align projects/ teams to make use of synergies
• Common integration /Common utilities
• Overlapping processes/ functionality
• Work concurrently
Proper expertise
• Choose a compelling date
• Do not sacrifice the user experience
• Believe in the power of pivot
START
& PIVOT
PUT OUR PANELTO THE TESTYou have questions.
We have answers.
John F. FisherGlobal Head of Industry Marketing at SAP Hybris
EXPERTSTH
E
Mark FodorChief Digital [email protected]
Scott PalashoffHybris Practice Leader- North America
Mark PayneFounder & President, Fahrenheit 212
MEET
[email protected]@fahrenheit-212.com
The information contained in this presentation is proprietary.
© 2015 Capgemini. All rights reserved.
Rightshore® is a trademark belonging to Capgemini.
www.capgemini.com
About Capgemini
Now with 180,000 people in over 40 countries, Capgemini is one
of the world's foremost providers of consulting, technology and
outsourcing services. The Group reported 2014 global revenues
of EUR 10.573 billion (about $14 billion USD at 2014 average
rate). Together with its clients, Capgemini creates and delivers
business, technology and digital solutions that fit their needs,
enabling them to achieve innovation and competitiveness. A
deeply multicultural organization, Capgemini has developed its
own way of working, the Collaborative Business ExperienceTM,
and draws on Rightshore®, its worldwide delivery model. Learn
more about us at www.capgemini.com.
Rightshore® is a trademark belonging to Capgemini