meet qual street
DESCRIPTION
Free thinking qualitative researchTRANSCRIPT
![Page 1: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/1.jpg)
![Page 2: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/2.jpg)
Qual Street is here to deliver you research that will get your business where it needs to be
![Page 3: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/3.jpg)
Qual Street is run by Kath Rhodes. Before Qual Street, Kath was a Board Director at RDSi and a Co-owner at Claro. She’s spent the last 20 years working for great clients like Kellogg’s, Boots, Nestle, Omega Pharma, Aviva, ASDA, NHS, and some amazing creative agencies too.
![Page 4: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/4.jpg)
Kath is supported by a top-notch, hand-picked team of independent specialists
• Researchers • Recruitment • Graphic Design • Filming • Technologists
![Page 5: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/5.jpg)
The Qual Street business is run a little differently…
![Page 6: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/6.jpg)
In order to deliver top-notch research, Kath is investing time and resources in exploring social psychology, neuro science, creativity and new techniques in research…
![Page 7: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/7.jpg)
Learnings are uploaded onto the Qual Street website – check out its resources: www.qual-street.co.uk
![Page 8: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/8.jpg)
Go to Idea burst for quick hits of inspiration
![Page 9: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/9.jpg)
See View from the Street for Research Philosophy
![Page 10: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/10.jpg)
Visit Resources for recommended Books & Blogs
![Page 11: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/11.jpg)
Ponder longer thought pieces…
![Page 12: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/12.jpg)
The free thinking feeds into project work…and influences how to design projects
![Page 13: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/13.jpg)
Getting research design right means never ‘defaulting’ into groups/ depths, but considering a wide range of research methods…
![Page 14: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/14.jpg)
It’s worth reframing & renaming methods to reflect what Qual can offer today...
Live Action Experiments & Games
Evidence
![Page 15: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/15.jpg)
Qual Street methods avoid the trap of ‘reported behaviour’
We ♥ Live Action methods to capture consumer behaviour as it happens
![Page 16: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/16.jpg)
Live Action methods include…
• Observations & Intercepts • Shopalongs recruited on the
spot in-store • Apps for respondents to
record live behaviour
![Page 17: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/17.jpg)
Research sessions are designed to uncover insights into potential behaviour…
We ♥ Experiments – setting up decision making scenarios & games to explore what’s going on in consumer’s minds
![Page 18: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/18.jpg)
It’s important too to piece together an understanding of consumer behaviour…
We ♥ Evidence gathering – collecting information on what consumers actually do, think and feel…
![Page 19: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/19.jpg)
Approaches to Evidence Gathering include…
• On-line qual diaries and mobile uploads
• Social media exploration • Store recces
![Page 20: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/20.jpg)
And sometimes it’s vital to delve into motivations by asking questions… in the right way
• Knowing how to ask questions
• Understanding group dynamics
• Using strong powers of interpretation
![Page 21: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/21.jpg)
And there’s a money back guarantee with Qual Street too
• Always done differently • Powerpoint isn’t the default– always an alternative debrief if you want it
• Always filmed outputs • Always top-line the day after fieldwork
• Always delivered 24 hours before the debrief deadline
• Always pre-checked recruitment • Absolute integrity: great value; secure data; transparent process
![Page 22: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/22.jpg)
Wish you were here!
![Page 23: Meet Qual Street](https://reader034.vdocuments.net/reader034/viewer/2022042607/559ca4f41a28abaa0d8b46ab/html5/thumbnails/23.jpg)
Free Thinking
[email protected] @Qualstreet www.qual-street.co.uk Tel: 01904 819140 Mob: 07738 180529