meet the most powerful generation :: the millennials
TRANSCRIPT
40% of potential car buying
pop.Source: www.dealermarketing.com/marketing/advertising-menu/marketing-solutions/3291-the-car-buying-decision-new-or-used-for-millennials
and they are influential in the automotive industry.
Source: Forbes. www.forbes.com/sites/mattmiller/2012/07/03/why-you-should-be-hiring-millennials-infographic/
They have influence, and
Edelman Berland 8095 2.0 Survey 2012
74%of millennials say they influence purchase
decisions of other generations
Source: Jumpstart Automotive Group. The Millennial Auto Shopper: A Look At How They’re Buying and Leasing Vehicles Today . July 2013
they are looking for cars.
Source: 2013 J.D. Power New Auto Shopper Study. www.jdpower.com/content/press-release/DxowqaR/-2013-new-autoshopper-study.htm
They use smartphones while they
shop for cars.
Source: Jumpstart Automotive Group. The Millennial Auto Shopper: A Look At How They’re Buying and Leasing Vehicles Today . July 2013
They rely on the ability to research on-the-go.
2013 Nielsen Mobile Consumer Report
764.2
164.2
Text Messages
Phone Calls
On average, people across generations
send many more texts than phone calls.
Source: 2013 Contact At Once! Dealer Survey
They prefer the option to chat over
filling out a lead form.
Jumpstart Automotive Group :: Looking Back. Looking Ahead
http://www.jumpstartautomotivegroup.com/files/JAG-Insights-Book-022014.pdf
Automotive News :: Dealers Should Respond to Questions
Quickly or Internet Shoppers Will Leave
www.autonews.com/article/20140127/RETAIL/301279929/dealers-should-respond-to-questions-
quickly-or-internet-shoppers
Source: Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013
Online Shoppers reference 24 research touch points on average
Be everywhere they are.
• Establish some ground rules
• What’s expected from your team?
• Reinforce the importance of speedy response
• Empower your team with mobile
Implement a fast response strategy.