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Meeting the Challenge ofNew Banking
Meeting the Challenge ofNew Banking
Competing on a different level with innovative financial services
Suruga Bank Ltd.May 30, 2006
Presentation to investors on fiscal year ended March 30, 2006
©2006 SURUGA bank, Ltd. All Rights Reserved. 1A
Deregulation and Other Environmental Changes
Legal Framework Concerning Electronic Legal Framework Concerning Electronic Financial TransactionsFinancial Transactions
Implementation of New Implementation of New Company LawCompany Law
-Revision of legal framework for M&A (May 2006)-Diversified equity policy
Revisions to Trust Law and Revisions to Trust Law and Trust Business LawTrust Business Law
- Deregulation of trust segmentsBusiness trust, declaration of trust, purpose trust
Financial Products Trading LawFinancial Products Trading Law
- Unified law covering all financial productsRules on sales and solicitationRules on asset management and administration
- Financial system under study with regard to a legal framework for electronic claims
System ChangesSystem Changes
Implementation of Implementation of New BIS StandardNew BIS Standard
- Regulation on minimum capital adequacy level (March 2007)(Credit, market + operational risk)
- Strategic use of capital- Market discipline
Review of Review of Banking Agent SystemBanking Agent System
- More companies qualify as banking agents under revision to banking lawRemoval of regulation on wholly-owned subsidiariesRetaliers and other industries allowed inroads to banking business (April 2006)
Comprehensive Deregulation Comprehensive Deregulation of Insurance Salesof Insurance Sales
- Phase 3 of deregulationRegulation on guaranteed-type insurance products to be lifted Dec 2007
Financial Conglomerate LawFinancial Conglomerate Law
- Legal framework under study that would permit conglomerates spreading over financial sectors
Privatization of Government Financial Privatization of Government Financial InstitutionsInstitutions
- Privatization of Japan Post (Oct 2007)- Privatizaiton of Shoko Chukin Bank and Development Bank of Japan
- Integration of National Life Finance Corp., Finance Corp. for Small Business, and Agriculture, Forestry and Fisheries Finance Corp. into new governmental financial institution. (Transfer planned to start in 2008.)
DeregulationDeregulation
Lower Ceiling Interest RateLower Ceiling Interest Rate
-In effect, reduction of ceiling interest rate
Creating Value for the CustomerCreating Value for the Customer
o Direct Finance/ITo More Competition &
Collaboration
Choices for Regional BankersChoices for Regional Bankers・・・・・・
Reorganize along broader geographical territories to ensure survival
Invest excess capital strategically to expand operating area
Strong players integrate into holding company
Entry into regional areas by megabanksseeking larger customer base
New entries by retail and IT companies
Banks create new business by fusing with IT and retail operators
©2006 SURUGA bank, Ltd. All Rights Reserved. 1B
Fundamental Concept and Business Design
1. Hospitable service
2. Customer advocacy concierge
3. Add value to avoid price competition
Direct banking
Nationwide reach
Grow scale and enhance lineup through alliance strategy
Personal banking~Tokyo metro area~
Community banking~Numazu ▪ Shonan ▪ Shizuoka~
Mortgage loans as anchor. Cross-sell personal loans and credit cards.
Focus on asset management needs. Cross-sell credit cards and loans.
Core businesses
1. Mortgage loans
2. Personal loans
3. Credit cards
4. Wealth management support
5. Small business loans
5 pillarsTarget
segments
Working women
Active seniors
Newly affluent
Give customers peace of mind by pursuing what makes up customer satisfaction.
Offer the optimal products and services from a long-term view
Interest and fees are compensation for financial services (quality exchange of value)
Values Round-up system
Management quality
improvementProgram
BSC Goal management
SystemProgram
Retail culture
A learning organization
Knowledge management
Self assessment
Concierge academy
Personnel development
Program
Main customers and marketsThree-pronged approach
ComplianceProgram
Offering ValueOffering Value Business DesignBusiness Design
Support InfrastructureSupport Infrastructure
◎
©2006 SURUGA bank, Ltd. All Rights Reserved. 2A
Marketing Strategy ①
Traditional companies
TQM CS
CRM
Customer Relationship Management
Source: Professor Glen Urban, MIT Sloan School of Management
Reliability
Push/Pull
web 2.0 companies grow
Scales are tipping toward consumers having more information
Customers gain more control
Customer
Advocacy
Customer Satisfaction
Customer Advocacy + web 2.0 → Customer advocacy concierge bank
Changes to information environment
Strategic advocacy marketing
①① Build customer trustBuild customer trust with complete information with complete information disclosuredisclosure
②② Implement thorough quality controlImplement thorough quality control on products on products and servicesand services
③③ Pursue excellence inPursue excellence in customer satisfactioncustomer satisfaction
④④ Build advocacyBuild advocacy--based based customer relationshipscustomer relationships
Total Quality Management
©2006 SURUGA bank, Ltd. All Rights Reserved. 2B
Marketing Strategy ②
Reliability
Two-way participationOne-way information flow
bank1.0Push/Pull
Marketing
World of web2.0World of web2.0 Strategic Direction Based on web2.0Strategic Direction Based on web2.0
What is web2.0?What is web2.0?
Three Things web2.0 Share in CommonThree Things web2.0 Share in Common
Information business
Platform is the Internet
Harnesses collective intelligence
Examples of web2.0 CompaniesExamples of web2.0 Companies
Advocated by Tim O’Reilly. Expresses ideals for the next generation for the Web.
A platform concept for coming up with new businesses that understand the rules and qualities inherent to the success of internet companies.
Dem
ocratization of D
emocratization of
information
information
Customer advocacy(Our Philosophy)
Service in other industries
(Enabler strategy)
Dream CRM(Customer advocacy
concierge)
webweb1.51.5
Dynamic Web
webweb2.02.0
Two-way network
webweb1.01.0Static Web with no renewal
Involve customers in product development
(tailor made)
Segment-specific branch strategy
Complete information including competition
(NEFSS)
bankbank2.02.0
©2006 SURUGA bank, Ltd. All Rights Reserved. 3A
Near Future of the Card Market and Suruga’s Strategy
(Source: THE NILSON REPORT #842)
Approximately ¥300 trillion
Approx. $6,366 billion
Debit expected to outstrip credit card by 2009 (based on number of transactions)Debit expected to outstrip credit card by 2009 (based on number of transactions)
Card Usage as Percentage of Consumer Expenditures (2004)
Card Usage as Percentage of Consumer Expenditures (2004)
Cash-based Japanese market
Debit transactions growing in US
Cash and others 91.7%
Debit cards 0.3%
Credit cards 8.0%
【【Share of Settlement in JapanShare of Settlement in Japan】】
Cash and others 64.0%
Debit cards 11.0%
Credit cards 25.0%
【【Share of Settlement in USShare of Settlement in US】】
Stress for Card CompaniesStress for Card Companies
º Business realm limited to one product: credit cards.→ Not a bank. Cannot handle debit
transactions, which require account settlement.
º Credit cards are used in only 10% of all settlement transactions.→ Payment by cash is mainstream.
Forced to rely on consumer loan business for earnings.
Stress for BanksStress for Banks
º Deregulation of banking functions enables convenience stores to handle settlements. Bank functions are spreading to non-banks more rapidly.
º Companies from other industries that have sales networks and customer bases are entering banking business.
→ Banking services are no longer the sacred domain of banks.→ Envy credit card companies for their organized memberships.
Actions by Suruga
「VISA Debit&Credit Line-up」
1998: First Japanese bank to issue credit card
2006: First Japanese bank to issue SURUGA VISA Debit Card
SURUGA VISA Debit SURUGA VISA CreditFree Payment
《《International Settlement Brand in Japanese Market: Potential of International Settlement Brand in Japanese Market: Potential of Debit CardsDebit Cards》》
º No. 2 in world in consumer spendingº No. 3 in world in spending by
overseas travelers
º Credit card market saturated? (250 million cards issued)
º Most consumers using credit cards select single payment option
©2006 SURUGA bank, Ltd. All Rights Reserved. 3B
Compatibility With and Superiority Over New Settlement Methods
Edy Suica QUICPay SmartPlus iD DCMXmini
Cards Issued 17,000,000 12,240,000 30,000 10,000 20,000 ―
Merchant Stores 31,000 6,000 7,000 1,000 15,000 iD store compatible
Limit ¥50,000 ¥20,000 ¥20,000/transaction ¥30,000/transaction N/A ¥10,000/month
Applicant Requirements N/A
Mobile Suica: VIEW card (credit card) holders (18 years
or older)
JCB credit card holders (18 years or older)
UFJ Nikos credit card holders (18 years or older)
Mitsui Sumitomo credit card holders (18 years or older)
12 years or older (elementary school children excluded, parental consent required)
Major Merchant Stores
am/pm, Royal Host, Circle K Sunkus, Pronto, McDonalds
Family MartBic CameraJonathan, Three F
Royal HostKaraoke Kan, NakauKanachu Hire
Junkudo Book StoreSapporo Drug StoreSkylark Gardens
Bic CameraYodobashi CameraKinokuniya Book Store
―
Member store fee rates remain high
even though transactions are
for small amounts
Terminals (R/W)need to be
standardized ○ Use full account balance without limit
○ No credit screening. OK for 15 years and older.
○ Check balance online or at financial institution ATMs
○ Use at 2.6 million stores in Japan, 24 million worldwide.
○ Can get cash at conveience store and post office ATMs
Wallet Phones
Wallet Phones
Stress for Stress for MerchantMerchant
storesstoresStress for Stress for
usersusers
SOLU
TION
SOLU
TION
SURUGA VISA Debit
Plan to Use VISA Proximity IC Settlement ServicePlan to Use VISA Proximity IC Settlement Service
・iD (SMBC、UC、Seson & NTT Docomo)・QUICPay (JCB & Docomo、au、SB)・SmartPlus
(UFJNicos、DC、MUFG& Docomo、au、SB)・DCMXmini (NTT Docomo)
Credit = PostpaidCredit = Postpaid
・Suica (JR East & Docomo、au)
PrepaidPrepaid
・Edy (BitWallet & Docomo、au、SB) ・ New banking service by au & MUFG
Deposit TypeDeposit Type
(Excerpt from CardWave. Number of cards issued is card + mobile phones)
《《 Suruga Suruga VISAVISA Debit CardDebit Card 》》
Solutions by Suruga BankSolutions by Suruga Bank
Must have credit card to use
service (=credit product)
Limited number of
storesMust upgrade to compatible
phone
Charges are a
hassle
Limit on purchase
amount too low
Balance Concerns
Are Are ‘‘wallet phoneswallet phones’’ really user friendly?really user friendly?
©2006 SURUGA bank, Ltd. All Rights Reserved. 4A
re-plus VISA Debit Card Begin service March 2006
Re-plus VISA Debit Card (First Japan) Also Works as Credit card
Begin reBegin re--plus Smart Banking Service, providing VISA debit cardplus Smart Banking Service, providing VISA debit cardthrough alliance with rethrough alliance with re--plus, provider of rent delinquency guarantee systemsplus, provider of rent delinquency guarantee systems
Reduce inadvertent rental delinquencies. Reduce collection work⇒Enhance operational efficiency
・Ordinary deposit account for paying rent equipped with loan facility・Card can be used around the world. ⇒ VISA participating stores number over 2.6 million in Japan, over 24 million worldwide.
Use ATMs overseas to withdraw funds in local currenices from deposit account in Japan.
・Withdraw and deposit money using ATMs at convenience stores, post offices, and partner financial institutions nationwide.
CustomerCustomer
Enrolls in re-plus rent delinquency
guarantee service
Cash card and VISA debit card in oneCash card and VISA debit card in one
ReRe--plusplusVISAVISA
Debit CardDebit Card
Guarantor contract
New choice for enrollees in service
Expand new customer base
Use financing functions
Re-plus Smart Banking ServiceFunctions as debit card + loanAutomated debit payments of rent, even when balance is short. Customers don’t have to worry if they forget to cover payment.
The convenience of debit cards in all life situations
Creating new markets and providing unique
value through alliances with other industries
re-plus, Inc.【Corporate profile】
・Established: Sept 2002・Headquarters: Chiyoda-ku, Tokyo・Representative: CEO Hirofumi Kang
・Paid-in Capital: ¥3,266,342,000
・Business domain:Asset management of real estate fundsProvision of guarantee system on delinquent rent payments in rental housing
・No. of group employees: 454
(as of end of April 2006)
©2006 SURUGA bank, Ltd. All Rights Reserved. 4B
Strategy for Targeting Lifestyles of Active SeniorsBegan Dream Life Series in February 2006
New business development in Kanagawa (existing service area), which holds a large wealthy market
New business development in Kanagawa (existing service area), which holds a large wealthy market
Change in lifestyle of senior age group
2005年 2010年 2020年 2030年
1. Multiple homes in different locations1. Multiple homes in different locations 2. Sentiment for nature and health (LOHAS)2. Sentiment for nature and health (LOHAS)
① Where they want to liveNear the sea 22.7%Near the mountains 19.5%Resort/holiday home 10.4%
② Reason for home site preferencePlenty of nature 49.8%Can enjoy hobbies 42.6%Mild climate 27.6%
10.8
1.9
6.8
1.0
Current trend and future image
(Source: MLIT)
Product Series Targeting Active SeniorsProduct Series Targeting Active Seniors
Phase 1 (On sale Feb 2006)Phase 1 (On sale Feb 2006)
Dream Life Mortgage Loan
Dream Life Plan 1 (collateralized personal loan)
Dream Life Asset (second mortgage)
Phase 2 (On sale Mar 2006)Phase 2 (On sale Mar 2006)
Dream Life Plan 2 (noncollateralized personal loan)
Phase 3 (Scheduled to begin Autumn 2006)Phase 3 (Scheduled to begin Autumn 2006)
Dream Life Support (reverse mortgage)
Buying a home
Utilizing assets
Resort, second home
Free
Utilizing assets
Grant based on Grant based on ‘‘life resumelife resume’’Suruga’s proprietary evaluation standard for assessing customer life achievements
Future Active Seniors ConceptFuture Active Seniors Concept
Strike the right balance between assets on hand and loans to enjoy a second life.
→ “Extended style”
Want to live a bright and active lifeFormer Senior ConceptFormer Senior Concept
Break into assets on hand. Use what is left over to enjoy a
second life.→ “Closed style”
【【SurugaSuruga’’s Wishs Wish】】
Make wise use of loan products to support a fulfilling and longevous
second life for our customers.
Want to realize their own dreams
Choosy about the life style they lead
Active Seniors ConceptActive Seniors Concept
Product Lineup
Dream Life Series for making our customers’second dream’ a reality
~Evolve beyond sales activity in Tokyo metropolitan area onto the next stage~
Salon de Concierge
Shibuya
Salon de Concierge
Yokohama
Salon de Concierge
NihonbashiSalon de Concierge
Shinjuku
Base camp for realizing Base camp for realizing second life dreamssecond life dreams
In a society where the population is shrinking, this market forecasts population growth until 2015.
Mild climate by the sea. Residential area with unique life style with
“Shonan brand”
Located at entrance to Fuji Hakone National Park. Rich in nature and
history as castle town. Ideal location for second home.
Resort population in surrounding areas is growing
Potential for two Salons de Concierge
Salon de Concierge Salon de Concierge ChigasakiChigasaki
Salon de Concierge Salon de Concierge OdawaraOdawara
Entrance to resort lifeEntrance to resort life
Unit: million people
Providing an elegant day-to-day
©2006 SURUGA bank, Ltd. All Rights Reserved. 5A
Evolution of Internet Branch Strategy
Key points to segmentKey points to segment--specific branchesspecific branches
Choosing Corporate Strategy in Age of the Internet
Grow online branch strategy further with financial OEM and long Grow online branch strategy further with financial OEM and long tail conceptstail concepts!!
Provide Financial OEM as Enabler CompanyProvide Financial OEM as Enabler Company Approach based on long tail conceptApproach based on long tail concept
Forefront CompaniesForefront Companies Enabler CompaniesEnabler Companies
Specialize in sales. Utilize customer base.
Specialize in making flexible products and services
Possesses massive customer info
Large share in specific areas
Diverse customer contacts
Brand powerEx: airlines, mobile phone carriers, Internet companies
Strong planning and proposal capabilities
Original product development
Flexible system design 80% that does not
sellN
umber sold
Arrange products in order of sales
Long tail law
20% that sells well
Past Pareto’s Principle = 80:20 Principle
Future 『Long tail principle』(Reverse Pareto’s Principle)『『Long tail principleLong tail principle』』(Reverse Pareto(Reverse Pareto’’s Principle)s Principle)
『『Long tailLong tail』』Sales from 80% that don’t sell are bigger
Long tail cannot be seen = needs that have not materialized
“80% of sales are generated by 20% of good customers”
What is the long tail theory?
Reverse Pareto’s (2:8) PrincipleNiche products that are not profitable in the real world can be profitable in the Web.
Separation of creation and sales Separation of creation and sales based on respective strengthsbased on respective strengths
Systematically select alliance with partner with strong customer contact
Utilize strengths and provide for partnerEnabler (financial OEM) strategyEnabler (financial OEM) strategy
Speedy response
©2006 SURUGA bank, Ltd. All Rights Reserved. 5B
Studying Creating New Value with OCN
2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500
OCN
@nifty
YAHOO!BB
BIGLOBE
DION
Business Development with OCN(OCN: NTT Communications’ ISP)
Customer
Proprietary financial services through Proprietary financial services through segmentsegment--specific branch businessspecific branch business
KnowKnow--how in online banking how in online banking branches + financial branches + financial
infrastructure (currently infrastructure (currently operating 9operating 9
branches and 4 clubs)branches and 4 clubs)
SynergiesTop Internet Service ProviderTop Internet Service Provider
Financial information service site Financial information service site Money Concierge opened Money Concierge opened
May 11, 2006May 11, 2006
◆◆OCN Users: 5.29 million OCN Users: 5.29 million (as of March 2006)
◆◆ Segments of ISPsSegments of ISPs
Merely migrating existing narrowband users to broadband
Promote attractive pricing
Acquiring new broadband users
Promote value added other than price
PuraraPurara
BIGBIGLOBELOBE
BB.BB.exciteexcite
@@niftynifty
YAHOOYAHOO!!BBBB
Currently succeeding in winning over existing and competitors’narrowband users as well as
new users
DIONDIONCreate new valueCreate new value
(Source: “What will happen in the future in the information and telecommunications market” Nomura Research Institute)
2.85 million2.85 million
5.29 million5.29 million
5.30 million*5.30 million*
5.05 million5.05 million
4.20 million*4.20 million*
※OCN・YAHOO・DION info based on March 06 releases. @nifty・BIGLOBE info are estimates.
ODNODN
SoSo--netnet
ASAHIASAHINetNet
SURUGA bank
SURUGA bank
©2006 SURUGA bank, Ltd. All Rights Reserved. 6A
Expanding ATM Network in the Tokyo Metropolitan Area
Basic agreement to begin ATM service in Three F locationsBasic agreement to begin ATM service in Three F locations
Chiba 116 locationsChiba 116 locationsTokyo 181 locationsTokyo 181 locations
Kanagawa 295 locationsKanagawa 295 locations
Saitama 57 locationsSaitama 57 locations
Attract customers
Introduce ATMs at low cost
Convenience
Benefit from ATM use
New lifestyle
Improve customer convenience
Raise corporate awareness
Increase customer contactSecure repeat customers
◆Suruga Bank’s Metropolitan ATM Network
-Chain sales ¥108,424 million (year ended Feb 2006)
≪Stores emphasizing fresh daily foods≫
≪Stores emphasizing fast food selection≫
-Strengthening new format for stores
【Listed on Section 2 of TSE】
-Paid-in Capital ¥1,396,150,000
-Dominant footprint in Tokyo and surrounding 3 prefectures
◆Overview of Three F Co., Ltd.
0 200 400 600 800 1,000
Seven Eleven
Three F
MiniStop
Family Mart
Circle K Sunkus
Lawson
※FY 2004. Compiled from each company’s releases
◆ Customer Traffic (Avg number of customers per day)
7,034 ATMs (excluding post offices)7,034 ATMs (excluding post offices)
eNet3,328
Suruga178
Three F649
Seven Bank3,528
(人)
ATM Network in 649 stores in Metropolitan area(Installations to begin Autumn 2006)
Three F Customers Suruga Bank
(as of Feb 2006)
Suruga Bank can promote its products and services through this ATM network.
©2006 SURUGA bank, Ltd. All Rights Reserved. 6B
Introduction of New Management System
Employing IBM Japan’s Next Generation Financial Services System--NEFSS
(NEFSS:Next Evolution in Financial Services Systems)
More sophisticated customer serviceMore sophisticated customer service Original Products and ServicesOriginal Products and Services Safe and Reliable ServiceSafe and Reliable Service
○ Sophisticated consulting and simulation
○ More powerful solutions with customized products
○ Speedy provision of partner products and services
○ Customer-tailored products and services with CRM
○ Enhance marketing functions using integrated DWH
○ Ubiquitous financial services through channel alliances
○ Lower costs & speed that overwhelms the competition
○ Stable operation 365 days a year, 24 hours a day○ Sophisticated security management and enhanced
downtime resistance
「「System ReformSystem Reform」」 == 「「Management ReformManagement Reform」」
Product StrategyProduct Strategy
Loyalty program
More sophisticated channel strategy
Attract new customers with new products and services
Make decisions at branch locations
Stronger fee and rate functions
Strengthen loan repayment functions
Enable composite products and services
Strengthen alliances with external products
Increase ability to make customer
proposalsSpeedy
delivery of new products and
servicesImprove convenience for customers
Organizational settings make it possible to administer various parameters
Associate accounts with the organization and manage based on various parameters
Strengthen marketing capabilities with team sales management
Flexible response to mergers, spin-offs, and outsourcing
Single source control of diverse data
Expand types of data accumulated
Make effective use of information
Management quantifiers that are compatible with finance
information
More sophisticated campaign strategy
Management Information Management Information ControlControl
OrganizationOrganization
Marketing StrategyMarketing Strategy
Value Added by New Management SystemValue Added by New Management SystemValue Added by New Management System
Points to ReformPoints to Reform
©2006 SURUGA bank, Ltd. All Rights Reserved. 7A
Interest Margins (Overall)
0.78%
0.85%
0.99%
1.07%
Mar03 Mar04 Mar04 Mar06
Mar03 Mar04 Mar05 Mar06
2,008.6
2,032.1
2,048.1
2,084.2
Loan-deposit marginLoan-deposit margin
1.59%1.64%
1.77%
1.93%
Mar03 Mar04 Mar05 Mar06
10.37%
8.12%7.26%
6.44%
Mar03 Mar04 Mar05 Mar06
R O ER O ENet interest marginNet interest margin
Mar03 Mar04 Mar05 Mar06
2,593.1
2,663.72,673.6
2,692.9
0.09%
0.06%
0.05%
0.07%
Yield on deposits
Average balance andyield on deposits
Average balance andyield on deposits
3.17%
3.35%
3.09%3.09%
Yield on outstanding loans
Average balance and yield of outstanding loans
Average balance and yield of outstanding loans
(include negotiable certificates of deposit)
Average balance of outstanding loans
Average balance of deposits
(billion yen)
(billion yen)
©2006 SURUGA bank, Ltd. All Rights Reserved. 7B
Interest Margins (Domestic) ①
Mar03 Mar04 Mar05 Mar06
0 .72%
0 .45%
0 .81%
0 .46%
0 .95%
0 .45%
1.04%
0 .42%
SURUGAAll Regional Banks
Mar03 Mar04 Mar05 Mar06
1 .66%
0 .81%
1 .77%
0 .85%
1 .84%
0 .84%
1.88%
0 .77%
SURUGAAll Regional Banks
loan-deposit marginloan-deposit margin Net Interest marginNet Interest margin
(Sep05)(Sep05)
©2006 SURUGA bank, Ltd. All Rights Reserved. 8A
Interest Margins (Domestic) ②
3.24%
3.19%
3.11%
3.17%
1.36%
1.32% 1.30% 1.31%
0.04%0.05%
0.08% 0.07%
Mar03 Mar04 Mar05 Mar06
Loan-deposit MarginLoan-deposit Margin Net interest marginNet interest margin
Expense ratio
2.41%2.32%
2.20% 2.22%
1.36%1.37%1.41%1.48%
Mar03 Mar04 Mar05 Mar06
Yield on funds managedCost of funds
Yield on outstanding loans
Yield on deposits
©2006 SURUGA bank, Ltd. All Rights Reserved. 8B
Gross Operating andGross Operating andYen LoanYen Loan--depositdeposit IncomeIncome
58.1
2.6
60.4
2.51.63.5
63.9
3.30.7
67.2
5.00.8
Income from mortgage loan salesOther operating income (except income from mortgage loan sales)Net fees and commissionsNet interest income
53.2
56.1
58.8
61.9
Gross operating incomeGross operating income
68.2
58.5
68.0
--2.22.2
73.1
Mar05Mar03 Mar04 Mar06
RecordRecord--breaking incomebreaking income
Yen loan-deposit incomeYen loan-deposit income
Mar05Mar03 Mar04 Mar06
(billion yen)(billion yen)
©2006 SURUGA bank, Ltd. All Rights Reserved. 9A
Core Net Operating and Net Income
Mar03 Mar04 Mar05 Mar06
7.4
8.7
10.4
14.3
14 .7%
17 .6%
12 .5%
14 .9%
Dividend payout ratio
Mar03 Mar04 Mar05 Mar06
24.2
30.231.3
35.9
Net IncomeNet IncomeCore net operating incomeCore net operating income(billion yen) (billion yen)
Record income highs 3 years consecutive Record income highs 2 years consecutive
©2006 SURUGA bank, Ltd. All Rights Reserved. 9B
Strong Focus on Retail
Mar03 Mar04 Mar05 Mar06
118.3
117.0
111.7
116.4
100.7
113.2
107.9
112.4
New loans second half
New loans first half
Mar03 Mar04 Mar05 Mar06
1,127.4
172.1
1,207.9
169.8
1,303.6
169.0
1,375.8
196.4
Personal loansMortgage loans
1,299.51,299.5 1,377.81,377.8
1,572.21,572.2
Consumer loan balance and ratioConsumer loan balance and ratio
+94.8+94.8
+78.2+78.2
235.3235.3228.2228.2
213.9213.9
63.8%
66.4%
69.1%
72.0%
+99.5+99.5
1,472.71,472.7 220.4220.4
New loansNew loans
(billion yen)(billion yen)
Consumer loan ratio
©2006 SURUGA bank, Ltd. All Rights Reserved. 10A
Focus on More Profitable Products
Personal loans
Consumer loansConsumer loans Personal loansPersonal loans
As of Mar 31, 2006As of Mar 31, 2006100%=1,572.2billion yen (3.7%) 100%=196.4 billion yen (7.8%)
196.4billion yen196.4billion yen(7.8%)(7.8%)
Super home loan747.6 billion yen747.6 billion yen((3.3%3.3%))
Mortgage loans628.2billion yen628.2billion yen(2.8%)(2.8%)
Secured personal loans128.0billion yen 128.0billion yen
((4.7%4.7%))
Unsecured card loans62.5 billion yen62.5 billion yen(14.2%)(14.2%)
Unsecured loans on deed
5.9billion yen 5.9billion yen ((7.0%)7.0%)
Note:Percentages in parenthesis denote average interest rate
©2006 SURUGA bank, Ltd. All Rights Reserved. 10B
Mortgage Loans
Tokyo Kanagawa Shizuoka Other
2.32.52.94.2
44.940.5 37.7 35.4
28.330.1
32.4
33.9
34.029.724.2
17.0
Mar03 Mar04 Mar05 Mar06
Mortgage loan balance by geographical areaMortgage loan balance by geographical area
(%)
1.41.20.1
22.022.924.830.6
22.3
20.7 17.7 16.6
60.058.254.446.6
Mar03 Mar04 Mar05 Mar06
New mortgages by geographical areaNew mortgages by geographical area
0.5
Tokyo Kanagawa Shizuoka Other
(%)
©2006 SURUGA bank, Ltd. All Rights Reserved. 11A
Rates on New Mortgages/Mortgage Loans for Women
Mar03 Mar04 Mar05 Mar06
54.5
64.1
72.2
79.23,700
3,293
4,080
4,384
Balance (billion yen)
No. of borrowers
Mortgage loans for womenMortgage loans for women
Started in Aug 2000
2.01.10.30.3
14.715.416.317.1
26.328.030.032.1
12.713.314.014.1
23.022.822.5
21.3
16.614.9
12.3
10.6
4.4
4.2
4.2
4.2
0.3
0.4
0.4
0.3
Mar03 Mar04 Mar05 Mar06
5.0% or higher
4.5% to under 5.0%4.0% to under 4.5%
3.5% to under 4.0%
3.0% to under 3.5%2.5% to under 3.0%
2.0% to under 2.5%Under 2.0%
(%)
Distribution of new mortgage rates (cumulative)
Distribution of new mortgage rates (cumulative)
Based on number of new mortgages
©2006 SURUGA bank, Ltd. All Rights Reserved. 11B
Family Value Chain Loan
0.5
1.1
1.7
3.3
192
107
68
30
1.1
3.2
5.4
8.8
328
211
123
46
Sep05 Mar06Mar05Dec04
Balanced packageBalanced package Parent-help loanParent-help loan
Jun05 Sep05 Dec05 Mar06
from Mar 2005from Oct 2004
Balance (billion yen) Balance (billion yen)
● No. of loans● No. of loans
©2006 SURUGA bank, Ltd. All Rights Reserved. 12A
Consumer Loan Delinquency andFinal Disposal Ratio
0.27% 0.29% 0.32%0.43%
0.21%0.19%0.17%0.08%
Repayment delinquency ratioFinal disposal ratio
0.72% 0.76% 0.81% 0.78%
0.35%0.58% 0.54% 0.60%
Repayment delinquency ratioFinal disposal ratio
7.08%7.49%
7.88% 7.81%
Mar03 Mar04 Mar05 Mar06
Personal loansPersonal loansMortgage LoansMortgage Loans
2.98%
3.05%3.09%
3.12%
Mar03 Mar04 Mar05 Mar06
Repayment delinquency ratio = amount 3 months or more overdue /remaining average amount of loan
Final disposal ratio = default ratio ×(1 - recovery ratio)
▲ Yield▲ Yield
©2006 SURUGA bank, Ltd. All Rights Reserved.
2.7%
4.3%
6.7%
10.1%
12B
Fees and Commission~Status of Wealth Management Products~
■ Ratio of investment products
Single premium life insurance
4.5
0.097.15.73.1
25.140.1
15.212.0
24.430.2
46.5
86.7
61.5
88.4
11.2
33.3
Mar03 Mar04 Mar05 Mar06
Private annuity insurance
Mutual funds
Safe custody of JGBs
Foreign currency deposits
5
463225
73 112
902
380
162197
278
258
296364
1,361
1,190
889
394
Mar03 Mar04 Mar05 Mar06
1,460
2,055
84.5
140.4
Commission from mutual funds and insurance products
Commission from mutual funds and insurance productsBalance breakdown of investment
productsBalance breakdown of investment
products
219.9
50.8
1,028
3,011Private annuity insurance commission
Fire insurance commission
Mutual funds sales commission
Mutual funds trust commission
(million yen)(billion yen)
Balance of investment products
Balance of personal assets under management
(Including personal deposits)
Single premium life insurance commission
©2006 SURUGA bank, Ltd. All Rights Reserved. 13A
Direct Banking (As of Mar 31,2006)
Mar03 Mar04 Mar05 Mar06
134.5
110.8
168.5
137.7
214.8
163.7
249.2
190.7
Mar03 Mar04 Mar05 Mar06
2.6 2.7
3.2
4.0
Other netbranch
8.4%Dirct One
branch 12.4%
Softbankbranch 27.4%
Dream Directbranch13.3%
Ordinarybranches
38.5%
Ordinary branches35.7%
So-netbranch2.2%
ANA branch9.6%
Other netsranch5.6%
Dream Directbranch 1.3%
DirectOnebranch2.2%
Softbankbranch 43.4%
Direct banking accountsDirect banking accounts
100%=605,763100%=605,763accountsaccounts
Mar05 537,855Mar05 537,855accountsaccounts
100% = 678,934 100% = 678,934 hitshits
Mar05 675,533 Mar05 675,533 hitshits
Performance of net branchesPerformance of net branches
Loans
Deposits
(billion yen)
(billion yen)
Loan and deposit balances
Ordinary profit (Managed accounting basis)
Number of hits to direct banking websitesNumber of hits to direct banking websites
Average monthly hits on top page
©2006 SURUGA bank, Ltd. All Rights Reserved. 13B
Core Net Operating Income and ROA Trends
1.25%
1.07% 1.10%
0.88%
0.67% 0.71%0.67%
0.71%
Mar03 Mar04 Mar05 Mar06
ROA difference (core net operating income basis) and average loan increase ratio
ROA difference (core net operating income basis) and average loan increase ratioCore net operating income ROACore net operating income ROA
-0.40%
-0.20%
0.00%
0.20%
0.40%
-25.00% -15.00% -5.00% 5.00% 15.00% 25.00%
(Sep05)
SURUGA
Loan book growth(Sep02~Sep05)
Change in ROA(Sep02~Sep05)
■Suruga Bank▲ Average for regional banks(for banks with at least ¥1 trillion in annual average loans outstanding)
*ROA = Core net operating income / Annual average total assets
©2006 SURUGA bank, Ltd. All Rights Reserved.
Breakdown of Problem Assets based on the Financial Rehabilitation Law
100.00%Total 2,203.5
Debtor Debtor classificationclassification
Mar 06Mar 06Credit balanceCredit balance ProportionProportion Consumer/Consumer/
CorporateCorporate ProportionProportion
TotalTotalcollateral collateral
andandguaranteesguarantees
CollateralCollateral Guarantees Guarantees **NOTENOTE
CoverageCoverageratioratio ReserveReserve Reserved Reserved
ratioratio
Total Total coveragecoverage
ratioratio
30.330.3 1.92% 18.418.4 15.715.7 2.72.7 60.81%
82.382.3 13.11% 50.250.2 36.736.7 13.513.5 61.05%
1,545.01,545.0 98.07%
545.7545.7 86.88%
1,575.41,575.4 100.00%
5.11%
94.88%
628.1628.1 100.00%
Sub-total 112.7
Normal assets 2,090.8
8.98.9
19.119.1
75.61%
59.81%
90.44%
84.34%
Claims againstbankrupt and substantially
bankrupt obligors
16.716.7 0.76%0.63% 6.16.1 5.05.0 1.01.0 61.67%
1.07% 5.65.6 4.44.4 1.11.1 83.48%
3.8
1.11.1 100.00%
100.00%
100.00%
11.611.6 0.74% 6.06.0 5.05.0 51.40%
43.2 6.89% 28.328.3 16.116.1 12.112.1 65.59%
8.68.6 0.55% 6.26.2 5.65.6 0.60.6 72.50%
32.332.3 5.15% 16.216.2 16.116.1 0.10.1 50.30%
2.49%
1.86%
Claims with collection
risk54.9
Claims for special attention
41.0
4.64.6
12.212.2
0.50.5
5.85.8
80.95%
82.16%
23.56%
36.32%
90.74%
93.86%
78.98%
68.35%
6.76.7
10.010.0
0.90.9
85.99%
100.00%
Coverage ratio : Covered by collateral and guaranteesReserved ratio : Reserved for unsecured portionTotal coverage ratio : Covered by collateral , guarantees
and reserves
Total coverage ratioTotal coverage ratio
(billion yen)
*NOTE:The guarantee is not provided by us. We do not extend the guarantee by paying fee to external entity,but the third party, who serves as the joint guarantor to the borrower, extends the guarantee.
Consumer
Corporate
Consumer
Corporate
Consumer
Corporate
Consumer
Corporate
Consumer
Corporate
Consumer
Corporate
14A
©2006 SURUGA bank, Ltd. All Rights Reserved. 14B
Loans Disclosed under the Financial Rehabilitation LawLoans Disclosed under the Financial Rehabilitation Law
13.11%
16.52%16.49%
20.19%
1.81%1.80%1.92%
1.77%
5.11%
6.42%6.82%
8.52%
1.89%
0.71%
1.63% 1.51%
3.83%
6.93%
5.23%4.91%
Ratio of disclosed assetsRatio of disclosed assets after deduction from reserves
Ratio of disclosed assetsRatio of disclosed assets Consumer / Corporate ratio of disclosed assetsConsumer / Corporate
ratio of disclosed assets
Mar03 Mar04 Mar05 Mar06
Ratio of disclosed assets after deduction from reserves,collateral and guarantees
Mar03 Mar04 Mar05 Mar06
Corporate ratioConsumer ratio
©2006 SURUGA bank, Ltd. All Rights Reserved. 15A
Interest Margin After Credit Costs
-0.50%
0.00%
0.50%
1.00%
1.50%
-0.50% 0.00% 0.50% 1.00% 1.50%
1 .32%
0 .99%
1 .16%1 .06%
Mar03 Mar04 Mar05 Mar06
0 .30%0 .31%
0 .30%
0 .33%
(Sep05)
Sep05
Comparison with the main regional banks
Comparison with the main regional banks
■SURUGA:Loan‐deposit margin - Actual credit costs ratio▲Main regional banks Average :Loan‐deposit margin-Actual credit costs ratio
SURUGA
Deposit interest margin and core net operating income ROA after actual credit costs
Deposit interest margin and core net operating income ROA after actual credit costs
Vertical axis: Loan‐deposit margin - Actual credit costs ratioHorizontal axis: ROA (core net operating income – actual credit costs)/annual average balance of total assets (annualized rates)
Data on other banks from Sept 05
Mar06(full year)
©2006 SURUGA bank, Ltd. All Rights Reserved. 15B
Expenses and OHR
Mar03 Mar04 Mar05 Mar06
1.7
20.7
14.1
1.8
20.4
14.2
2.0
20.3
13.6
2.0
20.8
13.5
Personnel expensesNon-personnel expensesTaxes
49.8%
52.9%53.4%
62.7%
OHR
36.736.7 36.436.4 36.036.0 36.436.4
(billion yen)
©2006 SURUGA bank, Ltd. All Rights Reserved. 16A
Owned CapitalOwned Capital
Mar03 Mar04 Mar05 Mar06
49.8
115.2
37.4
128.6
28.3
137.6
17.5
150.2Deferred tax assets Tier Ⅰ
43.2%
29.1%
20.6%
11.6%
Deferred tax assets / Tier Ⅰ ratio
Mar03 Mar04 Mar05 Mar06
124.1
137.4
146.4
159.3
Capital adequacy ratioCapital adequacy ratio
8.93%
9.93%
10.73%
11.36%
10.73%
10.14%
9.46%
8.50%
10.12%
7.89%
9.53%
8.85%
BIS standard(consolidated)
Domestic standard(non-consolidated)
TierⅠratio(non-consolidated)
Deferred tax assets / Tier Ⅰ ratioDeferred tax assets / Tier Ⅰ ratio
(billion yen)
■ Amount of owned Capital
(billion yen)
©2006 SURUGA bank, Ltd. All Rights Reserved.
FY2005 Results and FY2006 ForecastFY2005 Results and FY2006 Forecast
FYFY20020055Forecast Forecast
comparisoncomparison(C-B)(C-B)
3M3M TIBORTIBOR 10Y10Y JGBJGBFYFY20062006 Ave. Ave. 0.3%0.3% Ave. Ave. 1.9%1.9%
Net operating incomeNet operating income
Operating expensesOperating expenses
Increase or Increase or DecreaseDecrease(C-A)(C-A)
6969..55
3636..55
3333..00
+5+5..11
+0+0..44
+2+2..00
3636..00
3434..66
+3+3..66
△△00..11
+3+3..66
ROE(ROE(%%))((net income basisnet income basis))
EPS(EPS(YenYen))
DividendsDividends((YenYen))
8.308.30
45.7545.75
+2.25+2.25
+14.59+14.59
8.128.12 +2.07+2.07
+8.54+8.54
6.06.0 +3.0+3.0 +2.0+2.05.05.0
39.7039.70
Core net operating incomeCore net operating income 3333..00 +4+4..663131..33 +2+2..99
Ordinary profitOrdinary profit
Net IncomeNet Income
Actual credit costActual credit cost
2020..55
1212..00
1212..00
+4+4..44
+3+3..99
+0+0..33
1818..33
1010..44
1212..55
+2+2..22
+2+2..33
+0+0..88
FY2006FY2006
ForecastForecast
7575..00
3737..00
3838..00
10.5010.50
58.9058.90
8.08.0
2525..00
1515..55
1212..00
3838..00
Forecasting premisesForecasting premisesForecasting premises
FYFY20020055ResultsResults
(C)(C)
7373..11
3636..44
3636..66
10.3710.37
54.2954.29
8.08.0
3535..99
2222..77
1414..33
1212..88
Gross operating incomeGross operating income(billion yen)
6868..00
FYFY20020044ResultsResults
(A)(A)
FYFY20020055ForecastedForecasted
(B)(B)
16B
©2006 SURUGA bank, Ltd. All Rights Reserved.
Risk Management and Corporate GovernanceRisk Management and Corporate Governance
17A
Board of directorsBoard of directorsBoard of statutory auditorsBoard of statutory auditorsExternal directorsExternal statutory auditors
Executive ConferenceExecutive Conference
Risk Management CommitteeRisk Management Committee
Risk managementRisk management
Management ConferenceManagement Conference
Market-related and liquidity risks
Market-related and liquidity risksCompliance riskCompliance risk System risksSystem risksCredit riskCredit risk Administrative
risksAdministrative
risks
SubsidiariesSubsidiariesSales branchSales branch Sales branchSales branch Sales branchSales branch Sales branchSales branch
Basic Beliefs on Corporate GovernanceBasic Beliefs on Corporate Governance
Internal auditsInternal audits
○Beginning April 1998, Suruga Bank introduced an executive director system and has clarified management responsibility and made for faster decision-making and execution of duties by giving executive officers far-reaching authority to carry out their duties.
○We have established an internal audit department as an independent entity within the head office to ensure compliance with laws and regulation, secure earnings and perform appropriate risk management.The organization validates the appropriateness and effectiveness of the internal control regimes of the head office and sales branches, and advocates improvements and corrections to problems as necessary.It also performs internal audits to ensure that the internal controls designed to facilitate the execution of management objectives are functioning effectively.
○ Statutory auditors and the board of auditors supervise the execution of directors’ responsibilities based on the audit policy and audit plan.Further, Suruga Bank maintains close cooperation among statutory auditors, public accountants and internal auditing departments to share internal audit plans and internal audit results.
Information security risksInformation
security risks
©2006 SURUGA bank, Ltd. All Rights Reserved. 17B
Vision for Growth Under Management PhilosophyVision for Growth Under Management Philosophy
Growth as a system for exchanging valuesGrowth as a system for exchanging values Growth as a company with a missionGrowth as a company with a mission
Growth based on C・P・SGrowth based on C・P・S
Shareholders
Other stakeholders
CustomersEmployees
Effective management
of capital
Supports a happier lifestyle
Participate directly in system to
realize oneself and play role in society
Define growth as ability to exchange value with stakeholders
Growth MissionMission
Make dreams a reality as a “life and business concierge.”
Define growth as enhancing the ability to deliver by helping customers realize their dreams.
Management
Grounded in home country’s land and culture
Based on people
Aiming for higher social value
CCulture-oriented
PPeople-based
SSocial-perspective
Respect culture. Use that culture as strength to fuel growth.
Achieve growth not only based on corporate beliefs, but also human ethics
Remain aware of one’s role in public society and act in line with the codes of society.
Suruga group
Suruga group
For further details regarding the above, please contact
IR & PR Office, Suruga Bank Tel: +81-3-3279-5536
e-mail: [email protected]