megt presentation _lg_libya_prime competitor_event_2013
TRANSCRIPT
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LG Event for 2013LG Event for 2013
11stst Oct, 2013 to 5 Oct, 2013 to 5thth Oct, 2013 Oct, 2013
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Event Details• all category of goods Display and Demos
• Discounted bundle Offers
• Lucky Draws and free give aways
• 5 days – 15 give aways for the walk-in customers participating in lucky draws
• Win 84’’ UHDTV by enrolling in the lucky draw on the shopping of 500 LYDs from the event
• Entertainment Shows & Activities
• Layout, Design & Visual Merchandising
• Additional Activities : Kitchen environment, video game -playing area, magic shows etc. targeting MW,DW & CTV range.
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Layout, Design and Visual Merchandising
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ATL BRANDING – OUT DOOR SIGNAGES
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Use signs, fixtures, displays to draw customers :
Tools :
PRE-HYPE Radio promotion
Fliers distribution
Lucky draws ;give aways
Outdoor signage's
Brand ambassadors for product description
Windows, walls, feature fixtures, point-of-sale
Lighting & visuals
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Fliers and brouchors :
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REF - SYSTEMmodelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD
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Event promotions : Bundle Offers
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Event promotions : Bundle Offers
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Event promotions : Bundle Offers
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REF - SYSTEMmodelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD
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AUDIO SYSTEMS :
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AV RANGE :
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AV RANGE :
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AV - SYSTEMmodel type
Mini hifi 1600w PMPO 17700W
HT BP730 701 3D BLUE RAY
CM6520 MINI HIFI 500W 5500 W
PORTABLE SPEAKER --
DOCKING SPEAKER --
SOUND BAR --
CM9730 DJ SYSTEM
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REF - SYSTEMmodelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD
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CTV RANGE:
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CTV RANGE:
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CTV RANGE:
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CTV RANGE:
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CTV RANGE:
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CTV RANGE:
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CTV - SYSTEM
TYPE MODEL
24’’ LED
26’’ LED
32’’ LED LN5100
42’’ PLASMA PN42’ 4500
42’’ LED LA6130
42’’ LED LA6600
47’’ LED LN5700
50’’ PDP PN4500
54’’ LED 50LN5400
55’’ LED LM9600
42’’ LED LA86 42
84’’ UHD TV ULTRA HD TV
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REF - SYSTEMmodelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD
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VC RANGE:
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REF - SYSTEMmodelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD
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MW RANGE:
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MW RANGE:
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MW - SYSTEMMW - SYSTEMmodelmodel
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REF - SYSTEMmodelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD
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REF RANGE:
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REF RANGE:
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REF - SYSTEMmodelmodel priceprice
GN-B602GLT 1050 LYD
GR-M762GLH 1150 LYD
GR-MB02GLH 1300 LYD
GR-S632GSRX 1350 LYD
GC-P237ALPN 2000 LYD
GR-J317WSBN 2900 LYD
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WM RANGE :
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WM RANGE :
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WM RANGE :
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WM RANGE :
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WM RANGE :
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WM RANGE :
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WM RANGE :
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The Wow-Factor
• more then 800 visitors per day• creating a hype of the upcoming season• displaying and introducing the latest models with the
competitive prices• demonstrating the family packages with the
appealing prices• 5 days ,15 give aways launching the Eid- Al – Kabir
promotions much louder
By creating a pre-hype• initiators by creating a unique event of one of its kind
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2013-2014 Business Law Event
• Misclassification of workers as independent contractors instead of full-time employees