9.00am WELCOME FROM THE CHAIR

Jonathan Champ, Research and Content Director - Melcrum

9.10am KEYNOTE SESSION: Global Vision 2020: Redefining organizational communication in a new era of transparency, mobility and digital fluency

Work is a defining part of our lives, but the meaning of “going to work” is undergoing a profound change. New societal demands are shaping a future workplace with different values and priorities. Corporations are facing a growing demand for

more openness and transparency. Cloud culture and collaboration is bringing increased mobility and remote working capacity. How will these changes alter the way employees connect, engage and communicate with each other?

In this keynote session, futurist and visionary thinker Anne-Lise Kjaer will deliver insights into some of the key drivers shaping the mindsets of tomorrow’s workforce, and how society and people will evolve in the age where cultural capital, people engagement and transparency set the agenda for 21st century business. The aim is to encourage delegates to start actively thinking about the Key Macro Trends influencing us today and how they will affect our future vision of Internal Communication.

Anne-Lise Kjaer, Futurist & Founder - Kjaer Global Copenhagen Goodwill Embassador

10.10am Communication and Change – Does it have to be War?

Communications and change management can only be successful if both work together honestly and openly and also partner well with other key areas such as the Web team and for large scale organisational change transformations,

the HR team. Excellent collaboration is the only way to succeed. In times of sweeping change throughout an organisation, true collaboration can be difficult with areas trying hard to stay relevant.

This presentation will take you on the current journey of a large scale and long term organisational change currently taking place in the Department of Defence in the Chief Information Officer Group. This reform journey is occurring while at the same time vital business as usual ICT work must continue to a high standard. Just to make things more interesting, while all this is occurring the Department receives a budget cut as well as instructions to reduce its workforce.

Communications and change management has, does and will continue to play a vital role in the success of this journey. This session will show you how.

Theresa Coxon, Acting Assistant Secretary ICT Reform - Department of Defence

11.10am Morning tea

11.30am Meet FRED: Giving digital channels a voice

Cisco ANZ Management needed to connect to the organisation but existing communication channels were not achieving desired impact. Email was not resonating, cascading messages through line of management were being diluted

and distorted. A digital message screen network was installed to provide cut-through and create impact with the audience. Early approaches to this new channel and content didn’t connect with employees. SM Davis, Collaboration and Engagement lead will explain how by taking an innovative, iterative and adaptive approach to the channel and its voice, Cisco have created an in-demand system that has engaged audiences.

By evolving the approach to content, the system - known as FRED, now delivers succinct messaging that creates cut through and leads to action and has measurable financial benefits.

Key topics include:

• Learninghowtoadaptandbesmartwithyourtechnology• Enablingcultureshiftthroughvaluedengagingcommunicationtools• Capturingthebusinessbenefitsofeffectivemessaging

Sarah-Marie Davis, Collaboration and Engagement - CISCO

12.20pm Lloyds International: A story of change, hope, action and impact

At Lloyds International the philosophy for internal communication is to create and facilitate strategic alignment critical to individual and organisational business performance. This means creating

an understanding of the business priorities and objectives; awareness of how individuals can contribute to the delivery of those objectives; and opportunities to celebrate and recognise success. How do you build confidence in times of great uncertainty? And how do you approach these challenges with minimal resources and budget? Through the creation of a OneLloyds - they took colleagues along a cultural change journey – where a sharp focus on the delivery of a few critical business priorities was essential to the future of the company.

Key outcomes:• ThesearchforanewidentityandmeaningpostGFC• Howtodeliverasuccessfulcommunicationsprogramwithminimalbudget

and resources – the power of facilitating dialogue• Explorethelinksbetweeninternalcommunicationsandorganisational

psychology – facilitate change at organisational, team and individual levels

Lynne Machin, Head of Communication Ingerlise Svaleng, Communication Manager - Lloyds International

1.10pm Lunch

2.10pm INTERACTIVE SESSION: Own it! Tools and tips for capturing IC’s contribution

3.40pm Afternoon tea

4.10pm Keeping manager communication fresh at Woolworths

David MacGregor, Communication Manager - Woolworths

5.00pm Networking Drinks

day 1 October 17, 2012

Competing on the Curve:17-18 October, 2012Pullman Hotel, Hyde Park, Sydney, Australia

9th annual

MELCRUM SUMMIT

2012Re-engineering IC for agility, productivity and impact

8.30am Leadership Breakfast Session

9.30am KEYNOTE SESSION: Can icons change? How communication strategy can support business transformation

Qantas is going through one of the most significant periods of change in the company’s 92 year history. A considerable transformation program is underway, all amongst a complex industrial landscape. Head of Internal and Digital Communication

at Qantas Jo Boundy will discuss how the internal communication team has used strategic and innovative communication channels to help their managers and employees through these significant challenges.

Jo Boundy, Head of Internal & Digital Communication - Qantas

10.20am Communicating with purpose

Four acquisitions in a four year period and Medibank was well on its way to transforming itself from Australia’s number one health insurer to a fully-fledged health care company. At least, that’s what they thought.

Ilona Charles, Group Executive for Medibank will talk about Medibank’s transformation agenda, and an unexpected result from ongoing acquisition communication – employees confused about why Medibank had acquired these businesses and a lack of understanding about where the company was going. Ilona will share insights from Medibank’s Group Executive about what to do with disappointing employee engagement survey results. She’ll speak on key initiatives which ultimately turned employees’ lack of understanding and confusion into an overwhelming belief in the company’s vision and purpose – and the role internal communication played.

Key topics include:• Redefiningthecompany’svaluesfromthegroundup• Aligningemployeestoasinglepurpose• Howinternalcommunicationsupportsbusinesstransformation

Ilona Charles, Group Executive - Medibank

11.10am MORNING TEA

11.30am INTERACTIVE SESSION: Powerful and Persuasive Communication

Imagine having the expertise at your fingertips to conquer all those myths of voice and presentation that have bugged you through your career. As a surgeon of personal presence, Dr Louise Mahler’s uses her cutting instruments to diagnose your

key area of performance blockage and conjure dramatic transformation. This workshop presentation will provide the practical secrets to powerful and persuasive verbal communication for internal communication practitioners and organisational leaders.

Louise is a business communication specialist and a proven performer in moving individuals and groups to take positive action through a unique perspective focusing on the unsung wisdom of the mind-bodyvoice connection. With a background in opera as well as a strong business background she has brought the worlds of Art and Business together in a pioneering combination that breaks the barriers of standard communication.

Dr. Louise Mahler, Director - The Art of Business

1.10pm Lunch

2.10pm Competing on the curve - delivering agility, productivity and impact

Internal communication continues to evolve in response to the changing needs of organisations, industries and markets. Increasingly, the role of the internal communication leader is to extend their influence and lead change, performance

improvement and transformation within their organisation, striking a balance between delivering what is required today with building future capacity.

Melcrum’s Asia Pacific Research & Content Director Jonathan Champ will present highlights from the current global Strategic Communication Research Forum studies into communication capability, alignment and collaboration.

Key topics include:

•Shiftingthedialogue-leaderandmanagercommunicationthat drives performance

•Changinghowwetalkaboutchange-therolesofcommunication in business transformation

•Managingthebusinessofcollaboration-creatingvaluethroughconnection

Jonathan Champ, Research and Content Director - Melcrum

3.00pm Reinvention through radical transformation - Department of Justice Victoria

Faced with a range of high-profile and critical communication challenges, the Victorian Department of Justice continues to develop successful strategic approaches to communication management. The department’s Manager

Corporate Communication Justin Gehde has led a team to manage the communication of functional change to more than 7,000 staff across Victoria while adapting to internal factors including the appointment of a new Director of Strategic Communication and a growing focus on using video stories to convey messages in a time-poor and information-rich environment.

Key topics include:•Facedconcurrentcomplexchangesdrivenbyinternalchangeand

external demands•Adaptedandevolvedcommunicationstrategy•Incorporatednewapproachedtotacticsandmessagingintoa

successful framework•Wonthesupportofdemandingstakeholderswhileover-delivering

on critical commitments

Justin Gehde, Manager Corporate Communication - Department of Justice

3.50pm Closing statements

4.00pm Summit close

day 2 October 18, 2012

Competing on the Curve:17-18 October, 2012Pullman Hotel, Hyde Park, Sydney, Australia

9th annual

MELCRUM SUMMIT

2012Re-engineering IC for agility, productivity and impact

Register online at www.melcrum.com/aussummit