membership pp for webinar feb 2018.pptx [read …...district 7090 what i can do •stimulate...
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District 7090
What I can do•Stimulate thinking about “membership”
•Suggest 5 key elements of your plan/strategy
•Describe several valuable resources
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District 7090
What I can’t do•Give you a one-size-fits-all plan
•Tell you what your club policies & procedures should be
•Do your self-assessment for you
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District 7090
Why is membership development critical to your club?•Every club loses members – for a variety of reasons
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District 7090
Why is membership development critical to your club?•Every club loses members – for a variety of reasons
•If your club shrinks, you will:•Have less resources for doing the work of Rotary•Increase the cost per person for fixed costs•Burn out your current members
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District 7090
How I used to think about membershipI can’t meet every week!
$20 for lunch!
But your club looks so pale,
stale and male!
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District 7090
Then…
• Men only• Senior execs & professionals• Membership paid by company• Long lunch hour was normal
Not your father’s Rotary
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District 7090
Not your father’s RotaryThen…
Now…
• Men & women• Ethnic/cultural diversity• Members paying themselves• Diversity of vocations & positions• No time for long lunches• Many have young families• Both partners work
• Men only• Senior execs & professionals• Membership paid by company• Long lunch hour was normal
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District 7090
Why people join Rotary
05
1015202530354045
Percent of respondentsSiegel + Gale Survey (2014)
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District 7090
Why people stay in RotarySiegel + Gale Survey (2014)
05
1015202530354045
Friendship andfellowship
To positive impactmy community
To have a positiveimpact globally
Professionalnetworking
Development andtraining
For personalrecognition
Percent of respondents
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District 7090
Speculation about motivation
First 6 Months Months 6 - 12 Year 2 Year 3+
Member Motivation
Community Service Other Aves of Service Comaraderie at Meetings
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District 7090
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District 7090
5 Key Elements of Your Plan
1.Club Readiness
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District 7090
5 Key Elements of Your Plan
1.Club Readiness•All members should be motivated & prepared
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District 7090
5 Key Elements of Your Plan
1.Club Readiness•All members should be motivated & prepared•Membership Committee, not just Chair
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District 7090
5 Key Elements of Your Plan
1.Club Readiness•All members should be motivated & prepared•Membership Committee, not just Chair•Curb appeal (culture; customs)
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District 7090
5 Key Elements of Your Plan
1.Club Readiness, continued•Cost structure? (meals are highest cost)
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District 7090
5 Key Elements of Your Plan
1.Club Readiness, continued•Cost structure? (meals are highest cost)•Expectations for attendance/participation
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District 7090
5 Key Elements of Your Plan
1.Club Readiness, continued•Cost structure? (meals are highest cost)•Expectations for attendance/participation•New membership categories?
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District 7090
5 Key Elements of Your Plan
1.Club Readiness, continued•Satellite club?
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District 7090
5 Key Elements of Your Plan
1.Club Readiness, continued•Satellite club?•Enough non-meeting activities? Collaborate with other clubs on projects?
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District 7090
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District 7090
5 Key Elements of Your Plan
2.Public Image
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District 7090
5 Key Elements of Your Plan
2.Public Image•Website & Facebook
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District 7090
5 Key Elements of Your Plan
2.Public Image•Website & Facebook•Adequate PR & signage at events
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District 7090
5 Key Elements of Your Plan
2.Public Image•Website & Facebook•Adequate PR & signage at events•Pool resources with other clubs?
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District 7090
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District 7090
5 Key Elements of Your Plan
3.Recruitment Strategy
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District 7090
5 Key Elements of Your Plan
3.Recruitment Strategy•Who are you targeting?
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District 7090
5 Key Elements of Your Plan
3.Recruitment Strategy•Who are you targeting?•Strategy for recruiting, e.g., targeting groups?
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District 7090
5 Key Elements of Your Plan
3.Recruitment Strategy•Who are you targeting?•Strategy for recruiting, e.g., targeting groups?•Joint recruitment events with other clubs?
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District 7090
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District 7090
5 Key Elements of Your Plan
4.Systematic On-boarding Process
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District 7090
5 Key Elements of Your Plan
4.Systematic On-boarding Process•Starts with exploring interests of prospect
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District 7090
5 Key Elements of Your Plan
4.Systematic On-boarding Process•Starts with exploring interests of prospect•Clarify expectations (both directions)
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District 7090
5 Key Elements of Your Plan
4.Systematic On-boarding Process•Starts with exploring interests of prospect•Clarify expectations (both directions)•Make induction meaningful
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District 7090
5 Key Elements of Your Plan
4.Systematic On-boarding Process, continued•Get new member involved in a meaningful way
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District 7090
5 Key Elements of Your Plan
4.Systematic On-boarding Process, continued•Get new member involved in a meaningful way•Orient to club AND Rotary beyond the club
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District 7090
5 Key Elements of Your Plan
4.Systematic On-boarding Process, continued•Get new member involved in a meaningful way•Orient to club AND Rotary beyond the club•Expose new member to Rotary beyond club
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District 7090
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District 7090
5 Key Elements of Your Plan
5.Retention Strategy
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District 7090
5 Key Elements of Your Plan
5.Retention Strategy•Don’t take existing members for granted
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District 7090
5 Key Elements of Your Plan
5.Retention Strategy•Don’t take existing members for granted•Do member satisfaction surveys regularly
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District 7090
5 Key Elements of Your Plan
5.Retention Strategy•Don’t take existing members for granted•Do member satisfaction surveys regularly•Do club “visioning” activities every few years
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District 7090
5 Key Elements of Your Plan1. Club Readiness
2. Public Image
3. Recruitment Strategy
4. Systematic Onboarding
5. Retention Strategy
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District 7090
Useful Resources• District and RI websites
•Strengthening Your Membership (booklet)
•www.GreatIdeasToShare.com
•www.video.rotary.org
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District 7090
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District 7090