membership recruiting workshop 2014 chapter leader training nma...the leadership development...
TRANSCRIPT
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Membership Recruiting Workshop
2014
Chapter Leader Chapter Leader TrainingTraining
NMA...THE Leadership NMA...THE Leadership Development OrganizationDevelopment Organization
Understanding the NMA
Draft!
![Page 2: Membership Recruiting Workshop 2014 Chapter Leader Training NMA...THE Leadership Development Organization Understanding the NMA Draft!](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649cae5503460f949712d0/html5/thumbnails/2.jpg)
Membership Recruiting Workshop
2014
Chapter Leader Chapter Leader TrainingTraining
NMA...THE Leadership NMA...THE Leadership Development OrganizationDevelopment Organization
Understanding the NMA
Draft!
![Page 3: Membership Recruiting Workshop 2014 Chapter Leader Training NMA...THE Leadership Development Organization Understanding the NMA Draft!](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649cae5503460f949712d0/html5/thumbnails/3.jpg)
Introduction
• “Nothing happens until someone sells something” - you’re always “selling” NMA
• You must make things happen…people don’t join by accident
• Membership representatives are a.k.a.
• contact people
• boosters
• ambassadors
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Membership Committee
• Responsibilities
– Maintain two-way communications w/members
– PUSH for participation in chapter activities
– Reach out to ALL eligible potential members
– Promote mutual interests of chapter, parent organizations, and NMA
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Membership Chairman
• Duties
– Set up organization chart
– Plan activities for year
– Recruit & train committees
– Monitor & evaluate committee
– Set up departmental newsletter/communication
– Maintain liaison with other committees
– Administer committee budget
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Membership Representative
• Duties
– Contact members assigned
– Contact non-members assigned
– Keep up-to-date on chapter & NMA events
– Act as liaison between members & officers
– Other duties as assigned
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Intra-Chapter Relationships
• Maintain close working relationship with all departments
• Keep informed on all chapter activities
• Maintain close contact with chapter officers, the board, & other committee chairmen
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Committee Organization
• Traditional
– Flat % or ratio, such as one booster for every 20 members
• Alternate
– By department
– Management Echelon - peers only
– Geographic - workstation alignment
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Supporting Staff Functions
• Statistics & Graphics Display
• Distribution & Control
• On-going Committee Training
• Committee Liaison
Meeting
Thursday
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Committee Recruitment
• Individual Qualifications
– Recommendation/approval from department head
– Enthusiastic & energetic
– Sufficient assertiveness
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The Committee in Action
• Communication
– Face-to-face
– Telephone
– Through an Emissary
• Distribution of notices
– Internal Mail
– Personally
• Handling Money
– Keep good records
o Dates & kind of contacts
o Attendance record
o Personal data
• Sales Aids
– Monitor for maximum impact
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Awards & Rewards
• Enlists friendly competition
• Adds incentive and motivation
• Provides encouragement to attempt follow up and “second efforts”
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Community Chapters
• Face unique additional challenges
• Assign Membership “captain” in each affiliated organization
• Include members & non-members
• Conduct annual membership drive
• Enlist visible support and endorsements of key community or business leaders
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Getting Started
• Work with your membership assistant
• Appoint representatives wisely
• Assign specific contacts to people
• Train your representatives
• Plan your meetings
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Committee Training
• Knowledgeable about the chapter
– When & where are meetings?
– What are the chapter objectives?
– How much are dues ?
• Salesmanship
– Positive attitude
– Able to communicate company/Community link to chapter goals
– Practice one’s chapter marketing “pitch”
Form the basis for the second phase of committee training.
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Chapter Information
• Representatives need the following chapter information:
– Objectives & goals
– Committee structure
– Member enrollment & renewal procedures
– The big picture
– Answers to F.A.Q. Visit NMA’s Website for “The Big Picture”http://nma1.org
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Attitude &Job Understanding
• Establish “Can Do” Attitude
o Start with a theme for recruiting good people
o Make it a challenge and an opportunity
o Build a unique esprit de corps
• Establish Job Understanding
o Personal value/personal experience to be gained
o Develop new or enhanced skills and contacts
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The Chapter and its Professional Development
Programs
It’s About Your Chapter’s Value to Your
Members and the Organization
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Now, let’s get our questions answered!!