mesh the gears: mastering the economics of digital leverage

©2016 Apigee Corp. All Rights Reserved.

Mesh the Gears or be Ground Between Them Mastering the Economics of Digital LeverageBryan Kirschner@bryan_kirschner


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“The future is already here — it's just not very evenly

distributed.”- William Gibson

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©2016 Apigee Corp. All Rights Reserved. 5

2013


2013 2016


APIs unlocked the economics of digital leverage

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Question?

Text @QQQ to 35134You can submit up to 140 characters

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perfectly replicatedan infinite # of timesat zero marginal cost

Source: Iansiti & Lakhani, Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing BusinessHarvard Business Review, November 2014


OpportunityUsecreatesvalue


Opportunity

Tools

Usecreatesvalue

Scale on demand


Opportunity

Tools

Know HowUsecreatesvalue

Scale on demand

Sustainableagility at pace


Opportunity

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Question?





$4.3T

Source: The Center for Global Enterprise


$4.3T The Uber of…



Putting an API around our stores

A single, universal way to measure physical movement

The Pandora of food

The operating system for live entertainment

The platform for the Industrial Internet

$4.3T



Use creates value through network effects

Data



Data Interaction



Data Interaction Transaction



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Opportunity



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Opportunity

!Core competency of digital disruptors


Tools

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Question?





“More and more, companies will fulfill their IT requirements simply by purchasing fee-based 'Web services' from third parties -- similar

to the way they currently buy electric power or telecommunications services.”2003


“…a spokeswoman…said recent news stories

claiming that the state may need less than 10 percent of the data center are not

entirely true.”

2011


“What's wrong with the Washington State data

center?Facility sits mostly empty

after more than two years.”

2014


“The state's CIO…has suggested the space would make a good Sensitive

Compartmented Information Facility… That's government-speak

for a room full of classified document filing cabinets...”

2014

©2016 Apigee Corp. All Rights Reserved. 41Source: Beat via Flickr.com

https://en.wikipedia.org/wiki/Track_and_field#/media/File:100m_women_Golden_League_2007_in_Zurich.jpg

©2016 Apigee Corp. All Rights Reserved. 42Source: Beat via Flickr.com

https://en.wikipedia.org/wiki/Track_and_field#/media/File:100m_women_Golden_League_2007_in_Zurich.jpg


Cloud enables scale on demand

Compute


Cloud enables scale on demand

Compute Data


Cloud enables scale and scope on demand

Compute Data Intelligence



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Tools



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Tools

!Core competency of digital disruptors


Know how

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Question?





1975


1975

Complex programming projects cannot be perfectly partitioned into discrete tasks that can be worked on without communication between the workers and without establishing a set of complex interrelationships between tasks and the workers performing them.


Source: McConnell, Code Complete


Source: McConnell, Code Complete Source: Wikimedia.org


Source: Cooking StackExchange.comSource: McConnell, Code Complete Source: Wikimedia.org


“All teams will expose their data and functionality

through service interfaces. The only communication

allowed is via service interface calls over the

network…All service interfaces, without exception, must be

designed from the ground up to be externalizable. No

exceptions. Anyone who doesn’t do this will be

fired.” - Jeff Bezos, CEO, Amazon2002


“All teams will expose their data and functionality

through service interfaces. The only communication

allowed is via service interface calls over the

network…All service interfaces, without exception, must be

designed from the ground up to be externalizable. No

exceptions. Anyone who doesn’t do this will be

fired.” - Jeff Bezos, CEO, Amazon

“You literally put APIs everywhere. That’s how you

do internal development, that’s how the IT shop works, that’s how your

providers should do development for you, that’s

how your offshore stuff lands into your environment…”

- John Donovan, EVP AT&T

2002 2012


Small Promises Built for the world

Web API know how = sustainable agility at pace


Web API know how = sustainable agility at pace

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Know how


Opportunity

Tools


Scale on demand



Opportunity

Tools


Scale on demand


!How APIs are changing our jobs


BoDprofit

CEOmovefaster

CIO/CMOinnovate

LOBdelight

customers


BoDprofit

CEOmovefaster

CIO/CMOinnovate

LOBdelight

customers

!Why it’s time to Adapt or Die

Thank you@bryan_kirschner@apigeetext @QQQ to 35134

mesh the gears: mastering the economics of digital leverage

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