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VISITOR PROFILE STUDYMESQUITE20

18

Prepared for:LAS VEGAS CONVENTION AND VISITORS AUTHORITY

By: GLS Research425 Second Street, Suite 400, San Francisco, CA 94107

Telephone: (415) 974-6620 | Facsimile: (415) 947-0260 | www.glsresearch.com

2 0 1 8 M E S Q U I T E V I S I T O R P R O F I L E

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ACKNOWLEDGMENTSThe Las Vegas Convention and Visitors Authority and GLS Research extend thanks to the Mesquite community for its cooperation on this research project. Special appreciation is

noted for cooperation and assistance received from the hotel, motel and casino industries. Appreciation is also extended to the interviewers and Mesquite visitors, without whose

dedicated cooperation this study could not have been completed.

VISITOR PROFILE STUDY

LAS VEGAS CONVENTION AND VISITORS AUTHORITY SENIOR EXECUTIVE STAFF

DECEMBER 31, 2018

Chief Executive Officer/President — Steven D. Hill Chief Operating Officer – Brian Yost

Chief Financial Officer – Edward Finger Chief People Officer – Barbara Bolender

Chief Marketing Officer — Cathy Tull

RESEARCH CENTER

Vice President — Kevin M. Bagger Director — Scott Russell

Senior Research Analyst — Matt Seltzer Research Analyst — Gina Zozaya Research Analyst — Jill Reynolds

LAS VEGAS CONVENTION AND VISITORS AUTHORITY BOARD OF DIRECTORS

COMMISSIONER LAWRENCE WEEKLY — Chair MR. CHARLES BOWLING — Vice-Chair

MR. BILL NOONAN — Secretary COMMISSIONER LARRY BROWN — Treasurer

COUNCILWOMAN MICHELE FIORE • MAYOR CAROLYN G. GOODMAN

MAYOR PRO TEM PAMELA GOYNES-BROWN • MR. TOM JENKIN MAYOR PRO TEM PEGGY LEAVITT • MR. GREGORY LEE • COUNCILMAN JOHN MARZ

COUNCILMAN GEORGE RAPSON • MS. MARY BETH SEWALD • MR. MAURICE WOODEN

3150 Paradise Road, Las Vegas, NV 89109-9096 • 702-892-0711 | LVCVA.comVisitLasVegas.com • VegasMeansBusiness.com • VisitLaughlin.com • VisitMesquite.com


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TABLE OF CONTENTSEXECUTIVE SUMMARY 7INTRODUCTION 11METHODOLOGY 12SUMMARY OF FINDINGS

REASONS FOR VISITING 13 TRAVEL PLANNING 18

TRIP CHARACTERISTICS AND EXPENDITURES 25GAMING BEHAVIOR AND BUDGETS 38ATTITUDINAL INFORMATION 41VISITOR DEMOGRAPHICS 43

APPENDIXSummary Tables of Visitor CharacteristicsAggregate Results for Calendar Year 2018


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TABLE OF FIGURESREASONS FOR VISITING

FIGURE 1: First Visit Vs. Repeat Visit 13FIGURE 2: Frequency Of Visits In Past Five Years (All Visitors) 13FIGURE 3: Frequency Of Visits In Past Five Years (Repeat Visitors) 14FIGURE 4: Frequency Of Visits In Past Year (All Visitors) 14FIGURE 5: Frequency Of Visits In Past Year (Repeat Visitors) 15FIGURE 6: How First Became Aware Of Mesquite 15FIGURE 7: Primary Purpose Of Current Visit (All Visitors) 16FIGURE 8: Primary Purpose Of Current Visit (Repeat Visitors) 17FIGURE 9: Primary Purpose Of Current Visit — 2018 (First-Time Vs. Repeat Visitors) 17

TRAVEL PLANNINGFIGURE 10: Advance Travel Planning 18FIGURE 11: Transportation To Mesquite 18FIGURE 12: When Decided Where To Lodge 19FIGURE 13: When Decided Which Shows To See 19FIGURE 14: When Decided What Attractions To Visit 20FIGURE 15: When Decided What Events to Attend 20FIGURE 16 When Decided Where To Gamble 21FIGURE 17: When Decided What Recreational Activities To Enjoy 21FIGURE 18: Tools Used in Planning Trip to Mesquite 22FIGURE 19: Social Media, Travel Review Apps Or Websites Used In Planning Trip To Mesquite 22FIGURE 20: Visited Nearby Places 23FIGURE 21: Other Places Visited 23FIGURE 22: Proportion Of All Mesquite Visitors Who Visited Las Vegas 24

TRIP CHARACTERISTICS AND EXPENDITURESFIGURE 23: Adults In Immediate Party 25FIGURE 24: Whether Had Persons In Immediate Party Under Age 21 25FIGURE 25: Nights Stayed 26FIGURE 26: Days Stayed 26FIGURE 27: Day Of Arrival 27FIGURE 28: Weekend Versus Weekday Arrival 27FIGURE 29: Whether Mesquite Visit Is Part Of A Longer Trip 28FIGURE 30: Primary Destination Of Trip 28FIGURE 31: Where Lodged 29FIGURE 32: How Booked Accommodations 29


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TRIP CHARACTERISTICS AND EXPENDITURESFIGURE 33: Website Used To Book Accommodations 30FIGURE 34: How Far In Advance Accommodations Were Booked 30FIGURE 35: Type Of Room Rate 31FIGURE 36: Cost Of Package — Per Person 31FIGURE 37: Package Purchased Directly From A Hotel 32FIGURE 38: Where First Heard About The Package 32FIGURE 39: Lodging Expenditures — Average Per Night 33FIGURE 40: How First Learned About Room Rate 33FIGURE 41: Number Of Room Occupants 34FIGURE 42: Average Trip Expenditures On Food & Drink And Local Transportation (Including Visitors Who Spent Nothing) 35FIGURE 43: Average Trip Expenditures On Food & Drink And Local Transportation (Among Spenders) 35FIGURE 44: Average Trip Expenditures On Recreational Activities, Shows And Entertainment, And Other Expenses (Including Visitors Who Spent Nothing) 36FIGURE 45: Average Trip Expenditures On Recreational Activities, Shows and Entertainment, And Other Expenses (Among Spenders) 36FIGURE 46: Whether Played Golf While Visiting Mesquite 37FIGURE 47: Other Activities Participated In While Visiting Mesquite 37

GAMING BEHAVIOR AND BUDGETSFIGURE 48: Whether Gambled While In Mesquite 38FIGURE 49: Hours Of Gambling — Average Per Day 38FIGURE 50: Trip Gambling Budget 39FIGURE 51: Where Visitors Gambled Outside Mesquite 40


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ATTITUDINAL INFORMATIONFIGURE 52: Satisfaction With Visit 41FIGURE 53: Why Not ‘Very’ Satisfied With Visit 41FIGURE 54: Likelihood Of Returning To Mesquite Next Year 42FIGURE 55: Likelihood Of Recommending Mesquite To Others 42

VISITOR DEMOGRAPHICS

FIGURE 56: Gender 43 Marital Status 43 Employment 43 Education 43 Age 43FIGURE 57: Ethnicity 44 Household Income 44 Visitor Origin 44


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EXECUTIVE SUMMARYWhile many of the characteristics and behaviors of Mesquite visitors have changed little over the past five years, the 2018 visitor profile information does illuminate some changes in specific characteristics and behavior that have emerged over the past few years. These changes, first noted in 2016, have continued on into 2018. While the primary markets served by Mesquite have stayed fairly consistent over the past five years, the number of first-time visitors has increased to over one in five for each of the past three years. While fewer visitors than in the past two years were overnight lodgers, over two-thirds of 2018 visitors stayed overnight, a large increase from before 2016. Visitors reported taking more trips to Mesquite in 2018 than in the past two years, and satisfaction metrics continue to be quite high.

Spending levels have been in the same range since 2016, with the exception of spending on local transportation, which was at a five year high in 2018. The average cost for both package purchases and room rate per night were also similar over the past two years and up from 2014 to 2016 levels. Beginning in 2017 fewer visitors are gambling while in Mesquite, but those who are gambling are spending more time and money than they did prior to 2017.

Summary tables of selected characteristics over the past five years by topical area are provided in the appendix.

REASONS FOR VISITINGThe proportion of first-time visitors to Mesquite has been quite similar over the past couple years at just over one in five. These first time visitors were more likely than repeat visitors to be visiting for vacation or pleasure or to say they were just passing through Mesquite, and less likely to be visiting primarily to gamble. Visitors in 2018 were more likely than visitors in the past to have first learned about Mesquite through word of mouth.

Mesquite visitors reported making more visits to Mesquite both in the past year and over the past five years than in 2016 and 2017. In fact, over the past 12 months the number of visits averaged over one per month (mean of 13.7), compared to an average of 9.3 visits in 2016 and 9.4 visits last year.

While one in six first-time visitors said they were visiting for vacation or pleasure, more than one in five repeat visitors said they were visiting to gamble. Overall, visitors continued to be more likely since 2016 to say they were visiting for vacation or pleasure, to visit friends and relatives, or for business purposes, and less likely to say they were just passing through Mesquite.


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TRAVEL PLANNING Some travel planning characteristics have changed considerably over the past five years. Beginning in 2016 growing proportions of visitors are reporting that they are planning key aspects of their trip after they arrive in Mesquite, suggesting that within destination advertising or promotional efforts may become increasingly important. Specifically, 2018 saw this trend continue among those visitors who saw shows and participated in recreational activities as well as among lodging visitors. Nearly all lodgers interviewed in 2014 and 2015 said that they had decided where to stay in Mesquite before they arrived. From 2016 through 2018, that proportion dropped off to just over nine in ten; still a great majority, but lower than in past years.

The only segment of visitors whose behavior has been relatively unchanged over the past five years is among those visitors who gambled. About two-thirds of these visitors said they decided where they were going to gamble before they arrived in Mesquite.

One-third of Mesquite visitors planned their trip to Mesquite on the same day they travelled, an increase from 22% last year. Over the past five years nearly all visitors travelled to Mesquite in a personal vehicle. Use of travel agents for trip planning continues to be minimal, while one in six visitors reported using a website, social media or an app for help in planning their trip, a decrease from last year’s usage. One in four Mesquite visitors were visiting other places in Nevada and neighboring states, an increase over last year, and more visitors than last year said they also visited Las Vegas on their current trip (18% vs. 13%).


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TRIP CHARACTERISTICS AND EXPENDITURESMesquite visitors in 2018 continued behaviors in selected trip characteristics first observed in 2016, particularly those related to lodging. While fewer visitors than last year reported staying overnight in 2018, over two-thirds of visitors did so, up from about one-half before 2016.

While fewer visitors than in 2016 and 2017 reported staying in a hotel, over six in ten did, up from four in ten or less before 2016. The average amount these visitors paid for their lodging was also similar to last year but up from 2014 to 2016, both for package purchases and average per-night room rates.

Nearly one-third of Mesquite visitors were visiting just for the day, compared to about one in six last year. Consequently, the average length of stay (average of 1.8 nights and 2.8 days) declined from 2017 (2.2 nights and 3.2 days).

The types of room rates that visitors paid has varied as well over the past several years. The proportion of visitors paying a regular room rate is up substantially to nearly two-thirds of hotel lodgers, the highest proportion in the past five years, while the percentage of those purchasing a package is down from the 2014 to 2016 time period. In concert with travel planning trends, more visitors than last year booked their accommodations the day they arrived in Mesquite.

Trip expenditures on food and drink and recreational activities were both similar to last year, and up compared to 2014 and 2015 expenditures. Visitors’ average expenditures for local transportation were the highest they have been in the past 5 years, while the amount visitors spent on shopping declined from last year’s results.

GAMING BEHAVIOR AND BUDGETSThree-quarters of visitors said that they gambled while they were in Mesquite, similar to last year, but lower than in prior years. Gaming behavior was also similar to last year In terms of hours a day spent gambling and gambling budgets, but were significantly higher than in prior years. Visitors averaged three hours a day gambling in 2018, with an average gambling budget of $242.83.


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ATTITUDINAL INFORMATION Similar over the past five years, nearly all of those visitors interviewed reported that they were “very satisfied” with their Mesquite trip experience. More than three-quarters said they “definitely will” return to Mesquite in the next year, a significant increase from last year. In 2018, more than nine in ten visitors said they definitely will recommend Mesquite to others, the same as last year, but up from prior years.

NOTABLE VISITOR DEMOGRAPHICSThe 2018 demographic profile of Mesquite visitors has changed somewhat from recent years. Visitors are still most likely to be married and from the Western U.S., though the proportion of married visitors declined to the lowest level in the past five years and the proportion of those traveling from Western states also declined from last year. Visitors have continued to skew older, with nearly one half of 2018 visitors being 65 years old and older and an increase in the average (mean) age of visitors to 59.9 years. Concurrently, the proportion of visitors who were employed was the lowest in the past 5 years, while over one-half of visitors were retired. One-third of 2018 Mesquite visitors reported an annual household income of $80,000 or more, the smallest proportion in the past five years.


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INTRODUCTIONThe Mesquite Visitor Profile Study is conducted monthly during the year and reported annually to provide an ongoing assessment of the Mesquite visitor and trends in visitor behavior over time.

More specifically, the Mesquite Visitor Profile aims to:

• Provide a profile of Mesquite visitors in terms of socio-demographic and behavioral characteristics.

• Monitor trends in visitor behavior and visitor characteristics.

• Supply detailed information on the vacation and gaming habits of different visitors groups, particularly gaming and non-gaming expenditures.

• Allow the identification of market segments and potential target markets.

• Provide a basis for calculating the economic impact of different visitor groups.

• Determine visitor satisfaction levels.


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METHODOLOGYIn-person interviews were conducted with 1,200 randomly selected visitors. One hundred (100) interviews were conducted each month for 12 months from January through December 2018. Qualified survey respondents were visitors to Mesquite (non-residents) who were at least 21 years of age. Only visitors who planned to leave Mesquite within 24 hours were asked to complete the survey.

Visitors were intercepted in or near Mesquite hotel-casinos and hotels. To assure a random selection of visitors, different locations were utilized on each interviewing day. Upon completion of the interview, visitors were given souvenirs as tokens of appreciation. Verification procedures were conducted throughout the project to assure accurate and valid interviewing.

Interviews were edited for completeness and accuracy, coded, and entered into a computerized database for analysis. The information was then analyzed using statistical software packages available to GLS Research. The questionnaire administered to visitors is appended to this report in the form of aggregate results.

Throughout this report, bar charts are used to illustrate the data. The data presented in these charts are based on the total sample of 1,200 respondents unless otherwise specified. In charts using proportions, those proportions may not add to 100% because of rounding or because multiple responses were permitted.

When we note that a difference between observations in one or more years for a particular measure is up (or down), larger (or smaller), etc. we mean that there is a 95% or better chance that the difference is the result of a true difference between the measure compared over these years and is not due to sampling error alone. This is a commonly accepted standard for statistical significance testing in market and public opinion research. We do not note any yearly differences that do not meet this standard for statistical significance.

This report presents the results of the 2018 study, as well as the results from 2014, 2015, 2016, and 2017. Statistically significant differences in the behavior, attitudes, and opinions of visitors from year to year are pointed out in the text of the report. Throughout this report, if data is not presented for all five years, it is because the question was not asked in all five years.

Details on the findings and conclusions of the survey are presented in the following sections of this report.

FIGURE 1First Visit vs. Repeat Visit

FIGURE 2Frequency of Visits in Past Five Years

(Among All Visitors)

FIRST-TIME VISITREPEAT VISITORS

2014 (MEAN=28.9)

2015 (MEAN=28.9)

2016 (MEAN=21.1)

2017 (MEAN=19.3)

2018 (MEAN=24.6)

20172014 2015

100

PERC

ENT

75

50

25

02016

89

11

85

15

78

23

77

23

2018

79

22

PERC

ENT

54

36

18

0FOUR FIVE TO TEN MORE THAN TENTHREETWOONE

5

10

21

37

9 9

4

24

29

6

9

21

47

24

11

15

26

8 74

20

34

26

5

9

19

48

6 53


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SUMMARY OF FINDINGSREASONS FOR VISITINGIn 2018, 79% of visitors said they had visited Mesquite before, down from 89% in 2014 and 85% in 2015.

The average (mean) number of visits to Mesquite in the past five years among all visitors was 24.6, up from 21.1 in 2016 and 19.3 last year. About one-third (34%) of visitors said they had visited Mesquite more than ten times in the past five years, up from 29% in 2017. Twenty-six percent (26%) of visitors said they had visited Mesquite only once in the past five years, the same as last year, but up from 11% in 2014 and 15% in 2015.


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The average number of visits to Mesquite in the past five years among repeat visitors was 31.1, up from the average of 26.9 visits reported in 2016 and 24.9 in 2017. Forty-four percent (44%) of repeat visitors said they had visited Mesquite more than 10 times in the past five years, up from 38% last year. Six percent (6%) of repeat visitors said they had visited Mesquite only once in the past five years, up from past results.

Among all Mesquite visitors in 2018, the average number of visits in the past year was 13.7, up from 9.3 in 2016 and 9.4 in 2017. One in five (20%) visitors said they had visited Mesquite more than 10 times in the past year, up from 15% each in 2016 and 2017. Fifty-five percent (55%) visited Mesquite only once in the past year (up from 36% each in 2014 and 2015 and 50% in 2016), while 11% said they had made two visits, down from past results.


(Among Repeat Visitors)

2014 (MEAN=32.4; BASE=1068)

2015 (MEAN=33.6; BASE=1025)

2016 (MEAN=26.9; BASE=930)

2017 (MEAN=24.9; BASE=922)2018 (MEAN=31.1; BASE=942)

2014 (MEAN=12.8)

2015 (MEAN=13.1)

2016 (MEAN=9.3)

2017 (MEAN=9.4)2018 (MEAN=13.7)

FIGURE 4Frequency of Visits in Past Year


2 2

PERC

ENT

60

40

20


0 02 3

75 6

1113

2224

53

57

47

38

27

31

6 6 54

12

6

10

44

26

5

910 10

PERC

ENT

60

40

20


22 23

1613

9 97

6 6

2222

15 15

878

4 4 4

36 36

50

59

11

57

20

55



2014 (MEAN=32.4; BASE=1068)

2015 (MEAN=33.6; BASE=1025)

2016 (MEAN=26.9; BASE=930)


2014 (MEAN=12.8)

2015 (MEAN=13.1)

2016 (MEAN=9.3)

2017 (MEAN=9.4)2018 (MEAN=13.7)



2 2

PERC

ENT

60

40

20


0 02 3

75 6

1113

2224

53

57

47

38

27

31

6 6 54

12

6

10

44

26

5

910 10

PERC

ENT

60

40

20


22 23

1613

9 97

6 6

2222

15 15

878

4 4 4

36 36

50

59

11

57

20

55

During the past year, repeat visitors averaged 17.1 trips to Mesquite, up significantly from the average of 11.7 visits in 2016 and 11.9 in 2017. About one in four (26%) said they visited Mesquite more than 10 times in the past year, up from 20% in 2016 and 19% in 2017. Forty-three percent (43%) said they visited Mesquite just once in the past year, up from 2014 – 2016 results.

About six in ten (59%) Mesquite visitors said they first heard about Mesquite from friends and relatives, up from past results. Twenty-seven percent (27%) said they first learned about Mesquite while they were just passing through, up from 2014 – 2016 results, but down from 32% last year. Eight percent (8%) said they first became aware of Mesquite from a billboard or a sign, down from 2014 – 2016 results.



FIGURE 6How First Became Aware of Mesquite

2014 (MEAN=14.3; BASE=1068)

2015 (MEAN=15.2; BASE=1025)

2016 (MEAN=11.7; BASE=930)


2014

2015

2016

20172018

FOUR FIVE TO TEN MORE THAN TENTHREETWOONE

28

25

35

46

25

27

21

10 109

18 19

7

34

9

24

4

9

25

5

10

20

8

43

13

26

6

3

9

40

50

30

20

10

0

PERC

ENT

2013

2132

0 20 40 60

26

44

66

33

2224

177

465555

54

27

4

2

8

59

FRIENDS/RELATIVES

BILLBOARD/SIGN

JUST PASSING THROUGH

RADIO OR TELEVISION AD

OTHER

PERCENT


15

When asked the primary purpose of their current visit to Mesquite, visitors gave a variety of responses. About one in six said they were visiting primarily to gamble (17%, up from 12% last year), 12% each were visiting for vacation or pleasure (the same as last year and up from 2014 – 2016 figures) or to dine (up from 5% in 2016 and 8% in 2017), one in ten (10%) each said they were visiting friends or relatives (up from 2014 – 2016 results) or to relax (the lowest proportion in the past 5 years), and 8% were in Mesquite primarily to play golf. One in six visitors (16%) said they were just passing through Mesquite, not significantly different from 18% last year, but down from 2014 – 2016 results.

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FIGURE 7Primary Purpose of Current Visit


2014

2015

2016

20172018

2

63OTHER

0 15 30

TO RELAX16

2212

PERCENT

BUSINESS 2

TO ATTEND A SPECIAL EVENT

4

3

OFFER/ PROMOTION

73

5

TO DINE10

58

TO VISIT FRIENDS OF RELATIVES 11

54

7

VACATION/PLEASURE 12

91

TO PLAY GOLF6

89

10

TO GAMBLE20

2315

12


2823

2218

5

10

5

2

12

10

8

17

16


16



FIGURE 9Primary Purpose of Current Visit – 2018

(First-Time Vs. Repeat Visitors)

2014 (BASE=1068)

2015 (BASE=1025)

2016 (BASE=930)

2017 (BASE=922)

2018 (BASE=942)

FIRST-TIME VISITORS (BASE=258)REPEAT VISITORS (BASE=942)


4

4

3

BUSINESS 5

22

32

OTHER 5

33

2

OFFER/ PROMOTION 6

87

4

4

TO RELAX/GET AWAY

TO PLAY GOLF6

8

8

910

VACATION/PLEASURE

TO VISIT FRIENDS

OF RELATIVES

TO DINE10

97

5

TO GAMBLE

1716

1424

81

11

56

11

11

2327

1914


2419

1714

11

11

10

22

14

0 15 30

PERCENT

BUSINESS

OTHER

TO TAKE ADVANTAGE OF OFFER/PROMOTION

TO PLAY GOLF

TO VISIT FRIENDS AND RELATIVES

TO DINE



TO RELAX/GET AWAY

TO GAMBLE

VACATION

74

49

0

88

1010

11

2214

43

711

2

2

22

1116

16

0 15 30PERCENT



FIGURE 9Primary Purpose of Current Visit – 2018

(First-Time Vs. Repeat Visitors)

2014 (BASE=1068)

2015 (BASE=1025)

2016 (BASE=930)

2017 (BASE=922)

2018 (BASE=942)

FIRST-TIME VISITORS (BASE=258)REPEAT VISITORS (BASE=942)


4

4

3

BUSINESS 5

22

32

OTHER 5

33

2

OFFER/ PROMOTION 6

87

4

4

TO RELAX/GET AWAY

TO PLAY GOLF6

8

8

910

VACATION/PLEASURE

TO VISIT FRIENDS

OF RELATIVES

TO DINE10

97

5

TO GAMBLE

1716

1424

81

11

56

11

11

2327

1914


2419

1714

11

11

10

22

14

0 15 30

PERCENT

BUSINESS

OTHER

TO TAKE ADVANTAGE OF OFFER/PROMOTION

TO PLAY GOLF

TO VISIT FRIENDS AND RELATIVES

TO DINE



TO RELAX/GET AWAY

TO GAMBLE

VACATION

74

49

0

88

1010

11

2214

43

711

2

2

22

1116

16

0 15 30PERCENT


17

Among repeat visitors, more than one in five (22%) said they were visiting Mesquite primarily to gamble, up from 14% last year. Eleven percent each said they were visiting for vacation or pleasure (up from 2014 – 2016 results), to relax (down from 2014 – 2016 results) or that they were there primarily to dine (up from 5% in 2016 and 7% last year). One in ten repeat visitors (10%) said they were visiting friends or relatives (up from 2014 – 2016 results), and 8% said they were visiting to play golf. One in seven visitors (14%) said they were just passing through Mesquite, down from 24% in 2014 and 19% in 2015. The fewest visitors in the past 5 years (2%) said they were visiting Mesquite to take advantage of an offer or promotion.

Figure 9 compares repeat visitors with first-time visitors in terms of the purpose of their current visit to Mesquite for 2018. First-time visitors were more likely than repeat visitors to say they were just passing through Mesquite (22% vs. 14%) or visiting for vacation or pleasure (16% vs. 11%). Repeat visitors were more likely than first-time visitors to say they were visiting Mesquite specifically to relax (11% vs. 7%), to gamble (22% vs 2%), or to take advantage of a special offer or promotion (2% vs. less than 1%).

TRAVEL PLANNING

Almost all visitors to Mesquite (98%) arrived in a personal vehicle. Ninety-five percent drove an automobile, a truck, or a motorcycle, while 3% drove an RV (down from 8% in 2014, and 6% in 2015).

Travel planning to Mesquite varied broadly, from same-day planning to travel plans made more than 90 days in advance. One-third of Mesquite visitors (33%) said they decided to visit Mesquite the same day they visited (up from 22% last year), while nearly three in ten (28%) planned their trip between one day and two weeks in advance. Fewer visitors than last year planned their trip between 15 and 30 (13% vs 17%), 31 to 60 (10% vs. 13%) or 61 to 90 (6% vs. 10%) days in advance. One in ten visitors planned their trip more than 90 days in advance, up from 2014 – 2016 readings.

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FIGURE 10Advance Travel Planning

2014

2015

2016

20172018

2014

2015

2016

20172018

FIGURE 11Transportation to Mesquite

2

SAME DAY

5555

3622

1–6 DAYS

63

1012

7–14 DAYS

181616

1614

61–90 DAYS55

6

610

10

90+

11

712

31–60 DAYS1010

10

6

13

15–30 DAYS

1011

1517

33

12

13

PERCENT

0 20 40 60

PERC

ENT

AUTO/TRUCK/ MOTORCYCLE

RV BUS

90

120

60

30

0

9194

96 96

8 63 3 1 0 0 2

95

2

18

FIGURE 10Advance Travel Planning

2014

2015

2016

20172018

2014

2015

2016

20172018

FIGURE 11Transportation to Mesquite

2

SAME DAY

5555

3622

1–6 DAYS

63

1012

7–14 DAYS

181616

1614

61–90 DAYS55

6

610

10

90+

11

712

31–60 DAYS1010

10

6

13

15–30 DAYS

1011

1517

33

12

13

PERCENT

0 20 40 60

PERC

ENT

AUTO/TRUCK/ MOTORCYCLE

RV BUS

90

120

60

30

0

9194

96 96

8 63 3 1 0 0 2

95

2


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Among the 69% of visitors in 2018 who stayed overnight in Mesquite, 89% decided where to lodge in Mesquite prior to their arrival, down from 99% in 2014 and 100% in 2015.

Among the 15% of visitors in 2018 who reported going to a show in Mesquite, the vast majority (91%) decided what shows to see after their arrival, up significantly from all past years.

2014 (BASE=620)

2015 (BASE=612)

2016 (BASE=868)

2018 (BASE=822)2017 (BASE=993)

FIGURE 12When Decided Where to Lodge

(Among Those Who Stayed Overnight)

2014 (BASE=355)

2015 (BASE=397)

2016 (BASE=276)

2017 (BASE=137)2018 (BASE=174)

FIGURE 13When Decided Which Shows To See

(Among Those Who Saw Shows)

BEFORE ARRIVAL AFTER ARRIVAL

PERC

ENT

99 10092 91

1 07 9

89

10

0

25

50

75

100

0

25

50

75

100

BEFORE ARRIVAL AFTER ARRIVAL

PERC

ENT

32

48

68

52

7881

22 19

91

9


19

Among the 4% of 2018 visitors who reported visiting an attraction in Mesquite, 37% decided what attractions to see prior to arriving in Mesquite, down from 73% in 2014, and 70% in 2015. Sixty-three percent (63%) decided what attractions to see after their arrival in Mesquite, up from 26% in 2014 and 30% in 2015.

Among the 5% of 2018 visitors who attended events during their visit to Mesquite, two-thirds (66%) decided what events to attend prior to arriving in Mesquite, up from 49% in 2016. Thirty-four percent (34%) decided what events to attend after their arrival in Mesquite, down from 51% in 2016.

2014 (BASE=193)

2015 (BASE=169)

2016 (BASE=167)

2017 (BASE=73)2018 (BASE=46)

FIGURE 14When Decided What Attractions to Visit

(Among Those Who Visited Attractions)

7370

46

63

49

2630

5351

37PE

RCEN

T

BEFORE ARRIVAL AFTER ARRIVAL0

25

50

75

2014 (BASE=86)

2015 (BASE=99)

2016 (BASE=107)

2017 (BASE=92)2018 (BASE=64)

6157

49

34

63

35

43

51

37

05

0 1 0

66

PERC

ENT

0

25

50

75

FIGURE 15When Decided What Events to Attend

(Among Those Who Attended Events)

BEFORE ARRIVAL AFTER ARRIVAL NO ANSWER


20

Among the 75% of visitors who gambled during their trip to Mesquite in 2018, 68% said they decided where to gamble in Mesquite before their arrival, while 29% said they decided where to gamble after they arrived in Mesquite, both figures similar to past results.

Among the 15% of 2018 visitors who engaged in recreational activities during their visit to Mesquite, 86% said they decided what recreational activities they would enjoy in Mesquite before their arrival (up from 64% in 2016 and 75% last year). The other 14% said they decided what recreational activities they would engage in after their arrival, down from 36% in 2016 and 25% last year.

FIGURE 17When Decided What Recreational Activities to Enjoy

(Among Those Who Engaged in Recreational Activities)

FIGURE 18Tools Used in Planning Trip to Mesquite

2014 (BASE=124)

2015 (BASE=157)

2016 (BASE=330)

2017 (BASE=276)2018 (BASE=177)

*

20172018

PERC

ENT


25

50

75

100 98 94

64

75

25

36

25

86

14

OTHER

PRINTED BROCHURE/ TRAVEL GUIDE

TRAVEL AGENT

APPS

SOCIAL MEDIA

WEBSITES

WORD OF MOUTH

EMAIL OFFER

CASINO/HOTEL HOSTS

1016

22

3

2

2

2

1

1

1

5

5

0 15 30

PERCENT

2014 (BASE=1153)

2015 (BASE=1135)

2016 (BASE=1046)

2017 (BASE=878)2018 (BASE=897)

FIGURE 16When Decided Where to Gamble

(Among Those Who Gambled)

3329 2928

32

0 05

2

66

3

686771

67

PERC

ENT

BEFORE ARRIVAL AFTER ARRIVAL NO ANSWER0

25

50

75


21

Beginning in 2017, visitors to Mesquite were asked about their use of several specific tools in planning the trip. One in six (17%, down from 23% last year) said they used some sort of website (16%, down from 22%), social media, or app (1% each) in planning their trip. One in ten (10%) said they relied on word of mouth, while 3% said they used printed brochures or travel guides. Fewer visitors than last year said they relied on casino/hotel hosts or responded to an email offer (2% each, down from 5% each in 2017).* Multiple responses to this question were permitted.

Beginning in 2017, visitors who used social media, travel review apps, or websites to plan their trip to Mesquite were also asked to indicate if they used specific media, apps, and/or websites. Nearly one-half (46%) of these visitors used Google and three in ten (30%) consulted reviews at online travel agencies. Smaller proportions of these visitors consulted reviews at hotel or show venue sites (17%), or used Facebook (10%), TripAdvisor (8%), and/or Google Plus (3%).* Multiple responses to this question were permitted.

FIGURE 19Social Media, Travel Review Apps Or Websites

Used In Planning Trip To Mesquite (Among Visitors Who Used Such Tools in Planning Their Trip)

FIGURE 20Visited Nearby Places

*

2018 (BASE=201)

2017 (BASE=279)

FACEBOOK

REVIEWS AT HOTEL/ SHOW VENUE SITES

REVIEWS AT ONLINE TRAVEL AGENCIES

GOOGLEPLUS

OTHER

GOOGLE

TRIPADVISOR

30

46

6

43

7

1417

8

10

0 15 30 45 60PERCENT

PERC

ENT

2017 20182014 2015 2016

32

27

20

25

35

0

10

20

30

40

FIGURE 17When Decided What Recreational Activities to Enjoy

(Among Those Who Engaged in Recreational Activities)

FIGURE 18Tools Used in Planning Trip to Mesquite

2014 (BASE=124)

2015 (BASE=157)

2016 (BASE=330)

2017 (BASE=276)2018 (BASE=177)

*

20172018

PERC

ENT


25

50

75

100 98 94

64

75

25

36

25

86

14

OTHER

PRINTED BROCHURE/ TRAVEL GUIDE

TRAVEL AGENT

APPS

SOCIAL MEDIA

WEBSITES

WORD OF MOUTH

EMAIL OFFER

CASINO/HOTEL HOSTS

1016

22

3

2

2

2

1

1

1

5

5

0 15 30

PERCENT


22

FIGURE 21Other Places Visited

(Among Those Who Visited Nearby Places)

2014 (BASE=414)

2015 (BASE=378)

2016 (BASE=325)

2017 (BASE=240)2018 (BASE=305)

FIGURE 22Proportion of All Mesquite Visitors Who Visited Las Vegas

LAS VEGAS

555757

63

ZION NATIONAL PARK/BRYCE CANYON 28

282727

OTHER8

11

119

LAKE MEAD6

31

1

3

HOOVER DAM13

50

2

DEATH VALLEY 02

2

58

VALLEY OF FIRE19

159

14

GRAND CANYON10

68

6

ST. GEORGE34

242121

LAUGHLIN22

1611

13

69

34

7

6

5

10

4

39

14

0 25 50 75PERCENT

PERC

ENT 18 18

1513

19

0

10

20

30

2017 20182014 2015 2016

FIGURE 19Social Media, Travel Review Apps Or Websites

Used In Planning Trip To Mesquite (Among Visitors Who Used Such Tools in Planning Their Trip)

FIGURE 20Visited Nearby Places

*

2018 (BASE=201)

2017 (BASE=279)

FACEBOOK

REVIEWS AT HOTEL/ SHOW VENUE SITES

REVIEWS AT ONLINE TRAVEL AGENCIES

GOOGLEPLUS

OTHER

GOOGLE

TRIPADVISOR

30

46

6

43

7

1417

8

10

0 15 30 45 60PERCENT

PERC

ENT

2017 20182014 2015 2016

32

27

20

25

35

0

10

20

30

40


23

We asked visitors if they had visited, or planned to visit, other areas of Nevada and nearby states either before or after their current visit to Mesquite. One-quarter (25%) said yes, up from 20% last year.

Among those visitors who said they had visited or planned to visit other nearby areas on their current trip, 69% mentioned Las Vegas (up from 55% in 2014 and 57% each in 2015 and 2016), 39% mentioned St. George in Utah (also up from 2014 – 2016 results), 34% mentioned Zion National Park/Bryce Canyon (up from 27% each in 2015 and 2016), and 14% mentioned Laughlin. Fewer visitors than last year mentioned Valley of Fire (10%, down from 19% last year) or Hoover Dam (5%, down from 13%).

FIGURE 21Other Places Visited

(Among Those Who Visited Nearby Places)

2014 (BASE=414)

2015 (BASE=378)

2016 (BASE=325)

2017 (BASE=240)2018 (BASE=305)

FIGURE 22Proportion of All Mesquite Visitors Who Visited Las Vegas

LAS VEGAS

555757

63

ZION NATIONAL PARK/BRYCE CANYON 28

282727

OTHER8

11

119

LAKE MEAD6

31

1

3

HOOVER DAM13

50

2

DEATH VALLEY 02

2

58

VALLEY OF FIRE19

159

14

GRAND CANYON10

68

6

ST. GEORGE34

242121

LAUGHLIN22

1611

13

69

34

7

6

5

10

4

39

14

0 25 50 75PERCENT

PERC

ENT 18 18

1513

19

0

10

20

30

2017 20182014 2015 2016


24

Among all Mesquite visitors, 18% said they also visited, or planned to visit, Las Vegas on their current trip, up from 13% last year.

FIGURE 23

3

FIGURE 24Whether Had Persons in Immediate Party

Under Age 21

PERC

ENT

4 4

9

7

4

0

3

6

9

2017 20182014 2015 2016

2014 (MEAN=2.2)

2015 (MEAN=2.3)

2016 (MEAN=2.3)2017 (MEAN=2.2)2018 (MEAN=2.0)

Adults in Immediate Party

PERC

ENT

FOUR FIVE OR MORETHREETWOONE0

20

40

60

80

13 1412 12

76

4 5 47 66

4 45 5 634

16

73

2

74

70

74

FIGURE 23

3

FIGURE 24Whether Had Persons in Immediate Party

Under Age 21

PERC

ENT

4 4

9

7

4

0

3

6

9

2017 20182014 2015 2016

2014 (MEAN=2.2)

2015 (MEAN=2.3)

2016 (MEAN=2.3)2017 (MEAN=2.2)2018 (MEAN=2.0)

Adults in Immediate PartyPE

RCEN

T

FOUR FIVE OR MORETHREETWOONE0

20

40

60

80

13 1412 12

76

4 5 47 66

4 45 5 634

16

73

2

74

70

74

TRIP CHARACTERISTICS AND EXPENDITURES

We asked visitors how many adults (21 years old or older) including themselves were in their immediate party. The majority of Mesquite visitors (73%) reported two adults were in their immediate party (down from 76% last year). Six percent (6%) reported three adults were in their immediate party, 4% reported four adults, and 1% said there were five or more people in their party (down from 2014 – 2016 results). One in six visitors (16%) said they were the only adult in their immediate party, up from 12% each in 2016 and 2017. The average party size was 2.0, the smallest over the past 5 years.

Seven percent (7%) of visitors reported having people in their immediate party under the age of 21, down from 9% last year, but up from 4% each from 2014 – 2016.


25

FIGURE 25Nights Stayed

FIGURE 26Days Stayed

2014 (MEAN=1.7)

2015 (MEAN=1.8)

2016 (MEAN=2.0)2017 (MEAN=2.2)2018 (MEAN=1.8)

2014 (MEAN=2.7)

2015 (MEAN=2.8)

2016 (MEAN=3.0)2017 (MEAN=3.2)2018 (MEAN=2.8)

PERCENT

NONE

ONE

TWO

THREE

FOUR

FIVE OR MORE

0 13 26 39 52

4849

28

28

17

1721

97

7

6

6

16

1615

13

13

12

1211

19

32

8

18

5

2323

6

13

32

8

18

23

PERCENT

ONE

TWO

THREE

FOUR

FIVE

SIX OR MORE

0 13 26 39 52

48

9

49

7

75

28

23

17

17

1312

12

6

15

21

16

16

19

11

28


26

During 2018, Mesquite visitors stayed an average of 1.8 nights and 2.8 days, down significantly from 2.2 nights and 3.2 days last year. About one-third 32% of visitors reported making a day trip to Mesquite and not staying overnight, up from 28% in 2016 and 17% last year.

WEEKDAYWEEKEND

2014

2015

2016

20172018

FIGURE 27Day of Arrival

FIGURE 28Weekend Versus Weekday Arrival

PERC

ENT

73 72 7373

27 27 27

70

3028

0

20

40

60

80

2017 20182014 2015 2016

PERCENT0 5 10 15 20

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

16

1616

16

16

1616

1616

1515

15

15

15

15

1513

13

13

13

1313

12

12

11

11

14

14

14

14

1414

1414

18


27

In 2018, visitors were most likely to arrive in Mesquite on a Wednesday (16%). More visitors than last year arrived on a Tuesday (14% vs. 11%), while fewer arrived on a Sunday (14% vs. 18%).

Similar over the past five years, in 2018 70% of visitors arrived in Mesquite between Sunday and Thursday. Thirty percent (30%) arrived in Mesquite on a Friday or a Saturday.

FIGURE 29Whether Mesquite Visit is Part of a Longer Trip

2014

2015

2016

20172018

2014 (BASE=414)

2015 (BASE=378)

2016 (BASE=555)

2017 (BASE=555)2018 (BASE=503)

FIGURE 30Primary Destination of Trip

(Among Those on a Longer, Multi-Destination Trip)

PERC

ENT

PART OF LONGER TRIP ONLY DESTINATION0

25

50

75

5149

4648 49

5154

52

42

58

PERCENT0 10 20 30 40

LAS VEGAS

ARIZONA

OTHER U.S.

MESQUITE

UTAH

NORTH AMERICA OUTSIDE U.S.

CALIFORNIA

OTHER WEST

NO PRIMARY DESTINATION

22

23

2116

16

8

89

94

4

3

322

2

2

11

1

1

00

10

10

1311

29

29

1814

2627

32

12

20

7

1

1

14


28

Forty-two percent (42%) of Mesquite visitors said their visit to Mesquite was part of a longer trip, while 58% said Mesquite was their only destination, the highest proportion in the past 5 years.

We asked visitors to name their primary destination if Mesquite was not their only destination. Fourteen percent (14%) said Mesquite was their primary destination (down from 23% in 2014 and 29% in 2015), while 29% said it was Las Vegas. One in five visitors (20%) said some place in Utah was their primary destination (up from 2014 – 2016 results), while 14% mentioned Arizona (up from 8% in 2014 and 10% in 2015) and 12% mentioned California (down from 22% in 2014 and 21% in 2015).

FIGURE 31Where Lodged

2014

2015

2016

20172018

FIGURE 32How Booked Accommodations

(Among Those Who Stayed in a Hotel or Motel)

2014 (BASE=452)

2015 (BASE=476)

2016 (BASE=786)

2017 (BASE=929)2018 (BASE=730)

PERC

ENT

FRIEND/RELATIVERV PARK/CAMPINGDAY TRIPHOTEL/MOTEL0

20

40

60

80 77

48 49

28

17

107

4 44 4 43 3 3

61

32

3840

66

*

8074

6148

1115

2125

3

3

0001

32

411

110

12

54

18

3

9

13

74

BY CALLING PROPERTY DIRECTLY

ON A WEBSITE OR APP

IN PERSON

BY PHONE, BUT NOT BY CALLING HOTEL OR

TRAVEL AGENT

TRAVEL AGENT

NOT SURE

0 30 60 90

PERCENT


29

Six in ten (61%) visitors stayed in hotels or motels in Mesquite, up from 38% in 2014 and 40% in 2015, but down from 66% in 2016 and 77% last year. Nearly one-third (32%) said they were visiting Mesquite just for the day and did not lodge anywhere, down from 48% in 2014 and 49% in 2015, but up from 17% last year. Four percent (4%) each stayed in an RV or camping area or said that they stayed with friends or relatives. * Beginning during 2016, movement of survey locations closer to front desk areas in certain properties may have potentially resulted in a greater proportion of respondents who were overnighters vs. daytrippers.

Visitors to Mesquite who lodged in a hotel or motel were asked how they booked their accommodations. Over one-half (54%) said they booked their accommodations by calling the property directly, down from 80% in 2014, 74% in 2015, and 61% in 2016, but up from 48% last year. Fewer visitors than last year said they booked their accommodations through a website or app (18% vs. 25% in 2017). Thirteen percent (13%) said they booked in person, up from 3% in 2014 and 1% in 2015.

FIGURE 33Websites Used to book Accommodations

(Among Those Who Used the Internet)

FIGURE 34How Far in Advance Accommodations Were Booked

(Among Those Staying in a Hotel or Motel)

2014 (BASE=48)

2015 (BASE=72)

2016 (BASE=168)

2017 (BASE=236)2018 (BASE=134)

2014 (BASE=452)

2015 (BASE=476)

2016 (BASE=786)

2017 (BASE=929)2018 (BASE=730)

*

56

2

2

2

2

3

3

11

0

00

1010

48

1517

8886

61ANY HOTEL WEBSITE

EXPEDIA.COM

4

4

11TRAVELOCITY

00

11

43

15

16

1KAYAK

4

16

9BOOKING.COM

PRICELINE.COM

OTHER

0 25 50 75 100PERCENT

42

17

2121

1617 17

24 23

29

18

11

1618 18

4443

27

20

1517

27

14

19

0

10

20

30

40

50

60

SAME DAY 1 TO 6 DAYS 7 TO 14 DAYS 15 TO 30 DAYS MORE THAN 30 DAYS

PERC

ENT


30

We asked those visitors staying in a hotel or motel how far in advance they had booked their accommodations. Nineteen percent (19%) booked their accommodations on the day of their arrival (up from 4% in 2014, 2% in 2015, and 15% last year). Fourteen percent (14%) booked one to six days in advance (down from 18% last year), 21% booked seven to 14 days in advance (down from 2014 – 2016 results), 17% booked 15 to 30 days in advance, and 27% booked more than 30 days in advance.

Visitors who booked their accommodations on a website or app were asked which website or app they used. Forty-three percent (43%) of these Internet users said they used a hotel website to book their accommodations, the smallest proportion in the past five years. About one in six visitors mentioned Expedia or Booking.com (16% each).*Note very small base sizes.


31

Nearly two-thirds of visitors (63%) said they paid a regular room rate (up significantly from all past years’ results), while 22% said they received a casino complimentary rate (down from 48% in 2014 and 42% in 2015). Eight percent (8%) paid some type of package rate, with 4% saying it was a hotel/transportation package rate (up from all past years) 2% saying it was a tour or travel group (up from 2014 – 2016), and 2% saying it was a hotel/amenities package (down from 2014 – 2017). Four percent (4%) paid a casino rate.

We asked for the package cost from visitors who had purchased a hotel/transportation, hotel/amenities, or tour/travel group package. Three quarters (75%) of them said they paid $300 or more on their package deal. Just over one in ten (11%) said they paid less than $100 for their package. The average per-person package cost for 2018 was $590.84, similar to last year, and up from 2014 – 2016.

FIGURE 36Cost of Package – Per Person

(Among Those Who Bought a Package)

2014 (MEAN=$349.67; BASE=84)

2015 (MEAN=$319.26; BASE=107)

2016 (MEAN=$390.77; BASE=109)2017 (MEAN=$586.16; BASE=100)2018 (MEAN=$590.84; BASE=63)

2014 (BASE=452)

2015 (BASE=476)

2016 (BASE=786)

2017 (BASE=929)

2018 (BASE=730)

5

59

7359

6969

0

0

00

13

2128

188

14

4

8

6

75

11

3

11

$0 – $99

$100 – $199

$200 – $299

$300+

NOT SURE/ NO ANSWER

PERCENT0 20 40 60 80

FIGURE 35Type of Room Rate


4248

24

2425

1722

22

13

11

1

1

12

2

2

3

3

3

78

7

14

4

4

0

0

6

2650

56

1

1

4

63

HOTEL/AMENITIESPACKAGE

HOTEL/TRANSPORTATION

100

TOUR/TRAVEL GROUP

PACKAGE

CASINO COMPLIMENTARY

REGULAR RATE

CASINO RATE

CONVENTION RATE

ANOTHER RATE

0 15 30 45 60 75PERCENT

FIGURE 37Package Purchased Directly From a Hotel


FIGURE 38Where First Heard About the Package


8997

95

66

2014 (BASE=84)

2015 (BASE=107)

2016 (BASE=109)

2017 (BASE=100)2018 (BASE=63)

59

2017 20182014 2015

100

PERC

ENT

75

50

25

02016

WORD-OF-MOUTH

NO ANSWER

RESERVATION AGENT

TRAVEL AGENT

INTERNET/WEBSITE

OTHER

0 20 40 60 80 100PERCENT

2014 (BASE=84)

2015 (BASE=104)

2016 (BASE=109)

2017 (BASE=100)2018 (BASE=63)

8694

7568

8

4

4

6

2

00

00

000

0

12

6

6

6

7

9

211

68

16

3

22

*

*


32

We asked visitors who purchased a package if they purchased it directly from the hotel and 59% said they had, down from the 2014 to 2016 time period.* Only “yes” responses are reported in this figure.

When asked where they first heard about the package they purchased, 68% of package purchasers said they first heard about it from friends, co-workers, or relatives (word-of-mouth), the same as last year. Among the remaining package purchasers, 6% said they first heard about the package they purchased from a travel agent (up from 2014 – 2016 results), 16% said they heard from a reservation agent/call center (up from 2% in 2015), and 6% said they learned about the rate on the Internet.*Note small base sizes.

FIGURE 39Lodging Expenditures - Average Per Night

(Among Those Staying in a Hotel or Motel/Non-Package)

FIGURE 40How First Learned About Room Rate

(Among Those Staying in a Hotel or Motel/Non-Package)

2014 (MEAN=$55.72; BASE=153)

2015 (MEAN=$51.99; BASE=171)

2016 (MEAN=$62.70; BASE=492)

2017 (MEAN=$68.11; BASE=594)2018 (MEAN=$71.15; BASE=505)

2014 (BASE=153)

2015 (BASE=171)

2016 (BASE=492)

2017 (BASE=594)2018 (BASE=505)

$1 – $49

$50 – $99

$100+

NO ANSWER

0 20 40 60 80

PERCENT

0

67

0

49

9

13

28

33

33

52

52

36

0

0

4

3

15

55

51

2

RESERVATION AGENT

ANY WEBSITE

WORD-OF-MOUTH

SEARCH ENGINE/ HYPERLINK

INTERNET AD

OTHER

0 25 50 75PERCENT

3426

25

25

3224

3133

13

56

4

48

20

24

33

20

9

5353

15

1

3

12

64


33

The average (mean) non-package hotel or motel expenditure was $71.15, similar to last year, and up from the 2014 to 2016 time period. Fifteen percent (15%) of non-package hotel lodgers reported spending $100 or more per night on their room, also up from the 2014 to 2016 time period. Over one-half of visitors (55%) said they spent $50 to $99 per night (down from 67% in 2014), while 28% said they spent less than $50 (down from 52% in 2015 and 36% in 2016).

Non-package hotel and motel lodgers were also asked how they first found out about the room rate they paid. Nearly two-thirds (64%) said they first heard of their room rate from a reservation agent or a call center, the highest proportion in the past 5 years. Fifteen percent (15%) reported first hearing about their room rate through a website (down from all past years’ results), while 4% mentioned a search engine or hyperlink (down from 8% last year). Twelve percent (12%) said they first heard of their room rate through word of mouth, down from 31% in 2014 and 33% in 2015.

FIGURE 41Number of Room Occupants


2014 (MEAN=2.0; BASE=452)

2015 (MEAN=1.9; BASE=476)

2016 (MEAN=2.0; BASE=786)2017 (MEAN=2.1; BASE=929)2018 (MEAN=2.0; BASE=730)

ONE TWO THREE FOUR OR MORE0

25

50

75

100

PERC

ENT

410

12 11

1 14 4 33 3 2

7

9287

81 8179

11

3


34

All visitors who stayed in a hotel or motel were asked how many people (including themselves) stayed in their room. Most (81%) reported two room occupants (down from 92% in 2014 and 87% in 2015). The proportion of visitors lodging alone was 11%. Four percent (4%) of visitors reported three room occupants, while 3% reported four or more room occupants, (down from 7% last year). The average (mean) number of room occupants was 2.0, down from the average of 2.1 last year.

FIGURE 42Average Trip Expenditures on Food & Drink and Local Transportation*

*

(Including Visitors Who Spent Nothing in That Category)

FIGURE 43Average Trip Expenditures on Food & Drink and Local Transportation

(Among Spenders)

2014

2015

2016

20172018

2014

2015

2016

20172018

FOOD & DRINK

LOCAL TRANSPORTATION

$0 $25 $50 $75 $100 $125

AVERAGE DOLLARS PER TRIP

$4.73

$5.91

$16.86

$21.42

$56.49

$59.72

$98.79

$100.39

$34.02

$100.74

FOOD & DRINK


$0 $30 $60 $90 $120 $150


$52.99

$48.90

$77.15

$103.98

$60.80

$68.98

$106.62

$107.28

$135.87

$110.10

FIGURE 42Average Trip Expenditures on Food & Drink and Local Transportation*

*

(Including Visitors Who Spent Nothing in That Category)

FIGURE 43Average Trip Expenditures on Food & Drink and Local Transportation

(Among Spenders)

2014

2015

2016

20172018

2014

2015

2016

20172018

FOOD & DRINK


$0 $25 $50 $75 $100 $125


$4.73

$5.91

$16.86

$21.42

$56.49

$59.72

$98.79

$100.39

$34.02

$100.74

FOOD & DRINK


$0 $30 $60 $90 $120 $150


$52.99

$48.90

$77.15

$103.98

$60.80

$68.98

$106.62

$107.28

$135.87

$110.10


35

We asked all visitors about their daily expenditures on food and drink and on local transportation. This figure shows the average trip expenditures including visitors who said they spent nothing in that category. In 2018, the average food and drink expenditure was $100.74, similar to last year and up from $56.49 in 2014 and $59.72 in 2015.

The average local transportation expenditure for 2018 was $34.02, the highest amount spent over the past 5 years.

Among visitors who spent money in these categories, the average trip expenditure on food and drink in 2018 was $110.10, up from $60.80 in 2014 and $68.98 in 2015. The average expenditure on local transportation in 2018 was $135.87, the highest amount spent over the past 5 years.

* In 2016 and 2017, movement of survey locations closer to front desk areas at certain properties may have potentially resulted in a greater proportion of respondents who were overnighters vs. day-trippers.


2014 2015 2016 2017 2018

Food and Drink Base size Proportion of total

(1115)93%

(1039)87%

(1112)93%

(1123)94%

(1098)92%

Local Transportation Base size Proportion of total

(107)9%

(145)12%

(263)22%

(248)21%

(302)25%

Percentages of visitors who spent money in each category are shown in the following table:

2014 2015 2016 2017 2018

Recreation Base size Proportion of total

(52)4%

(58)5%

(121)10%

(130)11%

(140)12%

Shows Base size Proportion of total

(61)5%

(65)5%

(33)3%

(28)2%

(35)3%

Shopping Base size Proportion of total

(147)12%

(144)12%

(168)14%

(196)16%

(137)11%


36

Percentages of visitors who spent money in e ach category are shown in the following table:

We asked all visitors about the amount of money they spent on recreational activities, shows and entertainment, and shopping during their visit to Mesquite. This figure shows these average trip expenditures including visitors who said they spent nothing in each category. The average expenditure for recreational activities in 2018 was $14.08, similar to last year and up from $5.32 in 2014 and $4.53 in 2015. The average expenditure for shows and entertainment was $0.44 per trip, down from $1.01 in 2014 and $1.16 in 2015. The average expenditure for shopping was $6.61, down from $9.65 last year.

Considering only visitors who spent money in each category, the average expenditure for recreational activities in 2018 was $125.42, down from $153.02 last year. The average expenditure for shows and entertainment in 2018 was $14.91, down from all past years. In 2018, visitors spent an average of $57.86 on shopping, similar over the past 5 years.



FIGURE 44Average Trip Expenditures on Recreational Activities,

Shows & Entertainment and Shopping (Including Visitors Who Spent Nothing in That Category)


Shows & Entertainment and Shopping (Among Spenders)

*

*

2014

2015

2016

20172018

2014

2015

2016

20172018

SHOPPING

SHOWS & ENTERTAINMENT

RECREATIONAL ACTIVITIES

$0 $6 $12 $18


$7.17$6.39

$7.58$9.65

$1.01$1.16

$0.67$0.49

$5.32$4.53

$10.69$15.89

$6.61

$0.44

$14.08

SHOPPING



$0 $40 $80 $120 $160AVERAGE DOLLARS PER TRIP

$19.84$21.48

$24.36$20.79

$58.52$53.28$54.16

$59.34

$122.65$93.71

$109.31$153.02

$14.91

$57.86

$125.42


Shows & Entertainment and Shopping (Including Visitors Who Spent Nothing in That Category)


Shows & Entertainment and Shopping (Among Spenders)

*

*

2014

2015

2016

20172018

2014

2015

2016

20172018

SHOPPING



$0 $6 $12 $18


$7.17$6.39

$7.58$9.65

$1.01$1.16

$0.67$0.49

$5.32$4.53

$10.69$15.89

$6.61

$0.44

$14.08

SHOPPING



$0 $40 $80 $120 $160AVERAGE DOLLARS PER TRIP

$19.84$21.48

$24.36$20.79

$58.52$53.28$54.16

$59.34

$122.65$93.71

$109.31$153.02

$14.91

$57.86

$125.42

2014 2015 2016 2017

15

12

9

6

3

0

PERC

ENT

FIGURE 46Whether Played Golf While Visiting Mesquite

FIGURE 47Other Activities Participated in While Visiting Mesquite

6

10

13 13

2018

10

*

*

2014

2015

2016

20172018

ATE AT A BUFFET

PAID TO SEE A SHOW

VISITED A SPA

ATE AT A COFFEE SHOP/CAFE

RELAXED BY OR SWAM IN A POOL

WATCHED A LOUNGE ACT

ATE AT A FINE DINING ESTABLISHMENT

9492

88

1114

2520

17

2020

1922

12

2

2

1

1

5

5

5

6

6

14

14

147

3035

3238

0 25 50 75 100PERCENT

85

1

8

37

83


37

Ten percent (10%) of Mesquite visitors said they played golf while visiting Mesquite, down from 13% each in 2016 and last year.* Only “yes” responses are reported in this figure.

Visitors were asked whether they participated (or planned to participate) in several other activities during their visit to Mesquite. Eighty-three percent (83%) said they ate at a coffee shop or café in Mesquite (down from 2014 – 2016), 37% said they ate at a buffet, and 14% said they ate at a fine dining establishment (down from 20% each in 2016 and 2017). One in six (17%) relaxed by or swam in a pool (down from 25% in 2016 and 20% in 2017), 8% said they watched a lounge act (similar to last year but down from 2014 – 2016), and 5% said they visited a spa.* Multiple responses were permitted to this question.

FIGURE 48Whether Gambled While in Mesquite*

FIGURE 49Hours of Gambling - Average Per Day


2014 (MEAN=2.2; BASE=1153)

2015 (MEAN=2.1; BASE=1135)

2016 (MEAN=2.6; BASE=1046)2017 (MEAN=3.0; BASE=878)2018 (MEAN=3.0; BASE=897)

TWO OR LESS

FIVE TO SIX

NINE OR MORE

THREE TO FOUR

SEVEN TO EIGHT

0 20 40 60

PERCENT

51

5852

48

47

47

4239

37

1

11

0

0

0

0

0

35

58

37

2

4

11

2014 2015 2016 2017

100

80

60

40

20

0

PERC

ENT

96 9587

73

2018

75


38

Three-quarters (75%) of all visitors gambled while in Mesquite, down from 96% in 2014, 95% in 2015, and 87% in 2016.* Only “Yes” responses are reported in this figure.

Among those visitors who gambled while in Mesquite, 47% spent two hours or less gambling daily, down from 58% in 2015 and 52% in 2016. Thirty-seven percent (37%) spent three to four hours per day gambling (down from 47% in 2014 and 42% in 2015), 11% spent five to six hours per day gambling (up from 2014 – 2016), and 6% spent seven or more hours per day gambling. The average (mean) number of hours spent gambling in 2018 was 3.0, the same as last year and up from the 2014 to 2016 time period.

GAMING BEHAVIOR AND BUDGETS

FIGURE 50Trip Gambling Budget


2014 (MEAN=$182.98; BASE=1153)

2015 (MEAN=$179.85; BASE=1135)

2016 (MEAN=$212.51; BASE=1046)2017 (MEAN=$279.65; BASE=878)2018 (MEAN=$242.83; BASE=897)

$1 – $99

NOT SURE/ NO ANSWER

$400 TO $499

$300 TO $399

$100 TO $199

$600 OR MORE

$200 TO $299

$500 TO $599

0 10 20 30 40PERCENT

2523

26

2623

3636

2824

192121

18

1214

1212

32

344

1

0

1

01

4

4

555

6

8

31

13

10

1

8

7


39

The average trip gambling budget in 2018 was $242.83, up from the average gambling budgets of $182.98 in 2014, $179.85 in 2015, and $212.51 in 2016. Twenty-six percent (26%) said they budgeted less than $100 for gambling, 31% budgeted between $100 and $199 (up from 24% last year), 13% budgeted between $200 and $299 (down from all past years), 10% budgeted between $300 and $399, 4% budgeted between $400 and $499, 7% budgeted between $500 and $599, and 8% budgeted $600 or more (up from 1% each in 2014 and 2015 and 4% in 2016).

FIGURE 51*

2014

2015

2016

20172018

LAS VEGAS

COLORADO

SOMEWHERE ELSE

SOMEWHEREELSE IN NEVADA

INDIANCASINO IN CA

INDIAN CASINO, NOT IN AZ OR CA

DID NOT GAMBLE/NO RESPONSE

INDIAN

CASINO IN AZ

Where Visitors Gambled Outside Mesquite49

44

4547

2910

2022

1718

10

9

1514

3053

106

6

1

4

5

3

32

106

3928

8

50

3

5

4

6

32

PERCENT0 15 30 45 60


40

All Mesquite visitors were asked where else they had gambled in a casino facility outside of Mesquite during the past 12 months. About one-third (32%) reported gambling in Las Vegas during the past year (up from 28% last year, but down from 2014 – 2016), while 8% said they gambled somewhere else in Nevada (down from all past years). Six percent (6%) said they had gambled at a casino on an Indian reservation in California (down from 2014 – 2016), 5% said they had gambled at a casino on an Indian reservation in Arizona (down from 9% in 2014 and 10% in 2015), 3% said they had gambled at a casino in Colorado (down from 6% each from 2014 – 2016) and 4% said they had gambled at a casino on an Indian reservation not in Arizona or California (down from 2014 – 2016). One-half (50%) of visitors did not gamble at any of these locations (up from 2014 – 2016).

*Multiple responses were permitted to this question.

2014 (BASE=11)

2015 (BASE=12)

2016 (BASE=15)

2017 (BASE=15)2018 (BASE=25)

FIGURE 53*

FIGURE 52Satisfaction With Visit

VERY SATISFIED

SOMEWHAT SATISFIED

PERC

ENT

99 99 9898

1 1 110

25

50

75

100

2017

98

2

20182014 2015 2016

OTHER

SHOPPING COMPLAINTS

BAD WEATHER

GAMBLING COMPLAINTS

FOOD COMPLAINTS

HOTEL COMPLAINTS

HOTEL/CASINO

NO ANSWER

EMPLOYEE COMPLAINTS

36

00

130

1825

20

20

7

9

9

25

2717

0

0

00

7

7

00

0

00

00

0

13

13

3340

60

24

20

12

PERCENT0 25 50 75

24


41

ATTITUDINAL INFORMATION

Almost all visitors (99.7%) gave Mesquite a high satisfaction rating, with 98% saying they were “very” satisfied with their visit to Mesquite and 2% saying they were “somewhat” satisfied.

Those visitors who were “somewhat” satisfied with their visit to Mesquite were asked the main reason why they were not “very” satisfied. Of the 25 visitors in this category, 24% had complaints about food, while 20% each had complaints about their hotel or gambling, and 24% had complaints related to various other topics.* Note very small base sizes for 2014-2018.

FIGURE 54

FIGURE 55Likelihood of Recommending Mesquite to Others

9

8

8

94

2

2

1

1

1

3

7515

7516

7811

7113

71 7812

1

1

1

2

2

83

92

16

7

1 927

8018

8611

Likelihood of Returning to Mesquite Next Year

2014

2015

2016

2017

2018

0 25 50 75 100PERCENT

DEFINITELY WILL NOT PROBABLY WILL NOT MIGHT/MIGHT NOT PROBABLY WILL DEFINITELY WILL

2014

2015

2016

2017

2018

0 25 50 75 100PERCENT

PROBABLY/ DEFINITELY WILL NOT

MIGHT/MIGHT NOT PROBABLY WILL DEFINITELY WILL


42

Visitors were asked how likely they are to return to Mesquite the following year and 90% of visitors said they “definitely” or “probably” will (up from 84% last year), with 78% saying they “definitely” will (up from 71% last year) and 12% saying they “probably” will. Seven percent (7%) said they “might or might not” return to Mesquite in the next year (down from 9% last year). The remaining 3% said they “definitely” or “probably” will not return to Mesquite in the next year, down from 7% last year.

Visitors were also asked how likely they are to recommend Mesquite to others and virtually all (99.2%) said they “definitely” or “probably” will (up from 98% in 2015 and 97% in 2016), with 92% saying they “definitely” will (up from 2014 – 2016) and 7% saying they “probably” will (down from 2014 – 2016).


43

VISITOR DEMOGRAPHICSAs Figures 56 and 57 show, 2018 Mesquite visitors were likely to be married (77%, down from pastyears), white (92%), and from the Western U.S. (82%, down from 85% last year). The average age was59.9 (up from 2014 – 2016), with 47% 65 or older (up from 2014 – 2016). About four in ten (39%) visitors were employed (down from past years), while 55% were retired (up from past years). One-third of visitors (33%) had a household income of $80,000 or more (down from past years), while just over one-third(36%) had a household income of less than $60,000. Twenty-eight percent (28%) had a high school education or less (down from 32% last year), 40% reported some college (up from 31% last year), and28% were college graduates.

FIGURE 56 Visitor Demographics

2014 2015 2016 2017 2018

GENDER

Male 49% 50% 50% 51% 50%

Female 51% 50% 50% 49% 50%

MARITAL STATUS

Married 93 90 84 82 77

Single 1 2 5 8 9

Separated/Divorced 3 5 6 5 6

Widowed 3 3 5 5 7

EMPLOYMENT

Employed 48 54 48 45 39

Unemployed 1 1 1 1 1

Student 0 1 1 0 1

Retired 49 44 49 51 55

Homemaker 2 1 2 3 3

EDUCATION

High school or less 31 27 28 32 28

Some college 41 46 38 31 40

College graduate 25 25 31 32 28

Trade/vocational school 3 2 3 4 3

AGE

21 to 29 2 4 5 3 4

30 to 39 9 10 9 8 7

40 to 49 17 22 19 15 12

50 to 59 24 20 18 18 16

60 to 64 17 11 12 12 13

65 or older 31 32 37 44 47

MEAN 56.0 54.4 56.1 59.1 59.9

BASE (1200) (1200) (1200) (1200) (1200)


44

FIGURE 57

Visitor Demographics (Continued)

2014 2015 2016 2017 2018

ETHNICITY

White 95% 95% 93% 91% 92%

African-American/Black 2 2 1 1 2

Asian/Asian-American 1 1 1 1 1

Hispanic/Latino 1 1 3 4 4

Other 1 1 2 3 2

HOUSEHOLD INCOME

Less than $20,000 0 0 1 1 3

$20,000 to $39,999 3 4 7 8 10

$40,000 to $59,999 26 30 24 24 23

$60,000 to $79,999 19 30 26 27 27

$80,000 or more 52 36 39 36 33

Not sure/no answer 0 0 3 4 4

VISITOR ORIGIN

USA 92 93 94 93 93

Eastern states1 0 1 1 1 1

Southern states2 5 5 3 2 3

Midwestern states3 9 9 7 6 6

Western states4 78 80 83 85 82

California 9 7 7 11 9

Southern California 9 7 6 9 8

Northern California 0 0 1 1 1

All Other West 69 73 76 74 73

Utah 29 32 35 34 34

Arizona 9 12 9 8 10

Greater Las Vegas 8 8 9 8 7

Other West 23 21 23 24 22

Foreign 8 7 6 7 7

BASE (1200) (1200) (1200) (1200) (1200)

1 Eastern states: Connecticut, Delaware, District of Columbia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont.

2 Southern states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia and West Virginia.

3 Midwestern states: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.

4 Western states: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada (excluding Clark County), New Mexico, Oregon, Utah, Washington and Wyoming.


45

Summary Table of Visitor Characteristics


46

APPENDIX TABLESSUMMARY TABLE OF REASONS FOR VISITING AND VISITATION FREQUENCY

2014 2015 2016 2017 2018

Proportion of visitors who were first-time visitors 11% 15% 23% 23% 22%

Proportion of first-time visitors whose primary purpose for current trip was vacation or pleasure

4% 1% 11% 13% 16%

Proportion of first-time visitors whose primary purpose for current trip was just passing through

52% 42% 34% 7% 22%

Proportion of repeat visitors whose primary purpose for current trip was vacation or pleasure

1% 1% 8% 11% 11%

Proportion of repeat visitors whose primary purpose for current trip was to gamble

23% 27% 19% 14% 22%

Proportion of repeat visitors whose primary purpose for current trip was just passing through

20% 14% 13% 3% 14%

Average number of visits in past five years (all visitors) 28.9 28.9 21.1 19.3 24.6

Average number of visits in past five years (repeat visitors) 32.4 33.6 26.9 24.9 31.1

Average number of visits in past year (all visitors) 12.8 13.1 9.3 9.4 13.7

Average number of visits in past year (repeat visitors) 14.3 15.2 11.7 11.9 17.1

In 2016 and 2017, movement of survey locations closer to front desk areas at certain properties may have potentially resulted in a greater proportion of respondents who were overnighters vs daytrippers.

SUMMARY TABLE OF TRAVEL PLANNING CHARACTERISTICS

2014 2015 2016 2017 2018

Proportion of visitors who traveled to Mesquite in a personal vehicle (automobile/truck/RV/motorcycle)

99% 100% 100% 98% 98%

Proportion of visitors who decided where to stay in Mesquite before arrival (among those who stayed overnight)

99% 100% 92% 91% 90%

Proportion of visitors who decided which shows to see in Mesquite after arrival (among those who saw shows)

68% 52% 78% 81% 91%

Proportion of visitors who decided which attractions to visit in Mesquite before arrival (among those who visited attractions)

73% 70% 46% 49% 37%

Proportion of visitors who decided where to gamble in Mesquite before arrival (among those who gambled)

67% 71% 67% 66% 68%

Proportion of visitors who decided where to gamble in Mesquite after arrival (among those who gambled)

33% 29% 28% 32% 29%

Proportion of visitors who decided what recreational activities to do in Mesquite before arrival (among those who engaged in recreational activities)

98% 94% 64% 75% 86%

Proportion of visitors who used the assistance of a travel agent planning their trip to Mesquite

1% 0% 0% 2% 2%

Proportion of visitors who toured nearby places 35% 32% 27% 20% 25%

Proportion of all visitors who visited Las Vegas on their current trip to Mesquite

19% 18% 15% 13% 18%



47

SUMMARY TABLE OF TRIP CHARACTERISTICS AND EXPENDITURES

2014 2015 2016 2017 2018

Average number of adults in immediate party 2.2 2.3 2.3 2.2 2.0

Proportion of visitors with persons under 21 in their immediate party

4% 4% 4% 9% 7%

Proportion of visitors who stayed overnight 52% 51% 72% 83% 69%

Proportion of visitors who were in Mesquite for the day only

48% 49% 28% 17% 31%

Days stayed (average) 2.7 2.8 3.0 3.2 2.8

Nights stayed (average) 1.7 1.8 2.0 2.2 1.8

Proportion of visitors who stayed in a hotel or motel room

38% 40% 66% 77% 61%

Number of room occupants (average) 2.0 1.9 2.0 2.1 2.0

Lodging expenditures (average per night — non-package)

$55.72 $51.99 $62.70 $68.11 $71.15

Proportion of visitors who paid a regular room rate (among lodgers)

24% 26% 50% 56% 63%

Proportion of visitors who received a casino complimentary rate (among lodgers)

48% 42% 24% 25% 22%

Proportion of visitors who bought a package or travel group trip

18% 23% 14% 11% 9%

Average cost of package per person (among package/tour group visitors)

$349.67 $319.26 $390.77 $586.16 $590.84

Average trip expenditures for food and drink $56.49 $59.72 $98.79 $100.39 $100.74

Average trip expenditures for local transportation $4.73 $5.91 $16.86 $21.42 $34.02

Average trip expenditures for recreational activities $5.32 $4.53 $10.69 $15.89 $14.08

Average trip expenditures for shows $1.01 $1.16 $0.67 $0.49 $0.44

Average trip expenditures for shopping $7.17 $6.39 $7.58 $9.65 $6.61



48

SUMMARY TABLE OF GAMING BEHAVIOR AND BUDGETS

2014 2015 2016 2017 2018

Proportion who gambled while visiting Mesquite 96% 95% 87% 73% 75%

Average trip gambling budget (among those who gambled)

$182.98 $179.85 $212.51 $279.65 $242.83

Average number of hours per day spent gambling (among those who gambled)

2.2 2.1 2.6 3.0 3.0

Proportion who gambled in Las Vegas over the past 12 months (among all visitors)

49% 44% 39% 28% 32%

SUMMARY TABLE OF ATTITUDINAL INFORMATION

2014 2015 2016 2017 2018

Proportion who “very satisfied” with their current trip to Mesquite 99% 99% 98% 98% 98%

Proportion who “definitely will” return to Mesquite in the next year 75% 75% 78% 71% 78%

Proportion who “definitely will” recommend Mesquite to others 83% 80% 86% 92% 92%

SUMMARY TABLE OF NOTABLE VISITOR DEMOGRAPHICS

2014 2015 2016 2017 2018

Proportion of visitors who were 50 years old or older 72% 63% 67% 74% 77%

Proportion of visitors 65 years old or older 31% 32% 37% 44% 47%

Proportion of visitors who were married 93% 90% 84% 82% 77%

Proportion of visitors with a household income less than $60,000 29% 34% 32% 33% 36%

Proportion of visitors with a household income of $60,000 or more 71% 66% 65% 63% 60%

Proportion of visitors who were employed 48% 54% 48% 45% 39%

Proportion of visitors who were retired 49% 44% 49% 51% 55%

Proportion of visitors with a high school diploma or less 31% 27% 28% 32% 28%

Proportion of visitors with some college 41% 46% 38% 31% 40%

Proportion of visitors who were from the West 78% 80% 83% 85% 82%



49


50

APPEN

DIX

Aggregate Results for Calendar Year 2018


51

RESPONDENT ID# ____ ____ ____ ____

INTERVIEW DATE: ____ ____/____ ____/____ ___

INTERVIEW DAY:

INTERVIEW LOCATION CODE ____ ____ ____ ____

TIME STARTED (USE 24-HOUR CLOCK)

___ ___:___ ___

TIME ENDED (USE 24-HOUR CLOCK)

____ ____:____ ____

INTERVIEW LENGTH ____ ____ MIN.

INTERVIEWER ID # ____ ____

RESPONDENT GENDER (BY OBSERVATION)

MALE .............................50%

FEMALE ........................50

_____________________________________________________________________________________________

Hello. I'm ________________ from GLS Research, a national marketing research firm. We are conducting a survey of visitors to Mesquite. All answers are kept strictly confidential.

1. Are you a visitor to Mesquite, or are you a resident of the Mesquite area?

VISITOR................... ASK Q2

RESIDENT...............

NOT SURE/DK ........ TERMINATEREFUSED/NA..........

2. We are supposed to interview people who are 21 years old or older. Are you 21 years old or older?

YES.......................... ASK Q3

NO............................

NOT SURE/DK ........ TERMINATEREFUSED/NA..........

3. Will you be leaving Mesquite within the next 24 hours?

YES .......................... ASK Q4

NO ............................

NOT SURE/DK......... TERMINATEREFUSED/NA ..........

4. Is this your first visit to Mesquite, or have you visited before?

FIRST VISIT ....................22%

VISITED BEFORE...........79

NOT SURE/DK..................0

REFUSED/NA ...................0


52

5. Including this trip, how many times have you visited Mesquite in the past 5 years? (RECORD NUMBER BELOW AS 2 DIGITS. IF RESPONDENT SAYS "1," CONFIRM THAT THIS IS NOT THE RESPONDENT'S FIRST VISIT.)

24.6 MEAN (ALL VISITORS)31.1 MEAN (REPEAT VISITORS) (N=942)

6. Including this trip, how many times have you visited Mesquite in the past 12 months? (RECORD NUMBER BELOW AS 2 DIGITS.)

13.7 MEAN (ALL VISITORS)17.1 MEAN (REPEAT VISITORS) (N=942)

7. (ASK OF ALL RESPONDENTS.)How did you first become aware of Mesquite? (ASK AS AN OPEN-ENDED QUESTION. ACCEPT ONLY ONE RESPONSE.)NEWSPAPER AD .......................... 0%

MAGAZINE AD............................... 0

RADIO OR TELEVISION AD ......... 2

BILLBOARD/SIGN ......................... 8

FRIENDS/RELATIVES(WORD-OF-MOUTH) ................... 59

TRAVEL AGENT ............................ 1

JUST PASSING THROUGH ........ 27

INTERNET...................................... 2

BROCHURE/PAMPHLET .............. 0

SOME OTHER WAY...................... 1

NOT SURE/DK............................... 0

REFUSED/NA ................................ 0

8. What was the primary purpose of THIS trip to Mesquite? (ASK AS AN OPEN-END. ACCEPT ONLY ONE RESPONSE.)

TO ATTEND OR WORK AT A CONVENTION/TRADE SHOW OR ATTEND A CORPORATE MEETING...................1%

TO GAMBLE....................................17

VACATION/PLEASURE ..................12

VISIT FRIENDS/RELATIVES ..........10

TO ATTEND A SPECIAL EVENT (E.G., GOLF, RODEO, OR A FIGHT) .....................................3

OTHER BUSINESS PURPOSES.......................................4

JUST PASSING THROUGH............16

TO PLAY GOLF.................................8

TO DINE ..........................................12

TO RELAX/GET AWAY...................10

TO TAKE ADVANTAGE OF ANOFFER OR A PROMOTION..............2

TO PARTICIPATE IN OUTDOOR RECREATION OTHER THAN GOLF.........................3

SOME OTHER REASON ..................2

NOT SURE/DK ..................................0

REFUSED/NA....................................0


53

9. Is this visit to Mesquite part of a longer trip where Mesquite is just one leg of that trip, or is Mesquite your only destination?

PART OF LONGER TRIP................................ 42% ASK Q10

ONLY DESTINATION..... 58

NOT SURE/DK ..................0 SKIP TO Q11REFUSED/NA....................0

10. You just said Mesquite was not your only destination on this trip. When you left your home town or city, what was the PRIMARY destination of your trip? (ASK AS AN OPEN-ENDED QUESTION. ACCEPT ONLY ONE RESPONSE. NOTE: THE PRIMARY DESTINATION CANNOT BE THEIR HOME TOWN OR CITY. PROBE IF NECESSARY TO MAKE SURE IT IS NOT: “That’s not your home town or city, is it?”)(N=503)LAS VEGAS, NEVADA ......................... 29%UTAH..................................................... 20MESQUITE, NEVADA........................... 14ARIZONA............................................... 14CALIFORNIA......................................... 12OTHER NEVADA .................................... 2COLORADO............................................ 2OTHER WEST ........................................ 3OTHER U.S. ............................................ 1OTHER NORTH AMERICA..................... 1NO PARTICULAR DESTINATION.......... 1DON’T KNOW/NO ANSWER .................. 0

11. Did you travel to Mesquite by... (READ LIST. ACCEPT ONLY ONE RESPONSE.)Air ....................................................... 0%Bus

(IF “YES” ASK: “Do you mean...”:)Regularly scheduled bus service like Greyhound ............................... 0

Or a chartered or escorted bus service or bus tour .......................... 2

Automobile........................................ 89Truck................................................... 5Motorcycle .......................................... 1RecreationalVehicle (RV) ....................................... 3REFUSED/NA .................................... 0

12. How far in advance did you plan this trip to Mesquite? (ASK AS OPEN END.)SAME DAY........................................33%1-3 DAYS BEFORE ............................84-6 DAYS BEFORE ............................47-14 DAYS BEFORE ........................1615-30 DAYS BEFORE ......................1331-60 DAYS BEFORE ......................1061-90 DAYS BEFORE ........................691-120 DAYS BEFORE ......................5MORE THAN 120 DAYS BEFORE.....5NOT SURE/DK ...................................0REFUSED/NA.....................................0

13. Which of the following tools did you use in planning your trip to Mesquite? (INTERVIEWER: READ LIST; ACCEPT MULTIPLE RESPONSES)

A. Travel agent......................... 2%B. Websites .............................. 16C. Social media ........................ 1D. Apps..................................... 1E. Casino/Hotel hosts .............. 2F. Word of mouth ..................... 10G. Magazines or newspapers... 1H. Printed brochures or travel

guides .................................. 3I. Email offers.......................... 2J. Other (SPECIFY:) ................ 0

14. (ASK ONLY OF THOSE WHO SAID “YES” TO TRAVEL AGENT IN Q13.)Did the travel agent... (N=21)

Influence your decision to visit Mesquite..................................... 67%Influence your choice of accommodations ........................ 48“Book” your transportation ......... 81


54

15. (ASK ONLY OF THOSE WHO SAID “YES” TO SOCIAL MEDIA, WEBSITES OR APPS IN Q13)

. Which, if any, of the following social media or travel review apps or websites did you use to help in planning your trip to Mesquite? (INTERVIEWER: READ LIST; ACCEPT MULTIPLE RESPONSES) (N=201)

A. Facebook............................. 10%B. Foursquare .......................... 0C. SnapChat ............................ 0D. OpenTable........................... 0E. Pinterest .............................. 0F. TripAdvisor .......................... 8

G. Twitter .................................. 0H. Yelp...................................... 1I. Instagram............................. 0O GooglePlus.......................... 3J. Google ................................. 46K. Consulted reviews at Online

Travel Agencies such as Expedia, Booking.com, etc. . 30

L. Consulted reviews at hotel or show venue sites ................. 17

M. Other (SPECIFY:) ................ 7

16. (ASK OF ALL RESPONDENTS.)At what point in your planning did you decide... (READ LIST AND FIRST 3 RESPONSE CODES.)

DO NOT READ THESE RESPONSE CODES

AMONG ALL RESPONDENTS:

Before Leaving Home

WhileEn Route

To Mesquite

After Arrival

DOES NOT

APPLYDON'T KNOW

RE-FUSED

a. Where to lodge in Mesquite? 58% 3% 7% 32% 0% 1%b. What shows to see in

Mesquite? ............................. 1 0 13 86 0 0c. What attractions to visit in or

near Mesquite?..................... 1 0 2 96 0 0d. What events to attend in

Mesquite? ............................. 3 0 2 95 0 0e. Where to gamble in

Mesquite? ............................. 49 2 22 25 0 2f. What recreational activities

you would enjoy in Mesquite? ............................. 12 0 2 85 0 0

AMONG THOSE TO WHOM THE QUESTION APPLIES:

Before Leaving Home

WhileEn Route

To Mesquite

After Arrival DK/NA

a. Where to lodge in Mesquite? 85% 4% 10% 1% (N=822)

b. What shows to see in Mesquite? ............................. 8 1 91 0 (N=174)

c. What attractions to visit in or near Mesquite?..................... 30 7 63 0 (N=46)

d. What events to attend in Mesquite? ............................. 61 5 34 0 (N=64)

e. Where to gamble in Mesquite? ............................. 66 2 29 3 (N=897)

f. What recreational activities you would enjoy in Mesquite? ............................. 84 2 14 1 (N=177)


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17. On this trip to Mesquite, where did you lodge? (ASK AS OPEN END. ACCEPT ONLY ONERESPONSE. A "LODGING" IS ANY PLACE THE RESPONDENT SLEPT OVERNIGHT. SOME PEOPLE MIGHT COME TO MESQUITE AT NIGHT JUST TO GAMBLE THROUGH THE NIGHT AND LEAVE THE NEXT DAY. THESE PEOPLE DID NOT "LODGE" ANYWHERE —CODE 96.)HOTEL/MOTEL ........................... 61%FRIENDS/RELATIVES.................. 4RV/CAMPER/CAMPING ............... 4DID NOT LODGE ANYWHERE .. 32OTHER LODGING ........................ 0NOT SURE/DK.............................. 0REFUSED/NA ............................... 0

18. Which of the following [SHOW CARD] best describes how you, or someone in your party, booked your accommodations in Mesquite? (ACCEPT ONLY ONE RESPONSE.) (N=730)

a. Booked by phone, calling the hotel or motel .......................................54%

b. Booked through a travel agent (either in person or by phone) ....... 3

c. Booked by phone but not by calling the hotel directly and not through a travel agent ................... 3

d. Booked at a website on the Internet using a desktop or laptop computer ....................................... 9

e. Booked at a website on the Internet using a smartphone ......... 8

f. Booked at a website on the Internet using a tablet.................... 2

g. Booked in person at the hotel or motel............................................ 13

h. The trip was a gift, prize, or incentive, so the accommodations were booked for you...................... 2

i. Not sure because someone else in your party booked the hotel and you don’t know how they did it ...... 7

OTHER (SPECIFY:) (VOLUNTEERED) ......................... 0

REFUSED/NA (VOLUNTEERED)...... 0

19. [IF RESPONSE “d, e, or f” IN Q18 IS CHOSEN, ASK:] Which website did you use to book your accommodations? (ASK AS AN OPEN END. ACCEPT ONLY ONE RESPONSE). (N=134)

a. Booking.com.................16%b. Cheaptickets. ..................0c. Expedia.com.................16d. Hotwire.com....................1e. Kayak..............................4f. Orbitz ..............................2g. Priceline.com ..................2h. Travel.com......................0i. Travelocity ......................2j. Yahoo .............................2k. Hotel website

(any)..............................43l. OTHER .........................10m. NOT SURE/DK ...............2n. REFUSED/NA.................0

20. How far in advance did you make your reservations for your (hotel room/motel room/RV park space) for this trip to Mesquite? (ASK AS OPEN END.) (N=730)

SAME DAY.............................19%1-6 DAYS BEFORE ...............147-14 DAYS BEFORE .............2115-30 DAYS BEFORE ...........1731-60 DAYS BEFORE ...........1261-90 DAYS BEFORE .............9MORE THAN 90 DAYS BEFORE........................6NOT SURE/DK.........................2REFUSED/NA ..........................0

21. Including yourself, how many people stayed in your room? (N=730)

ONE ..................................11%TWO..................................81THREE ................................4FOUR OR MORE................3REFUSED/NA .....................0

2.0 MEAN


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22. Which of the following rate categories best describes your room rate? (SHOW CARD "A." ACCEPT ONLY ONE RESPONSE.) (N=730)

HOTEL/TRANSPORTATION PACKAGE DEAL ................4% ASK Q23TOUR/TRAVEL GROUP................2

HOTEL/AMENITIESPACKAGE DEAL ................2CONVENTION GROUP/COMPANY MEETING ........1CASINO RATE....................4 SKIP TO Q26REGULAR FULL-PRICE ROOM RATE ........63

CASINOCOMPLIMENTARY...........22 SKIP TO Q28

ANOTHER RATE................1NOT SURE/DK....................0 SKIP TO Q26REFUSED/NA.....................0

23 Did you purchase your package directly from a hotel? (N=63)

YES.....................................59%

NO.......................................27

NOT SURE/DK ...................14

REFUSED/NA.......................0

24. What was the total PER PERSON cost of your package? (ROUND TO NEAREST DOLLAR. WRITE AMOUNT IN BLANKS BELOW.)

(N=63)$0 - $99 ....................................... 11%$100 - $299 ................................... 3$300 - $399 ................................. 14$400 or more ............................... 60Refused/No answer ..................... 11

$590.84 MEAN$540.00 MEDIAN

25. Where did you first hear about this package? (DO NOT READ LIST. ACCEPT ONLY ONE RESPONSE.) (N=63)

NEWSPAPER .....................0%TELEVISION .......................0RADIO.................................0MAGAZINE .........................0TRAVEL AGENT.................6WORD-OF-MOUTH ..........68OUTDOOR BILLBOARD ....0SEARCH ENGINE/HYPERLINK........................2OFFER RECEIVED IN THE MAIL....................................0E-MAIL OFFER ...................0RESERVATION AGENT/CALL CENTER .................16ANY WEBSITE....................5INTERNET AD ....................0BROCHURE........................0OTHER................................0NOT SURE/DK....................3REFUSED/NA .....................0

PACKAGE VISITORS SKIP TO 28

26. (ASK ONLY OF NON-PACKAGE VISITORS)By the time you leave Mesquite, how much will you have spent, on average per night, on your hotel or motel room? (ROUND TO NEAREST DOLLAR. WRITE AMOUNT IN BLANKS BELOW.) (N=505)

$0 - $24.......................................... 1%$25 - $49...................................... 27$50 - $99...................................... 55$100 or more ............................... 15Refused/No answer ....................... 2$71.15 MEAN$70.00 MEDIAN


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27. How did you first find out about the room rate you paid? (DO NOT READ LIST. ACCEPT ONLY ONE RESPONSE.) (N=505)

RESERVATION AGENT/CALL CENTER ...................................64%WORD-OF-MOUTH............................12INTERNET AD (POP-UPOR BANNER AD) .................................1WEBSITE............................................15SEARCH ENGINE/HYPERLINK...........4OFFER RECEIVED IN THE MAIL ........1TRAVEL AGENT...................................1OUTDOOR BILLBOARD ......................0OTHER .................................................1NOT SURE/DK .....................................2

28. (ASK OF ALL RESPONDENTS.)Including yourself, how many adults 21 years old or older are in your IMMEDIATE party (such as a spouse or friends who are traveling with you)? (IF RESPONDENT SAYS MORE THAN 8, EXPLAIN: "If you are part of a tour group, do not include all members of your tour group only those adult friends and relatives who are traveling with you.") (WRITE TWO-DIGIT NUMBER IN BLANKS BELOW.)1........................................ 16%2........................................733.......................................... 64.......................................... 45 or more ............................ 22.0 MEAN2.0 MEDIAN

29. Are there any people under the age of 21 in your IMMEDIATE party?

YES .................................. 7%

NO .................................. 93

NOT SURE/DK................. 0

REFUSED/NA .................. 0

30. By the time you leave, how many nights will you have stayed in Mesquite? (WRITE TWO-DIGIT NUMBER IN BLANKS BELOW.)None .........................................32%1................................................232................................................183................................................134..................................................65 or more ....................................8Refused/No answer ....................11.8 MEAN2.0 MEDIAN

IF THE ANSWER TO Q30 IS "00,"THEN Q17 MUST BE "96."

31. By the time you leave, how many days will you have been in Mesquite? (WRITE TWO-DIGIT NUMBER IN BLANKS BELOW. MUST BE AT LEAST "01.")1................................................32%2................................................243................................................184................................................135..................................................66 or more ....................................8Refused/No answer ....................12.8 MEAN3.0 MEDIAN

32. On what day of the week did you arrive in Mesquite?SUNDAY ..............................14%MONDAY .............................12TUESDAY ............................14WEDNESDAY......................16THURSDAY .........................15FRIDAY ................................15SATURDAY..........................15REFUSED/NA ........................0

33. Have you gambled during this visit to Mesquite?

YES ....................................75% ASK Q34

NO ...................................... 25

NOT SURE/DK..................... 0SKIP TO

Q36REFUSED/NA ...................... 0


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34. On average, how many hours PER DAY did you spend gambling? (WRITE TWO-DIGIT NUMBER IN BLANKS BELOW. IF GREATER THAN 12, CLARIFY BY ASKING: "Do you mean that you spent on average [FILL IN NUMBER OF HOURS] hours gambling every day you were here?") (N=897)

0-2 ............................................ 47%3-4 ............................................ 365-6 ............................................ 117-8 .............................................. 49-10 ............................................ 1MORE THAN 10......................... 13.0 MEAN3.0 MEDIAN

35. Not including travel, food, or lodging, how much money did you budget for gambling on this trip? Include only your own, personal, gambling budget and not the gambling budgets of others who may have been with you. (ROUND TO NEAREST DOLLAR. WRITE AMOUNT IN BLANKS BELOW.) (N=897)

$1 - $99 ....................................... 26%$100 - $199 ................................. 31$200 - $299 ................................. 13$300 - $399 ................................. 10$400 - $499 ................................... 4$500 - $599 ................................... 7$600 or more ................................. 8Refused/No answer ....................... 1$242.83 MEAN$100.00 MEDIAN

36. (ASK OF ALL RESPONDENTS.)In which of the following locations have you gambled at a casino facility during the past 12 months? Please do not include “card rooms,” even though they are similar to casinos. Have you gambled... (READ LIST)

SUMMARY OF YES RESPONSESA. At a casino on an Indian

reservation in California .............. 6%

B. At a casino on an Indian reservation in Arizona ................. 5

C. At a casino on an Indian reservation outside of California and Arizona ................ 4

D. At a casino in Colorado............... 3

I. In Las Vegas, Nevada .............. 32

J. Somewhere else in Nevada(outside the Las Vegas area) ..... 8

OTHER (SPECIFY:) ................... 1


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37. Will you (or did you) visit other areas of Nevada or the surrounding area, either before or after this visit to Mesquite?

YES ............................... 25% ASK Q38

NO................................. 75

NOT SURE/DK................ 0 SKIP TO Q39REFUSED/NA................. 0

38. On this trip, will you (or did you) visit... (READ LIST. ACCEPT MULTIPLE RESPONSES.)A. Las Vegas ............................. 69% (N=305)

B. Laughlin ................................. 14

C. Primm (Stateline)..................... 2

D. Hoover Dam ............................ 5

E. Lake Mead............................... 2

F. Mt. Charleston/ Lee Canyon ............................. 0

G. Valley of Fire ......................... 10

H. Grand Canyon ......................... 4

I. Death Valley ............................ 1

J. Bryce Canyon........................ 15

K. Zion National Park................. 34

L. St. George (Utah) .................. 39

X. Other........................................ 6

39. Which of the following activities did you (or will you) participate in during your stay in Mesquite? (READ LIST. ACCEPT MULTIPLE RESPONSES.)

A. Relax or swim at a pool ......... 17%

B. Play golf ................................. 10

C. Visit a spa ................................ 5

D. Eat at a buffet ........................ 37

E. Eat at a coffee shop/café....... 83

F. Eat at a fine dining establishment ........................ 14

H. Pay to see a show ................... 1

I. Watch a lounge act.................. 8

J. Other........................................ 1

40. While in Mesquite, did you stop by the MesquiteVisitors Center?

YES.....................................2%

NO.....................................98

NOT SURE/DK ...................0

REFUSED/NA.....................0

41. By the time you leave Mesquite, how much will you have spent ON AVERAGE PER DAY in Mesquite for... (READ EACH ITEM. ROUND TO THE NEAREST DOLLAR. WRITE AMOUNT IN BLANKS BELOW.)A. Food and drink. Please include only your

own, personal expenses and not those of your entire party. ........................................

$100.74 MEAN (INCLUDING $0)$110.10 MEAN (EXCLUDING $0)

(PER TRIP AVERAGE)

B. Local transportation (for example, car rental, taxi limo, gas). Please include all your daily transportation expenses ............


(PER TRIP AVERAGE)

42. By the time you leave Mesquite, how much will you have spent in Mesquite on each of the following items IN TOTAL FOR YOUR ENTIRE TRIP? Please include only your own, personal expenses and not those of your entire party. (READ EACH ITEM. ROUND TO THE NEAREST DOLLAR. WRITE AMOUNT IN BLANKS BELOW.)A. Recreational activities such as golf,

horseback riding, a spa, or shooting ...........$14.08 MEAN (INCLUDING $0)$125.42 MEAN (EXCLUDING $0)

B. Shows/entertainment (not including gambling).....................................................


C. Shopping (gifts, clothing, personal items) ...$6.61 MEAN (INCLUDING $0)$57.86 MEAN (EXCLUDING $0)

X. Other............................................................$2.94 MEAN (INCLUDING $0)$293.67 MEAN (EXCLUDING $0)


60

Just a few more questions on your impressions of Mesquite in general...

43. Overall, how satisfied were you with your visit to Mesquite? Were you... (READ LIST.)

Very satisfied...................... 98% SKIP TO Q46

Somewhat satisfied.............. 2 ASK Q44

Somewhat dissatisfied ......... 0Very dissatisfied ................... 0

ASK Q45

DO NOT READNOT SURE/DK..................... 0 SKIP TO Q46REFUSED/NA...................... 0

44. You just said you were somewhat satisfied with your overall experience in Mesquite. What is the MAINreason that keeps you from saying you were very satisfied? (ACCEPT ONLY ONE RESPONSE.) (N=25)

FOOD COMPLAINTS............................ 24%HOTEL COMPLAINTS .......................... 20GAMBLING COMPLAINTS ................... 20

TOO HOT ................................................ 4%RUDE/UNFRIENDLY PEOPLE............... 4OTHER.................................................. 16NO ANSWER ........................................ 12

AFTER ANSWERING Q44, SKIP TO Q46

45. What is the MAIN reason you were dissatisfied with your overall experience in Mesquite? (ACCEPT ONLY ONE RESPONSE.) (N=4)

HOTEL COMPLAINTS .......................... 50%FOOD COMPLAINTS............................ 25COMPLAINTS ABOUT HOTEL/CASINO EMPLOYEES ............ 25

46. (ASK EVERYONE:)How likely will you be to return to Mesquite in the next year? ould ou sa ou (READ FIRST 5 RESPONSES)Definitely will ................................78%

Probably will ................................12

Might/might not ..............................7

Probably will not ............................2

Definitely will not............................1

NOT SURE/NO ANSWER.............0

47. How likely will you be to recommend Mesquite to friends, relatives, and co-workers as a destination for a vacation or pleasure trip?

ould ou sa ou (READ FIRST 5 RESPONSES)Definitely will recommend ........... 92%

Probably will recommend.............. 7

Might/might not recommend ......... 1

Probably will not recommend........ 0

Definitely will not recommend ....... 0

NOT SURE/NO ANSWER ............ 0


61

Now I'd like to ask you a few final questions for statistical purposes.

48. Are you currently... (READ LIST. ACCEPT ONLY ONE RESPONSE.)

Employed ........................39% ASK Q49

Unemployed...................... 1

SKIP TO Q50Student.............................. 1

Retired............................. 55

Homemaker ...................... 3

DO NOT READREFUSED/NA................... 0 SKIP TO Q50

49. What is your occupation? (SPECIFY OCCUPATION, NOT TITLE OR COMPANY NAME. "SELF EMPLOYED" IS NOT AN ACCEPTABLE RESPONSE. PROBE FOR THE TYPE OF WORK DONE.)(N=468)

SALES/CLERICAL................................. 28%SERVICE WORKERS............................ 25PROFESSIONAL/TECHNICAL.............. 18MANAGERS/OFFICIALS/PROPRIETORS..................................... 15CRAFTWORKERS/FOREMEN ............. 12OTHER..................................................... 1

50. What was the last grade or year of school that you completed? (DO NOT READ LIST.)GRADE SCHOOL OR SOME HIGH SCHOOL ..................1%

HIGH SCHOOL DIPLOMA (FINISHED GRADE 12) ...............27

SOME COLLEGE (INCLUDES JUNIOR/COMMUNITY COLLEGE — NO BACHELOR'S DEGREE).....................................40

GRADUATED COLLEGE ............23

GRADUATE SCHOOL (MASTER'S OR PH.D.)..................5

TECHNICAL, VOCATIONAL, OR TRADE SCHOOL ....................3

REFUSED/NA ................................0

51. What is your marital status? Are you... (READ FIRST 4 ITEMS IN LIST.)Married ........................................ 77%

Single..............................................9

Separated or divorced ....................6

Widowed.........................................7

REFUSED/NA ................................0


62

52. What country do you live in?

USA ................................ 93% ASK Q53

AUSTRALIA....................... *

CANADA............................6

ENGLAND (GREAT BRITAIN) ........................... *

* - less than 1%

FRANCE............................ *

GERMANY......................... *

ITALY.................................0

JAPAN ...............................0

MEXICO.............................0

NETHERLANDS(HOLLAND) ....................... *

SKIP TO Q54

SOUTH KOREA ................0

SWEDEN...........................0

OTHER EUROPE (NORWAY, DENMARK, SPAIN, PORTUGAL, ETC.; SPECIFY:) ............... *

OTHER .............................. *

REFUSED/NA ...................0 SKIP TO Q54

53. (ASK ONLY OF VISITORS FROM THE USA)What is your ZIP code, please? (REGION - FROM ZIP CODE)

EAST ......................................... 1%SOUTH...................................... 3MIDWEST ................................. 6WEST ...................................... 82

CALIFORNIA.......................... 9SOUTHERN CA .................. 8NORTHERN CA.................. 1

UTAH.................................... 34ARIZONA ............................. 10GREATER LAS VEGAS......... 7OTHER WEST ..................... 22

FOREIGN VISITORS ................ 7NO ZIP CODE ........................... 0

54. (ETHNICITY BY OBSERVATION. IF UNSURE, ASK:)Most people think of themselves as belonging to a particular ethnic or racial group. What ethnic or racial group are you a member of? (ASK ONLY IF NECESSARY: Are you white, Black or African American, Asian or Asian American, Hispanic or Latino or of some other ethnic or racial background?)

WHITE..........................................92%

BLACK OR AFRICAN AMERICAN.....................................2

ASIAN OR ASIAN AMERICAN ......1

HISPANIC/LATINO ........................4

NATIVE AMERICAN ......................1

MIXED RACE .................................1

OTHER...........................................0

.............0

REFUSED/NO ANSWER...............0

EDITORS!ALL EUROPEAN AND MIDDLE EASTERN NATIONALITIES (FOR

EXAMPLE, IRISH, ITALIAN, JEWISH, ARAB, ARMENIAN, TURKISH, ETC.) SHOULD BE CLASSIFIED AS "WHITE". ALL

PACIFIC ISLANDERS (PHILIPPINES, HAWAII, SAMOA, FIJI, ETC.) SHOULD BE CLASSIFIED AS "ASIAN".


63

55. What is your age, please? (RECORD IT EXACTLY AND CIRCLE APPROPRIATE CATEGORY BELOW.)59.9 MEAN63.0 MEDIAN

Which of the following categories does your age fall into? (READ LIST.)21 to 29.......................................... 4%

30 to 39.......................................... 7

40 to 49........................................ 12

50 to 59........................................ 16

60 to 64........................................ 13

65 and older................................. 47

REFUSED/NA................................ 0

56. Please tell me which one of these categories includes your total household income before taxes last year. (SHOW CARD "B".) Include your own income and that of any member of your household who is living with you.

A. Less than $20,000 ............... 3%

B. $20,000 to $29,999 .............. 4

C. $30,000 to $39,999 .............. 6

D. $40,000 to $49,999 ............ 10

E. $50,000 to $59,999 ............ 14

F. $60,000 to $69,999 ............ 16

G. $70,000 to $79,999 ............ 12

H. $80,000 to $89,999 ............ 10

I. $90,000 to $99,999 .............. 6

J. $100,000 or more............... 18

NOT SURE/DK........................... 0

REFUSED/NA ............................ 3


64

HOW ACCOMMODATIONS WERE BOOKED

A. PHONED DIRECTLY Booked by phone, calling the hotel, motel, or RV park directly

B. TRAVEL AGENT Booked through a travel agent (either in person or by phone)

C. PHONED, BUT NOT DIRECTLY, NOT THROUGH AGENT Booked by phone but not by calling the hotel directly and not through a travel agent

D1. INTERNET – DESKTOP/LAPTOP Booked through a website or app using a desktop or laptop computer

D2. INTERNET – SMARTPHONE Booked through a website or app using a smartphone

D3. INTERNET – TABLET Booked through a website or app using a tablet

E. IN PERSON Booked in person at the hotel, motel, or RV park

F. GIFT, PRIZE, OR INCENTIVE The trip was a gift, prize, or incentive, so the accommodations were booked for you

G. DON’T KNOW BECAUSE SOMEONE ELSE BOOKED Not sure because someone else in your party booked the hotel and you don’t know how they did it


65

HOTEL/MOTEL RATES 1. HOTEL/TRANSPORTATION PACKAGE DEAL

One price that includes your hotel room and airfare or bus transportation to Las Vegas. The package may or may not also include other items such as shows or meals.

2. HOTEL/AMENTIES PACKAGE DEAL (NO

TRANSPORTATION INCLUDED) One price that includes your hotel room and other items such as shows, meals, or other amenities, but does not include airfare or bus transportation to Las Vegas.

3. TOUR/TRAVEL GROUP

You are traveling as part of a tour or travel group. The tour/travel group package price includes room and airfare or bus transportation to Las Vegas. The package may or may not also include other items such as shows or meals.

4. CONVENTION GROUP/COMPANY MEETING

Arranged through an employer or convention. 5. CASINO RATE

Special reduced rate arranged through a casino host or casino employee.

6. REGULAR FULL-PRICE ROOM RATE

Full price, no discounts. 7. CASINO COMPLIMENTARY

Room is free of charge. 8. ANOTHER RATE

Any other special room rate not shown above.


66

INCOME CATEGORIES

A. Less than $20,000 B. $20,000 to $29,999 C. $30,000 to $39,999 D. $40,000 to $49,999 E. $50,000 to $59,999 F. $60,000 to $69,999 G. $70,000 to $79,999 H. $80,000 to $89,999 I. $90,000 to $99,999 J. $100,000 to $109,999 K. $110,000 to $119,999 L. $120,000 to $129,999 M. $130,000 to $139,999 N. $140,000 to $149,999 O. $150,000 or more

VisitMesquite.com

Las Vegas Convention and Visitors Authority 3150 Paradise Road, Las Vegas, NV 89109-9096

VisitLasVegas.com

For fur ther information please contact the LVCVA Research Center at 702-892-2805, or at [email protected].

mesquite 8 yres.cloudinary.com/simpleview/image/upload/v1556560666/...before 2016. visitors reported...

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