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Message received. Write and reply. Server. Wireless Connectivity/Messaging/Content Management Solutions. Sales Data. Receive Mail. Export data. Send Email. Production Report. New Mail Alert. New Price List. Stock alert. M I S Data. Cell@pps. What is Cell@apps ?. - PowerPoint PPT PresentationTRANSCRIPT
Message received
Write and reply
Server
Wireless Connectivity/Messaging/Content Management Solutions
Cell@pps
Receive Mail
M I S Data
New Mail Alert
Sales Data
Export data
Stock alertNew Price List
Production Report
Send Email
What is Cell@apps ?
CellApps Script Engine allows you to integrate any Data with Simple Scripts
What is Cell@apps ?
Cell@pps is an SMS Application Development platform, with following functionality
Two way SMS Application Development Platform like Ticket Booking etc. Integrated Messaging Support Integrated Support for ODBC Databases or any of the information
source like website or your MIS/ERP Applications for data access. Reporting Tool for Usage Analysis and Billing . Access Control based on Mobile No Inbuilt Messaging and Web Server Inbuilt parser and script wizard to design applications.
Feature 1: Get Emails Alerts on your mobile
Feature 2: Send/Receive Emails from Mobile
Feature 3: Send SMS from any PC
Feature 4: Get Data from any Web Site/Database
Screen Shots – Console Screen
Screen Shots – Configuration
Screen Shots – Wizards
Screen Shots – Wizards
Screen Shots – Database Script Definition
Screen Shots – Website/URL Script Definition
Screen Shots – Billing/MIS Module
Advantages
Cost effective and fast virtual private network for transaction
management
Guaranteed real time access
Mobility, thus units could be setup at any location and can be
taken to any new location conveniently
Can control units all across the globe through common server
under same cost constraint.
Disadvantages
Lower Bandwidth and hence only limited traffic should be
allowed
Recurring cost per message
Cell@pps Architecture
Central CellApps Server
Support for adding application handlers
can support any session based transaction application development like trade applications
Dynamic Database access
Dynamic content Handlers
can download and access the data as per defined grammar from any web page and publish as per output grammar
VB/VC++ API for complex handler programming
System Requirements
ODBC data store
Internet Connectivity ( if website access needed)
Windows NT/2000 Server
IBM Pentium machine with min 64 MB RAM and 400 MB free space
Cell@pps Wireless Connectivity Module
SIM card
RS232 connectivity with PC
The application areas are in the field of Manufacturing/operations Logistics Sales and Marketing After-sales service
Application Areas
Based on flow of communication applications could be broadly classified as: Business to Employee Business to Customer Machine to Business
Communication/collaboration services Email Unified messaging Groupware messaging
Mobile Office
Personal information management services Organizing tools
Calendar Contacts Task Lists
Productivity tools
Mobile Office
Information access services Access to corporate databases Work/role specific services Access to personal files External information services
Rasna – Sales force Automation on SMS
Mobile Office-Case Study
Asian Granito – Sales and Order Tracking on SMS
British Gas – Utility Information Services
Mudra Communications – HRM application on SMS
L&T – Server Alert/Monitoring on SMS
Maize Products – ERP on SMS
First Flight – Consignment Tracking on SMS
Essar – SAP on SMS
Mobile Office-Case Study
Cadila Zydus – Field Forces (MR) Management
Allianz Bajaj – Insurance Agent Management SMS
MailOnPhone – Emails on SMS
Torrent Power – SMS from Intranet
RD Sales – SMS advertisement
Ask4Ticket – Movie Tickets on SMS
InfoOnPhone – Stock Quote on SMS
Sahegal Autoriders – Pvt. Ltd., Pune.
SMS is being used for all types of utility companies to provide information to their consumers. Whether is Railways or a Gas supplier or an electricity supplier. All of them are providing access to their database and current status on SMS. This makes the Utility services access easy for the consumers.
Utility Information Services
Case Study: British Gas
Client Profile: a Leading Gas Utility Company in India.
British Gas-Utility Information Services
What we offered SMS based payment reminder SMS based customer management system Based on Cellapps Corporate Server
Requirement: wanted a mobile information system for Billing and Customer Care for his 1 million subscribers.
Utility bill alerts are send on SMS
Features
Alerts send to users for non submission of payments
Payment receipts are send on SMS
How it works?HO office PC with Cellapps connected to a GSM modem
SMS based simple m-commerce application like Movie ticket booking or hotel reservation or Cadbury chocolates on a vending machine from SMS have become popular. Many such commercial applications are being deployed on SMS.
SMS in Commerce
Case Study: Ask4Ticket
Client Profile: a m-commerce company in India
Ask4Ticket-M-commerce on SMS
What we offered SMS based ticketing system Based on Cellapps Corporate Server
Requirement: wanted a mobile system for movie ticket booking
Mobile users can book movie tickets
Features
Advertisements
Alerts send to users on booking confirmation
Discount coupons
How it works?HO office PC with Cellapps connected to a GSM modem
Email has revolutionized all businesses and it has become critical for all the executives whether in office or on move to remain in touch with their emails. The SMS gateway make their mobile number an email address and also enables access to their email box on SMS. Thus they can write mails or check mails from Mobile using SMS. The new mail arrivals comes as SMS alert message. Most of the business enterprises are enabling their Mail server for better productivity and response time.
Emails on SMS
Case Study: Ask4Ticket
Feature 1: Get Emails Alerts on your mobile
Feature 2: Send/Receive Emails from Mobile
Companies are making their ERP SMS aware so as they get alerts on their mobile and their executives are powered with latest information, wherever they go.
The Information Mobilization is done by many organization, which Includes Maize Products, Essar.
Making ERPSMS enabled
Case Study: Essar
Essar – SAP on SMS
Client Profile: a Leading Steel company in India
What we offered SMS based interface for SAP ERP Based on Cellapps Corporate Server
Requirement: wanted to mobilize SAP
Features
Mobile users can send daily progress report on SMS
Leads tracking and Management on SMS
Reports get automatically updated into database
Alerts send to users for non submission of reports
How it works ?HO office PC with Cellapps connected to a GSM modem
SMS in Finance and Stock Broking
Brokers from small and large financial firms in India are updating their clients on the latest market fluctuations by SMS, suggesting investment options, including derivatives strategies, in real time.
SMS is the best solution as the client can attend to it as soon as he finds time. It helps them take instant decisions. It is very effective and investors get in touch with the brokerage houses fast.
SMS in Banking
SMS could be used for account information queries these including account balances, deposits and withdrawals as they occur.
Indian Banks like ICICI, HDFC are also providing facility to check bank balance, do stop payments from SMS to their clients.
Sales Force Automation
SMS could be used for mobile sales force management.
Sales Force could use SMS for sending daily reports, lead status, file expense reports and also use the same to query product availability and prices.
Case Study: Rasna, Asian Grainto, Cadila Zydus
Rasna – Sales force Automation on SMS
Client Profile: a Leading FMCG company in India
What we offered SMS based reporting and lead management system Based on Cellapps Corporate Server
Requirement: wanted a mobile system for sales force management for 2000+ sales employee spread across India
Mobile users can send daily progress report on SMS
Features
Leads tracking and Management on SMS
Reports get automatically updated into database
Alerts send to users for non submission of reports
How it works ?HO office PC wth Cellapps connected to a GSM modem
Asian Granito – Order Management on SMS
Client Profile: a Leading Ceramic Tile company in India
What we offered SMS based online inventory checking and order management Based on Cellapps Corporate Server
Requirement: wanted a mobile system for sales force and order management for 1000+ sales employee spread across India
Mobile users can check inventory of different tiles
Features
Alerts are send to users about available stocks
They can confirm order on mobile and also check order status
How it works ?HO office PC wth Cellapps connected to a GSM modem
Cadila Zydus – Field Force Management on SMS
Client Profile: a Leading Pharmaceutical company in India
What we offered SMS based sales management system Based on Cellapps Corporate Server
Requirement: wanted a mobile system for sales force and order management for 5000+ Marketing Representatives spread across India
Marketing executives can send sales reports
Features
Schemes information and meeting schedules can be sent on mobile
Alerts are send to users about available stocks
How it works ?HO office PC with Cellapps connected to a GSM modem
CRM Solutions
SMS is being extensively used for CRM solutions like Loyalty building programs, surveys, repeat business generation and providing information access to the customers. The CRM applications includes basic chat application which customer can provide on their web site which could be attended by their support staff who may be in field and reply to the same on mobile.
Case Study: V-Mart
Client Profile: a Leading Retail Store in India
V-Mart-CRM solutions on SMS
What we offered SMS based loyalty management system Based on Cellapps Corporate Server
Requirement: wanted a CRM system for their loyalty program
Advertisement messages could be sent to regular buyer databank
Features
Important event reminder like Birthday, Anniversary etc can be sent on SMS
Discount coupons could be send on SMS
How it works?HO office PC with Cellapps connected to a GSM modem
SMS in Marketing
Realizing the significance of this mode of marketing, Indian marketers are increasingly opting for mobile marketing techniques to connect with their target audience—directly. And with around 100 million subscribers in the country, the concept of mobile marketing is rapidly gaining momentum.
SMS has been extensively used by Political Parties and company like Coke
Case Study: RD Sales
Client Profile: a mobile phone distributor for a Leading Telco in India
RD Sales-Advertisement on SMS
What we offered SMS based bulk advertisement system Based on Cellapps Lite Server
Requirement: wanted a SMS based marketing system
Send bulk sms from PC
Features
Maintain address book
How it works ?HO office PC with Cellapps connected to a GSM modem
Auto Dealer and Authorised
Service Station Solution
SMS is being extensively used for CRM solutions like Loyalty building programs, surveys, repeat business generation and providing information access to the customers. The Auto Dealer and Service Station applications user automatic SMS generate when customer vehicle is ready. Also reminder of Insurance , Service Due etc. The Customer can also direct query to application for Price, Scheme, Status of Vehicle when they put in service etc. Also Dealer use for Customer b-day and anniversary reminder for more sales.
Case Study: Sahegal Autoriders Pvt. Ltd., Pune
Sahegal Autoriders – solution on SMS
Client Profile: a Leading Hero Honda Dealer and Authorised Service Station in Maharashtra
What we offered SMS based Auto Scheduling and Auto request Based on Cellapps Corporate Server
Requirement: wanted a SMS Solution for on line Price,Scheme,On line Status Check of serviced vehicle and CRM Application.
How it works?HO office PC with Cellapps connected to a GSM modem
Thank You…!!!