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Messenger Platform Wars

How chatbots transform the way we interact with services

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Chatbot: interacting with a service through a conversational interface (e.g.

messengers)

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Chatbots have existed since the 90’s.Why now?

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* Big 4 Messaging Apps: WhatsApp, Facebook Messenger, WeChat, Viber* Big 4 Social Networking Apps: Facebook, Twitter, LinkedIn, Instagram

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Existing platforms are becoming more important -

and chatbots are the way to go

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“Messaging is one of the few things that people do more than social

networking.”Mark Zuckerberg, Founder of Facebook

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“

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“Chat apps will come to be thought of as the new browsers; bots will be

the new websites. This is the beginning of a new Internet.”

Ted Livingston, Founder of Kik

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> >Websites Apps Chatbots

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WeChat> 700 Mio MAU

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Pioneering model of “apps within an app”

A truly mobile platform

Payments as a portal

~ $7 ARPA

WeChat

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The race to become the “WeChat of the West”

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Facebook Messenger950 Mio MAU

Q2 2016

Line220 Mio MAU

Q1 2016

Telegram100 Mio MAU

Q1 2016

Slack3 Mio DAU

Q2 2016

HipChat?

Kik200 Mio RU

Q1 2016

MAU: monthly active usersDAU: daily active usersRU: registered users

Skype300 Mio MAU

Q2 2016

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Facebook Messenger950 Mio MAU

Q2 2016

Line220 Mio MAU

Q1 2016

Telegram100 Mio MAU

Q1 2016

Slack3 Mio DAU

Q2 2016

HipChat?

Kik200 Mio RU

Q1 2016

MAU: monthly active usersDAU: daily active usersRU: registered users

Skype300 Mio MAU

Q2 2016

PRIVATE

BUSINESS

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WhatsApp> 1 Bn MAU

Business Features to come late 2016

@3x14159265estimated distribution of (private) messengers according to statista.com

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~13 Mio Users2008 - Release of

iOS App Store

~ 2.5 Bn Users2016 - Release of

Bot platforms

Opportunity

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Receive Messages

Text GIF/Video Location Other Media

Messenger ✅ ✅ ✅ ✅

Telegram ✅ ✅ ✅ ✅

Kik ✅ ✅ ❌ ❌

Line ✅ ✅ ✅ ✅

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Text GIF/Video Location Other Media

Slack ✅ ✅ ❌ ✅

Hipchat ✅ ✅ ❌ ✅

Skype ✅ ✅ ❌ ❌

Receive Messages

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Text GIF/Video Location Other Media Structured Messages

Messenger ✅ ✅ ❌ ❌ ✅

Telegram ✅ ✅ ✅ ✅ ✅

Kik ✅ ✅ ❌ ❌ ~Line ✅ ✅ ❌ ✅ ~

Send Messages

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Text GIF/Video Location Other Media Structured Messages

Slack ✅ ✅ ❌ ✅ ✅

Hipchat ✅ ✅ ❌ ✅ ✅

Skype ✅ ✅ ❌ ❌ ❌

Send Messages

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Conversationalvs

Transactional

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Understand and process natural language (NLU, NLP)

Interact in a “human” way

E.g. Luka.ai

assistant.ai

Conversational Chatbots

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Landscape Conversational Enabler

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Command oriented

“Form” like interaction

E.g. “/” commands in Slack

Uber Bot for Messenger

Transactional Chatbots

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“Messaging has the potential to be the command line for normal

humans.” Sarah Guo, Greylock Ventures

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UI Elements

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Horizontal Slider

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“Hardcoded” commands Keyboard buttons Horizontal inline results

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Vertical inline results Inline buttons Inline paging

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Vertical inline results Inline buttons Inline paging

“HorizontalSlider”

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botfather.me

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Resources

● https://orat.io/blog

● http://www.businessinsider.de/the-messaging-app-report-2015-11?

r=US&IR=T

● https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#.

pkaqk2r7h

● http://www.statista.com/statistics/263795/number-of-available-apps-

in-the-apple-app-store/

● http://blog.appannie.com/understanding-global-messaging-app-user/

● http://a16z.com/2015/08/06/wechat-china-mobile-first/