methodology report - monash university · 3 001027_social cohesion 2013_methodology...

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001027_Social Cohesion 2013_Methodology report_V4_18-07-13.docx

Methodology report 001027 Recent arrivals survey 2013

prepared for: Andrew Markus

Monash University

your source contact: Damien Marquez

Account Manager

tel: +61 (2) 8873 0830

email: [email protected]

issue date: 14-Oct-13

mailto:[email protected]

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Table of contents

1. Project scope and overview ............................................................................ 3

2. Timings ........................................................................................................... 4

3. Sample frame ................................................................................................. 5

4. Sample size ..................................................................................................... 7

5. Data collection method ..................................................................................10

6. Reporting ......................................................................................................11

7. Data processing .............................................................................................12

8. Operational Results .......................................................................................13

Appendix A – email invitation ...................................................................................15

Appendix B – questionnaire ......................................................................................16

Appendix C – project personnel.................................................................................36

Appendix D – who is Your Source? ............................................................................37

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1. Project scope and overview

Since 2007, the Scanlon Foundation in association with Monash University has conducted original primary research

into social cohesion in Australia. This includes national CATI interviews with samples of 2,000 respondents

conducted in 2007, 2009, 2010, 2011 and 2012. This survey is undertaken annually and contributes to the Scanlon-

Monash Index of Social Cohesion.

In addition, local area surveys in selected LGAs in Melbourne and Sydney have been conducted in 2007, 2009 and

2012. This work has produced a data base in excess of 15,000 interviews which has provided a rich source for

extensive analysis. Results can be viewed at: http://www.arts.monash.edu.au/mapping-population/

This year the project includes an experimental online data collection methodology to obtain the views of people

who have arrived in Australia since 1990. It is concerned with views of Australian society and its future, with a

focus on social cohesion, population issues, and on the ongoing contacts of immigrants with their former home

countries.

The project is designed to contribute to informed public discussion and planning in Australia.

The 15-minute long questionnaire has been designed by Monash University and optimised to an online survey

format by Your Source.

The sample was sourced from Your Source’s proprietary online panel and supplemented by panels from

PermissionCorp, Research Now, Toluna, Nine Rewards and Empowered Communications.

The qualifying criteria to participate in this study were:

- At least 18 years of age

- Born outside Australia

- Living either in inner urban or other metropolitan areas of Sydney, Melbourne, Brisbane, Adelaide or

Perth

- Arrived in Australia between January 1990 and May 2010.

Respondents were invited to participate online and invited directly via email for all panels. This was slightly

different for Toluna who also used Real Time Sampling, a sampling method by which survey offers are presented

and completed by Internet users without asking them for the commitment of joining their panel.

Respondents were incentivised for their participation and the amount varied from panel to panel.

http://www.arts.monash.edu.au/mapping-population/

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2. Timings

Task Completed

Research proposal submitted 16/05/2013

Project commissioned by Monash University 31/05/2013

Final project material provided by Monash University 31/05/2013

Survey optimisation for online data collection 04/06/2013

Survey programming start 04/06/2013

Survey testing start 06/06/2013

Survey programming approved 12/06/2013

First day in field with Your Source panel 12/06/2013

Interim data check performed 13/06/2013

MyOpinions panel mail out 19/06/2013

Research Now panel mail out 21/06/2013

Empowered Communications panel mail out 24/06/2013

Toluna panel mail out 24/06/2013

Nine Rewards panel mail out 24/06/2013

PermissionCorp panel mail out 24/06/2013

Your Source panel reminder emails sent 24/06/2013

Fieldwork completed and survey closed 26/06/2013

Raw SPSS data file check and delivery 26/06/2013

Weighted and coded SPSS data file delivery 05/07/2013

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3. Sample frame The sample was drawn from Your Source’s proprietary online panel, OpinionsPaid™ and supplemented by panels

from MyOpinions (PermissionCorp), RewardsCentral (PermissionCorp), Research Now, Toluna, Nine Rewards and

Empowered Communications.

The OpinionsPaid™ panel has over 100,000 members and is recruited using off-line methodologies effectively

ruling out concerns associated with online self-selection recruitment. The panel is used solely for market research

purposes and provides you with access to a world of respondents who are responsive because they want a voice in

shaping the future. Your Source offered $3.00 worth of points to its panel members for completing the

questionnaire, and $0.20 to members who did not qualify.

MyOpinions has an active panel of 300,000 verified respondents. MyOpinions has developed, and continues to

maintain, an actively managed panel which adheres to a strict “research only” policy governed by industry bodies

such as ESOMAR, AMSRS and AMSRO. MyOpinions is also accredited to ISO 20252 and ISO 26362 which is further

evidence of its commitment to professional standards and guidelines. The panel has been recruited from a wide

range of offline and online media sources, and is continuously refreshed. Approximately half of the panel has been

recruited from offline sources. MyOpinions offered up to $2 to complete the survey in the form of points.

PermissionCorp’s RewardsCentral panel (non-ISO, eDM) has over 1.3 million registered members, with over

500,000 unique, active and verified online users. This panel has been recruited from a wide range of offline and

online media sources and is continuously refreshed. Approximately half of the panel has been recruited from

offline sources, and to date, millions of dollars have been spent reaching all different kinds of Australian

consumers through traditional offline advertising mediums such as TV, radio and magazines. PermissionCorp

offered up to $2 to complete the survey in the form of points.

Valued Opinions is Research Now’s Australian panel. It has 192,000 members and has been recruited from a

number of sources, such as partnerships with the e-rewards and social media panels, affiliates, online banner ads,

keyword searches, organic growth and a refer a friend program. Respondents were offered up to $1.5 for

completing the questionnaire.

Toluna’s Australian panel size is panel size is 178,000. Toluna recruits respondents from multiple websites via

banner advertising and text links, along with co-registration programs. Panellists are also recruited through 'word

of mouth' through referrals from existing panellists. All new panellists complete a profiling survey and undergo

digital fingerprinting to ensure any potential duplicate respondents are rejected at source. Toluna also used Real

Time Sampling, a sampling method by which survey offers are presented and completed by Internet users without

asking them for the commitment of joining their panel. Toluna offered $1 for completing the questionnaire.

Nine Rewards was establish in 2007 and is a division of Nine Events - part of the Nine Entertainment Co. (NEC).

The Nine Rewards Australian panel has about 1.4 million panellists. Members are verified using street address plus

IP address validation by geographic location. The recruitment is done utilising access to consumers through multi-

channels across NEC assets and ensures a diverse coverage of demographic groups and interests. Online and

offline sources include Ticketek, Nine Network, ninemsn, Bauer Media Group and Bounty Rewards. Nine Rewards

rewarded their members with a $3 incentive for completing the questionnaire.

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Empowered Communications’ Australian panel of has approximately 500,000 members. The sample Empowered

Communications provides is drawn from a wholly owned permission email network which was established in 2001.

People opt-in to receive and participate in online surveys. The opt-in process complies with Australian Privacy and

Spam laws. Empowered Communications can reach difficult targets whether the challenges are because of age,

gender, geographic location or market. Our panel is (geographically) ABS representative, and can be segmented by

19 demographic profile criteria, and 53 special interest areas. EC members receive incentives for completing online

research surveys. The incentive is in the form of a points system where members receive a certain amount of

points for completing or being screened out of a survey. These points can then be saved and traded in for a

number of prizes (dependant on which site the member is signed up to) such as gift vouchers, entries into larger

quarterly draws (e.g. Win an iPad), or in the form of cash donated to charity. The number of points they receive is

dependent on the length of the survey and the incidence rate of the study (for niche target audiences or longer

surveys, greater point rewards are offered. If the survey is relatively short and/or the target audience is broad, less

reward points will be given). For this particular survey the value of the reward passed on to the consumer was

roughly $1.30.

For the first day in field, a batch of 2000 members was selected from the OpinionsPaid™ (Your Source) panel; only within inner urban or other metropolitan areas of Sydney, Melbourne, Brisbane, Adelaide and Perth. It was also based on age (18+ year old panellists). Once the project specifications of the project were finalised after reviewing the interim data, other panels started mailing out their members between the 19/06 and the 24/06.

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4. Sample size The target for the project was to achieve n=2000 split as:

- n=1000 minimum in inner city Sydney, Melbourne, Brisbane, Adelaide or Perth; and - up to n=1000 in other metropolitan Sydney, Melbourne, Brisbane, Adelaide or Perth.

Inner city was defined as 10km radius from postcodes 2000 (Sydney), 3000 (Melbourne), 4000 (Brisbane), 6000 (Perth) and 9km radius from postcode 5000 (Adelaide). The postcodes were selected using the following online tool: http://www.freemaptools.com/find-australian-postcodes-inside-radius.htm The other urban postcodes are the remaining metro postcodes obtained from Australia Post. The postcodes used to define the geographical locations were as follows: Inner Sydney – 1001, 1002, 1003, 1004, 1005, 1006, 1007, 1008, 1009, 1010, 1011, 1020, 1021, 1022, 1023, 1025, 1026, 1027, 1028, 1029, 1030, 1031, 1033, 1034, 1035, 1036, 1037, 1038, 1039, 1040, 1041, 1042, 1043, 1044, 1045, 1046, 1100, 1101, 1105, 1106, 1107, 1108, 1109, 1110, 1112, 1113, 1114, 1115, 1118, 1119, 1120, 1121, 1122, 1123, 1124, 1125, 1126, 1127, 1128, 1129, 1130, 1131, 1133, 1134, 1135, 1136, 1137, 1138, 1139, 1140, 1141, 1142, 1143, 1144, 1145, 1146, 1147, 1148, 1149, 1150, 1151, 1152, 1153, 1154, 1155, 1156, 1157, 1158, 1159, 1160, 1161, 1162, 1163, 1164, 1165, 1166, 1167, 1168, 1169, 1170, 1171, 1172, 1173, 1174, 1175, 1176, 1177, 1178, 1179, 1180, 1181, 1182, 1183, 1184, 1185, 1186, 1187, 1188, 1189, 1190, 1191, 1193, 1194, 1195, 1196, 1197, 1198, 1199, 1200, 1201, 1202, 1203, 1204, 1205, 1206, 1207, 1209, 1210, 1211, 1212, 1213, 1214, 1215, 1221, 1222, 1223, 1224, 1225, 1226, 1227, 1228, 1229, 1230, 1291, 1292, 1293, 1294, 1295, 1296, 1297, 1298, 1299, 1300, 1335, 1355, 1360, 1401, 1430, 1455, 1460, 1465, 1466, 1470, 1475, 1476, 1515, 1565, 1570, 1582, 1585, 1595, 1597, 1639, 1640, 1675, 1700, 1740, 1741, 1790, 1871, 2000, 2001, 2006, 2007, 2008, 2009, 2010, 2011, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, 2030, 2031, 2032, 2033, 2034, 2035, 2036, 2037, 2038, 2039, 2040, 2041, 2042, 2043, 2044, 2045, 2046, 2047, 2048, 2049, 2050, 2052, 2057, 2060, 2061, 2062, 2063, 2064, 2065, 2066, 2067, 2068, 2069, 2088, 2089, 2090, 2092, 2093, 2110, 2111, 2112, 2113, 2123, 2124, 2129, 2130, 2131, 2132, 2133, 2134, 2136, 2137, 2193, 2203, 2204, 2205, 2627, 2867 Inner Melbourne – 3000, 3002, 3003, 3004, 3005, 3006, 3008, 3010, 3011, 3012, 3013, 3015, 3016, 3019, 3025, 3031, 3032, 3039, 3040, 3041, 3044, 3050, 3052, 3053, 3054, 3055, 3056, 3057, 3058, 3060, 3065, 3066, 3067, 3068, 3070, 3071, 3072, 3078, 3079, 3081, 3101, 3102, 3104, 3121, 3122, 3123, 3124, 3126, 3141, 3142, 3143, 3144, 3145, 3162, 3181, 3182, 3183, 3184, 3185, 3188, 3206, 3207, 3409, 3552, 8004, 8005, 8006, 8009, 8011, 8538, 8557, 8576, 8622, 8626, 8627, 8873 Inner Brisbane – 4000, 4005, 4006, 4007, 4009, 4010, 4011, 4012, 4013, 4029, 4030, 4031, 4032, 4051, 4053, 4054, 4059, 4060, 4061, 4064, 4065, 4066, 4067, 4068, 4069, 4075, 4101, 4102, 4103, 4104, 4105, 4106, 4107, 4120, 4121, 4122, 4151, 4152, 4169, 4170, 4171, 4172, 4825 Inner Adelaide – 5000, 5005, 5006, 5007, 5008, 5009, 5010, 5011, 5012, 5023, 5024, 5025, 5031, 5032, 5033, 5034, 5035, 5037, 5038, 5039, 5040, 5041, 5042, 5043, 5044, 5045, 5052, 5061, 5062, 5063, 5064, 5065, 5066, 5067, 5068, 5069, 5070, 5071, 5072, 5073, 5074, 5075, 5081, 5082, 5083, 5084, 5085, 5086, 5087, 5140, 5150, 5234, 5238, 5246, 5942, 5950

http://www.freemaptools.com/find-australian-postcodes-inside-radius.htm

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Inner Perth – 6000, 6003, 6004, 6005, 6006, 6007, 6008, 6009, 6010, 6014, 6016, 6017, 6018, 6019, 6021, 6050, 6051, 6052, 6053, 6054, 6059, 6060, 6061, 6062, 6100, 6101, 6102, 6103, 6104, 6105, 6106, 6107, 6148, 6151, 6152, 6153, 6154, 6156, 6164, 6180, 6433, 6831, 6832, 6872, 6901, 6904, 6906, 6910, 6915, 6916, 6917, 6922, 6929, 6932, 6933, 6934, 6935, 6937, 6938, 6939, 6940, 6943, 6952, 6956, 6964, 6979, 6981, 6984, 6992 Other urban Sydney – 1220, 1235, 1240, 1340, 1350, 1435, 1445, 1450, 1480, 1481, 1485, 1490, 1495, 1499, 1560, 1590, 1630, 1635, 1655, 1660, 1670, 1680, 1685, 1701, 1710, 1715, 1730, 1750, 1755, 1765, 1800, 1805, 1811, 1825, 1835, 1848, 1851, 1860, 1875, 1885, 1890, 1891, 2002, 2004, 2012, 2059, 2070, 2071, 2072, 2073, 2074, 2075, 2076, 2077, 2079, 2080, 2081, 2082, 2083, 2084, 2085, 2086, 2087, 2094, 2095, 2096, 2097, 2099, 2100, 2101, 2102, 2103, 2104, 2105, 2106, 2107, 2108, 2114, 2115, 2116, 2117, 2118, 2119, 2120, 2121, 2122, 2125, 2126, 2127, 2128, 2135, 2138, 2140, 2141, 2142, 2143, 2144, 2145, 2146, 2147, 2148, 2150, 2151, 2152, 2153, 2154, 2155, 2156, 2157, 2158, 2159, 2160, 2161, 2162, 2163, 2164, 2165, 2166, 2167, 2168, 2170, 2171, 2172, 2173, 2174, 2175, 2176, 2177, 2178, 2179, 2190, 2191, 2192, 2194, 2195, 2196, 2197, 2198, 2199, 2200, 2206, 2207, 2208, 2209, 2210, 2211, 2212, 2213, 2214, 2216, 2217, 2218, 2219, 2220, 2221, 2222, 2223, 2224, 2225, 2226, 2227, 2228, 2229, 2230, 2231, 2232, 2233, 2234, 2337, 2555, 2556, 2557, 2558, 2559, 2560, 2563, 2564, 2565, 2566, 2567, 2568, 2569, 2570, 2571, 2572, 2573, 2574, 2745, 2747, 2748, 2749, 2750, 2751, 2752, 2753, 2754, 2755, 2756, 2757, 2758, 2759, 2760, 2761, 2762, 2763, 2765, 2766, 2767, 2768, 2769, 2770, 2773, 2774, 2775, 2776, 2777, 2778, 2779, 2780, 2782, 2783, 2784, 2785, 2786 Other urban Melbourne – 3001, 3018, 3020, 3021, 3022, 3023, 3024, 3026, 3027, 3028, 3029, 3030, 3033, 3034, 3036, 3037, 3038, 3042, 3043, 3045, 3046, 3047, 3048, 3049, 3051, 3059, 3061, 3062, 3063, 3064, 3073, 3074, 3075, 3076, 3082, 3083, 3084, 3085, 3087, 3088, 3089, 3090, 3091, 3093, 3094, 3095, 3096, 3097, 3099, 3103, 3105, 3106, 3107, 3108, 3109, 3110, 3111, 3113, 3114, 3115, 3116, 3125, 3127, 3128, 3129, 3130, 3131, 3132, 3133, 3134, 3135, 3136, 3137, 3138, 3139, 3140, 3146, 3147, 3148, 3149, 3150, 3151, 3152, 3153, 3154, 3155, 3156, 3158, 3159, 3160, 3161, 3163, 3164, 3165, 3166, 3167, 3168, 3169, 3170, 3171, 3172, 3173, 3174, 3175, 3177, 3178, 3179, 3180, 3186, 3187, 3189, 3190, 3191, 3192, 3193, 3194, 3195, 3196, 3197, 3198, 3199, 3200, 3201, 3202, 3204, 3205, 3211, 3212, 3214, 3215, 3216, 3218, 3219, 3220, 3221, 3222, 3223, 3224, 3225, 3226, 3227, 3228, 3230, 3231, 3232, 3233, 3235, 3236, 3238, 3239, 3240, 3241, 3249, 3250, 3251, 3254, 3260, 3264, 3265, 3266, 3267, 3268, 3269, 3270, 3272, 3274, 3275, 3276, 3277, 3278, 3279, 3280, 3281, 3282, 3284, 3285, 3286, 3287, 3292, 3293, 3294, 3300, 3301, 3302, 3303, 3304, 3305, 3309, 3310, 3311, 3314, 3315, 3321, 3324, 3325, 3328, 3329, 3330, 3331, 3333, 3334, 3335, 3337, 3338, 3340, 3341, 3427, 3428, 3429, 3430, 3431, 3432, 3433, 3434, 3435, 3437, 3438, 3440, 3441, 3442, 3585, 3750, 3751, 3752, 3753, 3754, 3755, 3756, 3757, 3758, 3759, 3760, 3761, 3762, 3763, 3764, 3765, 3766, 3767, 3770, 3775, 3777, 3779, 3781, 3782, 3783, 3785, 3786, 3787, 3788, 3789, 3791, 3792, 3793, 3795, 3796, 3797, 3799, 3800, 3802, 3803, 3804, 3805, 3806, 3807, 3808, 3809, 3810, 3820, 3910, 3911, 3912, 3913, 3915, 3916, 3918, 3919, 3920, 3926, 3927, 3928, 3929, 3930, 3931, 3933, 3934, 3936, 3937, 3938, 3939, 3940, 3941, 3942, 3943, 3944, 3975, 3976, 3977, 3978, 3980, 3981, 8001, 8002, 8003, 8007, 8008, 8010, 8012 Other urban Brisbane – 4001, 4002, 4003, 4004, 4008, 4014, 4017, 4018, 4019, 4020, 4021, 4022, 4025, 4034, 4035, 4036, 4037, 4055, 4070, 4073, 4074, 4076, 4077, 4078, 4108, 4109, 4110, 4111, 4112, 4113, 4114, 4115, 4116, 4117, 4118, 4119, 4123, 4124, 4125, 4127, 4128, 4129, 4130, 4131, 4132, 4133, 4153, 4154, 4155, 4156, 4157, 4158, 4159, 4160, 4161, 4163, 4164, 4165, 4173, 4174, 4178, 4179, 4183, 4184, 4205, 4207, 4208, 4209, 4219, 4280, 4500, 4501, 4502, 4503, 4504, 4505, 4506, 4507, 4508, 4509, 4510, 4511, 4512, 4514, 4515, 4516, 4517, 4518, 4519, 4520, 4521, 4999 Other urban Adelaide – 5001, 5013, 5014, 5015, 5016, 5017, 5018, 5019, 5020, 5021, 5022, 5046, 5047, 5048, 5049, 5050, 5051, 5076, 5088, 5089, 5090, 5091, 5092, 5093, 5094, 5095, 5096, 5097, 5098, 5106, 5107, 5108, 5109, 5110, 5111, 5112,

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5113, 5114, 5115, 5116, 5117, 5118, 5120, 5121, 5125, 5126, 5127, 5131, 5132, 5133, 5134, 5136, 5137, 5138, 5139, 5141, 5142, 5144, 5151, 5152, 5153, 5154, 5155, 5156, 5157, 5158, 5159, 5160, 5161, 5162, 5163, 5164, 5165, 5166, 5167, 5168, 5169, 5170, 5171, 5172, 5173, 5174, 5211, 5259, 5605 Other urban Perth – 6001, 6011, 6012, 6015, 6020, 6022, 6023, 6024, 6025, 6026, 6027, 6028, 6029, 6030, 6031, 6032, 6033, 6034, 6035, 6036, 6037, 6041, 6042, 6043, 6044, 6055, 6056, 6057, 6058, 6063, 6064, 6065, 6066, 6068, 6069, 6070, 6071, 6072, 6073, 6074, 6076, 6077, 6078, 6079, 6081, 6082, 6083, 6084, 6090, 6108, 6109, 6110, 6111, 6112, 6121, 6122, 6123, 6124, 6125, 6126, 6147, 6149, 6150, 6155, 6157, 6158, 6159, 6160, 6162, 6163, 6165, 6166, 6167, 6168, 6169, 6170, 6171, 6172, 6173, 6174, 6175, 6176, 6181, 6207, 6208, 6209, 6210, 6211, 6837, 6838, 6839, 6840, 6841, 6842, 6843, 6844, 6845, 6846, 6847, 6848, 6849, 6850, 6865, 6892, 6902, 6903, 6905, 6909, 6911, 6912, 6913, 6914, 6918, 6919, 6920, 6921, 6923, 6924, 6925, 6926, 6931, 6936, 6941, 6942, 6944, 6945, 6946, 6947, 6951, 6953, 6954, 6955, 6957, 6959, 6960, 6961, 6963, 6965, 6966, 6967, 6968, 6969, 6970, 6982, 6983, 6985, 6986, 6987, 6988, 6989, 6990, 6991, 6997 The final weighted sample frame included n=2306 submitted questionnaires and n=18 full questionnaires where the respondents forgot to hit the submit button. These 18 respondents received the same incentive as other members of the panel they belong to. (See the Operational Results section below for more details.)

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5. Data collection method Respondents were invited to participate via two methods:

1. Members of the Your Source, MyOpinions, Research Now, Empowered Communications, Toluna, Nine Rewards and PermissionCorp panels were sent an email invitation to take part in the survey.

2. Toluna who also used Real Time Sampling (RTS), a sampling method by which survey offers are presented and completed by Internet users without asking them for the commitment of joining their panel.

A copy of the invitation from the Your Source panel can be viewed in Appendix A. The survey consisted of 48 questions, mostly closed questions, one open ended questions and a number of statement batteries. A number of changes were made to the survey between receiving the version for programming from Monash University to when it went into field. There was a need to accommodate the display limitations of an online survey setting. Some questions were moved in the screener to avoid giving away the screening criteria which can easily be communicated in public internet forums that neither Monash University or Your Source are either aware of, or able to monitor. A copy of the final version of the survey can be viewed in Appendix B. The average survey length was anticipated to be 15 minutes. The median survey length ended up just short of 14 minutes. A total of 442.857 email invitations to take part in the survey were sent and Your Source also sent approximately 65,000 reminder emails to their members two days prior the survey deadline to ensure the study would be finished on time.

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6. Reporting Progress reports were provided during the fieldwork period. It provided up to date information on the number of completed questionnaires, incomplete questionnaires, screened respondents and participants flagging quotas. The number of completed questionnaires was split by total inner city and total other urban locations. The progress report sent on the 18/06/2013 also indicated at which point of the questionnaire respondents screened out in response to an actual incidence of 6% that was lower the expected 15% incidence. This information helped to expand qualifying postcodes for the inner city locations and arrival date was moved from January 2000 to January 1990. An example of daily report:

Interview Progress

Total Complete 2317

Incidence quoted: 15%

Incomplete 1353 Screened 22569

Actual incidence:

QuotaFull 636

9.31%

Error 0 Total interviews started 26875 Survey status: Open

QHIDQuota42 (Single) Limit Count Rem.

INNER CITY SYD / MEL / BNE / PER / ADL

1010 1010 0

SYD / MEL / BNE / PER / ADL 1300 1307 -7

QHIDARRIVAL (Single) Limit Count Rem.

2000 – 2010 (Jan-May) 2000 1544 456

1990 – 1999 2000 773 1227

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7. Data processing Practices to ensure high quality data commence well in advance of the raw data file being ready for processing. The following processes were followed to ensure the highest quality data was gathered for analysis purposes:

During the preparation stage, the survey was strenuously tested by multiple members of the project team.

Digital fingerprinting technology was used to minimise the number of duplicate respondents coming from different panels by creating a unique key based on IP address, computer ID and OS login. This service was supplied by MyOpinions.

A full data checking and validation process against the survey instrument was undertaken after the first day in field to ensure that unsuitable data was not included from further interim and exports.

Final data was cross-checked and verified to ensure nonsensical data was deleted prior to delivery to Monash University.

Interim and final raw data files were supplied in SPSS .sav format. These file included responses to all completed survey items and all of the required sample information for each record.

The criteria for weighting the sample were: o Age by gender for year of arrival 1990-1999 o Age by gender for year of arrival 2000-2010 o The ABS only provides data for year of arrival which is not split by month and the weighting

factor for 2010 applies to the full year (Jan 2010 to Dec 2010) o Six respondents selected “Decline to answer” in Q34. These 6 cases in weighting process?

The following matrix was used for weighting the data:

1990-1999 2000-2010

Male Female Male Female

18 years 0.25% 0.24% 0.54% 0.52%

19 years 0.27% 0.26% 0.60% 0.59%

20-24 years 1.59% 1.53% 4.72% 4.70%

25-29 years 1.44% 1.41% 6.28% 6.74%

30-34 years 1.42% 1.53% 5.93% 6.31%

35-39 years 1.76% 2.22% 4.66% 4.88%

40-44 years 2.20% 2.77% 3.52% 3.64%

45-49 years 2.35% 2.73% 2.49% 2.44%

50-54 years 1.77% 2.01% 1.41% 1.40%

55-59 years 1.16% 1.25% 0.78% 0.82%

60-64 years 0.67% 0.69% 0.50% 0.54%

65-69 years 0.34% 0.39% 0.31% 0.37%

70-74 years 0.25% 0.38% 0.24% 0.30%

75-79 years 0.24% 0.34% 0.15% 0.18%

80-84 years 0.17% 0.23% 0.07% 0.10%

85-89 years 0.07% 0.11% 0.03% 0.05%

90-94 years 0.02% 0.04% 0.01% 0.02%

95-99 years 0.00% 0.01% 0.00% 0.00%

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8. Operational Results Eight sample sources were used to achieve the final sample frame. Below is the number of survey invitations sent via email for all panels:

OpinionsPaid™ (Your Source) – 69,949

MyOpinions (PermissionCorp) – 77,058

RewardsCentral (PermissionCorp) – 62,180

Valued Opinions (Research Now) – 29,905

Toluna – 44,609

Nine Rewards – 13,456

Empowered Communications – 145,700 A total of 442,857 email invitations were sent for this study. A response rate of 6.09% was achieved. Response rate is calculated as total response (26958) divided by total contacted (442,857). The following table detail the final outcomes for the sample at the end of the field period. Table 1: Final sample outcome (number and percentage) before the weighting process was applied.

Outcome Count %

Complete 2319 9%

Incomplete 1334 5%

Quota full 727 3%

Screened 22578 84%

Total 26958 100% Out of the 1334 incomplete questionnaires, 104 did get past the screening section. 18 of those were included in the final sample frame as these respondents finished the questionnaire but forgot to hit the submit button. These 18 respondents received the same incentive as other members of the panel they belong to. The final incidence – complete/(complete+screened) – was 9.31%. 7 cases were removed in the final data check based on verbatim response in Q21 and looking for potential ‘straight lining’ response in Q31 and Q32 grids. Another 6 cases were removed during the weighting process. Table 2 shows the number of completed questionnaire by panel was as follows: Table 2: Number of completed questionnaire by panel.

Sample source Count %

Your Source 338 15%

MyOpinions 694 30%

RewardsCentral 457 20%

Research Now 248 11%

Toluna* 94 4%

Empowered Communications 300 13%

NineRewards 193 8%

Total 2324 100%

14


*Toluna sample includes both panel and Real Time Sampling, a sampling method by which survey offers are presented and completed by Internet users without asking them for the commitment of joining their panel. Finally, table 3 shows the number of completed surveys by city, inner/outer urban, and arrival 1990-1999 or 2000-2010. Table 3: Completed surveys by city, inner/outer urban, and arrival 1990-1999 or 2000-2010

1990 – 1999

2000 – 2010 (Jan-May) Total

Inner Sydney 133 247 380

Other Urban Sydney 157 220 377

Total Sydney 290 467 757

Inner Melbourne 68 183 251

Other Urban Melbourne 124 283 407

Total Melbourne 192 466 658

Inner Brisbane 45 101 146

Other Urban Brisbane 65 152 217

Total Brisbane 110 253 363

Inner Adelaide 34 63 97

Other Urban Adelaide 19 38 57

Total Adelaide 53 101 154

Inner Perth 68 145 213

Other Urban Perth 62 117 179

Total Perth 130 262 392

Total Inner City 348 739 1087

Total Other Urban 427 810 1237

Total 775 1549 2324

15


Appendix A – email invitation

Hi Julianne,

We are conducting a survey to find out about your views on a variety of topics. The survey will close on Wednesday 26th June. Please click here to start the survey. What do I do if I have an issue? Just reply to this email, and let us know what the issue is. We recommend the need of using the latest version of Chrome or Mozilla Firefox or Internet Explorer 7.0 or higher Be assured that your personal details will not be stored in conjunction with your responses to any survey. This research is being done on behalf of Your Source. You have received this email because you signed up to become a member of OpinionsPaid.com or through Your Source. ©2013 OpinionsPaid

What's in it for you?

300 points for the 10 minute survey or 20 for the

2 minute one. Please note: points will be credited by the 1st July.

Survey length?

2 to 15 minutes

or simply click here and forward the link on to your friends and family

If you no longer wish to be a member and participate in surveys you can unsubscribe by emailing Unsubscribe. We thank you for your time and appreciate your opinions.

http://www.myopinions.com.au/surveys/tpsurvey.aspx?sid=140348&jobid=3129669

http://support.google.com/chrome/bin/answer.py?hl=en&answer=95346&topic=14660&ctx=topic

http://www.mozilla.com/en-US/firefox/all.html#en

http://www.microsoft.com/australia/windows/internet-explorer/worldwide-sites.aspx

http://www.opinionspaid.com/

http://www.opinionspaid.com/op/user/op_join.aspx?s=E3BB7D61-A3F6-D077-BB4A-001239D23DEE

mailto:[email protected]?subject=Unsubscribe

http://www.opinionspaid.com/op/

http://www.myopinions.com.au/surveys/tpsurvey.aspx?sid=140348&jobid=3129669

mailto: ?subject=You've been recommended to join OpinionsPaid by {FirstName}&body=Hi,I thought you might be interested in becoming a member of OpinionsPaid.OpinionsPaid is a site where members can connect with people, share opinions and get involved in research. For your time, you will be rewarded with cash, gift vouchers, competitions, products and more.Please use this link if you would like to join or simply find out more: http://www.opinionspaid.com/op/user/op_join.aspx?s=E3BB7D61-A3F6-D077-BB4A-001239D23DEE

http://www.yrsource.com/

http://www.facebook.com/OpinionsPaid

16


Appendix B – questionnaire Programmers: Please note variable name and label for SPSS above each question. Programmers: Screen One - Insert Standard OpinionsPaid Welcome Page Programmers: Screen Two - Insert Standard OpinionsPaid Confidentiality Page QUOTAS (BASED ON Q42): INNER CITY SYD / MEL / BNE / PER / ADL (QHID42=1/2/3/4/9) N=2000 SYD / MEL / BNE / PER / ADL (QHID42=5/6/7/8/10) N=1000 TOTAL N=2000 Q33 AGE Q33. Which of the following age groups are you in? SR

9 Under 18 1 18 - 24 years

2 25 - 34 years 3 35 - 44 years 4 45 – 54 years 5 55 – 64 years 6 65 – 74 years 7 75 + years 8 Decline – DO NOT SHOW

TERMINATE AFTER Q42 IF Q33=9 Q2 COUNTRY BORN Q2. In which country were you born? SR

35. Australia 1 Canada 2 China (excluding Taiwan) 3 Croatia 4 Egypt 5 Fiji 6 Germany 7 Greece 8 Hong Kong 9 Hungary 10 India 11 Indonesia 12 Ireland 13 Italy 14 Korea, Republic of 15 Lebanon

16 Macedonia 17 Malaysia 18 Malta 19 Netherlands (Holland) 20 New Zealand 21 Philippines 22 Poland 23 Serbia / Montenegro 24 Singapore 25 South Africa 26 Sri Lanka 27 Sudan 28 United Kingdom (England,

Scotland, Wales, Nth Ireland) 29 USA 30 Vietnam

17


31 Other (please specify) 32 Not applicable - DO NOT SHOW

33 Don’t know 34 Decline - DO NOT SHOW

TERMINATE AFTER Q42 IF 35 OR 33Q42 POSTCODE Q42. What is your postcode please? SR

1 _ _ _ _ RANGE 200-9944 2 Don’t know TERMINATE 3 Decline to answer TERMINATE

QHID42:

1. INNER SYDNEY 2. INNER MELBOURNE 3. INNER BRISBANE 4. INNER PERTH 5. SYDNEY 6. MELBOURNE 7. BRISBANE 8. PERTH 9. INNER ADELAIDE 10. ADELAIDE

BASED ON 001027_Settlers_Postcodes_V3_20-06-13.xlsx SPREADSHEET, CREATE QHID42 VARIABLE AND SHOW COUNTS FOR EACH CODE IN THE DASHBOARD. POSTCODES NOT ON THE 001027_Settlers_Postcodes_V3_20-06-13.xlsx SPREADSHEET TERMINATE Q1 YEAR Q1. In what year did you first become a resident of Australia? RANGE 1900-2013 TERMINATE AFTER Q1B IF 1900-1989 OR 2011-2013 ASK IF Q1=2010 Q1b MONTH Q1b. And in what month was this?

1. January 2. February 3. March 4. April 5. May 6. June - TERMINATE 7. July - TERMINATE 8. August - TERMINATE 9. September - TERMINATE 10. October - TERMINATE 11. November - TERMINATE 12. December - TERMINATE

TERMINATE IF Q1B=6 TO 12

18


QHIDARRIVAL: 1. 2000 – 2010 (Jan-May) 2. 1990 – 1999

BASED ON Q1 AND Q1B, CREATE QHIDARRIVAL VARIABLE AND SHOW COUNTS FOR EACH CODE IN THE DASHBOARD.

TERMINATION TEXT Thank you for your participation. This is all we needed to ask you for today. We will contact you again shortly for another survey. Q2b COUNTRY OF RESIDENCE Q2b. In which country were you resident prior to your first arrival in Australia? SR

1 Canada 2 China (excluding Taiwan) 3 Croatia 4 Egypt 5 Fiji 6 Germany 7 Greece 8 Hong Kong 9 Hungary 10 India 11 Indonesia 12 Ireland 13 Italy 14 Korea, Republic of 15 Lebanon 16 Macedonia 17 Malaysia 18 Malta 19 Netherlands (Holland) 20 New Zealand 21 Philippines 22 Poland 23 Serbia / Montenegro 24 Singapore 25 South Africa 26 Sri Lanka 27 Sudan 28 United Kingdom (England,

Scotland, Wales, Nth Ireland) 29 USA 30 Vietnam 31 Other (please specify) 32 Not applicable 33 Don’t know

34 Prefer not to answer

Q3 LANGUAGE Q3. What is your first language? SR

1 English 2 Arabic 3 Lebanese 4 Australian Indigenous Languages 5 Cantonese 6 Mandarin 7 Croatian 8 Greek 9 Hindi 10 Italian 11 Macedonian 12 Spanish 13 Turkish 14 Vietnamese 15 Other (Specify) 16 Don’t know 17 Prefer not to answer

Q4 CITIZEN Q4. Are you an Australian citizen? SR

1. Yes 2. No 3. Prefer not to answer

IF Q4 = 1 GO TO Q6 IF Q4 = 2 GO TO Q5 IF Q4 = 3 GO TO Q8 Q5 RESIDENCE Q5. Do you now have Permanent Residence in Australia? SR

1. Yes 2. No 3. Prefer not to answer

IF Q5 = 1 GO TO Q7 IF Q5 = 2 OR 3 GO TO Q7 CODES 4 – 10 ONLY


ASK IF Q4=1 Q6 FIRST VISA CATEGORY Q6. Under which visa category did you first gain residence in Australia? SR

1. Permanent settler – skill stream 2. Permanent settler – family reunion 3. Permanent settler – humanitarian program (refugee) 4. Student 5. Long-stay business visa (457) 6. Working holiday maker 7. New Zealand passport holder 8. Asylum seeker 9. Other (please specify) 10. Prefer not to answer

ALL GO TO Q8

ASK IF Q5=1/2/3 Q7 CURRENT VISA CATEGORY Q7 Under which visa category are you currently resident in Australia? SR

1. Permanent settler – skill stream ONLY SHOW IF Q5=1 2. Permanent settler – family reunion ONLY SHOW IF Q5=1 3. Permanent settler – humanitarian program (refugee) ONLY SHOW IF Q5=1 4. Student ONLY SHOW IF Q5=2 OR 3 5. Long-stay business visa (457) ONLY SHOW IF Q5=2 OR 3 6. Working holiday maker ONLY SHOW IF Q5=2 OR 3 7. New Zealand passport holder ONLY SHOW IF Q5=1 8. Asylum seeker ONLY SHOW IF Q5=2 OR 3 9. Other (please specify) 10. Prefer not to answer

ASK ALL To what extent do you agree or disagree with the following statements? Q8 LOW INCOMES Q8. People living on low incomes in Australia receive enough financial support from the government SR Q9 ECONOMIC OPPORTUNITY Q9. Australia is a land of economic opportunity where in the long run, hard work brings a better life. SR Programmer: Ask Q8 and Q9 in the same grid, with question instruction above.

Strongly agree

Agree Neither agree/ disagree

Disagree Strongly disagree

Don’t know

Decline to answer

Insert text Q8

Insert text Q9


Q10 FINANCIAL SITUATION Q10. Now a question about your own financial circumstances. How satisfied or

dissatisfied are you with your present financial situation? SR

Very satisfied

Satisfied Neither satisfied/ dissatisfied

Dissatisfied Strongly dissatisfied

Don’t know

Decline to answer

Q10

Q11 BELONGING Q11. To what extent do you have a sense of belonging in Australia? Would you say … SR

To a great extent

To a moderate extent

Only slightly

Not at all Don’t know

Decline to answer

Q11

Q12 PRIDE Q12. And to what extent do you take pride in the Australian way of life and culture?

Would you say … SR

To a great extent

To a moderate extent

Only slightly

Not at all Don’t know

Decline to answer

Q12

Q13 SATISFIED Q13. How satisfied are you with life in Australia? Would you say … SR

Very satisfied

Satisfied Neither satisfied/ dissatisfied

Dissatisfied Strongly dissatisfied

Don’t know

Decline to answer

13


RANDOMISE RESPONSE OPTIONS Q14A FIRST LIKE Q14B SECOND LIKE Q14C THIRD LIKE Q14. What do you most like about Australia? Choose the three aspects of life in

Australia that are of the greatest importance for you. SR PER COLUMN

Q14A Please choose the first most important aspect.

Q14B Please choose the second most important aspect. DO NOT SHOW ANSWER SELECTED AT Q14A. DO NOT ASK IF 11 OR 13 AT Q14A.

Q14C Please choose the third most important aspect. DO NOT SHOW ANSWERS SELECTED AT Q14A AND Q14B. DO NOT ASK IF 11 OR 13 AT Q14B.

1. Weather/ climate

2. Lifestyle/ way of life

3. Beauty of the country/ land/ beaches/ geography

4. Peaceful/ freedom/ democracy

5. The people/ kind/ caring/ friendly

6. Clean environment

7. Standard of living

8. Education system/ opportunity for children

9. Friends and family are close by

10. Multiculturalism/ cultural diversity

11. Nothing

12. Other / please specify

13. Decline to answer


RANDOMISE RESPONSE OPTIONS Q15A FIRST LEAST LIKE Q15B SECOND LEAST LIKE Q15C THIRD LEAST LIKE Q15. And which three things about Australia do you least like? SR PER COLUMN

Q15A Please choose the one you like the least.

Q15B Please choose the second least liked. DO NOT SHOW ANSWER SELECTED AT Q15A. DO NOT ASK IF 11 OR 13 AT Q15A.

Q15C Please choose the third least liked. DO NOT SHOW ANSWERS SELECTED AT Q15A AND Q15B. DO NOT ASK IF 11 OR 13 AT Q15B.

1. Weather/climate

2. Lifestyle/ way of life

3. Government/ politics

4. Cost of living/ cost of housing

5. High unemployment

6. Hard to find job in my profession

7. Taxes are too high

8. Racism/ discrimination against immigrants

9. Public transport

10. Family and friends are not here

11. Nothing

12. Other / please specify


Q16 POLITICAL ACTION Q16. Now some questions about different forms of political action people can take.

Which, if any, of the following you have done in Australia over the last three years or so? MR

1. Voted in an election [ONLY SHOW CODE 1 IF Q4 =1] 2. Signed a petition 3. Written or spoken to a Federal or State Member of Parliament 4. Joined a boycott of a product or company 5. Attended a protest, march or demonstration 6. Wrote a letter to an Australian newspaper, and/or posted message on an Australian

political blog 7. Don’t know 8. Decline to answer


Q17 PERSONAL VIEWS Q17. People have different views about themselves and how they relate to the world. How strongly do you agree or disagree with each of the following statements about how you see yourself? SR PER ROW

Strongly agree

Agree Neither agree nor disagree


Don’t know

Decline to answer

A. I see myself as a world citizen

B. I see myself as an Australian

C. I see myself as a person who identifies with my country of birth

D. I see myself as part of my local community in Australia

E. I see myself as a member of my religious group

F. I just see myself as an individual


Q18 MEDIA Q18. How often do you read Australian newspapers – and watch Australian television or listen to radio? SR PER ROW

Everyday Several times a week

Several times a month

Several times a year

Never Don’t know/ Decline to answer

A. Read Australian newspapers in print or on the internet

B. Watch Australian news or current affairs programs on television

C. Watch Australian entertainment or sport on television

D. Listen to Australian news or talk-back programs on radio

E. Listen to music or sport on Australian radio

Q19 TRUST Q19. Next, some questions on more general issues. Generally speaking, would you say that most people can be trusted or that you can’t be

too careful in dealing with people? SR PER ROW

Can be trusted Can’t be too careful

Can’t choose/ Don’t know

Decline to answer

Q19


Q20 INSTITUTIONS AND ORGANISATIONS Q20. Below is a list of Australian institutions and organisations. Please indicate, for each one, how much or how little trust you have in them in Australia? SR PER ROW ROTATE ORDER OF RESPONSE OPTIONS

A lot of trust

Some trust A little trust

No trust Decline to answer

A. TV news

B. Trade unions

C. The police

D. The legal system

E. Public schools

F. Charitable organisations

G. Political parties

H. Federal parliament

I. Department of Immigration

J. Centrelink

K. Medicare

L. Hospitals

M. Business groups

N. Employers

O. Real estate agents

P. Doctors


Q21 IMPROVE SERVICES Q21. In your opinion, does the Australian government provide adequate services to assist immigrants to settle in Australia? If not, what should be the top priority to improve services? OE

Q22 LEVEL OF HAPPINESS Q22. Taking ALL things into consideration, would you say that over the last year you

have been … ? SR PER ROW

Very happy

Happy Neither happy nor unhappy

Unhappy Very unhappy

Don’t know

Decline to answer

Q22


Q23 HELP NEIGHBOURS Q23. Do you agree or disagree with the following statements? People in my local area (that is, within 15 to 20 minutes walking distance of where I live)

are willing to help their neighbours. Q24 DIFFERENCES GET ON Q24. My local area is a place where people from different national or ethnic backgrounds get on well together SR PER ROW

Strongly agree

Agree Neither agree nor disagree


Don’t know

Decline to answer

Insert Q23 text

Insert Q24 text

Q25 UNPAID VOLUNTARY ACTIVITY Q25. The next question is about unpaid voluntary work. This means any unpaid help you

give to the community in which you live, or to an organisation or group to which you belong. It could be to a school, a sporting club, the elderly, a religious group or people who have recently arrived to settle in Australia.

Have you done any unpaid voluntary work of this kind in the last 12 months? SR

1 Yes – CONTINUE 2 No – GO TO Q27 3 Don’t know – GO TO Q27 4 Decline to answer – GO TO Q27

ASK Q26 IF Q25 = 1 Q26 FREQUENCY VOLUNTARY ACTIVITY Q26 How often do you participate in this sort of voluntary activity? Is it… SR PER ROW

At least once a week

At least once a month

Three or four times a year

At least once a year

Less often than once a year

Don’t know

Decline to answer

Q26


Q27 SAFETY Q27. And now turning to another issue, your sense of personal safety. How safe do you feel walking alone at night in your local area? Would you say you feel… SR PER ROW

Very safe

Fairly safe

Neither safe nor unsafe

A bit unsafe

Very unsafe

Never walk alone at night

Don’t know

Decline to answer

Q27

Q28 CRIME Q28. Thinking about all types of crime in general, how worried are you about becoming

a victim of crime in your local area? Would you say you are… SR PER ROW

Very worried

Fairly worried

Not very worried

Not at all worried

Don’t know

Decline to answer

Q28

Now thinking about any discrimination you may have personally experienced. Q29 DISCRIMINATION Q29. Have you experienced discrimination because of your skin colour, ethnic origin or

religion over the last 12 months? SR 1. Yes

2. No



Q30 CONTACT Q30 The last part of the survey concerns your contacts with your former home country. How often do you keep in contact with friends and relatives in your former home country? SR PER ROW





A. By post (mail)

B. By fax

C. Fixed line telephone

D. Mobile phone/ SMS

E. By VoIP, Skype, FaceTime, or other internet based communication (other than email)

F. By email

G. By social media, such as Facebook

H. Other (please specify on the next page)

GO TO Q30OTH

GO TO Q30OTH

GO TO Q30OTH

GO TO Q30OTH

ASK IF Q30OTH=1/2/3/4 Q30 CONTACT OTHER SPECIFY Q30OTH Which other way do you use to k keep in contact with friends and relatives in your former home country?


Q31 HOME COUNTRY MEDIA Q31. How often do you watch television and other media from your former home country? SR PER ROW





A. Watch television on cable or satellite

B. Read news reports on the internet

C. Read/ participate in discussion groups

Q32 TRAVEL OVERSEAS Q32. How often do you travel overseas to visit friends and relatives in your former home country, or send financial assistance to friends and relatives in your former home country? SR PER ROW

More than once in a year

Every year Every few years

Never Decline to answer

A. Visit family or friends in former home country region

B. Send goods or products to family or friends

C. Send money to family or friends


DEMOGRAPHIC INFORMATION

Q34 GENDER Q34. Are you male or female? SR

1 Male 2 Female 3 Decline to answer

Q35 MARTIAL STATUS Q35. Which of the following best describes your current marital status? Are you… SR

1 Married 2 Living with a partner 3 Widowed 4 Divorced 5 Separated 6 Never married 7 Don’t know 8 Decline to answer

Q36 EDUCATION Q36. What is the highest level of education you have completed? SR

1 Primary school 2 Year 7 to Year 9 3 Year 10 4 Year 11 5 Year 12 6 Trade/apprenticeship 7 Other TAFE/Technical Certificate 8 Diploma 9 Bachelor Degree 10 Post-Graduate Degree 11 Other (Specify) 12 Decline to answer

Q37 EMPLOYMENT Q37. Which one of these BEST describes your employment situation? Are you … SR

1 Employed 2 Unemployed 3 Retired 4 Student 5 Home duties, or 6 Something else (Specify) 7 Don’t know 8 Decline to answer


Q38 FINANCIAL CIRCUMSTANCES Q38. Which of the following terms best describes your financial circumstances today?

Would you say you are SR 1 Prosperous 2 Living very comfortably 3 Living reasonably comfortably 4 Just getting along 5 Struggling to pay bills 6 Poor 7 Don’t Know 8 Decline to answer

Q39 RELIGION Q39. What is your religion, even if you are not currently practising? SR

1 Catholic 2 Anglican (Church of England) 3 Uniting Church 4 Presbyterian 5 Greek Orthodox 6 Baptist 7 Lutheran 8 Islam 9 Buddhist 10 Judaism 11 Hinduism 12 Christian 13 No religion 14 Other (SPECIFY) 15 Don’t know 16 Decline to answer

Q40 IMPORTANCE OF RELIGION Q40. How important is religion in your life today? Is it… SR

1 Very important 2 Somewhat important 3 Neither important not unimportant 4 Not very important 5 Not at all important 6 Don’t know 7 Decline to answer


IF Q4 = 1 ASK Q41, ELSE SKIP TO NEXT SCREEN Q41 VOTING INTENTION Q41. And to finish up, just one question about voting intentions. If there was an

Australian election held today, for which party would you probably vote? SR

1 Labour Party 2 Liberal Party 3 National Party 4 Greens 5 Independents 6 Other (Specify) _________________ 7 Don’t Know 8 Decline to answer

NEXT SCREEN:

Dear Survey respondent

My name is Andrew Markus and I am a professor in the Faculty of Arts at Monash

University. I am writing to provide more information about the survey that you have

just completed. This survey is being undertaken by researchers at Monash University.

This project aims to obtain the views of people who have arrived in Australia since 2000.

It is concerned with views of Australian society and its future, with a focus on social

cohesion, population issues, and on the ongoing contacts of immigrants with their

former home countries.

Why were you chosen to participate?

Monash University has contracted Your Source to conduct the online version of this

questionnaire. You have been selected because you have indicated your willingness to

participate in Your Source surveys. Your answers to questions will be treated in the

strictest confidence. Monash University will not receive any information from Your

Source that could identify you or your household.

Possible benefits

This project will provide information on social cohesion and immigration issues in

Australian society. The project is designed to contribute to informed public discussion

and planning in Australia.

Confidentiality

Your responses to the survey questions are entirely anonymous.

Storage of data


Storage of the data will be undertaken under University regulations. The anonymous

responses will be kept on secure computers on University premises for a minimum of

five years.

Use of data for other purposes

Data resulting from the survey will be reported nationally and will be accessible to

researchers.

Results

Once the project is completed the key findings will be accessible for a minimum of five

years on the project website. The results of social cohesion surveys conducted between

2007 and 2012 are available at http://www.arts.monash.edu.au/mapping-population/

Thank you for your voluntary co-operation in this important survey. Your views are valuable and important in helping us to understand Australian society and its future development.

Professor Andrew Markus

Monash University

Please click Next to move on to the next screen CLOSE Thank you again for completing this questionnaire. Your views are valuable and important in helping us understand Australian society and its future development. This online survey was conducted by Your Source on behalf of Monash University

researchers. Contact details with the university, should you require them, are

The Chief Investigator:

If you have a complaint concerning the manner in which this research project (CF07/1240) is being conducted, please contact:

Professor Andrew Markus,

Faculty of Arts,

Monash University, Clayton, Victoria

Tel: 03 9903 5009 Email: [email protected]

Human Ethics Officer,

Monash Research Office,

First Floor, Building 3D

Monash University, Victoria 3800

Tel: 03 9905 5490

Email: [email protected]

http://www.arts.monash.edu.au/mapping-population/

mailto:[email protected]


Appendix C – project personnel Your Source always seeks to work in partnership arrangements with its clients, finding these to

be the most satisfactory arrangement for both parties. The following personnel were associated

with this project:

Kylie Brosnan – Managing Director

Kylie joined Colmar Brunton in September 2009 her role to ensure a seamless interaction between clients, researchers and the fieldwork team on large scale quantitative projects. Kylie has over 18 years research experience in market research operations management with specialist fieldwork suppliers and full service research houses. She joins the Colmar Brunton team after 13 years with I-view, having spent her formative research years with AGB McNair in a field management and data administration role. Kylie holds a Bachelor of Business (Operations Management and Marketing Majors) from the University of Southern QLD and a Diploma of Marketing Research from Charles Sturt University NSW. She is a full member of the AMSRS and the current Chair for the Queensland Operations Research Group (AMSRS). Kylie has great experience managing large scale quantitative studies including the South East Queensland Household Travel Survey, Translink Passenger counts and observational studies, TravelSmart Evaluation, International Visitors Survey, Queensland Visitors Survey, Longitudinal Study of Australian Children (Growing up in Australia), Stronger Families in Australia longitudinal study of the communities for children program.

Joining Your Source at the start of 2008, Damien is responsible for the management and implementation of primary Online Research projects. Damien brings expertise to all stages of project development from initiation to completion. With a penchant for achieving high levels of data quality through expert project management, Damien previously spent two years as a Manager at Foresearch, supplying pharmaceutical research data to the Australian market.

His experience includes a variety of qualitative and quantitative projects utilising Face-to-Face, Telephone, Online, Fax and Mail-out methods.

Before moving to Australia, Damien spent 5 years working in the very exacting field of multi-lingual Business-to-Business pharmaceutical and IT research.

Damien Marquez – Account Manager


Appendix D – who is Your Source? Your Source offers the highest quality data collection and analysis services to the Market

Research industry through a focus on process control and consultation. This means excellent

customer service, offering value for money.

Your Source proactively negotiates with its clients to ensure that operational planning is

incorporated into project design.

As Australia’s largest independently owned market research field agency, we offer great services

with the capacity to manage your jobs, no matter what size they are. If you require analysis or

reporting, we can do that too.

Most importantly, we create projects based on your requirements, as we actively seek long-term

partnerships with our clients.

Your Source is an independently owned Australian Market Research company. We are the

Australian Field members of WIN – the Worldwide Independent Network of Market Research

agencies (http://www.winmr.com). WIN is an elite group of independent market and social

research firms from across 21 countries (and growing), who collaborate to create a global

platform in which international business can be conducted. This network is designed to not only

share business and lead to new opportunities for us to work in Australia and abroad, but to share

ideas, insights and products amongst some of the world’s most savvy industry-leaders.

Your Source is a full-service agency, able to gather information via the traditional methods of

Face-to-Face, Mail-out surveys and Telephone (CATI) as well as utilising newer technologies, such

as online and hosted Web 2.0 Communities. We also host our own Market Research panel

(which we do not on-sell for non-research purposes) of 100,000 Australian respondents, with

their own community website (www.opinionspaid.com). While our offices are based on the

eastern seaboard of Australia, we service the entire country and can facilitate F2F interviewing in

rural communities and with specialist groups.

CATI

We offer more than 120 Computer Assisted Telephone Interviewing (CATI) terminals across

Australia, internet-enabled and equipped with market research-specific data capture software.

Staff are highly trained and experienced in business-to-business, consumer and general surveys

as well as more sensitive subject matter, for example domestic violence.

Our vast experience across industries as diverse as agriculture, finance, and telecommunications,

through to luxury goods sets us apart from the competition. From opinion surveys to brand

tracking to social research, we deliver.

Online (CAWI)

Computer Assisted Web Interviewing (CAWI), commonly called 'Online', has changed the

landscape of data collection in recent years, as it offers so many benefits to participants and

clients. Firstly, of course, it’s quick and easy for participants – a five-minute survey can include 25

or more questions. Secondly, it allows geographically diverse samples plus anonymity so we can

survey those who would normally be difficult to recruit. Thirdly, the possibilities for surveys are

http://www.winmr.com/

http://www.opinionspaid.com/


very broad as technology evolves and can be fully customised to your research needs. It is perfect

for consulting a sample group on an ongoing basis.

Your Source has broad experience in all levels of CAWI across social research, education,

telecommunication, media, FMCG and electrical devices.

Sensory Research

With the largest commercial sensory facilities in Australia and the highest level of accreditation

(Grade 1 laboratories accredited through AQIS and ISO), you can be assured that the most

important aspects of sensory research are second nature to Your Source.

We have incandescent lighting ensuring that food doesn’t deteriorate, specifically trained staff,

zoned air conditioning with positive pressure in the testing area and a host of other high-

specification protocols, meaning better and more accurate testing. The facilities are suited to all

age groups from pre-schoolers through to those with limited mobility. Stringent procedures are

followed for storage, preparation and serving of samples. Over 11,000 product tests have been

conducted by Your Source in Australia and New Zealand including FMCG, such as hot and cold

food and drinks, cereals, canned food, cheese and washing powder.

CLT (non-sensory) research

Central Location Testing – which might be face-to-face interviewing, shelf testing, intercept

interviewing or usage simulation tests – can be run as projects on paper or laptop or even as in-

home testing. This means we are able to run a project on- or off-site through a client-hosted

interface.

All on-site respondents are audited for compliance before the study and briefed in a separate

room. Our facilities are located next to or within large shopping centres, suited to all age groups

and the research areas have adjoining viewing rooms with one way mirrors.

Your Source has experience across FMCG, government, telecommunications, luxury goods, IT and

stationery.

Qualitative research

Specialist qualitative interviewers, in both Melbourne and Sydney, and specialist rooms with

closed-circuit television and viewing rooms (with one way mirrors), allow a great focus on the

task at hand. We can provide you with a fully equipped private work space if you need it.

We pre-recruit respondents, and can sample in proportion to the Australian Bureau of Statistics

for gender, education and qualification levels. We do not recruit from schools, clubs or groups,

thus avoiding attitudinal bias. Respondents are not permitted to take part in research within a

similar category on more than two occasions per year.

We can provide moderating, expert transcribing, note-taking and report writing. This can be

done to whatever level our clients require. Our services also include trained hosting for groups

and depth interviews, CD and DVD recording and the ability to host real-time online qual groups.


DA / CADE

Your Source offers a range of analysis including:

SAS & SPSS

Card / Column

ASCII

Choice and Conjoint analysis

Excel

We offer scripting for multi-language Online surveys, CATI and PDA.

Your data collection benefits from our skills in tracking, coding, data reformatting, digitising and

analysis.

YOUR SOURCE COMPLIANCE WITH MARKET & SOCIAL RESEARCH PRIVACY

PRINCIPLES (MSRPP)

On 1st September 2003, the Market & Social Research Privacy Principles came in to effect. The

MSRPP allows market research suppliers and buyers to conduct quality research whilst

maintaining participant confidentiality. The MSRPP replaces the default National Privacy

Principles, which restricts the ability of market researchers to conduct research. The MSRPP are

only available to market research suppliers and buyers that are members of the Association of

Market and Social Research Organisations (AMSRO). If a supplier or buyer is not a member, they

must conduct research in accordance with the National Privacy Principles, which restricts market

researchers from a variety of activities, particularly in the areas of customer lists, revealing the

identification of the client, de-identification of data, and the use of sub-contractors.

Your Source’s Quality Assurance Management Systems have been designed to conform to

AS ISO 20252-2007. Quality assurance systems that apply to this project include:

> Recruitment,

> Data collection (face to face interviewing/ CATI interviewing/ online)

> Data Management and Processing (CATI/CAPI, hard copy data entry, data editing, data file

management, coding, data analysis)

> Control of documents, data and records.

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