STATEMENT OF THE PROBLEMWill Ric recommend to shut down all operations of Metro Ferry or continue finding ways on how to increase passenger patronage?STRENGTHSWEAKNESSESOPPORTUNITIESTHREATS

Limited permanent Passenger TerminalsPermanent PCP for 10 yearsPRTCI being part of its umbrella organization MLIMLI’s expertise in shippingSea transport being the 2nd transport mode in terms of transport share, complementing land transportWorsening traffic congestion in Metro ManilaInadequate mass transportation alternatives12 million potential Metro Manila passengersPUVs were not servicing many areas outside EDSAFloating pontoons used as temporary terminal landing facilitiesDamaged Mactan bridge which was the only land link between Mactan City and Cebu CityTemporary permit to operate Mactan-Cebu routeLow patronage in Metro Manila operationsIncurred losses of 11.8 million since operatingHigh fuel costs and other operating expensesVessels require continuous maintenanceHigh remuneration of skilled personnelHigh Cost of repairs and maintenance for converted ferry boats Experienced and skilled crew membersProfitable chartered trips for island tours and educational tripsLack of government support in making Pasig River safer for public transportPerceived danger by public in using ferry service in Pasig RiverGovernment’s failure to uphold its commitments to help Metro FerryReduced number of operating vesselsLimited operating schedules to rush hours onlyContinued patronage of Metro Manila schools in Pasig River Educational TourNo traffics, unnecessary stops & delays in river transportFerry boats operated in scheduleNo long lines and overcrowding of boatsLack of funds to maintain deteriorating ferry boatsDeterioration of boats created an impression that Metro Ferry was not safePRTCI provides sufficient safety measures for Metro passengersLack of proper discipline and training of some crew membersRetrenchment of employeesPasig River is still considered to be dirty and unsafePotential passengers from schools and industrial plants located along Pasig RiverNo competitor operating along the Pasig RiverPasig River Educational Tour was the only charter service offering a guided tour along the river