michael golz, svp & cio americas, sap may, 2013...2013/05/09 · 360o customer view which of...
TRANSCRIPT
Big Data Leads to Big Insights
Michael Golz, SVP & CIO Americas, SAP
May, 2013
© 2012 SAP AG. All rights reserved. 2
In a World of Accelerated Change…
An emerging
middle class
growing to 5B
Data doubling
every
18 months
More mobile
devices
than people
1 billion
people on
15 billion
Web-enabled
devices in 2013
CLOUD MOBILE THINGS DATA
HOW DO YOU ACCELERATE YOUR GROWTH?
© 2012 SAP AG. All rights reserved. 3
Determining your ‘Big Data’ needs
Visualize Predict Analyze Report
You need Big Data solutions if your
current IT systems limit your ability to:
Capture Engage
© 2012 SAP AG. All rights reserved. 4
Tracking New Signals with Big Data
To drive transformational business value
Which new signals are
right for your business?
? Operations Balance Sheet
Traditional measures of
business performance
Sales Pipeline
© 2012 SAP AG. All rights reserved. 5
360O
Customer
View
Which of the New Signals Are most Relevant to You ?
Product
Recommendation
Propensity
to Churn
Real-time Demand/
Supply Forecast
Brand
Sentiment
:-) Predictive
Maintenance
Network
Optimization
Fraud
Detection
Risk Mitigation,
Real-time
Asset
tracking
Personalized
Care
Insider
Threats
© 2012 SAP AG. All rights reserved. 6
Understanding the IT Environments that need to support
Big Data
Information Views
EDW / Data Marts
Data Mining /
Predictive Analysis
Real-time
Database
Insight
Discovery Real-time Value
Business
Applications & Processes
Analytic Tools, Custom Data
Analysis Applications BI Tools
Business
Intelligence
Analytic Data Warehouse
Transactional
Databases
Other Application/
Data Sources
Social Media
Content
Unstructured
Content
Machine
Data
00110101 10010110 01001101
© 2012 SAP AG. All rights reserved. 7
New technology innovation: In-memory computing
Yesterday Today
Disk
Partitioning
Insert Only on Delta Compression
Row and Column Store
No aggregates Memory
+ +
+ +
Memory
Logging and Backup –
Solid State / Flash / HDD
CPU
Multi-Core
Massively Parallel
SingleOptimized Platform
64-bit address space
supports 2TB RAM
100GB/s throughput
Software and data reside on HDD
• IO constraint
• Support many platforms
• Optimized for None
• Take advantage of latest advances in hardware
• Minimum IO time
• Optimized for x86 platform
Disk
CPU
+
© 2012 SAP AG. All rights reserved. 8
SAP HANA Transforms both Businesses and IT
Sharpen marketing effectiveness
56x faster reporting: micro-targeted
customer offers
Accelerate monthly close & spending insight
75% reduction in CRM query
~23 to 6 seconds
Launch new products or markets
400x faster report execution: Forecast
sales-trends in real-time
Remote roadside diagnostics in real-time
Analyze 15 years 1 TB data
in seconds
Deeper customer relationships
360 customer view and comprehensive
experience
Reduce waste & fraud in government fund
<2 min for detecting 100,000 names over
90M records
Identify cancer DNA variants for treatment
216x faster results: 3 days 20 minutes
Improve diagnostic through pattern detection
300M records; analysis in 2-10 seconds
Predict customer purchase sentiment
Seasonality Analysis in 5 seconds
Improve labor utilization
1131x faster reporting time
“Perfect order” experience
60x faster real-time insights
© 2012 SAP AG. All rights reserved. 9
Big Data – Big Insights in Healthcare
SAP HANA powers the
“Oncolyzer”, which can
help doctors find the best
therapies for 15 million
of new cancer patients
each year.
© 2012 SAP AG. All rights reserved. 10
SAP powers analytics that
track more than 6 billion
U.S. stock trades per day to
identify fraud and protect
investors.
Big Data – Big Insights in Financial Services
© 2012 SAP AG. All rights reserved. 11
SAP Runs SAP Global IT Facts and Figures
1,912 Internal IT employees
40,000 + 20,000
Smartphones and Tablets rolled out
85 Mio. Emails per month
2,288 External IT employees
#1 SAP`s first reference
& ramp-up customer
72,267 Users
70 Countries supported
220 Locations supported
72,000 Support tickets per month
© 2012 SAP AG. All rights reserved. 12
SAP Runs SAP Our HANA Journey
• Sales Pipeline (CRM)
• Profitability Analysis (CO-PA)
• Asset Accounting (FI-AA)
• Overhead Management & CostCenter-Analysis
• Rapid Deployment Solutions (e.g. FIN RDS)
• SAP Community Network – Sentiment Analysis
• BW on HANA
• Business Planning & Consolidation integrated
to BW-Integrated Planning
• Cash & Liquidity Management
• Energy Management
Business
Suite on HANA
Side-by-Side
Primary Data
Store for BW
New
Applications
CRM on HANA LIVE
ERP on HANA in Q3
Invitation to connect
Mike Golz
Senior Vice President & CIO Americas, SAP
www.sap.com/CIO
twitter.com/MikeGolz