michelin corporate leaflet 2015

8192019 Michelin Corporate Leaflet 2015

httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 17

2015

MICHELIN A BETTER WAY FORWARD



MICHELIN 2015 A BETTER WAY FORWARD

chelin offers each customer the right performancethe right price to meet every need with

HIGHLIGHTS

OF THE MICHELIN GROUP

A WORLD MAJOR983072tire industry player

PRODUCTION SITES WITHIN THE MARKETS

A SALES NETWORKcovering

HIGHLY-QUALIFIED STAFF

137983072

market share

68 plants

17 countries

170983072countries

112300 employees of all backgroundsand cultures

6000 persons in the global networkof RampD sites

AN EXTENSIVE BRAND PORTFOLIO

FOR ALL MARKET SEGMENTS

MICHELIN

A KEY MOBILITY ENABLER

global premium brand MICHELIN

primary brand dedicated to sports carsd SUVs BFGOODRICH

ong regional brands

NIROYAL in North America

EBER in Europe and WARRIOR in China

arket-leading national brands

ORMORAN RIKEN SIAMTYRE

URUS TIGAR

TRUCK

AIRCRAFT

TWO-WHEEL EARTHMOVER

AGRICULTURAL MICHELIN TRAVELPARTNER

MICHELIN LIFESTYLE

PASSENGER CARamp LIGHT TRUCK

Tire Business September 2014 Data 2013

2014 production

13 million mapsand guides

178 million tires




KEY FIGURES WORLD MARKET BY MANUFACTURER In value (US dollars)

19553

et sales EUR million

euro2170 MN

(1) Before non-recurring items

euro1031 MN euro2522 MN

Source Tire Business septembre 2014 Ventes 2013


2 01 2 2 01 3 2 01 4

2926 3089

2522

2 01 2 2 01 3 2014

24232234 2170

11311 111

2 01 2 2 01 3 2 01 4

1571

1127 1031

2012 2013 2014

21474 20247 19553

15

31

54

574

1101

495

Bridgestone

Michelin

Goodyear

Mid-sized tiremakers

Other tiremakers

Tiremakers with a 2-6 market share Tiremakers with a less than 2 market share

10498 -18 Passenger Car and Light Truck amp Related Distribution

6082 - 53 Truck amp Related Distribution

2973 - 50 Specialty Businesses

105 + 03 pt Passenger Car and Light Truck amp Related Distribution

81 + 03 pt Truck amp Related Distribution

193 - 13 ptSpecialty Businesses

2014 net salesby businessAs a of total in the chartIn EUR million and 20142013 changebelow the chart

2014 operating income(1)

by businessIn EUR million in the chartAs a of net sales and 20142013 changein points below the chart

et income Group shareUR million

Operating income(1)

In EUR million

Operating margin(1) As a of net sales

Cash flow fromoperating activitiesIn EUR million

146

35

94

273

137



A BETTER WAY FORWARD MICHELIN 2015

MICHELIN

ESTABLISHED CLOSE

TO ITS CUSTOMERS

Brazil

68 plants983072

in 17 countries

A global network983072

of RampD sites

Rubber tree983072

farming

Brazil

Canada

China

France

Germany

Hungary

India

Italy

Mexico

Poland

Romania

Russia

Serbia

Spain

Thailand

UnitedKingdom

United States

Brazil

China

France

India

Japan

Spain

Switzerland

Thailand

United States

OUR MISSION

To make a sustainable contribution

to progress in the mobility of goods

and people by constantly enhancing

freedom of movement safety efficiency

and pleasure when on the move




MICHELIN TOTAL PERFORMANCE ENHANCED PERFORMANCE

ACROSS THE BOARD

Tires play several important roles Theycarry the vehiclersquos weight transfer brakingand driving torque to the road and guidethe vehicle To fulfill these roles Michelinsystematically aims for the best results inevery area of tire performance includingsafety longevity and fuel efficiency Thatrsquos

why MICHELIN Total Performance soeffectively expresses this feature common toall MICHELIN tires while also reflecting thesuccess of the Grouprsquos strategy and guidingits research and development Above allMICHELIN Total Performance represents acommitment to quality for customers

INNOVATIONTHE HEART OF WHAT

MAKES MICHELIN

DIFFERENT

Customer-focused innovation has long beena Michelin growth driver and a powerfulvector of differentiation As the inventor ofsuch giant technological leaps as the radialtire and the energy-efficient tire we arefocusing on the technological leadership ofour products and services to meet the real

needs of our customers With 6000 peopleon the world an annual RampD budget ofmore than euro 600 million and a portfolio ofmore than 2000 patent families Michelinrsquoscapacity for innovation is unrivalled in theglobal tire industry

THE MICHELIN TIRE A HIGHLY FUNCTIONAL STRUCTURE

1 Tread A thick layer of rubber providescontact with the ground It hasto channel water away and lastas long as possible

2 Crown plies This double or triple reinforcedbelt has both vertical flexibilityand high lateral rigidityIt provides the steering capacity

3 Sidewalls These cover and protect thetextile casing whose role isto attach the tire tread to thewheel rim

4 Bead area for attachmentto the rim Its internal bead wire clampsthe tire firmly againstthe wheel rim

5 Inner liner This makes the tire almosttotally impermeableand maintains the correctinflation pressure

21

3

5

4




MICHELIN WINNER IN ALL CATEGORIES

FORMULA E

Michelin is the official tire supplierof the electric cars Championship

LE MANS 24-HOUR RACE

17 consecutive years of victories

ENDURANCE

Michelin and Toyota won the 3rd straight FIAWorld Endurance Championship title

RALLYE WRC

22nd Driversrsquo title in the World RallyChampionship and 24th Manufacturersrsquo title(with Volkswagen)

PARIS-DAKAR Since the beginning of the event the MichelinGroup has equipped the winners in all thecategories car motorbike and truck

MOTO ENDURANCE

15th world title (with Yamaha Racing GMT 94)

ENDURO World Champion title in E2 categorie

TRIAL 8th World Champion Indoor and Outdoorconsecutive titles

AT THE END OF 2014

MICHELINCHALLENGE

BIBENDUM

GETTING EVERYONE INVOLVEDWITH THE MICHELIN

PERFORMANCE

AND RESPONSIBILITY

PROCESS

Performance and responsibility are the twinexpressions of Michelinrsquos sustainable developmentand social responsibility strategy Impelled by itsfoundersrsquo vision Michelin is dedicated to improvingmobility through innovation and the quality of its

products and services In fulfilling this mission weintend to act responsibly with regard to customersemployees and shareholders by addressing thechallenges of sustainable economic environmentaland social development With the launch in 2011of the innovative ldquoMoving Forward Together rdquoprogram Michelin bases its employee relationson mutual respect and offers every employeeopportunities to foster his or her personal andprofessional growth over time

ce 1998 the Michelin Challengebendum has been dedicated to promotingd sharing current and emerging solutions

at enhance mobility As the only event thatngs together vehicle manufacturers OEMsergy engineers research scientists andvernment authorities the Challenge acts asruly global summit on sustainable mobilityenables participants to compare the latestneration technologiesd exchange views on theture of mobility whichl be widely availablean safe and connected

20132020



1889

1832

1891

1895

1898

1900

1914

1929

1935

1938

1946

1952

1955

1959

1965

1979

1981

1984

1991

1992

2001

2003

2005

2009

2012

2013

2014

Franccedilois Michelin becomes a Managing Partner in the Company

Launch of the first radial tires for motorcycles

marketed in 1987

Franccedilois Michelin appoints his son Edouard Michelin

as joint Managing Partner

Michelin invents the ldquoMichelinerdquo and the train tire First release

of the Tourist Guide

Michelin XeoBib the first agricultural tireto run at a constant low pressure

Michelin adapts radialtechnology to truck tires

The first radial tire for aircraft Michelin Air X is developed

Michelin takes part in the war effort by building

2500 Breguet aircraft

Michelin develops the detachabletire for bicycles

Michelin filed a revolutionary patent for radial tires

With Ferrari the Michelin radial tire wins the WorldChampionship in Formula 1 racing

The first Michelin Guide is published

Edouard Michelin becomes managerof the company renamed ldquoMichelin et Cierdquo

Michelin develops the worldrsquos largest earthmover tire

ViaMichelin launched

Introduction of ldquoMichelin Metalicrdquo the first ever tire with a steel casing Edouard Michelin appoints Robert Puiseux and

Pierre Boulanger joint Managing Partners

Inauguration of the Ladoux Research and Testing Center in Clermont- Ferrand (France) Testing Centers in Laurens South Carolina (USA) and Almeria (Spain) will follow in 1977

Birth of Bibendum the Michelin Man

Aristide Barbier and Edouard Daubreacutee open in Clermont-Ferrand a factory for farming equipment and rubber items

Michelin acquired a majority stake in Citroeumln and retained it until 1975

Michelin launches the first radialtire for earthmover equipment

Michelin fits the first automobilewith pneumatic tires the Eclair

For the first time in its history Michelin launched a

global advertising campaign

Michel Rollier becomes a joint Managing Partner

The marketing of the first low rolling resistance tirewill lead to the development of the MICHELIN Energy TM tire line in 1994

Jean-Dominique Senard becomes Managing Partner of the Michelin Group

h li G Di ti B d d E t l R l ti copyMi h li

Three new major plants open in Brasil China and India

Launch of MICHELIN Premierreg AS in the US




chelin offers each customer the right performancethe right price to meet every need with

HIGHLIGHTS

OF THE MICHELIN GROUP

A WORLD MAJOR983072tire industry player

PRODUCTION SITES WITHIN THE MARKETS

A SALES NETWORKcovering

HIGHLY-QUALIFIED STAFF

137983072

market share

68 plants

17 countries

170983072countries

112300 employees of all backgroundsand cultures

6000 persons in the global networkof RampD sites

AN EXTENSIVE BRAND PORTFOLIO

FOR ALL MARKET SEGMENTS

MICHELIN

A KEY MOBILITY ENABLER

global premium brand MICHELIN

primary brand dedicated to sports carsd SUVs BFGOODRICH

ong regional brands

NIROYAL in North America

EBER in Europe and WARRIOR in China

arket-leading national brands

ORMORAN RIKEN SIAMTYRE

URUS TIGAR

TRUCK

AIRCRAFT

TWO-WHEEL EARTHMOVER

AGRICULTURAL MICHELIN TRAVELPARTNER

MICHELIN LIFESTYLE

PASSENGER CARamp LIGHT TRUCK

Tire Business September 2014 Data 2013

2014 production

13 million mapsand guides

178 million tires





19553


euro2170 MN





2 01 2 2 01 3 2 01 4

2926 3089

2522

2 01 2 2 01 3 2014

24232234 2170

11311 111

2 01 2 2 01 3 2 01 4

1571

1127 1031

2012 2013 2014

21474 20247 19553

15

31

54

574

1101

495

Bridgestone

Michelin

Goodyear


Other tiremakers












Operating income(1)

In EUR million



146

35

94

273

137




MICHELIN

ESTABLISHED CLOSE

TO ITS CUSTOMERS

Brazil

68 plants983072

in 17 countries


of RampD sites

Rubber tree983072

farming

Brazil

Canada

China

France

Germany

Hungary

India

Italy

Mexico

Poland

Romania

Russia

Serbia

Spain

Thailand

UnitedKingdom

United States

Brazil

China

France

India

Japan

Spain

Switzerland

Thailand

United States

OUR MISSION










ACROSS THE BOARD




MAKES MICHELIN

DIFFERENT









21

3

5

4





FORMULA E




ENDURANCE


RALLYE WRC



MOTO ENDURANCE




AT THE END OF 2014

MICHELINCHALLENGE

BIBENDUM


PERFORMANCE

AND RESPONSIBILITY

PROCESS





20132020



1889

1832

1891

1895

1898

1900

1914

1929

1935

1938

1946

1952

1955

1959

1965

1979

1981

1984

1991

1992

2001

2003

2005

2009

2012

2013

2014



marketed in 1987





































19553


euro2170 MN





2 01 2 2 01 3 2 01 4

2926 3089

2522

2 01 2 2 01 3 2014

24232234 2170

11311 111

2 01 2 2 01 3 2 01 4

1571

1127 1031

2012 2013 2014

21474 20247 19553

15

31

54

574

1101

495

Bridgestone

Michelin

Goodyear


Other tiremakers












Operating income(1)

In EUR million



146

35

94

273

137




MICHELIN

ESTABLISHED CLOSE

TO ITS CUSTOMERS

Brazil

68 plants983072

in 17 countries


of RampD sites

Rubber tree983072

farming

Brazil

Canada

China

France

Germany

Hungary

India

Italy

Mexico

Poland

Romania

Russia

Serbia

Spain

Thailand

UnitedKingdom

United States

Brazil

China

France

India

Japan

Spain

Switzerland

Thailand

United States

OUR MISSION










ACROSS THE BOARD




MAKES MICHELIN

DIFFERENT









21

3

5

4





FORMULA E




ENDURANCE


RALLYE WRC



MOTO ENDURANCE




AT THE END OF 2014

MICHELINCHALLENGE

BIBENDUM


PERFORMANCE

AND RESPONSIBILITY

PROCESS





20132020



1889

1832

1891

1895

1898

1900

1914

1929

1935

1938

1946

1952

1955

1959

1965

1979

1981

1984

1991

1992

2001

2003

2005

2009

2012

2013

2014



marketed in 1987




































MICHELIN

ESTABLISHED CLOSE

TO ITS CUSTOMERS

Brazil

68 plants983072

in 17 countries


of RampD sites

Rubber tree983072

farming

Brazil

Canada

China

France

Germany

Hungary

India

Italy

Mexico

Poland

Romania

Russia

Serbia

Spain

Thailand

UnitedKingdom

United States

Brazil

China

France

India

Japan

Spain

Switzerland

Thailand

United States

OUR MISSION










ACROSS THE BOARD




MAKES MICHELIN

DIFFERENT









21

3

5

4





FORMULA E




ENDURANCE


RALLYE WRC



MOTO ENDURANCE




AT THE END OF 2014

MICHELINCHALLENGE

BIBENDUM


PERFORMANCE

AND RESPONSIBILITY

PROCESS





20132020



1889

1832

1891

1895

1898

1900

1914

1929

1935

1938

1946

1952

1955

1959

1965

1979

1981

1984

1991

1992

2001

2003

2005

2009

2012

2013

2014



marketed in 1987





































ACROSS THE BOARD




MAKES MICHELIN

DIFFERENT









21

3

5

4





FORMULA E




ENDURANCE


RALLYE WRC



MOTO ENDURANCE




AT THE END OF 2014

MICHELINCHALLENGE

BIBENDUM


PERFORMANCE

AND RESPONSIBILITY

PROCESS





20132020



1889

1832

1891

1895

1898

1900

1914

1929

1935

1938

1946

1952

1955

1959

1965

1979

1981

1984

1991

1992

2001

2003

2005

2009

2012

2013

2014



marketed in 1987





































FORMULA E




ENDURANCE


RALLYE WRC



MOTO ENDURANCE




AT THE END OF 2014

MICHELINCHALLENGE

BIBENDUM


PERFORMANCE

AND RESPONSIBILITY

PROCESS





20132020



1889

1832

1891

1895

1898

1900

1914

1929

1935

1938

1946

1952

1955

1959

1965

1979

1981

1984

1991

1992

2001

2003

2005

2009

2012

2013

2014



marketed in 1987



































1889

1832

1891

1895

1898

1900

1914

1929

1935

1938

1946

1952

1955

1959

1965

1979

1981

1984

1991

1992

2001

2003

2005

2009

2012

2013

2014



marketed in 1987

































michelin corporate leaflet 2015

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