michigan landscape architects
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TRANSCRIPT
How the Social Web is changing Landscape Architecture
October 7th, 2010
Michigan Landscape Architects
Why Social Media?
Effective social media activity using:LinkedInTwitterFacebookBlogsVideoPicturesPodcastsForumsRSS
Let’s start…
Key areas to concentrate on:Having a strong profileEffectively utilizing Q&AAdding the proper applicationsGiving and Receiving TestimonialsFocusing on building a strong network
Effective Q&A
LinkedIn Applications
Testimonial section
Key areas to concentrate on:Your profileQuality of your tweetsQuality of your engagementReal-time recommendationsUsing search criteriaStrength of networkLearning the technologyThinking strategicCreating a long term plan
Twitter search is under utilized
Our networks are exploding
Key areas to concentrate on:Understanding your personal pageQuality of the content you shareQuality of engagementUtilizing pictures and videoMaximizing the viral nature of this platform
Understanding Facebook
Facebook stream
Niche Fan Pages
Facebook Connect
Facebook connections
Consider using video
Pictures tell 1000 words
Allows you to share and stay in touchUpload and organize albumsTag photos for others to findMost respected photo sharing site
Why Flickr?
Landscape architecture
Landscape architecture
Landscape architecture
Landscape architecture
Landscape architecture
Think about podcasting
Niche Forums
Nice Forums
Blogging is an option
Niche Blogs
Monthly Publications
Really Simple Syndication
The social stream
is changing how
we:
• Market
• Brand
• Prospect
• Do business
Are you prepared
to take
advantage?
In Review:
Questions?
David Benjamin- Social Media Consultant
David Benjamin is the Recruiting and Digital Communications Manager for The Sales Matrix, a Michigan based Sales Consulting firm. For almost a decade, David has been implementing social networking techniques for his business as a recruiter and social media consultant. He is regularly asked to speak for Associations, Universities, and Rotary Clubs on the topic of Social Media and Resume/Interview tips.
In addition, David will be the Social Media Director for SalesBasix looking to launch Q3 2010. This company will help educate sales professionals, executives, and others via an e-learning platform. For more information, feel free to visit www.DavideBenjamin.com or www.TheSalesMatrix.com
http://www.linkedin.com/in/dbenjamin http://twitter.com/DaveBenjamin