+

Red Mango and White Hat

Micro Market

Analysis

Trinoma Ayala Mall, Quezon City

+Micro Market Analysis: White Hat

LOCAL CREATION - our group introducing a totally new product into the Philippines.

Found the BEST suppliers in Italy for our yogurt.

Italian Gelato expert to help us develop our recipe because we wanted our product to be authentic.

Came up with a perfectly smooth, creamy frozen yogurt with a slight tangy sourness, confirmed to have LIVE ACTIVE CULTURES, and authentically Italian.

98% FAT-FRE. And came with 21 topping bar to choose from.

Toppings include FRESH fruit, healthy premium cereals, nuts & crunchies, fun toppings, and the occasional surprise toppings (think homemade!).

Also offering fresh fruit juices.

+Micro Market Analysis : Red Mango

Originally from Korea

American Franchise brought to the Philippines in January 2008 by Sherika Tanmantiong and Kelvin Gaisano

Dependent on flavors and recipes provided by parent company

With flexibility to choose which ones to carry locally

Starbucks of the Frozen Yogurt world.

Beyond frozen yogurt with toppings concoctions, they have waffles and other beverages as offerings.

+Location : 15 branches in Metro

Manila and 5 provincial outlets

Mark! Can you please do this part? Draw the location map lang please? You can paste it here? Thanks!

+MENU

+MENU : Toppings Selection

+MENU

+Location : 6 branches

in Metro Manila and 1 in Cebu3rd floor Wellness Zone

+MENU

+MENU

+ FEATURED PRODUCT

+MARKET SURVEY

Customer Contact

+MARKET SURVEY

Repeat Business

+MARKET SURVEY

Customer’s Competition Awareness

+MARKET SURVEY

Establishment Value Proposition???

+MARKET SURVEY

Customer Information

+MARKET SURVEY

Customer Information

+PTM Competitive Advantage : Price

PRODUCT

YOGURT

PhP90.00 (40z) – 3 size differentiation

PhP80.00 (4oz) – 4 size differentiation

1 Topping PhP20 PhP20

2 Toppings PhP35 PhP30

3 Toppings PhP45 PhP40

+PTM Competitive Advantage : Price

PRODUCT

WAFFLE NOT AVAILABLE PHP125 WITH YOGURT

JUICES PhP85 PhP20

COFFEE PhP65 PHP75

TEA NOT AVAILABLE PhP75

+PTM Competitive Advantage : Promotion

MEDIA

NEWSPAPER YES YES

MAGAZINE YES YES

RADIO

TV YES

SOCIAL MEDIA YES YES

+CONCLUSIONS

+

Names Here…

The End