microsoft devug seo za developere
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Microsoft DevUG SEO za Developere. Goran Čandrlić. Uvod u SEO. “Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.” –Seth Godin - PowerPoint PPT PresentationTRANSCRIPT
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Microsoft DevUG
SEO za DevelopereGoran Čandrlić
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Uvod u SEO“Marketing is the name we use to describe the
promise a company makes, the story it tells, the authentic way it delivers on that promise.” –Seth Godin
"The reason search excels in marketing is that it's all about intent, and what's even better, it's about identified intent neatly labeled by the search query. In the history of marketing, it's never been easier than this to intercept a motivated buyer."
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Tipovi marketinga na tražilicama
• Organski search (SEO) - #onokad je džabe
• PPC ili pay-per-click - #onokad moraš platiti Googleu da bi netko kliknuo na rezultat
• Google+ - #onokad koristiš "ghost-town" Google+ da bi gurnuo rezultate
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Kako se rangirati
• Onsite faktori (tzv onsite optimizacija)• Offsite faktori (kada te drugi vole jer radiš
dobru stvar pa te linkaju)• Ostali faktori (koje Google ne želi priznati,
reći, ali smo ih reverse-engineerali pa ih nekako nabadamo)
• Google+• Troši pare na AdWordse (po mogućnosti
puno)
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I što je još bitno?
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I još malo bitnog
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Za developere
• Bitno je znati promjene algoritma jer Google izbacuje preporuke za ispravnu optimizacijuo http://www.seomoz.org/google-algorithm-change
• Ne slušajte SEO stručnjake!!! (barem ne sve)
• Koristite alate (koji slide kasnije)• Znajte što je bitno a što nije (sljedeći slide)• NE FUŠARITE!!!
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Za developere (nastavak no.2)
• Ispravan HTML + CSS• Ispravna struktura i arhitektura stranice• Brza stranica• Onsite elementi (oni koji su bitni)
o Jedinstven, čist URLo Jedinstven <title></title> tag
Ako imate paginaciju, onda stavite "Page (n)" nakon što napišete glavni title
o Description element (iako ga Google sve više izbjegava)
o Canonical (kada imate puno sličnih stranica)o Redirecti (301,302)
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Za developere (nastavak no.3)
• Robots.txt, sitemap.xml, GWC• Arhitektura koju Googlebot može crawlati• Ubijte nepotrebne / duplicirane stranice sa
noindex,nofollow• Brzina
o Minifyo Cachingo Brz server / CDN za veće straniceo http://www.seomoz.org/blog/15-tips-to-speed-up-you
r-website
• Cheat sheet za developere :)o http://www.seomoz.org/blog/the-web-developers-seo
-cheat-sheet
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Alati
• Google Webmaster Central• Google Analytics• I...
o Lista od brdo alata:o http://www.webiny.com/resources/the-ultimate-list-of-
seo-social-media-ppc-crm-and-project-management-tools/
o (za one štrebere koji žele znati više)
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AdWords
• Money-making machine• Najbitnije: ROI - uključite tracking na strani
AdWordsa i na strani Analyticsa• Puno bitnije: razumjeti search query
o informacijskio navigacijskio transakcijski
• Još jedno brdo algoritama, tajni i trikova kojima tjeramo da mi, a ne Google zaradi pare, keš, lovu
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Razlika SEO vs AdWords
• SEOo dugoročna strategijao teže za mjeriti ROIo lakše za naučitio bazira se na sadržaju i linkovima
• AdWordso lako za početio lako za spržiti masu para i ne dobiti ništao teško za postati jako dobar (jer je potrebno potrošiti
jako puno love da bi znali što funkcionira a što ne)o rezultati su vidljivi ODMAH (ili vrlo brzo)
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Može se (bragging rights)Kažu da se ne može :)
• US market• konkurenti Zappos, Amazon
Moral of the story:
Internet marketing funkcionira kada znate što radite, lijeni ste i koristite alate, razmišljate što korisnik želi i to producirate.
Jednako kao i development :)
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Što funkcionira?
• Odličan development• Odličan dizajn• Odličan marketing• Dovoljno veliko tržište• Odličan product development
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Dokaz?
• Facebook > MySpace• Google > Yahoo• Skype > ICQ
Kako napraviti dobar produkt koristeći SEO? Nemojte koristiti samo SEO:
• SEO + AdWords + Newsletteri + Social + Conversion Rate Optimization
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Hvala
Goran ČandrlićTwitter: @ChandeLinkedin: hr.linkedin.com/in/gorancandrlicEmail: [email protected]
Blog: www.webiny.com/blog/Site: chande.me (under construction)
Projekti:www.seocrawler.co (.Net + SEO)www.webiny.com (PHP + OM)