Cloud Computing for a Smarter Planet

Pol Mac Aonghusa

CTO, Emerging Technology Incubation Center

IBM Saas & Cloud Computing Event, Dublin

May 20th, 2009

What is Cloud Computing?It is an user experience and a business model� Cloud computing is an emerging style of IT delivery in which applications,

data, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model.

It is an infrastructure management methodology� Cloud computing is a way of managing large numbers of highly virtualized resources

such that from a management perspective, they resemble a single large resource.

This can then be used to deliver services, with elastic scaling.

Monitor & ManageServices & Resources

Cloud

Administrator

DatacenterInfrastructure

Service Catalog,ComponentLibrary

Service Consumers

Component Vendors/Software Publishers

Publish & Update

Components,Service Templates

IT Cloud

AccessServices

© 2009 IBM Corporation3

Cloud Computing – a Disruptive New Paradigm

1990

2009

Software as a Service

Utility Computing

Grid Computing

Cloud Computing

“Clouds will transform the information technology (IT) industry…profoundly change the way people work and companies operate.”

• Provides massively scalable computing resources from anywhere

• Simplifies services delivery

• Enables rapid innovation of new business models

• Dynamic Infrastructure for next generation data centers

© 2009 IBM Corporation4

...service sourcing and service value

Cloud Computing Delivery Models

ORGANIZATION CULTURE GOVERNANCE

Flexible Delivery Models

Public …•Service provider owned and

managed.•Access by subscription.•Delivers select set of

standardized business process, application and/or infrastructure services on a flexible price per use basis.

Private …•Privately owned and

managed.•Access limited to client

and its partner network.•Drives efficiency,

standardization and best practices while retaining greater customization and control

Cloud Services

Cloud Computing Model

.… Customization, efficiency,

availability, resiliency, security

and privacy

.…Standardization, capital

preservation, flexibility and

time to deploy

Hybrid …•Access to client, partner

network, and third party resources

© 2009 IBM Corporation5

= OPTIMIZED BUSINESS

…allowing you to optimize new investments for direct business benefits

=AGILITY + BUSINESS & IT

ALIGNMENT +SERVICE FLEXIBILITY

INDUSTRY STANDARDS+

Cloud-onomics…

CLOUD COMPUTING

= Reduced Cost

….leverages virtualization, standardization and automation to free up operational budget for new investment

=VIRTUALIZATION + ENERGY EFFICIENCY +STANDARDIZATION AUTOMATION+

© 2009 IBM Corporation6

IBM’s own smart transformation has delivered results

CIOs 128 1

Host data centers 155 7

Web hosting centers 80 5

Network 31 1

Applications 15,000 4,700

� From 2002 through 2007, IBM's own IT investments delivered a cumulative benefit yield of approximately $4 billion. For every dollar invested, we saw a $4 cumulative benefit.

IBM IT Transformation

Cloud-enabled on demand IT delivery solution

� Self-service for 3,000 IBM researchers across 8 countries.

� Real time integration of information and business services.

� The virtualized environment will use 80% less energy and 85% less floor space.

� 2X existing capacity, no increase in consumption or impact by 2010.

Project Big Green

� Consolidation and virtualization - thousands of servers onto approximately 30 IBM System z™ mainframes.

� Additional virtualization leveraging System p, System x and storage across enterprise.

� Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs.

Data Center Efficiencies Achieved

Standard approaches are begining to emerge

Service Request & Operations

IT Infrastructure & Application Services Provider

ServiceCreation & Deployment

Standards Based Interfaces

Virtualized Infrastructure

Service Management

Service Oriented Architecture Information Architecture

Standards Based Interfaces

Service Catalog,

Component

Library

Datacenter & Services Provider Infrastructure

Cloud Administrator

Access

Services

Virtual Resources & Aggregations

SMP Servers Network HardwareStorage ServersSystem Resources

Blades Storage

Virtualized Infrastructure

Server Virt. Storage Virt. Network Virt.

Standards Based InterfacesService Catalog

OperationalConsoles

ServiceDefinition

Tools

ServicePublishing

Tools

ServiceFulfillment &Configuration

ToolsUI, Fulfillment, Data, MetaData

ServiceMonitoring

ToolsKPIs

Service

Planning

Role-basedAccess

End Users

Operators

© 2009 IBM Corporation8

On-ramps to Cloud Computing Services

Software as a Service

Platform as a Service

Infrastructure as a Service

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•Industry specific services (Partners)

•Cross industry services (SO)

•SOA – componentized & flexible

•Cloud middleware

•Dynamic Infrastructure…..……..

•Green, virtualized & scalable

•Optimized for security, transactions, data integrity

Services

Development

Enterprise IT

Enablement Challenges for SW Vendors

Off-Premises

Shift to pricing based on usage, workload, users, transactions – package as a 'Supply Chain' of Services

• Application Enablement

- Which multi-tenant architecture – virtualize, platform or full application?

- Execution & Data (isolation and sharing)

- Tenant-aware security, monitoring, reporting and management

- Customization and user personalization within a tenant

- Development (tools and metadata)

- Service automation … On- and off-boarding, .....

- Version control

• Cloud Integration & Enablement

- Fine-grained usage tracking, metrics and costing

- Advanced scalability, performance and availability

- Integration/composition with other public / private resources

- Which programming model!

IBM in leadership in Cloud Computing delivery is helping our partners and clients today

Center Charter

� Worldwide Cloud delivery infrastructure

� Deep skills and resources

� Research on next generation of

� Web 2.0 workloads

� Rapid deployment of collaboration and

� Innovation events

DUBLIN, IRELAND and ARMONK, N.Y, March 19, 2008

'Today IBM (NYSE: IBM) and the Industrial

Development Agency of Ireland (IDA Ireland)

announced the establishment of Europe’s first Cloud

Computing Center.'

"IBM's European hub for Cloud Computing highlights Ireland’s role as an important contributor to IBM's global research,

development and innovation strategy.”

– Micheál Martin TD, Minister for Enterprise, Trade and Employment

“This new facility and the cloud computing model, the wealth of talent at IBM's software lab in Ireland will be accessible to not only

the rest of Europe, but Africa and the Middle East as well."

– Steve Mills, Senior Vice President and Group Executive, IBM Software Group.

© 2009 IBM Corporation11

Deploy in the cloud

•One click application provisioning

•Deployment optimization

•Collaboration platform for knowledge

sharing

WebServer

AppServer

DBServer

Developers, Early Users,

Operations, Application Owners,

Business Units

A Cloud for Developers

Developers ,

Architects, Testers

Develop in the cloud

•Integrated, dynamically provisioned and

scaled runtime environment

•Repository for source and reusable

images

Deliver services from the cloud

•Seamless transition to production environment

•Easily accessed from anywhere

Mobile Calendar Application

© 2009 IBM Corporation12

Growing Portfolio of IBM Cloud Computing Offerings

Cloud Consulting•Infrastructure strategy &

planning for cloud computing

•Business cloud consulting services

•IT optimization services

A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to support customers with cloud building and cloud delivered offerings.

Cloud Implementation•IBM design and implementation

for test & developer Cloud•IBM Service Management Center

for Cloud Computing•Scale out File Services

Cloud Delivered•IBM LotusLive•Computing on Demand•IBM Information Protection Services

•Remote data protection service•Managed data protection for

desktops and laptops

In summary…

� Cloud computing is a disruptive change to the way IT services are

delivered

� Without a strategy, Cloud computing can be a threat

– IT services delivered over the Internet

–Perceived cost gap between a cloud service and traditional IT

� With a strategy, Cloud computing is a huge opportunity

–Lower cost of delivery for some workloads

–More responsive IT

–Ability to optimize delivery to traditional, private cloud, public cloud

–Greater visibility in billing / chargeback to LOBs

� IBM can help!