Microsoft Publisher is a desktop publishing program. You can make a variety of publications with Publisher, including: brochures, business cards, invitations, newsletters, and coupons. “Desktop Publishing” is a name that originated when computers began to be used for publishing… a computer fits on a desktop, as opposed to the large, heavy equipment that was once used for publishing:

What is it?Microsoft Publisher

Typography:Microsoft Publisher

Sans-Serif versus Serif Font Faces

Microsoft Publisher

Sans-Serif font faces are plain and do not have decorations. These may be easier to

read on a computer screen. W E B

Serif font faces have decorations. These may be used to draw attention to certain areas of the Web page, like the business

name and slogan.W E BWEB

How do you create unique text?Microsoft Publisher

• Use a text box to add text (Insert tab, Text group, Text Box command). • Experiment with a variety of font faces and font colors.• Use a text stroke for business names (and other areas if desired).

• “Stroke” is the term used to describe the text outline.• Type the text.• Select the text.• Launch the font dialog box and go to Fill Effects…

How do you create unique text?Microsoft Publisher

• Select “Solid line” and pick a color:

How do you create unique text?Microsoft Publisher

• Put the text over a shape, and add a fill color to the shape:

• Add shapes by going to the Insert tab, Illustrations group, Shapes command.• Adjust the fill and outline colors of the shape in the Drawing tools Format

tab, Shape Styles group.

The masthead is the top area of a document that usually contains important identification information, like the business name or newspaper name, slogan, date, edition number, etc. For a business, you have a chance to establish a sense of brand in this area – viewers should be able to get a strong idea of what the business is about.

MastheadMicrosoft Publisher

A complementary harmony consists of two colors opposite one another on the color wheel. The colors look great next to one another! You’ll need to use a complementary harmony in your business card and brochure.

Complementary Harmony

Microsoft Publisher

Warm colors are reminiscent of the sun: like red, yellow, and orange.

Cool colors remind us of water, ice, or shade: blues and violets are the main cool colors.

Warm Colors / Cool Colors

Microsoft Publisher

Branding / Brand ConsistencyMicrosoft Publisher

Brand ConsistencyBrand consistency is the aim of keeping a common design approach to all of a company’s communications – including brochures and business cards.

Branding“The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”From:

Branding / Brand ConsistencyExamples

Microsoft Publisher

Branding & LogosMicrosoft Publisher

A logo is a great way to establish brand identity. Some logos are quite memorable to consumers.

For our assignments we will not be constructing new, original logos. However, one technique you can utilize is to put text in front of an image, like below:

Branding & LogosMicrosoft Publisher

Just place one image on top of another. Then, adjust the stacking order using the arrange group in the home tab. It will adjust the stacking order of the object you have selected:

What should be on a professional business card?

Microsoft Publisher

• Name• Job Title• Mailing Address• Phone Number• Email Address• Company Logo• Social Media Account URLs• Web Site URL• Also, business cards can be customized for specific events. If you are going to

a conference related to a certain subject, perhaps the business card you hand out at that event displays information specifically tailored for the people you are giving the card to (for example, you may change the design, imagery, or social media links).

What should be in a professional business

brochure?

Microsoft Publisher

• The content will vary depending on the purpose of the brochure, but some great ideas from the class include:• Discounts or specials• Cutout coupons• Customer testimonials• Graphs, charts

For Your Publisher Assignment You’ll Need to Make a Brochure

and Business Card:

Microsoft Publisher

• A professional brochure for a business of your choice. You need to come up with an original business name and slogan and create a brochure promoting the company’s key products or services.

• Also, it could be a menu for a restaurant.• It is required to use this brochure template:• Use a variety of images from the internet.• Use a complementary harmony.• Experiment with a variety of font faces, but settle

on just a couple to use.• Follow other directions given in class.• Look at many examples online of brochures

before you begin.• This completed brochure is worth 15 points.• Print and fold the brochure and turn in before class

on Tuesday, November 1. B/W print is okay.• Email me the Publisher file before class on Tuesday, November 1.

For Your Publisher Assignment You’ll Need to Make a Brochure

and Business Card:

Microsoft Publisher

• A professional business card that is for the fictitious role you play in the business you created for the brochure.

• You may use any business card template available in Publisher.• Use a complementary harmony.• Experiment with a variety of font faces, but settle on just a couple to use.• Follow other directions given in class.• This completed business card is worth 10 points.• Print business card and turn in before class

on Tuesday, November 1. B/W print is okay.• Email me the Publisher file before class on Tuesday, November 1.

Publisher Assignment Grading:Microsoft Publisher

• I will be looking for: • Branding and Brand Consistency.• Excellent use of imagery.• Attention to details.• A creative approach to the assignment.• From syllabus:

“A” grades are given for work that demonstrates noteworthy attention to detail (including specific assignment/presentation parameters) and outstanding execution. The “A+” grade is reserved for the best example(s) of assignment/presentation work in the class and may be rarely awarded. Feel free to ask me before/after class to share an example of “A+” or “A” work after the specific assignments have been graded (the other students would need to agree to let me use their work as an example).