MOBILE INTELLIGENCE

Business Intelligence Solutionsfor Retail

MOBILE INTELLIGENCE

2

Leader in Business Intelligence for Over 20 Years

20-year focus on BI software for the largest databases

Largest independent public BI vendor (NASDAQ: MSTR)

Millions of business users at over 3,600 organizations and 20 industries in 23 countries

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Leader in Retail Business Intelligence

8 of the Top 10 Global Retailers Use MicroStrategy

MicroStrategy Supports Over 300 Retail Companies Around the World

Aéropostale

Ahold

Applebee’s International Inc.

Burlington Coat Factory

Cabela’s

Carrefour

Charming Shoppes

The Container Store

CVS Caremark

Darden Restaurants

David’s Bridal

Dick’s Sporting Goods

eBay

GUESS?, Inc.

Hallmark Cards

Hard Rock Café

Harris Teeter

Hudson’s Bay Company

Limited Brands

Liz Claiborne

Lowe’s Companies

METRO Group

Michaels Stores

Micro Electronics, Inc.

Netflix

O’Reilly Automotive

Overstock.com

Pacific Sunwear

Petco Animal Supplies

Priceline

Shoppers Drug Mart

Skechers USA

Starbucks Corporation

Sterling Jewelers

Victoria’s Secret, Inc.

Whole Foods Market

Yahoo!

Recreated PMS

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Retail Customer Success Stories

Driving Customer Analytics and Vendor Management at a Global Supermarket Chain

Netherlands-based Ahold uses MicroStrategy to conduct sales and customer

analyses at its Albert Heijn supermarkets and other Ahold holdings in Europe

and the United States. Approximately 3,000 employees at Albert Heijn use

MicroStrategy to analyze more than 18 terabytes of data, running 150,000

reports each week. Albert Heijn also provides an extranet for suppliers to

run daily sales analyses, and its customers can shop online and review their

purchase history for the previous three months.

Providing Insight Into Customers and Store Operations Across the Company

MicroStrategy’s integrated business intelligence platform supports a wide

range of reporting and analysis applications for Hallmark, providing insights

into business performance across the company. Retail and sales productivity

applications provide company-wide insight into product performance across

various channels, product groups, and business units. MicroStrategy-based

applications also analyze the effectiveness of consumer marketing campaigns,

and consumer market basket and cross-buying behavior.

Gaining Valuable Insight Into Retail Sales Trends and Performance Using Mobile Technology

GUESS chose MicroStrategy to develop and iPad app that allows its

executives, designers, and merchants to analyze sales performance. GUESS

users access 13 dashboards captured in one, easy-to-use app that highlights

prevalent sales trends. For example, executives can review sales performance

by region, margins, and trend information.

Gaining Customer Insight to Promote High Customer Satisfaction

Netflix uses MicroStrategy for reporting and analysis of financial data and

marketing campaigns. With MicroStrategy, Netflix users gain valuable insight

into critical data to enhance its marketing programs and better serve its

subscriber base of more than 20 million members.

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Retail Customer Success Stories

Improving Merchandising, Customer Analytics, and Vendor Management for a Global Retailer

Over 10,000 users across METRO Group perform reporting and analysis

against a 70 TB data warehouse. MicroStrategy supports numerous business

intelligence applications, encompassing merchandising, marketing, market

basket analysis, category management, reporting and strategic business

planning, and advertising effectiveness studies. METRO Group leverages

MicroStrategy within an extranet to perform in-depth operations, sales,

product, and supply chain analyses.

Multiple BI Applications for Insightful Operational Reports and Dashboards

Ross Stores, Inc. is recognized in the Enterprise Deployment category. Across its

enterprise, Ross Stores has deployed eight large-scale MicroStrategy applications,

primarily focused on Merchandising, Store Operations, Store Score Carding, Loss

Prevention, and Supply Chain Efficiencies. In addition, Ross Stores relies on the

MicroStrategy platform to provide labor management reporting. Ross Stores, Inc.,

a Fortune 500 and NASDAQ 100 (ROST) company headquartered in Pleasanton,

California, is the nation’s second largest off-price retailer.

Analyzing Sales and Operational Data, Improving Connections to Suppliers

Whole Foods Market is using MicroStrategy to analyze sales and operational

data across its 275 stores in North America and the United Kingdom.

MicroStrategy is being utilized by BI users throughout the organization for

detailed insights into product sales. In addition, Whole Foods Market has

enabled its suppliers and vendors to view sales data for their specific product

lines through a MicroStrategy-based application.

ROSSStores, Inc.

Using the Full Power of MicroStrategy for Merchandising, Operations, Customer Analysis, and Vendor Management

Lowe’s currently has a number of MicroStrategy-based BI applications that

support thousands of employees across a variety of business functions.

Lowe’s employees use the data to manage inventory, improve margins, review

market specificity, and identify sales opportunities. Lowe’s also uses BI to track

millions of store items against billions of transaction records to assist in the

management of stock levels at its stores. In addition, Lowe’s uses BI to help its

suppliers and vendors monitor the performance of their products.

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Solutions for Retail - Store Operations

Keep Store Managers on the Selling Floor, Not Behind a Desk. Give Them the Right Information at the Right Time to Make the Right Decisions.

Store managers are more effective when they are

out on the selling floor, not in a back office. The old

paradigm of paper reporting or even web/desktop

is now becoming obsolete. Mobility empowers field

managers in stores to make near real-time decisions

regarding inventory, promotions, pricing, staffing, and

store design. Mobile store operations reporting keeps

the store managers where they should be: in the store,

on the selling floor.

Store managers can see, at regular intervals throughout

the day, how their sales are performing compared to last

year, giving them the information and tools to improve

performance. Store traffic information delivers detail on

a store’s performance: Units per Transaction, Average

Transactions (Units and $), Conversion Rates, and Sales

per Payroll Hour are all provided in the mobile BI app.

Relevant, filtered information delivered when and where

it is needed helps store personnel identify anomalies in

their operations and drive immediate action in the areas

of labor scheduling, customer service, merchandise

display, promotional signage, potential stock shortfalls

caused by local market conditions, and more.

Store Operations

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Solutions for Retail - Customer Analytics

segments – highly-refined groups of customers based

on user-defined characteristics.

Once you understand your customer at this level,

you can align effective tactics to tailored customer

segments to surround them with a holistic shopping

experience. Enable business users in marketing and

merchandising to seamlessly integrate insight with

promotion planning, weekly flyers, planograms,

store assortments, and more. Boost offer

performance. Drive larger baskets. Increase sales,

customer profitability, and customer loyalty.

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Understand Your Most Valuable Customers. Target Them to Maximize Profits and Loyalty

World-class retailers are increasingly focused on

understanding and leveraging all customer touch

points, from granular in-store transactional data to

online store and web search information to mobile

data, in order to most effectively target customers to

maximize profits and customer loyalty.

Providing state-of-the-art customer analytics,

MicroStrategy enables retailers to integrate and

analyze the ever-expanding universe of data to obtain

valuable insights about customer behavior, buying

patterns, and consumer preferences.

What Can You Do With Customer Analytics?

Discover who your customers are. Identify their

unique characteristics, and know what products they

purchase and why. Track the impact of promotions

on customer baskets as they move through your

stores and provide a holistic view of all of their

behaviors. Tap into their transactional data to connect

the dots between customers, stores, products, and

promotions. Move beyond basic segmentation,

personas, and list pulls to create targeted micro-

Customer Analytics

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Eliminate Stockouts and Overstocks Anytime, Anywhere

Retailers face immense pressure to balance inventory

levels with in-stock positions while maintaining

assortments that are relevant and fresh. Buyers and

merchandise managers need to be constantly on-the-

go either in team meetings, traveling overseas for a

buying trip, or working hand-in-hand with vendors.

Whether at their desk or on-the-go, this job requires

mobility and constant connectivity to respond to

consumer demand, seasonal trends, and fashion styles,

all to ensure that customers get the right products.

The Merchandise Analysis app is designed to improve

inventory decisions. Users can quickly accelerate

shipments by evaluating top-selling products, make

markdown decisions based on seasonal sell-through,

cancel shipments for bottom-selling products, and

communicate more effectively with vendors.

Significantly reduce costs, eliminate the expense of

stock-outs and overstocks, and make powerful, rapid

decisions from the palm of your hand!

Merchandising

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Solutions for Retail - Merchandising

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Analyze Vendor Performance, Drive Improvement, and Strengthen Negotiations. Improve Performance Across the Supply Chain

MicroStrategy is committed to helping retailers realize

value across the entire product supply chain. Managing

vendors in today’s environment requires you to know

what is happening in the supply chain real-time, enabling

you to make rapid decisions to optimize performance

and to strengthen your negotiations on price and quality.

A comprehensive Vendor Scorecard gives you the right

information to take the right action at the right time.

A Vendor Portal provides a platform for collaborating

with vendors, enabling timely, valuable business

insight, driving efficiencies in cost containment and

improving sales performance. All controlled by you.

Revitalize your approach to vendor intelligence with

MicroStrategy’s Retail Vendor Portal Solution. Jointly

improve performance by providing a common view of

the following:

How are my products /categories performing?

Where do I have issues with product sales, returns,

or excess inventory?

How am I performing operationally in delivering

product?

What is the true profit contribution of each

product?

What are the results of my promotion efforts?

How can I be more effective with the use of

promotional funds?

How are my products forecasted to sell? How

many products should I produce?

What is the profit contribution of private label

products?

Vendor Collaboration

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Solutions for Retail - Vendor Collaboration

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Enables Retailers to Capitalize on These Four Megatrends

Analytics... delivering relevant actionable insights

CLOUD

BIG DATA

MOBILE SOCIAL

CLOUD

Connect with Associates &

Customers with “Friendly Apps”

Add agility to your enterprise architecture

Insights driving action at Retail’s

Front Lines

RETAILERS

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MicroStrategy is the High Performance Leader

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MicroStrategy’s Latest Software Re-

lease Delivers More than

6 Times Greater Capacity with

3 Times Faster response Time.

Vienna, VA, January 6, 2011

With its new high performance initiatives, MicroStratgy plans to:Deliver up to 10x faster BI applications. Vienna, VA, April 7, 2010

Latest Benchmark Test Show Mi-croStrategy Mobile for iPhone can

support approx. 42,000 active iPhone users, delivering

average response times as fast as 1.6 seconds.

Vienna, VA, January 20, 2011

Latest MicroStrategy’s

Release Delivers

average response times

under 2 seconds.

Vienna, VA, March 1, 2011

BIG DATA

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Explore and Understand Data Without Assistance from It

Visual Insight™

30 Minutes with Low IT Involvement

Traditional BI30 days with High IT Involvement

Visual Insight enables end users to explore Big Data

and spot Trends on their own quickly, eliminating the need for IT.

Visual InsightTM

BIG DATA

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MicroStrategy Mobile Apps Combine Three Core Capabilities

Intelligence Transactions Multimedia

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3M 6M 12M

Table Win GAMING

350K

300K

250K

200K

150K

100K

50K

Dec Jan Feb

2/13/2011 Yesterday

EBITDA

GAMING

PLAYERS

HOTEL

EXPENSES

YSTR LYEBITDA $299,663 (7.6%)Revenue $427,896 (2.1%)Expenses $128,233 13.9%

YSTR LY

Revenue $374,285 1.4%Table Win $182,307 (17.1%)Table Drop $902,677 39.6%Table Hold % 20% (13.8%)Slot Win $191,978 28.5%Slot Coin In $3,359,213 37.7%Slot Hold % 6% (0.4%)

YSTR LY

Rated Players 666 35.6%Gaming Theo $308,066 29.5%

YSTR LYRevenue $53,610 (20.9%)ADR $242 0.3%RevPAR $208 5.6%Booking 82 0.0%

YSTR LYPromotions $2,614 4.2%Events $1,845 4.2%Others $123,774 14.3%

Sections i

Casino AnalysisClose

Platform Approach

No Coding or Technical Skill Required

More Apps in Less Time

Enterprise-caliber: Performance, Security, Scalability

MOBILE

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Capabilities Finally Made Possible with Mobile Technology

Camera Use what you can see around you

MapsVisualize location-specific data, trends, and analyses

Snap product barcodes and use as inputs to focus your analysis

Capture and store ‘GPS tagged’ pictures of

shelf sets which com-plement your analysis

Plot your data onto maps for stores, districts, zones, or regions. Use thresh-

olds to color pins, and select pins to explore the information

MOBILE

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From Insight to Action

MOBILE

Mobile Transactions are Better

Than Personal or Web Transactions.

Transactions in mobile apps provide the most

convenient access you've ever had to making

decisions and keeping the business moving.

Now any purchasing, transferring, approving,

or denying capability is convenient, always

on, and delivered to a device which is always

kept within arm’s reach. Transactional mobile

apps also provide unmatched security and

monitoring compared to cash, credit cards,

or Web transactions.

Mobile transactional apps are:

Always Available. Approve purchase orders while you wait for the elevator.

Secure. Authenticate who you are, wipe access if lost or stolen.

Content Aware. Incorporate GPS, bar code, location awareness, NFC.

Auditable. 360˚ activity record, provides an audit trail.

Mobile Transactional Apps. Convenient. Secure. Auditable.

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Quicker

Faster time to market, more

flexible, easier to buy, quicker

to deploy

Higher Performance

Architected and continuously

optimized for speed and

scalability

Less Expensive

No up-front capital

expenditure, five year total

cost advantage

CLOUD

MicroStrategy Cloud

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Generic Cloud

On Premises

Plan> Source> Build> Deploy

Plan Source Build Deploy

Plan Source Build Deploy

Time

Single source

Pre-architected

No software

No hardware

48 hour availability

CLOUD

Faster Availability = Faster Time to Value

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Why You Should Use MicroStrategy Cloud

$100M Investment in

World Class PerformanceHardware, Software, Networks, Facilities

World-class Experts

Executives, Architects, Designers, Operators

CLOUD

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Empower Your Staff to Take Action on the Move

NO SOFTWARENO HARDWARE

NO FACILITIES

NO IMPLEMENTATION

RISK

NO LONG IT PROCESS

NO SETUP & CONFIGURATION

Save Millions up front. No financial risk. More project flexibility.

$0

$1

$2

$3

$4

$5

MicroStrategy Cloud On-Premises

Mil

lio

ns

MicroStrategy Cloud

Facilities

Operations

Hardware

Software

Application Development

Application Development

MicroStrategy Cloud vs. On-Premises 200 User System Over 5 Years

CLOUD

Mill

ions

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Enterprises Must Embrace the Social Phenomenon Because...

It’s Where All the People Are

It’s Where All the Connections Are

It’s Where All the Personal Data is

Facebook Users

800M Total Users

Facebook Attention

62 Min. / Day

Facebook Traffic

38% of all Web Page Visits Are from Links on Facebook

Each of 800M People Connect With

Friends

Interests Demographics

Events

AgeGenderOrientationMaritalEtc.

130 People

80 Groups & Events

9 Favorite Brands

SOCIAL

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The MicroStrategy Gateway Analyzes the Facebook Social Graph

Typical FacebookApplications

facebookSocial Graph

Integrate Customer Insights into Every Function of your Retail Operations

Data Enrichment

Facebook Relational

Data

Enterprise IT Environment

eCommerce Campaigns Marketing

Loyalty CRM

Next Generation Facebook Applications

Existing Enterprise Applications

Marketing

Consumer Intelligence

MicroStrategy

Wisdom

MicroStrategy

Gateway

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Partners in Retail Solutions

Strong Partnerships with Over 200 World-Class Providers

System Integrators

Applications

Database / Technology

The business intelligence experts.

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What MicroStrategy Customers are Saying: The Buzz

Focus on Customers

MicroStrategy allows us to understand how recent product innovations, such as our ‘Cards with Sound’ line are performing in the marketplace. The scalability and usability of MicroStrategy enables us to distribute performance information throughout the organization so our business users can focus on our mission of delivering products and services that enrich people’s lives. - Hallmark

As a result of using the MicroStrategy platform, Lowe’s is realizing improved merchandising decisions,

more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers. - Lowe’s Companies

Give Customers a New Kind of Shopping Experience

With RFID and vital business intelligence data from MicroStrategy, give our customers a

completely new kind of shopping experience. - METRO Group

Gain a Competitive EdgeWith our daily merchandise reports, we gain a competitive edge over other retailers who wait for weekly or month-end reports. MicroStrategy gives our buyers and executives an up-to-date picture of our business and enables us to better understand what we sell,

levels of customer service. Our buyers count on this information to make knowledgeable decisions about when to add or retire products, which has a positive impact on our bottom line. - The Container StoreA Huge Opportunity

Deploying dynamic dashboards to our traditional and non-traditional users of Business Intelligence was a huge opportunity for us to contribute to our revenues and global sales growth, and it wasn’t that hard to do. - Guess?, Inc

COLL-0984 0112MicroStrategy Incorporated 1850 Towers Crescent Plaza Tysons Corner, VA 22182 1.888.537.8135 www.microstrategy.com Copyright ©2011. All rights reserved. MOBILE INTELLIGENCE

Copyright Information

All Contents Copyright © 2011 MicroStrategy Incorporated. All Rights Reserved.

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Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence

Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect,

Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated.

All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products

or versions that may be planned or under development.

Patent Information

This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997,

6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577,

7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253 and 7,881,443. Other patent applications are pending.

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