your microstrategy - only better (retail case study)
DESCRIPTION
This session will explore a real case study of analytical acceleration for a major US Retailer. Your business users are ALWAYS asking for faster reports. Big Data has moved from concept to reality. A dozen new tools claim to do what MicroStrategy excels at. These are the challenges that were overcome by adding the Kognitio Analytical Platform to a mature environment, with a short time to value, measurable ROI and zero disruption to end users.TRANSCRIPT
1 @Kognitio
Your MicroStrategy –only BETTER. (A Retail Case Study)
Nigel SanctuaryVP, Business Analytics
@NigelSanctuary
2 @Kognitio
The need for speed should be obvious, but a lot of Big Data projects produce stale insights
because managers have forgotten the importance of
“time to insight.”
#BigData @BW
3 @Kognitio
• Kognitio is an in‐memory analytical platform that can underlie any BI Tool to enable it to do complex ad‐hoc analytics on comprehensive data sets with real‐time performance on Big Data.
• Nigel Sanctuary is VP Business Analytics at Kognitio. He has a history working in fashion retail, credit cards and management consulting.
#BIAccel
4 @Kognitio
Contents
• Case Study Background• Case Study: Inter‐MicroStrategy Solutions • Plan for the Future• Building a BI Center of Excellence• Data Scientists and MicroStrategy
5 @Kognitio
A Case Study
Their Industry Challenges for Challenges for
the industry
BI innovations are the sources of competitive advantage, so no names
Development of Technology
6 @Kognitio
The Industry
Wonderful World of
Retail
#Retail
Margins,
Competition,
Rapidly changing consumer trends
7 @Kognitio
The Business of BI in Retail
» Ergonomics
»Merchandising
» Specialist Customer Services
#Retail
8 @Kognitio
New Analytical Challenges in Retail
• Rapidly changing trends• Huge product lines & categories• Shifting price points & promotional mixes• Internet retailers are better at this (?)
#Retail
9 @Kognitio
Technology Challenges in Retail
»Transaction Volume & Variety
»Growing User Community
»New Distribution »Data Richness
#Retail
10 @Kognitio
Forcing the Change
• New data, • Large data, • Derived data, • Processed data, • Extra sources, • Temporary sources, • Velocity of data
• Warehouse structures, • Reports structures,• Performance structures • Drill anywhere,
• Train of thought, • Monitoring in crises
11 @Kognitio
Case Study
Intelligent Cubes Cloud Mobile Visualization
#MSTRWorld
Broader access, bigger user community, flexible scale, low disruption
12 @Kognitio
39%
18%
22%
29%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
MicroStrategy IBM Cognos SAP Business Objects Others
Source: IMTS; N=179
In Good CompanyAmong US Retailers & CPG companies,
MicroStrategy is the most popular BI & Reporting Tool
More info: www.kognitio.com/survey
13 @Kognitio
Business Operations
Hadoop Cloud
Analysis Application
DBA/ETL Application
Switch
Switch
Data Warehouse
SpecialistReport Server
BI MSTR Users
Data Scientists
Marketing & Merchandising
Operational Monitoring
Forecasting
Consumer Servicing
#MSTRWorld
14 @Kognitio
Forcing the Change
15 @Kognitio
Forcing the Change: Future‐proofing
• The upside: Big Teradata environments
• Big Netezza environments
• MicroStrategy Web
• MicroStrategy I Cubes
• Drill Anywhere functions
• Distributed Data Marts
16 @Kognitio
The Roadblocks
Hadoop Cloud Analysis
ApplicationDBA/ETL
Application
Switch
Switch
SpecialistReport Server
Data Scientists
BI MSTR users
#MSTRWorld
Data Warehouse
17 @Kognitio
Operating Vision
Cloud
Hadoop Cloud
Switch
Switch
SpecialistReport Server
BI MSTR users
Data Scientists
Marketing & Merchandising
Operational Monitoring
Forecasting
Consumer Servicing
#MSTRWorld
Analysis Application
DBA/ETL Application
Data Warehouse
Mobile BI
18 @Kognitio
Some Architectural Considerations
• Role of the Data Warehouses
• Proliferation of data uses
• Enterprise MicroStrategy:i‐Cubes and Server
• Other tools: ETL, Data science
Data use multiplication
#EDW
19 @Kognitio
The Solution Architecture
Cloud
Hadoop Cloud Analysis
ApplicationDBA/ETL
Application
Switch
Switch
Data Warehouse
SpecialistReport Server
BI MSTR Users
Data Scientists
#MSTRWorld
20 @Kognitio
Business Challenge
Cloud
Hadoop Cloud Analysis
ApplicationDBA/ETL
Application
Switch
Switch
SpecialistReport Server
BI MSTR Users
Data Scientists
Marketing & Merchandising
Operational Monitoring
Forecasting
Consumer Servicing
#MSTRWorld
Data Warehouse
Mobile BI
21 @Kognitio
Solution Challenges
» Development challenges
» Complexity of new service
» Interruptions to speed
22 @Kognitio
So, What of the Future?
23 @Kognitio
Actual Future‐Proofing
• Specializing analytics• MicroStrategy still at the user level• Integrating analytics with MicroStrategy Reporting
24 @Kognitio
Traditional Data
WarehouseStorage
Analytics
Persist data
Process data
#Analytics
25 @Kognitio
Storage
Analytics
DWHadoop
DBs & Data Marts
Analytics
#Analytics
Analytics
26 @Kognitio
User level model access(“what if” modelling stored for
instant re‐use)
Dynamic Decision Support
The Roadmap
Detailed Analytical
Environment
Limit cube proliferation
Enable full“Drill Anywhere”
Solve ‘Big Data’ issue
Separate Analytics for Current Reporting
High‐Performance Consumer Service
27 @Kognitio
Productivity Improvements
Data Scientists
Business Intelligence Analysts Report Enthusiasts
• Train‐of‐Thought• Throughput of modelling stages
• Faster Processing of data prep.
• Embedded calculation in MicroStrategy
• Connection to business community
• Analytics away from the workstation
• Fewer aggregates• Greater dimensional and metric granularity
• Return to drill anywhere
• Access to the analysts
• Drill Anywhere for the first time
• Mobile, mobile, mobile
• No more paper• Better visualisation
• Access to analytics not just reports
Near‐lineStorage(optional)
Center for Business Intelligence
Enterprise DataWarehouse
OperationalData Stores
Analytical Storage
Application Reporting
Hadoop Clusters
Campaign ManagementWeb Management
WorkforceManagement
CategoryManagement
Promotions
Loyalty Management Promotion Management
E‐mail/Social mediaLoyalty points bonuses
EPOS Connections
EPOS
Connections
Operational Data
Operational Data
Status
#BIAccel
ModelVisualize
Manage
Score
See
29 @Kognitio
Business Challenge
Cloud
Hadoop Cloud Analysis
ApplicationDBA/ETL
Application
Switch
Switch
SpecialistReport Server
BI MSTR Users
Data Scientists
Marketing & Merchandising
Operational Monitoring
Forecasting
Consumer Servicing
Mobile BI
#MSTRWorld
Data Warehouse
30 @Kognitio
Data Scientist
The Analytical Enterprise
Business Analyst
Systems Admin
#DataSci
31 @Kognitio
Key: “Graduation”
Projects will need to graduate from the
Data Science Lab & become part of Business as Usual
#DataSci
Analytical Platform
Follow @Kognitio ∙ Look for #AnalyticsNews
See us at booth #501!