middle east car of the year - mecoty · 4 | p a g e "mecoty is the most important awards in...
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MEDIA PATNERS
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ABOUT
Middle East Car of the Year (MECOTY) is the biggest and most coveted award of the regional automotive
industry. It integrates a complex yet transparent nomination and scoring methodology which is
developed, tested and implemented by the most experienced ‘motoring minds’ of the industry.
MECOTY provides a platform for leading motoring journalists to combine their collective experience and
expertise and select the best new vehicles annually. It also provides car manufacturers a credible
recognition for their commitment to constantly improve existing and introduce new vehicles &
innovations.
To provide an authentic source of information and to empower consumers to make the right choice
when it comes to investing on their new vehicle. Since MECOTY’s nominations and scoring procedures
are based strictly on an unbiased, fair and transparent voting process, the consumers have the
assurance that all nominated and winning vehicles are of the utmost quality and have the seal of
approval by the most authoritative & experienced motoring geniuses in the region.
JURY
The Jurors for MECOTY are handpicked to represent 10 Middle East countries. They have their pulse
on the industry and know their valves from their pistons. They are on a journey, a quest, in pursuit of
finding the best cars in the region.
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"MECOTY is the most important awards in the Middle East's automotive industry.” - Ahmed Soudodi, Regional Brand Manager, Chevrolet MENA ___________________________________________________________________ "Audi Middle East are once again excited to be part of the MECOTY annual awards.’’ - Trevor Hill, Managing Director, Audi Middle East ___________________________________________________________________
"MECOTY awards have become a benchmark for finding the best cars in the region.’’
- Takayuki Yoshitsugu, Chief, Middle East & North Africa, Toyota Motor Corporation
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"MECOTY is the key platform for automotive brands across the Middle East, helping
all manufacturers find out how our brands resonate with audiences in this region.”
- Bruce Robertson, Managing Director, Jaguar Land Rover MENA
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“We are extremely honoured and ecstatic that the all new Sorento has been
nominated for the prestigious MECOTY award.’’
- Alex Chung, President, KIA Motors Middle East & Africa Regional Headquarters
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"To receive three awards at the Middle East Car of the Year awards is a true honour
for Mercedes-Benz.’’
- Dirk Fetzer, Director Sales & Marketing at Daimler Middle East
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"We are extremely honoured to be recognized by Middle East Car of the Year Award,
which is the most reputed awards in the industry"
- Samir Cherfan, Managing Director, Nissan Middle East
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"We understand the regional market and we listen to what our customers want, this
is what has led to incredible demand for our already award winning supercars and
prestigious award nominations such as MECOTY’’
- Ian Gorsuch, Regional Director, Middle East & Africa, McLaren Automotive
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"We are eagerly looking forward to the MECOTY awards ceremony. Winning and
receiving industry-wide recognition on a regional level-would be a true honour"
- Maurice Williams, President and Managing Director of GM Middle East Operations
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What the industry has to say…
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120+ high profile guests graced the gala awards ceremony on an exclusive ‘invitation-only’
basis. Guests represented the regional offices of all international car manufacturers and
several related high net worth government and private organisations.
Some notable manufacturers in attendance were:
Audi Middle East
BMW Middle East
Bentley Middle East
Ferrari Middle East
FIAT Chrysler Group MENA
Ford Middle East
General Motors MENA
Honda Middle East
Hyundai Middle East
Infiniti Middle East
Jaguar Middle East
Land Rover Middle East
Lexus Middle East
KIA Middle East
OPEL Middle East
Maserati Middle East
Mazda Middle East
McLaren Middle East
Mercedes Middle East
Nissan Middle East
Porsche Middle East
Rolls Royce Middle East
Volvo Middle East
Toyota Middle East
Volkswagen Middle East
GUESTS
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WINNER – JURY COTY (VOLVO XC90)
WINNER – PUBLIC COTY (AUDI RS3)
FULL LIST OF WINNERS:
http://motopedia.ae/news/best-cars-in-the-region-awarded-at-mecoty-2016/
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PRESS & MEDIA (POST EVENT)
REGION’S BEST CARS AWARDED AT MECOTY 2016
Full story: http://bit.ly/1SYnIFI
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TOYOTA SCORES WITH TWO WINS AT MECOTY AWARDS Full story: http://bit.ly/1XfqADC
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JAGUAR LAND ROVER MENA WINS 'BEST MIDSIZE
EXECUTIVE SEDAN' AND 'BEST LARGE PREMIUM
SUV' AT 2016 MECOTY AWARDS
Full story: http://bit.ly/1LLhjwo
MCLAREN 570S COUPÉ CLAIMS THIRD
AWARD IN THE MIDDLE EAST WITH VICTORY
AT MECOTY 2016
Full story: http://bit.ly/1T5o4gd
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FORD EXPLORER NAMED 2016 MIDDLE EAST CAR OF THE YEAR ‘BEST MIDSIZE SUV’
Full story: http://bit.ly/1Tx74g6
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LEXUS RX 350 NAMED ‘BEST SMALL PREMIUM SUV’ AT 2016 MIDDLE EAST CAR OF THE YEAR AWARDS Full story: http://bit.ly/1MvE5q3
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MARKETING CAMPAIGNS (POST EVENT)
Car Manufacturers use their success at MECOTY as a strategic advertising and marketing tool all year round as it helps in boosting their car sales.
Some of the notable campaigns in 2015/2016 were:
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>ONLINE
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>TVCS / OFFICIAL COVERAGE
http://bit.ly/1ExJcXc http://bit.ly/1xaQBnD
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>SHOWROOM / MOTORSHOW ACTIVATIONS
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