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Running into its 18 th year, The Malaysian International Food & Beverage (MIFB) Trade Fair was successfully held on 9 -11 August 2017 at Putra World Trade Centre (PWTC), Malaysia. Aside from providing an insight into what is new and exciting within the food and beverage industry, MIFB also proved to be a lucrative platform and offered a variety of business opportunities for the F&B fraternity. With a growth of 11% in terms of exhibition size and a participation of 550 exhibiting companies from over 45 nations, the show cemented its position as the leading F&B Trade Exhibition in the country. MIFB had a trade visitor turnout of 19,200 from 50 nations which also comprised of some 1,500 International and Local Buyers who were invited and hosted. The MIFB Business Matching Platform generated 2,613 business connections with an estimated trade value of USD440 million. Overall MIFB 2017 was a successful business networking event with 50% of current exhibitors expressing their interest to come back for the next MIFB series at KL Convention Centre on 27-29 June 2018. THE 18TH MALAYSIAN INTERNATIONAL FOOD & BEVERAGE TRADE FAIR 9-11 August 2017 Putra World Trade Centre (PWTC) Kuala Lumpur, Malaysia THE FUTURE OF FOOD BUSINESS POST SHOW REPORT WWW.MIFB.COM.MY MIFB 2017 - PROVIDED QUALITY BUSINESS CONNECTIONS AND PROFITABLE DEALS!

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Page 1: MIFB 2017 - PROVIDED QUALITY BUSINESS CONNECTIONS AND ... · • sing long foodstuff trading co pte ltd (singapore) • sri vinayaka exports pte ltd (singapore) • tsl mktg & distributors

Running into its 18th year, The Malaysian International Food & Beverage (MIFB) Trade Fair was successfully held on 9 -11 August 2017 at Putra World Trade Centre (PWTC), Malaysia. Aside from providing an insight into what is new and exciting within the food and beverage industry, MIFB also proved to be a lucrative platform and offered a variety of business opportunities for the F&B fraternity.

With a growth of 11% in terms of exhibition size and a participation of 550 exhibiting companies from over 45 nations, the show cemented its position as the leading F&B Trade Exhibition in the country.

MIFB had a trade visitor turnout of 19,200 from 50 nations which also comprised of some 1,500 International and Local Buyers who were invited and hosted. The MIFB Business Matching Platform generated 2,613 business connections with an estimated trade value of USD440 million.

Overall MIFB 2017 was a successful business networking event with 50% of current exhibitors expressing their interest to come back for the next MIFB series at KL Convention Centre on 27-29 June 2018.

THE 18TH MALAYSIAN INTERNATIONALFOOD & BEVERAGE TRADE FAIR

9-11 August 2017Putra World Trade Centre (PWTC)Kuala Lumpur, Malaysia

THE FUTURE OF FOOD

BUSINESSPOST SHOWREPORT

WWW.MIFB.COM.MY

MIFB 2017 - PROVIDED QUALITYBUSINESS CONNECTIONS ANDPROFITABLE DEALS!

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“MIFB is a well arranged trade fair where it meet our expectation and request! Please add on hashtag #MIFB into all social media A&P.”

QSR BRANDS

“MIFB is a very busy show where they had alot of quality trade visitors!”

EXACT PACK MACHINERY

“MIFB 2017 is a good & quality Food Trade Fair, definitely a bigger booth for MIFB 2018!”

GALADARI EDAM

“Total solutions for food & beverage industry!”

HAYLEYS GLOBAL BEVERAGES

“MIFB, connecting the worldin one place!”

KUM THIM FOOD INDUSTRIES

“Very good show withpack of visitors!”

BHAVANI FOOD MALAYSIA

MIFB 2017 EXHIBITORS’TESTIMONIALS

30%

35%

41%41%

39%

15%

15%15%

11%

6%

3%

To Support Local Agents

To Penetrate New Markets

To Survey The Market Situation

To Promote Presence In The Region

To Launch New Products / Services

To Contact Trade Buyers / Customers

To Seek Agents / Distributors

To Seek Joint Venture Partners

To Service Existing Clients / Market

Others

To Generate New Leads

EXHIBITORS’ FEEDBACKOBJECTIVES OF PARTICIPATING IN MIFB 2017

13%No

86%Yes

1% Maybe

Was their Objective(s) met?

12%Excellent

35%Good

49%Satisfactory

4%Unsatisfactory

Quality and Quantityof MIFB 2017 Trade Visitors

17%Excellent

42%Good

37%Satisfactory

4%Unsatisfactory

Their rating of MIFB 2017

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KEY BUYERS ANDVISITORS FEEDBACKS:

" MIFB was a great opportunity for us to get the source and information of products from a single place. As a hosted buyer i am very much pleased for the organizer's service. Thanks to all member of organizer company. I wish them all the best. See you again."

Mohammad Manik HosanCEO, Meem International / Arian Trade

"MIFB is one of the best food exhibition in Malaysia that you cannot miss. It's not only captured the attention of business operations in the food industry from Asian countries but also the exhibitors from around the world."

Wasin PensungnoenManaging Director, Exim Group(Thailand) Co.,Ltd.

“The MIFB’17 was an eye-opener for us to source Malaysian suppliers. The hospitality of the Hosted Buyers programme was beyond expectation & proximity of the hotel, provided comfort in terms of logistics & transportation.”

S R ParikhJyoti Company

“We are very happy to be here. This is the best opportunity to expose or business and will learn more things about business tricks.”

A. BabuganeshJai Agro Internaional Export & Imports

“MIFB is a very useful exhibition. Would like to see more products for distributors”

Ibrahim RasheedXiSiX Private Limited

“MFB team did a great job organizing our event plan and introducing potential trading partners and suppliers. We look forward to the next opportunity in successfully developing export opportunities.”

PaulDelori Foods LLC

BusinessMatching

BusinessConnections

2,613

Gross Area10,868 sqm

m2m2

250 International& Local Buyers

Invited andHosted

550 Exhibitors

6 Group Pavilions

7 International Pavilions

45 Nations

Exhibitors

19,200Trade Visitors

50 Nations

Visitors

Estimated

at USD 440million

Trade ValueDiscussed

MIFB 2017 STATISTICSAND FIGURES

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MIFB 2017VISITORS’ FEEDBACK

Bakery

Butcher

Caterer

Club / Bar

Delicatessen

Distributor

Grocery / Convenience Store

Government

Hyper / Supermarket

Hospitality

Importer / Exporter

Manufacturer

Restaurant / Cafés

Retailer

Wholesaler

10%1%3%1%1%

12%2%2%

1% 4%

11%16%10%

4%4%

18%

BEST DESCRIBES YOUR BUSINESS

MAIN AREA OF INTEREST

38%15%25%19%16%17%

25%24%17%18%11%

23%10%

8%6%

11%21%

3%6%8%

10%

Beverages

Canned Products

Coffee / Tea

Confectionery, Biscuits & Pastries

Convenience Food

Dairy Products

Food Ingredients

Food Processing Equipment / Materials

Fresh / Dried Fruits, Vegetables

Frozen Food

Grocery Products

Halal Food

Herbs & Spices

Meats & Poultry

Oils, Fats, Sauces

Organic and Health Products

Packaging Equipment / Materials

Preserved Products

Seafood

Snack Food

Others

REASONS FOR VISITING MIFB 2017:

11%9%

18%15%

6%

To Purchase Equipment

To Meet Existing / New Suppliers

To See New Developments In The Industry

To Get Answers To My Production Questions

To Finalise An On-going Purchase / Procurement

To Source For A Technology Partner

To Source For A Specific Equipment / Machinery / Technology

To Compare Technology / Product Side By Side In Action

Othes

To Network And Make New Contacts

5%14%

7%6%3%

36%Purchase

37%Recommend

27%

Neither

INVOLVED IN PURCHASINGOR RECOMMENDING OF

PRODUCTS TO COMPANY

39%Very Useful

57%

Useful

4%

Not Worth For The Visit

HOW DID THEY FIND THEIRVISIT TO MIFB 2017

Others: Advertising / Consultancy / Design / Trading / LogisticsIT Solution for food business / Investor / Trader / Education

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On 9 August 2017, the 18th Malaysian International Food and Beverage Trade Fair (MIFB 2017) was officiated by YB Dato' Nogeh Gumbek, Deputy Minister of Agriculture and Agro-Based Industry Malaysia. The event was attended by over 300 invited guests and VIPs. In his opening remarks, YB Dato' Nogeh Gumbek highlighted that the food imports in Malaysia were recorded at RM38.1 billion between January and October 2016, while exports for the same period were only at RM24.3 billion. Malaysia acknowledges the opportunities of trade liberalisation as a need to expand Malaysia’s global presence in food agriculture. Trade fairs like MIFB help assist to transform mind-set and businesses into many levels of opportunities. To position our agriculture globally, it is important to recognise that enhancing competitiveness is the key driving force. The Malaysian Government will continue its pro-business policies and programmes to encourage the growth of industries that contribute positively to our economy. The chairman of Sphere Exhibits Malaysia Sdn Bhd (SEM), Mr. Chua Wee Phong, in his opening speech said that Malaysia’s economic and political stability, complemented with the government policies and grants especially for the F&B sector, provides for an attractive business climate. MIFB aims to further assist the growth of the F&B industry by serving as the central business platform to provide products, services, valuable insights and knowledge between future business partners. Moving forward, Sphere Exhibits Malaysia will be developing MIFB further to stand on par excellence with other top Food and Beverage shows in the world. The ceremony then continued with the launching of Verify Halal - A smartphone app that allows anyone to instantly and seamlessly check the status of Halal products developed by Serunai Commerce with the support of JAKIM. The Opening Ceremony ended with an exhibition tour of YB Dato’ Nogeh Gumbek to the exhibition halls to meet the exhibitors.

Opening CeremonyMIFB 2017

MIFB 2017ACTIVITY HIGHLIGHTS

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This programme helps to look for the right international and local business partners by connecting the top tier buyers and MIFB exhibiting companies. A total of 1500 International and Local Buyers who were invited and hosted.

INTERNATIONAL AND LOCAL VIP BUYER PROGRAMME

and many more!

BUSINESS MATCHING SESSIONS MIFB Online Business Matching Platform is an in-house developed platform for meeting sessions arrangement dedicated to help sourcing new buyers, identify potential business partners, and expand the business to an international level. Pre-arranged appointments for exhibitors to meet their desired trade buyers in order to start business negotiations immediately.

MIFB 2017 had 2,613 business connections to facilitate exhibitors and buyers to source and identify potential business partners to expand their market globally.

INTERNATIONAL BUYERS:

LOCAL BUYERS:

• AL-HAKIM TRADING CC (SOUTH AFRICA)• AL SADHAN TRADING COMPANY (SAUDI ARABIA)• ASTEAM TECHNOLOGY PTE LTD (SINGAPORE)• CHIKAFOOD INDUSTRIES (IRAN)• DELINATURAL (ASIA) PTE LTD (SINGAPORE)• DELORI FOODS (USA), PULMEMTUM CO., LTD. (THAILAND)• EXIM GROUP (THAILAND) CO. LTD (THAILAND)• EROS EXIM INDIA PVT LTD (INDIA)• JALEEL HOLDINGS L.L.C. (UAE)• JYOTI COMPANY (SINGAPORE)• KALA GOSTAR SHAYA TRADING CO. (IRAN)• KOZA FOOD DAGITIM (TURKEY)• LIM SIANG HUAT PTE LTD (SINGAPORE)• MEEM INTERNATIONAL / ARIAN TRADE (BANGLADESH)• PEGASUS IMPORTS (INDIA)• P.T. SUKANDA DJAYA (INDONESIA)• PULMENTUM CO., LTD (THAILAND)• SING LONG FOODSTUFF TRADING CO PTE LTD (SINGAPORE)• SRI VINAYAKA EXPORTS PTE LTD (SINGAPORE)• TSL MKTG & DISTRIBUTORS (S) P L (SINGAPORE)

• 93 DEG CAFE• A' FAMOSA RESORT• ACTAS TRADING SDN BHD• AGAPE SUPERIOR LIVING SDN BHD• AGROQUIVIR MALAYSIA SDN BHD• AHIMSA GROUP SDN BHD• AJI-NO-RIKI• A'KUANSO SNACK & DESSERT• AL-JAZEERA ICE CREAM SDN BHD• ALUNAJATI SDN BHD• AMBASSADOR ROW HOTEL SUITES BY LANSON PLACE• AT WORKZ SDN BHD• AURIC CHUN YIP SDN BHD• AURIC PACIFIC AURIC CHUN YIP SDN. BHD.• AUTOZONE SDN BHD• AVENUE BANGI HOTEL SDN BHD• BAOLAI INTERNATIONAL SDN BHD• BARA BOYS GRILL• BERJAYA CORPORATION BERHAD• BERJAYA LAND BHD• BERJAYA STARBUCKS COFFEE COMPANY SDN BHD• BEST ONE SEAFOOD (M) SDN BHD• BIG ONION FOOD CATERER SDN BHD• BISON STORES SDN BHD• BLUE OASIS (M) SDN BHD• BLUE PACIFIC FINE FOOD SDN BHD• BON MARKETING• BORENOS SDN BHD• BRAHIM'S SATS FOOD SERVICES SDN BHD• BRB SILICONE SYNTHESIS SDN BHD• BREAD STORY SDN BHD• BRIGHT EXPRESS SDN BHD• BUBU RESORT SDN BHD• C180 HOTEL SDN BHD• CAMPBELL CHEONG CHAN (MALAYSIA) SDN BHD• CAPPUCCINO GARDEN SDN BHD• CATEREST FOOD SDN BHD• CESTCHEM SDN BHD• CHIN SWEE FOOD SDN BHD• CHRISNA JENIO SDN BHD• CISB SDN BHD• CONCORDE HOTEL KUALA LUMPUR• CONVEX MALAYSIA SDN BHD• COUNTRY FARMS SDN BHD• COZIE CONCEPT• CPI FC HOLDING SDN BHD• CPI ROCKU SDN BHD• CWW WORLD WIDE SDN BHD

• DAIWA TRADING• DEFIRST FOOD MANUFACTURING (M) SDN BHD• DELICIOUS BARBEQUE SDN BHD• DEMC MANAGEMENT SDN BHD• DINASTI BINARAYA SDN BHD• DONATO BAKERY SDN BHD• DPO MALAYSIA SDN BHD• ECO SHOP MARKETING SDN BHD• E-JAYA SDN BHD• EK PRIMA (MALAYSIA)SDN BHD• ELITE MATRIX COMMERCE• EMPIRE HOTEL SUBANG• ESQUIRE KITCHEN SDN BHD• EURO ATLANTIC SDN BHD• EVERFRESH FRUITS IMPORT TRADING SDN BHD• EXCLUSIVE MARK (M) SDN BHD• F&N DAIRIES MANAFACTURING SDN. BHD.• FARVIEW SUPPLY SDN BHD• FC CLUB SDN BHD• FIBERTEX PERSONAL CARE SDN BHD• FIRST GRADE SEAFOOD SDN BHD• FLEXOPRINT (M) SDN BHD• FONG SIONG VEGETARIAN FOOD SUPPLY• FONTERRA BRANDS MALAYSIA SDN BHD• FRASER & NEAVE (MALAYA) SDN BHD• FRASER RESIDENCE KUALA LUMPUR• FRIESLAND FOODS• FRUITABLE FRESH (M SDN. BHD.• FU YUN FRUITS TRADING SDN BHD• FUNCTIONAL INGREDIENT TECHNOLOGIES SDN BHD• G HOTEL GURNEY• GB JAYA SDN BHD• GBA CORPORATION SDN BHD• GCH RETAIL (MALAYSIA) SDN BHD• GF FITNESS & SERVICES• GLITTERS DESSERT SDN BHD• GLOBAL IMPIANA GEMILANG SDN BHD• GLOBAL PACIFIC VICTORY (M) SDN BHD• GLOW-SAN SDN BHD• GOOD IDEA BAKE & WRAP• GRAND SURF SDN BHD• GREEN VALLEY MARKETING SERVICES• HANGRY FOOD (M) SDN BHD• HANKER FOODS (M) SDN BHD• HEALTHY GRAZING SDN BHD• HITACHI DATA SYSTEMS SDN BHD• HOCATSU (M) SDN BHD• HOME TASTE TRADING

• HON CHUAN MALAYSIA SDN BHD• HOR FUNG NATUREFRESH SDN BHD• HORVER FINE FOOD SDN BHD• HUI LAU SHAN• HUNDRED CUPS ENTERPRISE• ICE TALK DESSERT & CAFE SDN BHD• IJEON TRADING SDN BHD• IN TECH OCEAN• IPOH MARI TOURS• IRZ III TRADING• ISETAN OF JAPAN SDN BHD• IZUMIDA SDN BHD• JASENG• JL MORISON (MALAYA) SDN BHD• JORS FOODS SDN BHD• JULIE'S• K.H.H DOUBLE LION DISTRIBUTORS SDN BHD• KAMPACHI RESTAURANTS SDN BHD• KAWAH (M) SDN BHD• KEDAI KEK WONDERFUL SDN BHD• KEIN HING INDUSTRY SDN BHD• KEMBANG SERANTAU SDN BHD• KEWPIE MALAYSIA SDN BHD• KHIM YUEN SEA FOOD SUPPLIER• KING'S CREAMERIES (M SDN BHD• KLANA RESORT SEREMBAN• KMT TRADING SDN BHD• KONG LONG HUAT CHEMICALS SDN BHD• KV GROUP• KYOSEKI BEKI (M) SDN BHD• LAM SOON EDIBLE OILS SDN.BHD• LEE KUM KEE (MALAYSIA) FOODS SDN BHD• LIVING CABIN SDN BHD• LONGSON FOOD PRODUCTS SDN BHD• LULU GROUP RETAIL SDN BHD• LULU NYONYA• LYFESTYL PROJECTS SDN. BHD.• MACFOOD SERVICES (M) SDN BHD (KEYSTONE FOODS MALAYSIA)• MAGNIFICIENT DIAGRAPH SDN BHD (CARREFOUR• MAJU PALACE• MALAYSIA AIRPORTS (NIAGA) SDN. BHD.• MALINDO EXIM SDN BHD• MARRYBROWN SDN BHD• MBF HOLDINGS BHD• MBG FRUITS SDN BHD• MECONB MALAYSIA SDN BHD• MIGHTY BAKERY SDN BHD

MIFB 2017 - VISITOR QUALITY RESULTS SPEAK FOR ITSELF!

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and many more!

• MIGHTY WHITE• MIKA PREMIUM GIFT SHOP SDN BHD• MILK SPECIALTIES DISTRIBUTION SDN BHD• MONIN ASIA KL SDN BHD• MONISM SDN BHD• MSU MANAGEMENT & SCIENCE UNIVERSITY• MUTIARA HOTEL JOHOR BAHRU• MX FRUIT & VEGETABLE (MALAYSIA) SDN BHD• MY HERO HYPERMARKET SDN BHD• MYDIN MOHAMED HOLDINGS BHD• MZ DREAM DESIGN• NATURE ENVIRONMENT PRODUCTS SDN BHD• NAZA CORPORATION HOLDINGS SDN BHD• NESTLE MALAYSIA• NETWORK FOODS INDUSTRIES SDN BHD• NEWAY KARAOKE BOX SDN BHD• NOOKS BY BAKER DAVE• NUTRI ACTION SDN BHD• O'BRIENS• OLDTOWN WHITE COFFEE• ONE DROP SDN BHD• ONE WORLD HOTEL• ORIENTAL FOOD INDUSTRIES SDN BHD• OSCC CAFE SDN BHD• P.A. FOOD SDN BHD• PACIFIC INTER LINK SDN BHD• PANASONIC MANUFACTURING MALAYSIA BERHAD• PANTAI HOLDINGS BERHAD• PARKSON CORPORATION SDN BHD• PASARAYA LOONG FUAT SDN BHD• PERHEBAT SERI• PERTAMA SPRINGROLLS MANUFACTURER (M) SDN BHD• PERTANIAN PERTIWI SDN BHD• PHOMBUS FOOD & LIFESTYLE SDN BHD• PIGEON MALAYSIA (TRADING) SDN BHD• PLATFORM HOSPITALITY GROUP• PLAZA PREMIUM LOUNGE MALAYSIA SDN BHD• PRIMA INTER-CHEM SDN BHD• PRO PRODUCT SUPPLIES SDN BHD• PROPEL SYNERGY SDN BHD• PULLMAN PUTRAJAYA LAKESIDE• Q-PACK (M) SDN BHD• RESOURCE FOOD SUPPLIES (M) SDN BHD• RHOMBUS FOOD AND LIFESTYLE SDN BHD• ROYALTEA• S&M GROUP• SAKAE SUSHI• SALUTE ITALIA FOOD SDN.BHD.

• SAN YANG ENTERPRISE SDN BHD• SECRET RECIPE MANUFACTURING SDN BHD• SEGI CASH & CARRY SDN BHD• SENIMAN AGUNG HOSPITALITY SERVICES SDN BHD• SHERATON HOTEL PJ• SIGNATURE SNACK SDN BHD• SOLEIL SERVICES• SPICES & SEASONINGS SPECIALITIES SDN BHD• SRIBIMA OFFSHORE CATERING SERVICES SDN BHD• STAR CRUISE ADMINISTRATIVE SERVICE SDN BHD• SUEZ TOP VENTURES SDN BHD• SUMMIT HOTEL SUBANG USJ• SUN EAGLE FOOD INDUSTRIES SDN BHD• SUNTORY BEVERAGE & FOOD MALAYSIA SDN BHD• SUNWAY BERHAD• SUNWAY HOSPITALITY INTERNATIONAL• SUNWAY LAGOON SDN BHD• SUNWAY PUTRA HOTEL SDN BHD• SUSU LEMBU ASLI SDN BHD• SYARIKAT LAY HWA• TAI THONG GROUP SDN BHD• TAI YA YANG ENTERPRISE• TAIPEI HOUSE RESTAURANT• TATAWA INDUSTRIES (M SDN BHD• TEIK SENN (M) SDN BHD• TESCO (M) SDN BHD• THE BARBECUE PLAZA (M) SDN BHD• THE BIG GROUP• THE COFFEE BEAN & TEA LEAF SDN BHD• THE MEATMAN• THE SHIP SDN. BHD• THE STORE(MALAYSIA) SDN. BHD.• TI GLOBAL FOOD MANAGEMENT LIMITED• TIMELESS COMMITMENT SDN BHD• TJJ EDIBLE INDUSTRIES (1970) SDN BHD• TOKYO KITCHEN SDN BHD• TOMIN INTERTRADE SDN BHD

• TONG LUO WAN RESTAURANT SDN BHD• TOPAZ FOOD HAVEN SDN BHD• TOUNG HUAT RICE (PAHANG) SDN.BHD.• TRIGON RESOURCES SDN BHD• TROPICANA GOLF & COUNTRY RESORT BHD• TWIN CHAMP ENTERPRISE• UNI ASIAN FOODS• UNILEVER MALAYSIA• UNIQLY THAI SDN BHD• UNIVERSAL NUTRIBEVERAGE SDN BHD• VILLAGE GROCER• WARONG KEK BAKERS VILLE SDN BHD• WFO FOODS SDN BHD• WIDE TROPISM TRADING SDN BHD• WILTON ENTERPRISE SDN BHD• WINS BOULANGERIE• WONG YUEN BAKERY• XENKA TRADING (M) SDN BHD• YAKULT (MALAYSIA) SDN BHD• YATTA GROUP SDN BHD• YEE LEE EDIBLE OILS SDN BHD• YEO HIAP SENG (MALAYSIA) BHD• YOSHINOYA HANAMARU MALAYSIA SDN BHD• YOUR PLACE CORNER• ZIKAY GROUP• ZOSHIN SUSHI RESTAURANT

MIFB 2017ACTIVITY HIGHLIGHTS

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National Seminar onFood Innovation Global Trends By SIRIM

Day 2 of MIFB 2017 begin with National Seminar on Food Innovation Global Trends presented by SIRIM for Industrial

Corporations at 10am. This seminar was officiated by Minister of Science, Technology and Innovation, Datuk Seri

Panglima Wilfred Madius Tangau who later went on a tour of the exhibition. The seminar discussed the future of food processing with research institutions on how to innovate

and excel in business. A total of 200 delegates attended the full day seminar.

Trade Talks @ MIFB Trade Talk @ MIFB is a short seminar presented by the

MIFB’s partners and exhibitors, highlighting F&B business opportunities, industry focused talk, innovation and

technologies. A total of 9 sessions of talks were carried out during the 3 days event, covering the topics about

corporate financing information, safety of food manufacturers, benefits of natural products, understanding

of food, and halal mobile app.

Latte Art Throwdown A 3-day Latte Art Throwdown co-organised by the

recognised coffee education specialist, Barista Guild Asia (BGA). Latte Art Throwdown Of The Year (LA TOTY 2017) gathered Latte Artists from around the world to compete

against each other. LA TOTY 2017 64 participants who challenged themselves in Skill and Consistency in the form of ‘FREE POUR’ Latte Art Contest. The winner of the Latte

Art Throwdown went home with cash prize of RM2,000.

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Business Networking CocktailBusiness Networking Cocktail provided a platform with a great source of connections, to network, sharing industry knowledge and explore further business possibilities for exhibitors, VIPs, and invited visitors with welcoming refreshments and free flow of wine. Exhibitors and VIPs were able to indulge in with the industry peers in a carefree and leisure environment at a casual evening in the Ballroom after work.

Cooking DemonstrationWe had 2 live cooking demonstrations by Asian Food Channel (AFC) and Federal Agricultural Marketing Authority (FAMA). Celebrity Chef Sherson Lian & AFC Host Sarah Benjamin shared their cooking recipes and secrets with the visitors throughout the 3 days at MIFB 2017. Wheres FAMA brought in Chef Asma, Chef Anuar, Chef Jo, Chef Malik, Chef Hafizi and Chef Mursyidul Kamal to cook up delicacies under the Natural and Healthy Produce Section.

MIFB 2017ACTIVITY HIGHLIGHTS

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PAVILIONS

KOREAPAVILIONS

SINGAPOREPAVILION

CHINAPAVILIONS

THAILANDPAVILION

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Ministry of Agriculture andAgro-based Industry of Malaysia (MOA)

Ministry of International Trade and Industry (MITI)

Ministry of Domestic Trade, Co-operativesand Consumerism (KPDNKK)

Federal Agricultural Marketing Authority (FAMA)

Fisheries Development Authority of Malaysia (LKIM)

Malaysian Pepper Board (MPB)

SIRIM

SRI LANKAPAVILION

TAIWANPAVILIONS

TURKEYPAVILION

GROUPPAVILIONS

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Special ThanksTo MIFB 2017’sSupportingOrganisationsAnd Sponsors:

For participation & more information:

T: +603 7989 1133E: [email protected]