Migros and LeShop.ch

Subject: Strategic Management

Professor: Pablo Hafner Presented by: Daria

Chizhova16.09.2011

Table of Content Migros

Story and Facts

LeShop.ch

Story and Facts

Migros + LeShop = Added Value

Migros (1)

One of the largest Swiss enterprises, its largest supermarket chain and largest employer

The name comes from the French "mi" for half or mid-way and "gros", which means wholesale

Migros was founded in 1925 in Zürich as a private enterprise by Gottlieb Duttweiler

Migros sells neither alcoholic beverages nor cigarettes in its flagship supermarkets

Migros does not stock pornographic magazines of any level of explicitness

Migros (2) Migros – supermarkets

LeShop.ch Migrol – petrol stations

M-electronics – electronics retail stores and internet music download service

OBI – Do it yourself stores

FitnessPark – fitness centres

Do it+Garden Migros – Do it yourself stores

Micasa – furniture stores

MigrosBank – bank (it is the fifth-largest in Switzerland)

Golfpark – public golf courses

Change Migros – currency exchange

Ex Libris – bookshops

Migros Klubschule – adult education centres

SportXX – sports shops

Eurocentres – language schools

Chocolat Frey – chocolate manufacture

Migros Magazin – the company's sales magazine

Hotelplan – holidays company

Florissimail – postal flower service

Monte Generoso Railway, railway owned by Migros

Migros (3) To my surprise:

Globus Group became part of Migros in 1997 Interio – furniture stores Globus – department stores Globus Herren – menswear stores Office World – office supplies (not the British

Office Worlds, owned by Staples) Globi – a cartoon character who is mascot of

the Globus Group, often refers as Switzerland's Mickey Mouse

LeShop.ch (1) LeShop.ch was created in 1998, bought by Migros

in 2006

LeShop.ch is one of Europe's largest online grocery stores (groceries and other essentials, articles for home and hobby)

In the first quarter of 2006, the first one to achieve break-even after Great Britain's Tesco.com

LeShop.ch delivers to almost all Swiss regions (around 83% of households)

The majority of customers are young families and professionally active people

LeShop.ch (2) From the beginning of 2010 more

than 12000 types of goods can be order through the Iphone application

LeShop. Ch pursuing ecologically friendly intentions by saving the energy and decreasing the usage of private transport which therefore means the decrease of CO2 emission in the air

With all the saved energy you could support a small city as Sion for a year

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LeShop.ch as an added value

Turned out that LeShop.ch became an added value for Migros as they Increased the area of operation (more

than 80% of Switzerland with deliveries)

LeShop.ch serves about 50 000 families

Provides them with more than 200 tones of products

Those prefer who don’t like queues or don’t have time to shop during the day

Bibliography http://www.nashagazeta.ch/news/11102

http://www.nashagazeta.ch/node/9006

http://en.wikipedia.org/wiki/Migros

http://en.wikipedia.org/wiki/LeShop.ch

http://www.youtube.com/watch?v=AwAh8KM8swE

Thanks for attention!

Shop and enjoy!

I deserve no questions, please!