Brainzooming™

1#GigabitCitySummit @BrainzoomingBrainzooming™

The Early Gigabit Vision –Grassroots Engagement Meets Corporate Strategy

Mike BrownThe Brainzooming Group

January 2015

™

Brainzooming™

2#GigabitCitySummit @Brainzooming

Grassroots

Brainzooming™

3#GigabitCitySummit @Brainzooming

The Invitation to Do Something

“Google Fiber doesn’t come with an instruction manual on how to use it. We’re looking to groups such as Social Media Club of Kansas City to lead the way in creating a vision for the future.”

Brainzooming™

4#GigabitCitySummit @Brainzooming

One-to-Many

How These Things Are Usually Handled

Unstructured and Poorly Documented

Brainzooming™

5#GigabitCitySummit @Brainzooming

Produce a Strategic Conversation Instead

Many and Any “Ones” Structured and Very Documented

Brainzooming™

6#GigabitCitySummit @Brainzooming

45 Seconds Later

Brainzooming™

7#GigabitCitySummit @Brainzooming

The Brainzooming Group Strategy• Create a multiple phase approach to address

the opportunity and issues faced by SMCKC.

• Design the process around community and global input on the issues

• Identify invited participants to ensure both collective diversity and interest/knowledge base within small brainstorming groups

• Leave an open door for other participants (even contrarians and opponents) who self-identify

• Design and facilitate an interactive brainstorming session with 90+ participants focused on seven targeted topics.

Brainzooming™

8#GigabitCitySummit @Brainzooming

Focusing “Building the Gigabit City”

• Addressed 7 communities

– Gigabit City & Its Activities

– Urban Core

– Suburban Areas

– K-12 Schools & Families

– Higher Education

– Libraries

– Health & Mobility

Brainzooming™

9#GigabitCitySummit @Brainzooming

Structuring “Building the Gigabit City”

Brainzooming™

10#GigabitCitySummit @Brainzooming

Describing Concepts of the Gigabit City

• Bringing together all the thinking into concepts

• Provide opportunities for even broader community reactions

Brainzooming™

11#GigabitCitySummit @Brainzooming

Documenting “Building the Gigabit City”

• Many voices within 120 pages

– 170 opportunities & challenges

– 222 possibilities

– 56 concepts

– Hundreds more success keys & idea starters

Brainzooming™

12#GigabitCitySummit @Brainzooming

Varying Paths Globally with the Results

• Share results• Ask for more information• Combine ideas and concepts• Diversify concepts• Simplify ideas• Enrich concepts• Dissect and narrow them• Brainstorm more• Support strong ideas with resources• Solve ways to accomplish it• Ignore the ideas and start over

Brainzooming™

13#GigabitCitySummit @Brainzooming

Brainzooming™

14#GigabitCitySummit @Brainzooming

Available as Free Download: Brainzooming.com/googlefiberkc