milestones in developing successful training programs “lessons from egypt” dr. ashraf gamal...
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Milestones in Developing Successful Training Programs
“Lessons from Egypt”
Dr. Ashraf GamalExecutive Director
Egyptian Institute of Directors
Introduction to the EIoD
- Established in 2003 as the first institute focusing on corporate governance in the Arab region
- Aims to spread the awareness & to improve CG practices in Egypt & the MENA region
- Targets directors, executives, shareholders, and other stakeholders of corporations, financial institutions, SOEs, media and regulators
www.eiod.org
- Operates under the umbrella of the Ministry of Investment
- Collaborates with organizations such as:- World Bank (WB) - International Finance Corporation (IFC)- European Union (EU) - Organization for Economic Cooperation &
Development, OECD- Center for International Private Enterprise (CIPE) - Financial Services Volunteer Corps (FSVC)
www.eiod.org
The EIoD
VisionTo witness Egypt and the MENA region improve their corporate governance practices
Mission To raise awareness and provide world class corporate governance services in Egypt &the MENA region through strategic alliances & the support of regional institutes & CG initiatives
www.eiod.org
Objectives
Becoming a market leader in providing corporate governance services
Spreading awareness about corporate governance and its best practices
Capacity building through internationally recognized training, world class development and educational programs
Providing the support needed to business sectors in order to apply corporate governance
Entering untapped areas, finding new markets and working with others
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Services
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Millstones in Developing & Marketing
Training Programs
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1. The Right Framework
Codes / Regulations
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2. Demand Creation
Awareness Activities
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3. Be Market Driven
Design Courses Required by the Market, not what you think the market needs, then add
from international best practices
Establish a Dialogue with your Stakeholders
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4. Quality, quality, & quality
You have to meet your customers’ expectations:• Trainers• Materials• Venue• Support Team• Marketing Material• Etc.
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5. Feedback
After Course Delivery, Listen to:- Your trainers- Trainees- Trainees’ Organizations- Staff
Example: BDS Certification
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6. Marketing
- Your image & reputation- Public Awareness Events- Focused Awareness Events - Publications & Brochures- Website, Direct Mail & Mail shots- Newspapers- Word of Mouth
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• EIoD Courses: Certified Director Certified Internal Auditor Corporate governance implementation manual for SOEs Corporate Secretary Corporate governance for brokerage firms Corporate governance for healthcare organizations Corporate governance and risk management Crisis control and management of businesses Corporate governance for family-owned business Essentials of corporate governance Professionalism, ethics and governance
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Key Challenges
• The Right Multi-skill Staff• The Right Trainers• Listening to the Market• Focus• Maintaining Quality• Offering the right variety
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THANK YOU