MILLENNIAL INSIGHTS SHARINGBy TRUC HUYNH – HR Director

Coca-Cola Beverages Vietnam Limited

Source: Deloitte Insights, May 15th 2018

CONTENT

1. Who they are?

2. What differences?

3. How they think about business?

4. An opportunity for Business Leaders

WHO THEY ARE? GENERATIONSBaby Boomer

(1946 – 1964)

Generation X

(1965 – 1981)

Generation Y | Millennials

(born after 1980)

Generation Z

(born after 2000)

• “Live to Work!”

• Spend “quality time” with children

• Excelling in their career is important

• Prefer telephone or face-to-face communication

• Desire challenge and opportunity

• “Work to Live!”

• Friends with their child, want to spend quantity time

• Expect their career to keep moving forward or they will leave

• Prefer electronic communications

• Change from job security to career security

• “Live, then Work!”

• Achievement oriented

• Prefer instant or text messaging

• Want to build parallel careers –experts in multitasking

• Will be in workplace

very soon

WHO THEY ARE? Y | MILLENNIALS

HR

ENGAGED

PRODUCTIVELOYAL

Soon to be X-ZDivide

85% Organizations are experiencing the

X-Y Divide “Syndrome”

97% Believes it will only get HARDER to

build a HAPPY WORFORCE

Source: Anphabe generation survey 2017

WHAT DIFFERENCES?

WORK

PHILOSOPHY

CAREER PERCEPTIONS & BEHAVIORS

CAREER PLANNING

KNOWLEDGE & SKILLSET

WORKING

STYLE

WIDE knowledge from

DIVERSIFIED exposures

Tech-savvy

Head in the clouds

Mobility

Work faster

Optimistic yet Risky

Challenge - Selective

Be flexible

Multi-tasking

Individualist

Work for fun

Money is to be spent

Experienced more

Work WITH Boss

Career Dreamer

Short-term Opportunist

Instant Gratification

Clear-end Goal

Source: Anphabe generation survey 2017

HOW THEY THINK ABOUT BUSINESS

• Millennials think:

Figure 1. Millennials’ views of corporate motives dim

Percent of millennials who say businesses… Agree Disagree

54%

2016 2017 2018

They have no ambition beyond wanting to make money*

50%

48%

62%

34%

2015 2016 2017 2018

Their leaders are committed to helping improve society

53%57%

39%

62%

34%

47%

47%44%

58%

65%

48%

45%

30%

37%

20

30

40

50

60

70

80

They focus on their own agendas rather than considering the wider society

75% 75%

64%59%

23%

33%38%

21%

2015 2016 2017 2018 2015 2016 2017 2018

20

30

40

50 44%

60 52%

70

80

20

30

40

50

60

70

80

20

30

40

50 44%

60

70

80

They behave in an ethical manner

They have more concerns about➢ Business Leaders are committed to

helping improve society➢ Businesses behave in an ethical manner

Source: Deloitte Insights, May 2018

• Millennials think:

Business don’t prioritize issues that matter most to Millennials

Figure 2. Employers are “out of step” with millennials’ priorities

Percent of millennials who say…What businesses should try

to achieveMy organization’s priorities

10

0

20

30

40

60

Generate jobs/ provide employment

Improve society e.g., educate,

inform, promote health and well-

being

Drive efficiency, find quicker and better ways of doing things

50

43%

25%

39%

25%

36%

32%35%

19%

33%

14%

29%26%

24%

51%

21%

33%

15%

34%

Innovate: develop new products and services, generate new ideas, etc.

Enhance livelihoods (of its employees)

Improve/protect the environment

Improve skills of its employees

Generate profit Produce and sell goods and services

Source: Deloitte Insights, May 2018

HOW THEY THINK ABOUT BUSINESS

• Millennials value:

Source: Deloitte Insights, May 2018

HOW THEY THINK ABOUT BUSINESS

AN OPPORTUNITY FOR BUSINESS LEADERS

Figure 9. Millennials see business leaders having a more positive impact than

religious or political leaders

Percent believing these groups are having a…

Leaders of NGOs and not-for-

profit organizations

59%

44%

33%

19%23%

42%

52%

71%

Business leaders Religious/faith leaders Political leaders

Positive impact Negative impact

• Millennials have faith in business leaders:

That’s why now is the time for

business leaders to prove themselves

as agents of positive change.

Source: Deloitte Insights, May 2018

AN OPPORTUNITY FOR BUSINESS LEADERS

• Millennials have less loyalty to stay:

That’s why now is the time to take

proper actions for engaging your

millennials more

Figure 14. In an uncertain environment, turnover will likely remain high

Percent of millennials who expect to…

44%

38%

43%

27%

31%

28%

Leave within

two years

Stay beyond

five years

2016

2016

2017

2017

2018

2018

Source: Deloitte Insights, May 2018

LET’S LISTEN MORE TO OUR MILLENNIALS’ REPRESENTATIVES

AND

FIND OUT SOLUTIONS TO ENAGE, ENABLE AND ENERGIZE THEM