million dollar case study: europe – session #5 - product design specification
TRANSCRIPT
SESSION 3:
Supplier Outreach & Product Selection
T H E M I L L I O N D O L L A R C A S E S T U D Y
E U R O P E
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Part 2: Session 4 Giveaway
MDCS: Europe Progress Map
Session #1:Generated a list of product ideas for the UK
Session #3: Supplier outreach, profit calculations & selecting our product 🎉
Session #2:Advanced research & narrowed down
that list to the top 5
Session #4:How to pick the
right manufacturer in China
In Today’s Session:
◍More product research...◍Using data to create a product specification◍Comparing reviews◍Product spec research outside of Amazon◍Testing & certification considerations◍Early branding & labelling considerations◍End goal: Ordering samples
Sleeping Bags!!! All of the sleeping bags!!!
Double sleeping bags?
Envelope style with drawstring hood?
Contrasting colors?
Mummy Style?
Additional features?
Step 1: Explore Sales Data
◍Go back to your product research◍Explore competitor sales across
different styles and specifications of your product idea
◍Web App Product Tracker data
Place your screenshot here
Sleeping BagsIt’s very easy to see
sales and revenue estimates for different
styles of Kym’s product idea using the JS
Chrome Extension
Compare sales data for different specifications...
Mummy Style Envelope Style Double Sleeping Bags
Sales / Demand Medium High Low
Revenue / Profitability High Medium Low
Competition Medium High Low
Step 4: Testing & Certificates
◍CE –www.gov.uk/guidance/ce-marking◍RoHS – (Restriction of Hazardous Substances)◍REACH –www.hse.gov.uk/reach◍ECDC – European Centre for Disease Prevention and Control
Work with suppliers and inspection companies who are already working with EU clients and sellers – ask for their support!
Step 5: Finalize Your Product Spec
Further Considerations: ◍How many variations? Consider
managing several SKU’s◍Can my top suppliers provide my
variations?◍Have they sent certificates or
declarations of conformity?
Core Features◍Mummy style◍3-4 season, warm◍Lightweight◍Water resistant◍300 GSM
Kym’s Final Product Specification
Differentiating Features◍Anti-snag zipper◍ Internal pocket for
valuables◍Drawstring hood◍Can be zipped
together
Variations◍Two colorways◍Two sizes
The key is in communication!
Dear Mr. Supplier,
Thank you for your fast response and quotation for these sleeping bags. I am very interested in working with you.
I have some further questions if you wouldn’t mind me asking?
1. We want to ensure that the sleeping bag is lightweight, windproof, water resistant and breathable? Could you send further information about the fabrics used?
2. Can you make the zippers allow two sleeping bags to be joined together? 3. Do you have test certificates for CE, RoHS and REACH for the UK marketplace?4. We would like the sleeping bag to be in a Mummy Style with a drawstring hood, is this possible? 5. Can you certify what temperatures the sleeping bags can be used in?
I would like to ensure we get the specifications correct before moving ahead with the samples.
Looking forward to your reply,Kind regards,KymJungle Creations - Purchasing
WeChat, Skype!!
Follow Along: Your Homework
1. Using the blueprint from this session, ensure you create the best product specification that will stand out in your product niche
2. Ensure you have researched any product certifications and tests that you may need and speak with your top suppliers about this
3. When you have done this, order your samples
Download the new template at: https://www.junglescout.com/session5-HW