mima monthly february 2015 - "cartwheel by target: how the app that almost never was became one...
TRANSCRIPT
How the app that almost never was became one of the hottest things in retail.
Amber Reimer � Product Manager
13.7 million users!
$189 million in
total guest savings!
a $1 billion
business!
Top 10 Lifestyle
App!
5 million sessions per week!2 apps + a
responsive website!
A startup within a
large corporation!
A savings utility. A
passionate product
team!
7 hours/week on
Facebook!
Target Run!!
REDcard 5%!
Shopping Lists!!
Coupons are good, yet
cumbersome!
Guest Truths.
opportunity
Product Owner!
Development!
Marketing!
Merchandising!
Analytics!
Experience!
Operations!
=! iteration nation!
MVP
1. Find + Add + Redeem
2. Same experience across web, iOS & Droid
3. Priority on Function & Stability
4. Prove initial business case
“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
- Steve Jobs
our mission
*To be a favorite, we need to be easy, reliable & driven by data.
To be everyone’s favorite* savings
tool.
Alignment. Accountability. Trust. Action. Failure.
MISSION
To be everyone’s favorite
savings tool.
Business knows the tech. Tech knows the business.
TEAM BELIEF + + =
where we were.! where we are.!
A responsive website featuring a social saving
experience!A native app experience!that is a saving utility.!
If I knew then what I know now…
Believe in your ideas & persevere.
The MVP is your best friend.
Change is inevitable. Be prepared to react quickly and you’ll never be left behind.
Guest (consumer) is king (or queen!).
You’re never finished. !It’s a living, breathing thing.!