mind methods marketing 2015
TRANSCRIPT
www.mindmethods.com.au© Mind Methods
Think.
“Imagine working with a marketing agency that really understands you.”
“We take a mindful approach to delivering relevance through conscious marketing.”
Focussed, intelligent, captivating marketing.
LEAD FOR GOODEthics & Equality
KEEP IT REALHonest & Transparent
OUR VALUES
OUR VALUES
OUR VALUES
WORK TOGETHERCommunity & Family
PASSIONATEPositive & Collaborative
OUR VALUES
BE HAPPYHealth & Balance
STRIVE FOR BESTQuality, Value & Excellence
www.mindmethods.com.au© Mind Methods
Marketing Mix
One-Stop Shop
End-to-End Solutions
Marketing Team Outcome Driven Progressive
Progressive
Thought Leadership
Enable
Group Differentiate
Capabilities Best-Practice Solutions
Trusted Network
Approachable
Experts
Scientific Approach
Passionate
Roll up our sleeves Hard Work
Smart
Energetic
TAGS:
Mind MethodsWho we are
Passionate sales and marketing professionals, where clients enjoy the benefits of dealing with one company for their sales and marketing needs. Your outsourced marketing team!
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© Mind Methods www.mindmethods.com.au
© Mind Methods www.mindmethods.com.au
Committed Senior Team
Adrian brings a strong strategic mindset along with a persistent focus on delivering initiatives that add measurable value in line with key organisational objectives.
Adrian has developed and managed numerous business and consumer (B2B/B2C) marketng initiatives across the marketing mix. Additionally, he possesses solid experience in account management, business development and sales strategy.
Organisations include:• BT Financial Group (Westpac) • BT Investment Management • MLC Investments (NAB)• GE Capital Finance (London) • University of Western Sydney
Simon has worked with a number of leading Australian brands in FMCG, Entertainment & Retail, developing and managing numerous business and consumer (B2B/B2C) initiatives.
Simon brings extensive planning, research and project management skills and has also previously donated his time to Kidney Health Australia through championing a national campaign to raise awareness on the importance of the need for an increase in organ donors within Australia.
Organisations include:• The Clorox Company • Sony Pictures • Universal Pictures • Barbeques Galore • Anglicare
Nathan brings extensive experience spanning a long list of Australian and Global brands across a range of industries, delivering outstanding brand, design, print & digital solutions.
Nathan has been delivering brand strategy since 2000, helping his clients envisage their brand and effectively communicate their brand essence. Nathan’s unique approach to visual communica7on has produced outstanding results for leading brands.
Organisations include:• Nike• Sydney University • Luxottica• John Frieda • Sunglass Hut
Senior management team own 100% of the company. We are committed, involved and here for the long haul.
Adrian CachiaFounder & Strategic Director
Simon TokicFounder & Communications Director
Nathan LeeFounder & Creative Director
© Mind Methods www.mindmethods.com.au
Uniquely Boutique Our expert team brings extensive experience and industry-leading talent to drive the growth of brands and deliver outstanding results.
“A revolutionary agency who have walked in your shoes. As marketers we add value through collaboration.”
BRIDGE THE
AGENCY GAP
BRIDGE THE AGENCY GAP
AGENCY EXPERTISE & TALENT
CORPORATE EXPERIENCE & DISCIPLINE
© Mind Methods www.mindmethods.com.au
Complete Marketing Expertise We bring together powerful strategy, creative and digital to engage your audience through relevant content across all channels.
Clients
Strategic MarketingSwitched-on sales and marketing professionals with multi-industry experience. We utilise intelligent marketing planning, effective project management and smart communication techniques to deliver results.
Brand & CreativeWith blue chip brand experience, we develop and position brands to shine through smart strategy, messaging and vivid creative. We optimise a brand’s user experience across all formats.
Digital, Online & SocialFrom smart digital selection through to captivating design and content, our focus is on your target audience. Our market-leading expertise across all digital platforms ensures powerful solutions and quantifiable results.
Content & CommunicationsOur unique approach and omni-channel methodology delivers outstanding campaign outcomes and results. We deliver integrated marketing communications to increase awareness and drive sales.
© Mind Methods www.mindmethods.com.au
Traditional marketing VS the Mind Methods approachWe work as part of your business, not an external supplier
Senior manager presence with juniors managing client
Traditionally shorter-term focused
Project campaign implementation
Limited understanding of client overall business strategy
Limited understanding of client industry dynamics
Output focused(website, graphic design, campaign)
Focus on campaign/project strategy/brief
Narrow specialty focus(generally communications)
Strengths in narrow specialty(online, print, research)
All time is billable, efficient or inefficient
Project updates via account managers(emails, meetings)
Project delivery focused
Boutique with owners and senior staff across all clients
Passionate about short and long-term results
Strategy, planning, project and campaign implementation
Extensive client side experience with a strategic business focus
Focus on client industry research and understanding
Strategy, operations, efficiency & output focused(holistic, marketing and brand plans, communications plans)
Focus on top-line business, marketing and campaign specific objectives
Integrated marketing approach(where possible across marketing mix)
Strength in business, marketing & sales strategy(driving all projects across marketing mix)
Only efficient time is billed and measured with a results focus
Transparent project management process(online project updates, emails & meetings/workshops)
We really care about the success of your business!
Traditional Marketing Services The Mind Methods Effect
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Mind MethodsWho you are
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Mind Methods has worked with brands from diverse industries. Here are some examples of the types of organisations we work with...
© Mind Methods www.mindmethods.com.au
“No marketing staff or capability”
“Limited strategicmarketing capability”
“Gaps in strategicmarketing capability”
“Strategic marketingteams at full capacity”
20+80+A 40+60+F 60+40+I80+20+KStrategy, Planning, Implementation & Review
Strategy & Planning Implementation & Review
Unique Organisational NeedsOur support is tailored to suit your unique marketing resources, systems, tools and processes.
© Mind Methods www.mindmethods.com.au
20+80+A 40+60+F 60+40+I 80+20+K
Our Diverse Clients Our clients vary from industry to organisation size. They all have one thing in common; ambition!
12d Model
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We Support You Our offerings are tailored to support you in your unique role and to help you deliver your objectives.
Funded Start-up Small SME Mid-Large SME Large Organisation
Serious Start-up’s that want long-term commercial success
Smaller businesses that want proactive, fast, results-driven
solutions
Medium and Larger SMEs who are highly
ambitious and seeking continued
growth
Large organisations looking for additional resources to achieve
better results
Founder
Investor
Owner
Employee
Marketing Manager
CEO / Board
Marketing Manager
MD / CEO
© Mind Methods www.mindmethods.com.au
Funded Start-up Small SME Mid-Large SME Large Organisation
Priscilla PoonFounder
Shikkuu Guides
Ann KingFounder & DirectorSage Colour & Style
Karl LandersPartner & Director
Kingsway Compounding
Stefan StranoHead of MarketingClub Plus Super
By developing a deep understanding of what makes us tick, they were able to offer solutions that completely hit
the mark and are highly valued across our business in a very
short period of time.
They offer something truly unique in the market. They have set us up with a solid
foundation that will benefit us over the long-term.
My goal was to raise the profile of my business within a highly
competitive industry. The team helped my brand reach another level. I am now busier
than I have ever been.
“ “ ““I launched an innovative start-up and Mind Methods
helped me with setting up the marketing tools to successfully
take my brand to the UK/Europe market.
We Succeed Together Our clients vary in roles and responsibilities. They all have one thing in common, ambition.
© Mind Methods www.mindmethods.com.au
Mind MethodsHow we do it
We understand your current situation, tools and resources to help clearly define your objectives and build structured plans to achieve them.
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collaboration flexible structure discovery shared vision business objectives needs analysis
thorough understanding marketing principles integrated marketing sales fundamentals project life cycle
process development activity review best solution high quality holistic view tailored approach
TAGS:
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PROCESS
1 situation analysis
2 strategy development
3 solution activity
4 results analysis
Process “We deliver consistent quality”
Meticulous and Proven Process
“Our process is thorough and provides the necessary structure required to consistently deliver quality outcomes within time and budget”
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Collaboration “We make it easy to work together”
A guide
B project
C consultant
D department
E partner
Flexible and Dynamic Client Relationships
“We work with you in the way that you prefer and are flexible to evolve the relationship as your business grows – an extension of your team.”
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Methodology “We are always thorough”
We take a thorough approach to all projects
“We gain a deep understanding of your business needs and objectives, your products and services, your target markets, segments, competitors and industry”
© Mind Methods www.mindmethods.com.au
Mind MethodsWhat we do
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We investigate your options for implementation, source the most appropriate solutions and implement them effectively to execute your plans.
brand strategy online strategy marketing communications marketing collateral sales strategy
market research projects competitor analysis campaign management communication plan
strategic partnerships reporting & analysis launch campaigns product campaigns media relations
TAGS:
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We link to your business objectives
“Business objectives drive your marketing objectives”
“Marketing objectives will depend on your brand strategy”
“Brand strategy will enable your marketing activities”
“Marketing activities will deliver your brand and communications strategies”
Business Objectives
Marketing Objectives
Brand Strategy
Marketing Activity
Communications Strategy
Product and Pricing Strategy
Channel and Distribution Strategy
© Mind Methods www.mindmethods.com.au
YOUR ORGANISATION
Brand
Design
Print & Digital
Digital, Mobile & Online
Marketing Communications
Sales Strategy
CRM
Market Research
Marketing Insights
ZCreative
Strategies
XCommunication
Strategies
CCustomer Strategies
We deliver omni-channel capability
© Mind Methods www.mindmethods.com.au
BRANDBrand PlanBrand DevelopmentLogo DesignCorporate Identity Brand GuidelinesCollateral AlignmentCollateral Design
DESIGN Concept Design Graphic DesignLayout DesignIllustration Photography
PRINT & DIGITAL Print Management POS Design Signage and Large Format Website Design Digital Publications GUI Design
DIGITAL, MOBILE & ONLINEWebsite DevelopmentBusiness ApplicationsOnline ApplicationsOnline Marketing (SEO/SEM)Social Media StrategyE-Commerce Multimedia (Web Video, Podcast, Webinar)Web HostingDomain Registration
MARKETING COMMUNICATIONSDirect MarketingAdvertisingTrade / Industry MarketingNewsletters / White PapersMarketing Collateral SeminarsSponsorshipsPR / Media RelationsPrint MediaCase StudiesTestimonialsClient Projects
SALES STRATEGYPresentationsReportingEventsPipeline and Distributor
CRMCRM DevelopmentCRM ArchitectureCRM DevelopmentSales Data IntegrationCustomer Segmentation Data AnalysisInsights Customer TargetingPost Implementation Review (PIR)
MARKET RESEARCHIndustry AnalysisCompetitor AnalysisProduct / Pricing AnalysisTarget Market AnalysisCustomer Analysis (Surveys / Analytics)Online Research / Surveys / Reports
MARKETING INSIGHTSIndustry InsightsCompetitor InsightsCustomer InsightsProduct/Pricing InsightsCampaign Insights
CREATIVE STRATEGY COMMUNICATION STRATEGY CUSTOMER STRATEGY
We deliver omni-channel capability
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Strategy & Planning
Strategy & Planning
Project & Campaigns Ongoing Marketing Retainers
Implementation
You choose what and how
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Mind MethodsCase studies
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Mind Methods has worked with brands from diverse industries. Here are some key brands that our team has worked on...
© Mind Methods www.mindmethods.com.au
The objective:
Officially rebrand a University Faculty and run an integrated marketing campaign to launch new courses
Take the client’s current Brand ideas and bring them to life for a successful new brand launch.
Rebrand a traditionally conservative University Faculty to appeal to a new student generation
Launch and fulfil enrolments of three new courses and one revamped bachelors degree during
Run an integrated campaign during key influencing decision period of school leavers in the months of December, January and February
Generate awareness of new courses, to ensure faculty products are listed as preferences
Encouraging student applications for these new faculty courses
Client: The University of Sydney
Case Study 1
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Methods:Mind Methods worked as the Marketing Department for FHS, working closely with the department head to deliver the desired results.
Mind Methods agreed to work exclusively on this project with Sydney University.
Solutions:• Direct Mail• Research & Insights• Print Advertising• Online Marketing• Presentation Templates• Events Management• Point of Sale• Brand Development
Client: The University of Sydney
Case Study 1
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Client: The University of Sydney
Results:1. Successful multi-channel campaign
2. Successful rebranding (on/off-line)
3. Deep insights through research
4. Target course enrolments
Case Study 1
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The objective:
Officially launch a new mobile application product brand for an Australian based IT Consultancy
Take the client’s current Brand ideas and bring them to life for a successful new brand launch.
Design and build an efficient multi-website solution for the Parent Company and their new product.
Ensure additional website functionality for producing a range of future product sites over the long-term.
Enhance the parent company’s online presence whilst achieving long-term cost and design efficiencies.
Create innovative and effective product sales collateral to use as part of an overall launch strategy.
Client: Colab Consulting
Case Study 1
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Methods:Mind Methods worked on a project agreement with the Parent Company, working closely with Senior Management to identify, plan and deliver the desired solutions.
Solutions:• Brand enhancement• Mobile Application interface (App GUI)• Website solution sourcing• Website copywriting• Multi-site design/layout, development• Multisite hosting, testing & support• Launch sales collateral• Product Sales Collateral
Client: Colab Consulting
Case Study 1
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Client: Colab Consulting
Case Study 2
Results:1. Successful New Brand
enhancement and launch
2. Cutting-edge New BrandProduct Website
3. Cost efficient multi-sitestructure for future products
4. Effective and Unique ProductSales Collateral
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The objective:
To refresh and redefine the brand through a well defined online and social media strategy
Develop the short to medium term marketing plan
Refresh the brand to be more in line with the target market and developing the initial set of brand guidelines
Logotype strategy to ensure longevity and ease of usage on all mediums
Design mobile friendly website with content management (CMS) functionality
Launch Sage Colour and Style into social media
Initiate new email marketing framework
Develop collection of business collateral pieces
Client: Sage Colour & Style
Case Study 3
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Methods:Mind Methods is working with the client as their marketing department developing an initialmarketing program which is being implemented in the form of multiple projects over the mediumterm.
Solidifying the brand and the overall online strategy was the main focus in the short term.
Solutions:• Marketing Plan• Brand Development• Logo Design• Target Market Analysis• Competitor Analysis• Website Design• Social Media Strategy• Email Marketing• Marketing Collateral• Collateral Alignment• Workshops
Client: Sage Colour & Style
Case Study 3
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Client: Sage Colour & Style
Results:1. Developed 18 month marketing plan
2. Successful brand refresh
3. Deep insights through research
4. New CMS website integrated with social media and onsite SEO
5. Blog integration with social media
6. Social media and strategy workshops
7. Development of email marketing portal with templates
8. Key business collateral redeveloped with refreshed brand
Case Study 3
© Mind Methods 2015 Edition 3 www.mindmethods.com.au