mindmap marketing report q1 2015
TRANSCRIPT
MARKETING PLAN
THINK GLOBAL ACT LOCAL
OUR COMMUNITY ONLINE
Website
Community Outreach
FaceBook Page
Printed Material
Print Ad
FB Ads
Community
PSA Campus
Podcasts
Transit Ads
Website Quiz
Phone
Start
Facility Visit
Treatment
Other Social Media
Specialist referral
400,000 40/year
Phone Screen
200 -250 “early” psychosis/year
CLIENT JOURNEY
LAUNCH - FEBRUARY 2015
MEDIA -TRANSIT
MEDIA - OUTREACH
EARLY INTERVENTION FOR PSYCHOSIS
WHO DO WE TREAT?
Recent onset of psychosis (<3 years) 16 - 35 years
Restricted to the following towns:
At risk or 'prodromal' for psychosis 12 - 35 years
No geographic restrictions
MEDIA - POSTERS
MEDIA - YOU TUBEViews 7,543CPV $0.02
MEDIA - BILLBOARDS
WORKSHOPS
WORKSHOPS
COMMUNITY ENGAGEMENT
COMMUNITY ENGAGEMENT
PAID SOCIAL MEDIA - FACEBOOK
PAID SOCIAL MEDIA - FACEBOOK
Reach 13,887Clicks 517CPC 26c
Reach 18,808Clicks 191CPC $1.45
Reach 52,580Clicks 3,179
CPC 34cQUIZ
STUDENTS
WEBSITE
PAID SOCIAL MEDIA - TWITTER
PAID SOCIAL MEDIA - TWITTER
Impressions 335,000Engagements 4,920
CPC $1.38c
Social media impressions
JOURNEYCLIENT
Website visits
OUR COMMUNITY ONLINECompleted quiz
2,980,000
13,962
582
Clients Enrolled 37
OUR COMMUNITY ONLINE
Like us on FaceBook Follow, share, tweet, retweet contribute to all social media
platforms
facebook.com/mindmapct youtube.com/mindmapct
instagram.com/mindmapct linkedin.com/mindmapct twitter.com/mindmapct
pinterest.com/mindmapct
mindmapct.org
ACTIONCALL TO
