MINE

THE

WINESorry Beer Lovers ;-P

Data Beers - Tuscany, Florence 20-Oct-2016 #DataBeersTUS

Andrea Gigli

@andrgig www.slideshare.net/andrgig

Where it started

This talk is the result of a collaboration with aon-line wine seller company

The company and its partners have a problem:

“Famous wines are sold fast... We need a system to suggest some alternatives!!!”

Where I started

Where I started

Why Not Suggesting

Wines having similar

Price?

Not really effective…

Why Not Suggesting

Wines having similar

Location?

Somehow better…

… still not effective…

Why Not Suggesting

Wines having same

Location and Grape

Variety?

We are improving…

But nowadays customers

pretend more than that!!!

Why Not Suggesting Wines

having Similar Critic or

Description?

That sounds…Excellent

Can Machine Learning

help me?

YES,

Machine

Learning Can!

Vector representation of Wine

Descriptions

Deep red and violet in color, with powerful aromas of ripe red fruits, strawberries and cherries, with hints of coffee and chocolate from the oak [...]

A golden color, distinctive of black grape varieties [...] ripe fruit and spicy aromas, with hints of roasted apples, apple compote and peaches

Nose of white flowers, white fruits(peach). In mouth, very fresh and balanced, with citrus aromas(lemon), white fruits and a great minerality.

-0.01 -0.10 0.04 ... 0.21

......

0.014 -0.037 0.0211 ... -0.046

0.018 0.14 -0.09 ... -0.073

Wine Critics or

Descriptions

Vector Representation

in N dimensions

From this…

… to that!

Let me show you a

specific case…

Riesling Grape Variety Similarities

Worldwide

… and in Europe

Visualize that differently…

Vector representation of Wine

Descriptions

White Wines Red Wines

Vector representation of Wine

Descriptions

White Wines

Vector representation of Wine

Descriptions

White Wines

Exploring clusters

Pinot Gris

Exploring clusters

Exploring clusters

Godello

Exploring clusters

Wow, is that

magic?

It’s Machine

Learning,

baby!

Any wine to suggest me?

White Wine Recommendation

Example

[...] Juicy peaches, pineapple and citrus [...]

vanilla and toasty oak. [...] pear and apple,

silky palate. Soft spice [...] ripe fruit, alluring

cream and sweet butter, [...] Medium straw,

yellow color [...] some dried peach and ripe

apples [...] medium bodied […]

White Wine Recommendation

Example

[...] sun ripened pears and wet granite

[...]. Medium straw yellow in color [...]

medium bodied [...] ripe melon and core

fruit flavors, a note of earth too;

[...] Medium straw in colour, [...] soft

peach, pineapple and citrus aromas.

[...] Ripe peach, rockmelon and pear are

supported by well-integrated butter and

oak nuances.

[...] Juicy peaches, pineapple and citrus [...]

vanilla and toasty oak. [...] pear and apple,

silky palate. Soft spice [...] ripe fruit, alluring

cream and sweet butter, [...] Medium straw,

yellow color [...] some dried peach and ripe

apples [...] medium bodied […]

Red Wine Recommendation

Example

Fresh dark fruit aromas [...] blackberry and

black cherry [...] refined and age-worthy

wine [...]

[...] black currants, blueberries, dark

chocolate, fresh herbs and forest floor. Hints

of mint too, plus hazelnut and chocolate.

Tight and compacted tannins with beautiful

fruit and great length [...]

[...] flavors of blackberry and blueberry

along with toasty sweet oak. The intensity of

the dark fruit flavors both velvety and

complex, showcasing nuances of chocolate

[...] black fruit, flowers, mint, licorice and tar

[...] sweet blackberries and cherries, with a

tremendous oak coat, and the tannin-acid

structure is of the highest order.

[...] loads of plum, flowers and herbs on

the nose. Full-bodied, with chewy

tannins and a long, long finish.

Crazy nose of dried flowers and then

dark fruits. […] velvety tannins and

intense blueberries and dark chocolate.

Long and powerful.

Red Wine Recommendation

Example

280$ 90$ 80$

Fresh dark fruit aromas [...] blackberry and

black cherry [...] refined and age-worthy

wine [...]

[...] black currants, blueberries, dark

chocolate, fresh herbs and forest floor. Hints

of mint too, plus hazelnut and chocolate.

Tight and compacted tannins with beautiful

fruit and great length [...]

[...] flavors of blackberry and blueberry

along with toasty sweet oak. The intensity of

the dark fruit flavors both velvety and

complex, showcasing nuances of chocolate

[...] black fruit, flowers, mint, licorice and tar

[...] sweet blackberries and cherries, with a

tremendous oak coat, and the tannin-acid

structure is of the highest order.

[...] loads of plum, flowers and herbs on

the nose. Full-bodied, with chewy

tannins and a long, long finish.

Crazy nose of dried flowers and then

dark fruits. […] velvety tannins and

intense blueberries and dark chocolate.

Long and powerful.

Red Wine Recommendation

Example

Dark ruby red, with intense fruit aromas

especially cherries. Dry, full-bodied, warm

wine and youthful.

[...] firm and fruity red with plum jam and

berry undertones [...] Luscious and opulent.

Juicy and fun.

90$ 15$

Fresh dark fruit aromas [...] blackberry and

black cherry [...] refined and age-worthy

wine [...]

[...] black currants, blueberries, dark

chocolate, fresh herbs and forest floor. Hints

of mint too, plus hazelnut and chocolate.

Tight and compacted tannins with beautiful

fruit and great length [...]

280$ …

Hey customer…Does it

sound good?

Ooooh Yeaaahhh

CHEERS

!Questions?

Data Beers - Tuscany, Florence 20-Oct-2016 #DataBeersTUS

Andrea Gigli

@andrgig www.slideshare.net/andrgig