mini ux workshop: creating persona & scenario
DESCRIPTION
Mini UX Workshop for SWUTRANSCRIPT
![Page 1: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/1.jpg)
by Natt Phenjati
MINI UX WORKSHOP
![Page 2: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/2.jpg)
Hi, I’m Natt PhenjatiUX / UI Designer @ True Money
![Page 3: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/3.jpg)
Agenda
1. Lecture 1 hr
2. Workshop 1 hr
3. Presentation 1 hr
4. Q&A ?
![Page 4: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/4.jpg)
Persona
Persona is a fictional character that represents a group of potential customers.
![Page 5: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/5.jpg)
Making of Persona
1
2
3
4
![Page 6: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/6.jpg)
Examples of Personashttp://www.servicedesigntools.org/tools/40
Credit: live|work Credit: Wei Zhou
![Page 7: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/7.jpg)
Persona TemplatePersona’s name: Age:
Picture Summary
Quote
Typical day
App / Gadget
Sex:
Book / Movie
Transportation Dress
Distinct Character
Want / Need
![Page 8: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/8.jpg)
Special Moments - Book Recorder
Example OF PERSONA
http://ivanpoupyrev.com/projects/moments.php
Context: Thailand
![Page 9: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/9.jpg)
Persona’s name: Malee Age: 45 Sex: Female
Picture Summary
Quote“I want to spend more time with my son, but I can’t.”
- Live with a young son in Bangkok- Saleswoman, who travels a lot- Worry about her son being alone- Hire a nanny to take care of her son
Malee’s son: Pang Pong (4 Years old)
![Page 10: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/10.jpg)
App / Gadget Book / Movie
Transportation Dress
Distinct Character
Want / Need- Want: To make her son happy- Need: Time to be with him
Very neat and formal attire on weekdays. Opposite on weekend.
Use her own car. Get stuck in the traffic a lot.
- Email- Line- Microsoft Offices- iPhone
- Late night TV shows- Bangkok Post- Romantic novels
Despite of how good Malee can deal with her clients, she has a hard time communicating with her son because of their lack of time together.
Persona’s name: Malee Age: 45 Sex: Female
![Page 11: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/11.jpg)
Persona’s name: Malee Age: 45 Sex: Female
Typical day 8 PMGet home
7 AMGet out to work
8 AM - 3 AMWork at office
4 PM - 5 PMWait for her clients
2 PMStuck in traffic
6 PMMeet with her clients
![Page 12: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/12.jpg)
PRoduct RequirementThe product needs to work, even when they are apart.
![Page 13: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/13.jpg)
NEW Concept: Talking Clip
Talking Clip plays recorded voice when children opened books. It will also notify their parents and let them talk back.
![Page 14: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/14.jpg)
Scenario
Naration that shows value and interaction between users and the product.
![Page 15: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/15.jpg)
Scenario Part I
Nong Pangpong is left with his nanny. He misses his mom, so the nanny gives him a storybook with Talking Clip on. When he opens the book, he is delighted to hear his mom’s voice narating the story of the book.
![Page 16: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/16.jpg)
Scenario Part II
While Malee is working outside, she is notified through her phone that her son is reading the storybook.
![Page 17: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/17.jpg)
Scenario Part III
When Pang Pong finished, Malee compliments him by talking back to her son through Talking Cliping.
![Page 18: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/18.jpg)
Examples of Scenarioshttp://www.servicedesigntools.org/tools/13
Credit: Thinkpublic Credit: Xplane
![Page 19: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/19.jpg)
Examples From Previous Classes
![Page 20: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/20.jpg)
Components of a good scenario
1
2
3
Show problem
Show action
Show value
![Page 21: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/21.jpg)
YOUR ROLE Today
You are a group of young and energertic designers working for a design agency.
![Page 22: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/22.jpg)
Your client: BERG
I want to sell Little Printer in Thailand.Who will be my customers?
What feature should I add to my product?
![Page 23: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/23.jpg)
Part I: 1. Study the product 2. Build persona
Part II: 3. Design new feature 4. Create scenario
Part III (Optional): 5. Presentation
Workshop
30 min
30 min
5 min each
Total2 hr
![Page 24: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/24.jpg)
Workshop
25 pts
15 pts
10 pts
Part I: 1. Study the product 2. Build persona
Part II: 3. Design new feature 4. Create scenario
Part III (Optional): 5. Presentation
Total50 pts
![Page 25: Mini UX Workshop: Creating Persona & Scenario](https://reader034.vdocuments.net/reader034/viewer/2022051513/547b2036b4795995098b4c98/html5/thumbnails/25.jpg)
Thank you & Good Luck
MINI UX WORKSHOP