Ministry of Health and Social Affairs Sweden

Government Offices of Sweden

Business promotion at Ministry of Health and Social Affairs- support to Swedish companies

Malmö, March 13th 2014

Ministry of Health and Social Affairs Sweden

Government Offices of Sweden

What is promotion?

• Coordinated activities with strategic markets/countries and/or within strategic areas

• Based on public, academic and private cooperation

• Focus on strengthening of Swedish industries and competitiveness

Ministry of Health and Social Affairs Sweden

Government Offices of Sweden

Why?

• Small country – depending on trade and export

• Importance of Life Science Sector

• Great interest for Swedish welfare system, demand for Swedish products and services

• Promote Swedish interests, business to increase export and help Swedish actors

• Exchange of information and experiences to develop Swedish health care and elderly care.

Ministry of Health and Social Affairs Sweden

Government Offices of Sweden

How?

Ministry of Health and Social Affairs Sweden

Government Offices of Sweden

Tools

• Swecare

• Bilateral agreements- strategic markets, policy and business perspective- public, private and academic

• Delegation trips

• Incoming visits

• Seminars, study visits, rounds table discussions etc.

Ministry of Health and Social Affairs Sweden

Government Offices of Sweden

Bilateral Agreements

• China (2006)• India (2009)• Russia• Saudi Arabia (2011)• Iraq (2013)• South Korea (2013)

• Mexico (LoI 2013)• Indonesia (LoI 2013)

Ministry of Health and Social Affairs Sweden

Government Offices of Sweden

Sino-Swedish collaboration

• Size matters! (and history…)

• Great interest for Swedish welfare system

• 2006, Memorandum of Understanding- Cooperation in the field of health care and public health - Encourage and support cooperation between government agencies,

public institutions and commercial actors

• 2010, Joint Plan of Action- Antibiotic resistance, cancer management, elderly care

• 2015 New Plan of Action

Ministry of Health and Social Affairs Sweden

Government Offices of Sweden

Thank you!lotta.liljelund@gov.se

+ 46 76 140 83 76