GRASSROOTS ECONOMY

MINISTRY OF IDEAS

GRASSROOTS ECONOMY

ON THE

THE GOAL MAKE YOU THINK ABOUT IT, AGAIN

TODAYEACHOFUSLIVESSEVERALHUNDREDYEARSINADECADE

NIGHT OUR GLOBAL VILLAGE AT

GAP!

CHANGE IN SOCIETY

ABILITY OF EDUCATION TO ADAPT

TIME

“WE CANNOT SOLVE OUR PROBLEMS

WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM”

AN INCONVENIENT TRUTH ABOUT SCHOOLING

Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina Ⓒ Dicole Ltd.

THE PAST: INDUSTRIAL PRODUCTION

Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina Ⓒ Dicole Ltd.

INDUSTRIAL LOGIC APPLIED TO LEARNING

THE GIFT ECONOMY

WIKIPEDIA VS BRITANNICA

PASSES WAL-MART NOW #1 MUSIC RETAILER IN US

THINK iTUNES IS THE

FUTURE OF MUSIC?

THINK AGAIN.

DISRUPTION ALWAYS ROOM FOR

FREE

ALL THE MUSIC YOU NEED

WHERE IS THE

ON PLANET FREE? MONEY

PROFITABLE COMPANIES ARE FREE MORE AND MORE

FOR THE CONSUMER

IF YOU DON’T SOMEONE ELSE WILL

2004 2005 2006 2007 2008

7 M62 M

195 M

382 M

551 M

REVENUE GROWTH HOWMUCHOFABUSINESSMODEL?

BUILD NOW MONETIZE LATER

REVENUEMODEL• FEES• SUBSCRIPTION• COMMISSION• ATTENTION

BUSINESSMODEL• DESTINATION• PLATFORM• NETWORK

PRODUCTMODEL• MARKETS• HYPERMEDIA• UTILITYCOMPUTING

STARTUPS MODELS

GRASSROOTS ECONOMY

YOU CREATE PRODUCTS, SERVICES, EXPERIENCES

MINISTRY OF IDEAS

FREE NON-POLITICAL

PROCESS FOR THE GRASSROOT

VISION

WEEKLY OPEN

MEETUP

22 23 2420 2118 1916 17 2515

PROJECT INITATIVE

ACTIVE DEMOCRACY

G20 NEW WORLD MODEL

HEARTBEAT

OF THE GRASSROOT IN INNOVATION

52 BEATS A YEAR52 STEPS CLOSER TO THE FUTURE

GENERAL ELECTRIC 327.000

ICELAND 319.756

GENERAL ELECTRIC HAS A VISION

ICELAND NEEDS A VISION

HOW DID WE GET TO THE

MOON?

WITH A SIMPLE

VISION

"...I BELIEVE THAT THIS NATION SHOULD

COMMIT ITSELF TO ACHIEVING THE GOAL, BEFORE THIS DECADE IS OUT, OF LANDING A

MAN ON THE MOON AND RETURNING HIM

SAFELY TO THE EARTH…” MAY 25TH 1961

SAID THE BOOKKEEPER AT NASA

“MY WORK IS TO GET A MAN TO THE MOON…”

IN SPACEPEN US INVESTS

CO$T MILLIONS

FISHER AG-7 SPACE PEN

PENCIL!

FUTURE

ART

IS

THE FUTURE IS LIKE

JAPANESE

MARTIAL ART!

AIKIDO

USE ITS

FORCE IN OUR

ADVATAGE THE WAY OF UNIFYING WITH LIFE ENERGY

WE ONLY HAVE ONE [ STILL ]

US

UK

PLANET NEEDS

INSPIRATIONFOR A NEW

WORLD MODEL

THE ICELANDIC OPPORTUNITY

ICELAND HAS ENERGY

300

THOUSANDS

TINY IN POPULATION

INFRASTRUCTURE THE BASIC PHYSICAL AND ORGANIZATIONALSTRUCTURES NEEDED FOR THE OPERATION OF ASOCIETY OR ENTERPRISE, OR THE SERVICES ANDFACILITIESNECESSARYFORANECONOMYTOFUNCTION

ALL YOU NEED

FOR A GOOD

LAB

PROTOTYPE A ON ELECTRIC CARS PROTOTYPE B ON DATA CENTERS PROTOTYPE C ON BATTERY CHARGING PROTOTYPE D TRANSPORTAION BUSINESS MODEL PROTOTYPE E ACTIVE DEMOCRATIC PROTOTYPE F ON REALTIME CURRENCY

TODAY

NOKIA 20 YEARS AGO

THEARTOFTHEPOSSIBLE

AS WE ALL

WHY NOT THINK

BIGTHINK

The Icelandic opportunity: Inspiration for a new world model

31st March, 2009

To the Leaders at the G20 London Summit,

A people's movement in Iceland, the Ministry of Ideas hereby outlines to the G20 leaders an opportunity for prototyping a sustainable world.

What level of growth is sustainable in the long term? The answer is not clear, but it is

imperative that we find out. Our behavior is and has been unsustainable. The key to understanding is to earnestly admit that we all share but one ultimate resource, our fragile

planet.

The crash of the Icelandic financial system was a clear early indicator of an unsustainable economy and democracy. It demonstrated the vulnerability of modern political systems and

the need for clear values.

Solving the current challenges by adding new policies to an already fractured framework, as well as injecting economic stimulants, should merely be a short-term fix, to keep the

wheels turning while getting to the root of the problem. We now know that long-term problems are not solved with short-term solutions. The very foundations of liberty and

democracy must be revisited.

At this significant moment in time we do not just stand as nations, alliances or empires but as citizens of a global village. We all share a dream to create and sustain prosperity for

generations to come. United by our common resources, we need a shared vision.

Iceland has a longstanding democratic and entrepreneurial heritage, with a parliament dating back to 930. It has no military and a highly educated population of just 300

thousand. After its recent rise and fall, Iceland offers a unique opportunity in history as the laboratory for prototyping the development of a sustainable model society in all areas,

including democracy, economy, currency and energy.

The time for action is now, while Iceland's infrastructure and financial system are being rebooted. We invite you to take part in this exciting venture.

On behalf of the Ministry of Ideas in Iceland

The people's movement www.ministryofideas.is

secretariat@ministryofideas.is

DEAR BARACK OBAMA,

G20WE HAVE A PROPOSAL

“MR. FOREIGN MINISTER

I WOULD LIKE TO MAKE A VISITI BELIEVE ICELAND WILL BE FIRST TO RECOVER”

THINKING DIFFERENT

SOLUTIONS ? BLENDED VALUES

GLOBAL AWARENESS

200 BILLIONISKININNOVATION

200 BILLIONISKININNOVATIONCROWD-SOURCED

THE WISDOM OF CROWDS

- NATIONAL ASSEMBLY -

NOVEMBER 14TH 2009 - LAUGARDALSHÖLL

DRIVER OF 200B ISK VC FUND NATIONAL ASSEMBLY

ENERGY

DEMOCRACY 2.0

ELECTRIC CARS

EDUCATION 2.0 IT

DESIGN

BIOTECH

INSPIRATIONFOR A NEW

WORLD MODEL

THE ICELANDIC OPPORTUNITY

INVESTMENT

WORLDBANK/NIB

DIVERCE INDUSTRIES

RENAISSANCECAPITAL

200 BILLION ISK

DEFINED BY THE VISION

CROWDSOURCED VISION

OFFERS AAA RATING

BOTH “STUCK” & NEW CAPITAL

CAPITAL INJECTION

“BLENDED VALUES” SOCIAL✚FINANCIAL✚ENVIRONMENTAL

VALUECREATED

GRASSROOTSECONOMY✚CROWDSOURCING

GET IN TOUCH: GUDJON MAR GUDJONSSON GUDJON@MINISTRYOFIDEAS.IS GSM +354 820.0000

MINISTRY OF IDEAS