minnesota multihousing twitter presentation
DESCRIPTION
This is the Twitter section of the social media presentation given at the recent Minnesota Multihousing seminar. This presentation was originally provided by Brent Williams at the 2009 AIM Conference in Denver.TRANSCRIPT
Twitter: Basic TweetingTwitter: Basic Tweeting
Brent Williams, Chief Insider
Multifamily Insiders
April 29, 2009
Brent Williams, Chief Insider
Multifamily Insiders
April 29, 2009
Questions We Will AnswerQuestions We Will Answer
What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?
What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?
Twitter Home PageTwitter Home Page
What Do People Tweet About?What Do People Tweet About?
Personal Tweets Connecting with friends & family Entertainment
Professional Tweets Career development & brainstorming Networking
Company Tweets Customer service, reputation management News distribution
Personal Tweets Connecting with friends & family Entertainment
Professional Tweets Career development & brainstorming Networking
Company Tweets Customer service, reputation management News distribution
Personal TweetsPersonal Tweets
Keeping Up With Your Friends and Family Pop Culture
“What is going on with Lost?” Superbowl Tweets
Real-Time News From News Agencies From Individuals At The Scene
Sharing Links
Keeping Up With Your Friends and Family Pop Culture
“What is going on with Lost?” Superbowl Tweets
Real-Time News From News Agencies From Individuals At The Scene
Sharing Links
Professional TweetsProfessional Tweets
Sharing links for useful information Links to market information and breaking news Links to industry blog posts
Sharing links for useful information Links to market information and breaking news Links to industry blog posts
Professional TweetsProfessional Tweets
Reviews or questions about a service or product Reviews or questions about a service or product
Professional TweetsProfessional Tweets
Conversation Tweets Responding to other people’s Tweets
Replies to somebody else’s Tweets (“@username”)
Conversation Tweets Responding to other people’s Tweets
Replies to somebody else’s Tweets (“@username”)
Professional TweetsProfessional Tweets
Conversation Tweets Forward somebody else’s Tweets (“Retweet”)
Conversation Tweets Forward somebody else’s Tweets (“Retweet”)
Professional TweetsProfessional Tweets
Conversations
Conversations
Company TweetsCompany Tweets
Product Rollouts
From @Starbucks
Product Rollouts
From @Starbucks
Company TweetsCompany Tweets
Company News If a news entity, like New York Times, it links to
their news posts.
From @JetBlue
Company News If a news entity, like New York Times, it links to
their news posts.
From @JetBlue
Setting Up Twitter & The BasicsSetting Up Twitter & The Basics
First, set up an account Fill out your account information
People want to know who you are before the follow you!
Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t
tweeted yet Start following people
First, set up an account Fill out your account information
People want to know who you are before the follow you!
Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t
tweeted yet Start following people
Follow People – Twitter “Find People”Follow People – Twitter “Find People”
Follow People – Follower ListFollow People – Follower List
Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.
Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.
Follow People – Mr. TweetFollow People – Mr. Tweet
http://www.mrtweet.net Just follow @MrTweet and it will help you find
people to follow.
http://www.mrtweet.net Just follow @MrTweet and it will help you find
people to follow.
Follow People – TwubbleFollow People – Twubble
http://www.crazybob.org/twubble/ Twubble analyzes all the people you are
following, cross-references who they are following, and tells you who the mutual contacts are!
http://www.crazybob.org/twubble/ Twubble analyzes all the people you are
following, cross-references who they are following, and tells you who the mutual contacts are!
Follow People – Friend or FollowFollow People – Friend or Follow
http://friendorfollow.com/ Are you following somebody and they aren’t
following you back? That could hurt your ratio!
http://friendorfollow.com/ Are you following somebody and they aren’t
following you back? That could hurt your ratio!
Twitter EtiquetteTwitter Etiquette
Twitter Spam Following thousands of people hoping they will
follow you back. Replying to people for the same reason.
Twitter Spam Following thousands of people hoping they will
follow you back. Replying to people for the same reason.
Twitter EtiquetteTwitter Etiquette
Watch what you Tweet about You will be heard! Remember that you are
speaking in a room full of other people Nobody wants to hear how good your egg salad
sandwich was
Watch what you Tweet about You will be heard! Remember that you are
speaking in a room full of other people Nobody wants to hear how good your egg salad
sandwich was
Twitter EtiquetteTwitter Etiquette
Advertise With Caution Just like with any advertising, your Tweets must
be compelling. Make sure they care about what you say or they will unfollow you.
If every Tweet of yours is a link back to your website, you are not using Twitter correctly.
Advertise With Caution Just like with any advertising, your Tweets must
be compelling. Make sure they care about what you say or they will unfollow you.
If every Tweet of yours is a link back to your website, you are not using Twitter correctly.
Searching TwitterlandSearching Twitterland
Twitter Search (http://search.twitter.com)
• Containing Certain Words• From or To a Specific Person• Location-Based Search
Twitter Search (http://search.twitter.com)
• Containing Certain Words• From or To a Specific Person• Location-Based Search
Searching Twitterland – Twitter LocalSearching Twitterland – Twitter Local
http://www.twitterlocal.net/ Desktop application that shows tweets based
upon location.
http://www.twitterlocal.net/ Desktop application that shows tweets based
upon location.
Alerts and Reputation ManagementAlerts and Reputation Management
These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!
TweetBeep (http://www.tweetbeep.com/) Possibly unreliable
TweetScan (http://www.tweetscan.com/) $15/year
These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!
TweetBeep (http://www.tweetbeep.com/) Possibly unreliable
TweetScan (http://www.tweetscan.com/) $15/year
Twitter On Your WebsiteTwitter On Your Website
Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on
your website, blog, MySpace or Facebook page.
Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on
your website, blog, MySpace or Facebook page.
Twitter On Your WebsiteTwitter On Your Website
Twitter Awareness Button Have your different online locations clearly visible
(http://themarketingnerd.blogspot.com/)
Twitter Awareness Button Have your different online locations clearly visible
(http://themarketingnerd.blogspot.com/)
Twitter In Use In Multifamily - EssexTwitter In Use In Multifamily - Essex
Community-Building endeavor for residents, prospects, and local businesses
Aim to have a Twitter account for each community What do they Tweet about?
Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences!
Community-Building endeavor for residents, prospects, and local businesses
Aim to have a Twitter account for each community What do they Tweet about?
Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences!