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BY

Sneha Patkar (066)

Priyanka Deshpande

Manjushree Kamble (100)Monika Shegokar (012)

Poonam Shinde (034)

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Contri utions of mitz erg to

strategic management

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The FivePsThe FivePsThe FivePsThe FivePs

Plan

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The FivePsThe FivePsThe FivePsThe FivePs

PloyPlan

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The FivePsThe FivePsThe FivePsThe FivePs

PloyPlan

Pattern

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The FivePsThe FivePsThe FivePsThe FivePs

PloyPlan

PatternPosition

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The FivePsThe FivePsThe FivePsThe FivePs

PloyPlan

PatternPosition

Perspective

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Strategy as plan - a direction, guide, course of action- intention rather than actual;

Strategy as ploy - a maneuver intended to outwit acompetitor;

Strategy as pattern - a consistent pattern of pastehavior - realized rather than intended;

Strategy as position How companies relate to theircompetition and mar ets

Strategy as perspective - Changing culture to achieve

success

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Plan

It is a set of consciousl intended courseof action, aguideline (or set of guidelines) todeal witha situation.

this definition strategies have twoessentialcharacteristics:

) Theyaremade inadvanceof theactions to which theyapply

) Theyaredeveloped consciouslyandpurposefully

- Strategy is aplan, a "how," ameans of getting fromhere tothere.

- For manyof us a "strategy" is aplan- a consciouslyintended courseof action, general or specific. It isassociated withdeli erate leadershipand is createdaheadof events, thought out y someone, often

documented- aproduct/outcome that helps to target action

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Ploy

Ploy is anaction calculated to frustrate the

competitor andgain the indirect

advantages.This maydefer, confuseor prompt a

competitor to takeactionor not to take

action.

Example : ac onald's Healthy livingCampaign

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Pattern

Strategy is apattern ina streamof actions ;

for example, a company that regularlymarkets veryexpensiveproducts is usinga

"highend"

strategy.

A patternmakes a strategy consistent inehavior, whether or not intended

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Position

Strategy is aposition- specificallyameans oflocatinganorganisation inan "environment

Strategy is position; that is, it reflects decisionstooffer particular products or services inparticular markets.

Eg.

c onalds wants to e loveddue to their

slogan: Im lovin it

Hondaadoptedanew slogan topresent itself tothe customers : oumeet thenicest peopleonaHonda.

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Perception

Understand strategy

Collectiveminds

Judgingopportunities

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THAN OU!!!

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Any Questions??