miriam rich, virginia tech ipm crsp publicity – your role
TRANSCRIPT
Miriam Rich, Virginia Tech
IPM CRSP Publicity – Your Role
The IPM CRSP image:• Impact oriented• Innovative research• Participatory approach
To support our mission of communicating positive impact of IPM around the world
1. The Web
How? By telling stories via. . .
2. Print Media
Example : USAID’s “Telling Our Story”
Case Study:
New Irrigation Techniques Help OaxacaEfficient Irrigation System Raises the Water Table and Increases Farmer Income
- Challenge
- Initiative
- Results
Where to find . . .
www.usaid.gov/stories →
• Success Story
• Case Study
• First Person
• Before and After
• Photo and Caption
• People read differently on the web
• Think of your audience
The Web – some pointers
Our Audience
• USAID Headquarters
• BIFAD• Host country media• Host country
governments and scientists (other IPM practitioners)
• Your college community (students, other faculty, administrators) or your organization
• U.S. Congress• U.S. Citizens• International
Organizations
Print Media – Success Stories
• What was the problem?• What did your research
show?• What did you learn?• What did your
intervention do?• What were the results?
The impact?
Photos – How to take, what format
• Take pictures of someone doing something
• Don’t center everything!• Think impact, focus, and
contrast
Not so useful, for our purposes
Much better
Photos of bugs!
The unexpected perspective!
Photos - format
• Send in jpeg files• Don’t send photos in
a Word document or PowerPoint file
• 300 dpi for print;72 dpi for web
• Send a CD!
300 dpi – print; 72 - web
USAID Branding
Use the logo!
Find info on branding at:
www.usaid.gov/branding/
Check out their branding newsletter
The most important thing . . .
Is just send us stuff! Even if it’s only an idea.
Current web site:www.oired.vt.edu/ipmcrsp
Beta of new web site:www.oired.vt.edu/ipmnew