7/7/2014 Articles by Miryam Muller » ESP Trendlab

http://trendlab.esptrendlab.com/articles/byauthor/2326 1/2

MIRYAM MULLERit fits!Amsterdam

Born and raised in Amsterdam, the Netherlands,Miryam has always a been a traveler, in searchof new things to discover.

High school introduced her to conceptual art,music and audio visual, broadening her creativevision. An early interest in trend forecasting -being able to creatively drive people towards“new ways of thinking” - evolved in her studyingAll Round Styling at the Artemis Academy inAmsterdam, where she majored in Prognosesand Media Branding. All these acquisitions arefactors she adapted into her ways of working asa trend-analyst/blogger, which she has beendoing the last 4 years for Dutch Consultingagency ItFits Forecasting.

Her interest in theory, criticism, journalism andhistory developed her affinity for writing.Miryam believes that “stories are at the heart ofall human creativity,” and everything we make,build, record or write can be found a long thejourney.

Miryam focuses strongly on trend research andwrites about lifestyle andenvironment, gathering information from all

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7/7/2014 Articles by Miryam Muller » ESP Trendlab

http://trendlab.esptrendlab.com/articles/byauthor/2326 2/2

fields: nature, travel, art, fashion, food,

technology and health care. By being young of

nature, she has a strong connection with all

fields, making her able to trace new trends of

different markets from a very early stage. Her

articles are informative yet uncomplicated,

inspiring people to get from their A to B.

Her eco-conscious spirit transcends largely into

her work and being able to "contribute and

create a more sustainable world is essential to

her well-being”.

Besides writing for the it fits! blog Full Insight,

a free access resource for creatives which was

launched in 2012 as a platform for new and

developing trends, Miryam also has written

articles and blogs for various Dutch publications

and websites, centered around design, lifestyle

and quality in every aspect of life.

Currently, she is also writing for ESP Trendlab in

the domains of fashion, design, lifestyle and

travel.

To get in touch, just send an email or find

Miryam on Twitter, Instagram or Facebook.

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