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Call: 206-801-3250 | Email: [email protected]© Copyright 2015 A Place for Mom, Inc. All rights reserved.

MEDIA KIT

MISSIONOUR MISSION - Uplifting Lives

A Place for Mom is North America’s premier senior living referral service. Our mission is to improve and enhance the lives of seniors, one family at a time. Each month we connect with more than 100,000 families to help them gain the knowledge, insight and understanding they need to make the best senior care decisions for their aging loved ones.


OUR CUSTOMER DEMOGRAPHICS - Affluent & Educated

Finding senior care for a loved one can be challenging. Our deep connection with our audience allows us to

provide our advertising partners with the opportunity to start conversations and build relationships in an

organic, well-timed and relevant context. Families who use A Place for Mom to find senior living solutions

for their aging loved ones are affluent, educated, active and family focused.

FEMALE

HOMEOWNER

AVERAGE AGE

HOUSEHOLD INCOME

APFM AVERAGE

APFM DEMOGRAPHICS

NATIONAL AVERAGE

50.8% 63.3%65.2%82.0%

37.2 59.3

$51.0K $85.1K

AUDIENCE

“THERE’S ALWAYS SOMETHING USEFUL in your newsletters!”

- SHERRY H.


45% of the US population is aged 50 and older

in 2015 (AARP)

More than

75% of U.S. wealth is owned by the 55+ age group (ICSC)

Boomers have an average disposable income of

$24,000 (US Government

Expenditure Survey)

The Boomer generation has

3X net worth that of younger generations (Economic Policy Institute)

Boomers outspend younger adults

2:1 in online goods and services

(Forrester Research)

Boomers also outspend other generations by an estimated

$400 billion

In APFM’s core demographic,

outspent the average consumer in

nearly every category (US Government Consumer

Expenditure Survey)

KEY BOOMER STATS

OUR CONSUMER AUDIENCE - Baby Boomers A Place for Mom’s senior living referral service is used primarily by Baby Boomers in the United States, aged

50-70, who make up 35% of the American adult population (Scarborough). Each day, more than 12,500 people in

the US turn 50. This senior group is now the largest in terms of size and percent of the population in the US.

AUDIENCE

“I want to thank you for

continuing to send me your

newsletters! I SHARE THEM WITH SO MANY PEOPLE

& they are very useful!”

- WILDA S.


OUR CONSUMER LIFESTYLE SEGMENTATION More than 57% of our audience comes from premier US households.

Prosperous, established couples in their peakearning years

The wealthiest households in the U.S., living in the most exclusive neighborhoods and enjoying all

life has to offer

Upper-middle-class baby boomer-age couples living comfortable lifestyles settled in town and exurban homes

Affluent, middle-aged families and couples earning prosperous

incomes and living very comfortable active lives

24.1%of Customers

14.0%of Customers

11.8%of Customers

7.3%of Customers

166Index to US Population




EXPERIAN SEGMENTS & APFM DATA Customers Who Used APFM Services and Family Members Moved In

“The APFM newsletters

are wonderful. I get so much

email, but your articles are

fantastic! Thank you so

much to you and everyone

who writes them.

THEY ARE GREAT.”

- TINA B.

TOP PERFORMING SEGMENTS

BOOMING WITH CONFIDENCE POWER ELITE THRIVING BOOMERS FLOURISHING FAMILIES


OUR ONLINE REACH - Passionate & EngagedOur breadth of marketing programs allows for advertisers to distinguish themselves in an insightful and inspiring

way. From engaging email newsletters, supportive Facebook community, Twitter and Pinterest campaigns, to our

dementia caregivers support forums and the Senior Services Marketplace, we foster strong ties with our audiences.

Average monthlypage views

3m+Website

Email

Social

Total subscribers

600k+

Facebook Following

130k+

Double opt-in CTR

14%

TwitterFollowing

8k+

Average monthlyunique visitors

1.83m+

Average time spent reading

1:51

Total emails sent per month

2.5m+

Pinterest Following

3k+

“I so appreciate receiving these newsletters. I FIND THE ARTICLES VERY

HELPFUL. THANK YOU!”

- KAREN E.

TOP PERFORMING SEGMENTS


OUR CONTENT - Loyal ReadersWith more than 1 million monthly unique visitors, plus a highly engaged weekly email subscribership, we

connect with affluent consumers interested in caregiving, senior housing, senior health, elder law, finance and

retirement planning. Great graphics and sharp, inspiring writing have earned us a large and loyal audience.

JANUARY

Fresh Start/Resolutions/Estate Planning/Finance

Fitness

FEBRUARY Love

Respite Care Preventing Senior Isolation

Severe Weather

APRIL

Family Dynamics Preserving a Legacy

JUNE

Father’s Day Summer Foods

Fitness Preventing Elderly Dehydration

SEPTEMBER Grandparents

Connecting Across Generations Healthy Aging

NOVEMBER Family Traditions

Brain Fitness Alzheimer’s Awareness

DECEMBER Home for the Holidays

Gift Guides Senior Safety

OCTOBER Celebrating Veterans

Home Safety

AUGUST Inspirational Seniors

ActivitiesArt Therapy

JULY Travel

Cool Services & Products Caregiver Wellness

Sandwich Generation

MARCH Senior Nutrition

Healthy Recipes & Fitness

MAY

Mother’s Day Pet Friendly Assisted Living

Pet Therapy

“This was a great piece that helped some of our family members who recently toured a community. Thanks for keeping

us in THE APFM LOOP!”

- MICHAEL I.

EDITORIAL CALENDAR


REACH BABY BOOMER DECIDERS Join premiere brand advertisers like AARP, TransAmerica, Protect America, Genworth Financial, Hoveround, Door

to Door Moving, and Parentgiving to reach more baby boomer deciders. Contact us and let’s discuss how we can

complement, expand, enhance, or turbo-charge your traditional advertising campaigns with highly effective branding

and communication opportunities.

WE OFFER OUR ADVERTISERS 100% EXCLUSIVE SPONSORED AD SPACE USING CONTEXTUAL, GRAPHIC OR COMBINATION OF BOTH.

AD SPACE & RATES

Weekly A Place for Mom Newsletter Takeover: CPM $10

Weekly A Place for Mom Newsletter Takeover: CPM $10

Stand Alone Dedicated Email: CPM $30

NEWSLETTER· 600K opt-in subscribers· CANSPAM compliant· Consistent 30% open rate· Continual, thorough list cleansing· Engaged, loyal readership

AD SPACEAd Space Includes:

· 640x70 banner· 300x250 box· 60x90 logo

· Sponsored message (450 characters max)

SOCIAL MEDIA facebook.com/aplaceformompinterest.com/aplaceformom twitter.com/aplaceformom


OUR VALUESWe ask all families who work with A Place for Mom to give us their honest feedback about our

senior living referral service because customer satisfaction is our number one priority. The reviews

are collected by Feefo.com, an independent third party, and inspire us to constantly improve the

customer experience.

“Thank you so much to you for the wonderful

newsletters. THEY ARE HELPFUL.”

- RYAN A.

TRUSTED NATIONAL PRESENCE

A PLACE FOR MOM IS RATED 98 OUT OF 100 FOR OVERALL SATISFACTION WITH MORE THAN 5,000 CUSTOMER REVIEWS.

APRIL 9, 2015“I couldn’t be more pleased with the service that “A Place for Mom” has provided.

It was so easy and everyone was so helpful, caring and respectful. Without this service we could have been looking for months and we still may not have found a place for our father that we liked. With ‘A Place for Mom’ we found a wonderful new home for our dad. Thank you for providing this much needed service during such a

trying time for families.”

mission - streamhoster.comcall: 2068013250 email: aliateoamalaceomom.com coit 2015 a place o mom ic....

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