Mission Statement (THE CHROMATIC)

() is a new and exciting music magazine that has been written to celebrate and

promote indie rock bands. The name () . The indie rock genre has become more

popular over the years with audiences, and over the last decade a number of indie

rock artists have emerged to take the music business by storm. WILL YOUR

MAGAZINE PROMOTE CLASSIC, ESTABLISHED OR NEW INDIE ROCK

ARTISTS? OR WILL IT PRMOTE ESTABLISHED ONES, BUT TAKE IT UPON

ITSELF TO INTRODUCE NEW TALENT? YOU MUST EXPLAIN IN YOUR

OPENING PARARGRAPH. THE NAME ‘INDIE REVIVAL SUGGESTS BRINGING

SOMETHING BACK THAT HAD ITS HEYDEY YEARS AGO. IS THIS WHAT YOU

WANT TO DO?

Over the past years, indie rock music has become more and more popular, with

banks like: Oasis, Coldplay and Kasabian, having huge success both in the UK and

overseas. These bands have well and truly put indie rock on the map. There are

other music magazines on the market, but () celebrates everything that indie rock

music has become and...

The magazine will be distributed each month in newsagents and supermarkets but

will be available in larger music stores, Tesco, GAME, HMV and many more. The

first issue of the magazine will be on sale at £2.50 with the second and the following

copies selling at £3.50. As Christmas is coming up soon the magazine will do a

double magazine for £5 as the readership of this genre is high, they have the option

of subscribing to the magazine either by post, e-mail or the magazine website,

www.().co.uk.

() is essentially a music magazine and this will be heavily reflected through its

contents. Alongside the main conventions of singles, albums and gig reviews, there

will be interviews with successful and inspiring male band or artists. WHY NO

FEMALES WHATSOEVER? The readership will also enjoy reading profiles and

interviews about their favourite bands or artists. The publication will satisfy the target

readerships interest in and love of indie rock music and will include features that

relate to the genre. The publication will capture the more general interests of its

target audience and will include...

As a magazine, () will reward and treat its readers. Each issue it will feature some

kind of ‘freebie’, such as a free download or a DVD featuring tracks that are top in

the charts or artists breaking through the music industry and behind the scene of

recent gigs. INDIE ROCK ARTISTS? There will be opportunities to win prizes like 2

Mission Statement (THE CHROMATIC)

tickets to see ‘Noel Gallagher's High Flying Birds’ gig. Another reader might have a

chance to meet their favourite band or artist. With the internet being such a big hit,

the readership will also have free and unlimited access to the magazine’s own

website, where there will be up-to-date, fresh news and gossip from the indie rock

world.

In addition to celebrating the music industry, the magazine strives to encourage

readers to celebrate and embrace him. (),

Like its readers and the band or artists featured within it, () is an exclusive music

magazine. It is the only magazine of its kind to feature male or artists that play the

specific genre. Readers will find it a very friendly publication, which will offer an

honest and entertaining range of features. It will appeal to a man who has very

similar qualities, ensuring that he will able to relate to the magazine and enjoy

reading it. When our readers see the successes of male musicians within our pages,

they will feel either inspired to go for their ambitions or it will lift their self-confidence

to recognise their strengths and ambitions.