8

Choosing your

domain name

mistakes to

avoid

Image by Mia Tawilé

@miatawile @vismktg

1 Choosing a domain name that is

easily confused with another brand

Play it safe and make sure to choose a

domain name that is quite unique

3 Using a domain name that is difficult

to pronounce or spell

Choose a domain name with

words that are spelled how they

sound and sound how they look

2

Matching another domain name but

using a different gTLD

You will be positioning

yourself in the shadow of

another business

4Making the domain name

too long

The longer the

domain name, the

more forgettable it is.

5 Using numbers or Dashes

It makes it more complicated to

communicate your domain name

6Matching the name exactly

You can use domain name tools to

help you come up with different

keywords combinations

7 Using a vague name

Your domain name should

instantly give people an idea of

what services or products you

provide

PRODUCT

SERVICE

8Getting a little too creative

If you do, you will make it a little more

difficult for people to find your

website

IMAGE BY MIA TAWILE

@miatawile

@vismktg