mit iscte global inovators
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ISCTE-IUL MITPortugal
GoClapp.com
Hugo [email protected]
Gonçalo [email protected]
João [email protected]
GoClapp helps developers to get more downloads and offers iPhone users paid apps for free or local deals discounts.
GoClapp.com
2 Problems
1. Developers need downloads● Crowded Appstore (600K+ and counting)● Top 10 Apps make up to 70% of downloads● 10 seconds on average per App
2. Users don´t pay for Apps● A lot of users don´t have access to a credit card● 80% of downloads are free Apps
GoClapp.com
1 Solution
1. For Developers● Community encouraged to install their apps● “Pay per attention”: Developer is charged after 30
seconds of usage
2. For Users ● Credits for each app installed and used for 30 seconds ● Access to paid Apps for free● Local deals and discounts
GoClapp.com
GoClapp.com
The App
Market sizeIOS users(in million)
Downloads in the Appstore1.2 bilion
GoClapp.com
90% of downloadsfree Apps
GoClapp intends to reach 2% of worldwide downloads in 5 years time
Business Model
2 Revenue Models:
- direct (pay per use & advertising of Apps)
- indirect (affiliates such as the Appstore and local deals)
3 Revenue sources:
- “pay-per-attention” (0.6€ per 30 seconds of new user´s time)
- banner serving (in our own web App)
- local deals (such as discounts at McDonalds, f.e.)
GoClapp.com
Competition
GoClapp.com
Our advantadge
Gamification – to truly capture an audience and make it keep coming back
Social dimension of App – to spread the word, involve friends and foster competition
Bridging Appstore and real world – download Apps and get real world goods
Branding – to create a recognizable product that is consistent, recognizable and desired
GoClapp.com
Marketing plan
Online
Partnerships with review sites
Partnerships with key developers
Promotions on the FB page
AdWords campaign
Offline
Partnerships with FMCG brands
Partnerships with local deals
GoClapp.com
GoClapp.com
Roadmap
Gonçalo HenriquesCEO & Developer3 years iOS App development
50+ Apps
GoClapp.com
Hugo CastroFinance & MarketingExperience in banking, sports management & marketing
Past start ups
João RochaDesign & UXPast work with Diesel,O´neill and Philips
Trained in Design Thinking
AdvisorsAntónio Moura – General Manager at OMOURAHugo Macedo – Director & Partner at ViewDo S.A., Co-Founder at Beta-iJoão Vasconcelos – Director at Startup Lisboa
Team
[email protected]@goclapp.com [email protected]