Mitesh Suchak

What is the similarity between this two sports men?

Nike just do it

HistoryNike was started as a partnership

between Phil Knight and Bill Bowerman in 1962

is a major publicly traded sportswear and equipment supplier based in the U.S

History In 1964 Knight started exploiting the low production

costs that could be found abroadDisappointed after making just $8,000 {£5,000) selling

track shoes, the running enthusiasts paid a university student $35 (£24) to design a logo that would make their sneakers more recognisable. Now, just four decades later, Nike generates annual revenues in excess of $18,6 billion

Phil knight became 6th richest in U.S. in 1997 with $5.3 billions

 1998 Michael Jordan, Nike's premier endorser, makes the first of several promises to visit Asian production facilities

40% of all Nike shoes are made in ChinaIt employed more than 30,000 people worldwide.

Marketing strategy

Marketing strategy

Just Do It" became one of the most recognizable catch-phrases in advertising which is belongs to NikeIt is also known for its television and print ads featuring superstar athletes who personified the "just do it

Marketing strategyJust do it DIGITALIn 1996 nike launched its sit to support its

presence at the game and details of the atletes and of their product

Nike id: it allows sports fan to customise Nike shoes and rating in the ads that made them famous.

http://nikeid.nike.com/nikeid/index.jsp

Marketing strategy

Adidas, rival company of nike was an official sponser of fifa world cup 2010, so its logo appeared on the field. But Nike had invested millions in getting fans' attention in less predictable ways. It has launched a marketing campaign featuring several football stars, installed a giant screen on one of Johannesburg's largest buildings and opened a centre in Soweto, a poor township in Johannesburg, that doubles as a facility for football training and AIDS testing. The firm also sponsored ten teams.

Sales of Nike incresed by 39% before world cup even started.

Sales of Nike is the world's largest sportswear-maker.

4 P’s of

price promotion

place product

Price

•Nike’s pricing is designed to be competitive to the other fashion shoe retailer

Price comparison N adidas

Shoes ranges between $30 to $400

Clothings (includes jackets and hoodies) ranges between $30 to $450

Shoes ranges between $40 to $550

Clothing ranges between $50 to $300

promotion

Promotion Nike uses viral marketing on social networking sites http://www.facebook.com/nike Nike sponsors various sporting events Nike provides service to customize shoes and other

products In different country Nike has different promotional plan

for eg. In Europeans countries Nike sponsors football and tennis teams and sports person from that games while in countries like India, Pakistan, Nike sponsors cricket teams and cricket players

http://www.youtube.com/watch?v=js8Dr9BKLHY

Place•Nike has more than 700 hundreds outlets in the world•It is carried by multi brand showrooms• Nike sells its product to about 20,000 retail accounts in the U.S. and in almost 200 countries around the world.

ProductIt has large numbers of product lines and

product depthTheir first products were track running

shoes. They currently also make shoes, jerseys, shorts etc. for a wide range of sports including track and field, baseball, ice hocky, tennis,  soccer) lacrosse, basketball and cricket

Competitors of

Market share

SWOT Analysis

Strength

StrengthRecognized Globally BrandNikeIdLarge product line and depthOther brands like rbk and adidas sponsors games,

while Nike sponsors the athletes due to this it gains valuable attention

Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range.

Weaknesses

Weaknesses Nike has no factories; rather it uses contract factories The retail sector is price sensitive;retailers usually tend to offer a very

similar experience to the consumers with another cheaper product Women were abused in Nike plant in Vietnam in 1997.  Type of

abuses dealt on females; Detailed information on abuses after inspection of plants; Action take by some of the women from one of the plants

Reports that authorities in southern Vietnam, charged the factory manager of a Nike Incorporated subcontractor, who allegedly punished 56 workers for not wearing regulation shoes.

Nike was also reported to have applied child labor in Pakistan and Cambodia to produce soccer balls

Even though the organization has a diversified range for sportswear, the income of the business, however, is still heavily dependent upon its share of the footwear market which leaves it at a quite vulnerable spot if for any reason its market share erodes.

Opportunities

Opportuinity Nike gives a lot of effort on its corporate

marketing mainly through the promotion of corporate brand and sponsorship agreements

Threats

Congratulation TEAM INDIA!!!