mixed recycling
TRANSCRIPT
Marissa Segundo, APR, LEED GA
Recycling CoordinatorCity of Largo
Measuring Mixed Recycling: How Technology & Evaluation Maximize Collection
Efficiency & Resident Outreach
Spring 2013:
Largo Commission approves a City-wide automated recycling collection conversion
Three Automated-Side Loaders 17,500 95-Gallon Carts with RFID RFID Readers Multi-tiered Outreach Campaign
Start Date: February 3, 2014
5 Qs?
Who is your target audience?
What is your message?
When to communicate?
Where should we deliver the message?
Why should they listen?
The Plan
New Technology Allows for Greater Data Collection
Lack of Past Data Capturing
A 2nd large cart?
Converting Non-Recyclers/Occasional Recyclers
Ease of Collection
Less Restrictions
Lack of Control for in-house billing
Goal:To increase awareness of new recycling program & appropriate items to recycle among Largo curbside service customers
Measurable Objectives:To create an easy to understand message for the
new recycling program by December 2013
By January 2015:To increase recycling tonnage by 50% by January 2015
To increase awareness of appropriate items to recycle by 20%
To increase curbside participation by 15%
Goals & Objectives
Target Audience: External
Largo Residents in Single-Family Dwellings Current Recyclers-Early Adopters Non-Recyclers/Occasional Recyclers New Recyclers
Target Audience: Internal
Mayor & Commissioners Administration Solid Waste drivers Recycle Drivers Communications & Marketing Department Non-Solid Waste City Employees
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Take a Quick 1-minute Survey
RESOURCES
Tracking: Participation Data, Tonnage, Public Input
What resources do you have in house?
People: Staff, Volunteers, Influence-rs
Technology: Video, photos,
RFID Technology
Asset Management In Service In Inventory Warranty Work Orders Cart Distribution Cart Migration
Utilization Rates Weekly Monthly Annually Since Inception Developing
Targets
Utilization Rates
Without data, how dowe measure
our success?
Asset Management & Outreach (non-use)
Overview of Daily CollectionRFID Equipment Status
Good Data is Valuable
Utilization Rates
Campaign Phases:
Phase 1: Have you heard -120 Days
Word of Mouth, Billboard Campaign, Web
Phase 2: It's Coming – 90 Days Events, Mayor's Letter, Truck wraps,Print Ads Social Media
Phase 3: It's Here- Educating the Public-30 days Cart Delivery, Social Media, Outreach Events
Phase 4: Continuing Education
Ongoing Education
Cart Delivery: January 2013
https://www.youtube.com/watch?feature=player_embedded&v=4GONmEBUEcc
Events
Internal Messaging
Largo Residents Give Feedback &Get a Indoor Recycling Collection Bag
Goal:To increase awareness of Mixed Recycling and appropriate items to recycle among Largo curbside service customers
78% of curbside customers were aware that new Mixed Recycling program was coming before the cart arrived
Objective:To increase awareness of appropriate items to recycle by 20% by January 2015
Objective:To create an easy to understand message for the new recycling program by December 2013
49% of residents responded the biggest benefit to the Mixed Recycling program was the “ability to recycle more items”
Objective:To increase recycling tons by 50% by Jan. 2015
Objective:To increase curbside participation by 15% by Jan 2015
Questions?
Marissa Segundo, APR, LEED Green Associate
Recycling Coordinator
City of Largo
(727)586-7424