mjr blog outreach for noi no ino borders
TRANSCRIPT
Blog Outreach
@MelissaRyan
Let’s talk about bloggers
What are blogs?
• Media Outlet
• Community
• Hub for Organizing
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FireDogLake
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Blue Virginia
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Feministing
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Talking Points Memo
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Elementary Teacher Blog
Who are these people?
• Activists
• Citizen journalists
• Content Creators
• Combination of the above
No really, Who are these people?
• Bloggers have jobs, families, lives
• Bloggers are generally unpaid
• For them this is a labor of love
• Bloggers are just like you and me (No, they totally are!)
Add your picture to go along with your story of self!
Bloggers are just like you and me!
How do you find blogs?
• Ask Around
• Google Blog Search
• LeftyBlogs.com
• Blogrolls
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Google Blog Search
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@BloggingBlue
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LeftyBlogs.com
Reaching Out
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@cog_dis
Because I ask the Internet (and bloggers) about how to do everything….
Tips for Reaching Out Identify key Influencers
Reach out proactively
Check in regularly
Solicit feedback and advice
Find ways to collaborate
Curating Content
@SEIU
Pipelines
We are all media
Casestudy: Randy Hopper
Takeaways
• Build relationships with bloggers and blog communities
• Curate the flow of content for sharing
• Create pipelines with media and elected
officials • Facilitate rather than attempt to control
• Tell your story on blogs and make your
social media available to bloggers for their use
Time to
Debrief…
Fun!
www.neworganizing.com@neworganizing
Melissa Ryan, New Media Director
@MelissaRyan on Twitter